The document presents '37 ways for new product ideas', a framework for brainstorming innovative product concepts based on successful trends and principles. It outlines various methods ranging from enhancing simplicity, co-branding, and customization to exploring historical and cultural contexts. Additionally, the document mentions extensions to this concept, including industry-specific adaptations and variations for specialized innovations.

1. 37 ways for new product ideas

2. 37 ways of innovating 37 ways is a set of checklists and inspiration sources for product ideas or product development. Based on successful innovations, we extracted important trends, principles or evolutions. 37 ways is useful in individual or group brainstorms. You can browse systematic or let you inspire at random. Looking for new products, look and imagine if one of the 37 ways is possible for your challenge. [email_address]

3. Simplify 01 http://stuffthathappens.com/blog/2008/03/05/simplicity/

4. Add experience 02 www.cpmginc.com/files/StorePoint%20Workshop%20Pine%20Handout325whitepaper.ppt Deliver Services Make Goods Commodities Extract Stage Experiences Commoditization Commoditization

5. Do it like Ikea 03 Innovative products, packaging, community, distribution …

6. Make money of the replacement parts 04

7. How could Virgin innovate? 05

8. Is co-branding an option? 06 http://en.wikipedia.org/wiki/Co-branding

9. Use other colors 07 http://www.sethgodin.com/purple/

10. Give same value for less 08

11. Do it the Apple way 09 http://tofslie.com/work/apple_evolution.jpg

12. Make products more communicative 10

13. Go green 11

14. How to Mass customize? 12

15. Explore other cultures 13

16. Build a community 14

17. Go back to history 15

18. Mini-size me 16

19. Combine different categories 17

20. Do you have a story? 18

21. Search for more uses 19

22. Is a kids version possible? 20

23. Imagine product extensions 21

24. Find new target groups 22

25. Make more combinations 23

26. Reduce time 24 ?

27. Add extra functions 25

28. Listen to customers feedback 26 http://www.dellideastorm.com/

29. Add some fun 27 http://www.eightprinciples.com/

30. How to make your product unique? 28

31. Do it yourself 29

32. Can you make a free product? 30

33. Make impossible things possible 31

34. Give packaging an extra function 32

35. Make an all in one package 33

36. Forget 90° 34 ?

37. Make a micro version 35 ?

38. Can you combine people – profit – planet? 36 ?

39. Imagine 37 Imagination is more important than knowledge

40. More … http://www.newshoestoday.com/37ways / [email_address] Beside 37 ways there are more versions: 137 ways : the long list. 37 ways for specific industries : financial, food, marketing innovation. 37 specials : green innovation / impossible projects / new target groups / innovation overviews / ... /