The document discusses cross-industry innovation, highlighting examples of successful adaptations like BMW's iDrive system and Nike Shox shoes. It emphasizes the importance of learning from other sectors to enhance processes and services. Author Marc Heleven, along with Ramon Vullings, is writing a management book on this topic and offers various consulting services.

1. Cross Industry Innovation
50 inspiring companies and
industries you can learn from

2. Crossing the industry border

3. Marc Heleven www.7ideas.net
think outside your industry
Out of the box thinking:

4. 'cross-industry innovations' refers to innovations
that come about by applying cross- industry
analogies or by transferring approaches from one
industry to another.

5. 'cross-industry innovations' refers to innovations
that come about by applying cross- industry
analogies or by transferring approaches from one
industry to another.
Analogies can be drawn at a variety of levels ranging from
technology to process to business model.

6. Just copy won’t work

7. This will work

8. BMW’s iDrive system was transferred
from the game industry
Example 1

9. Nike Shox shoes were adapted
from Formula One racing shock absorbers
Example 2

10. 50 inspiring
companies and
industries
you can learn from
Marc Heleven www.7ideas.net

62. Marc Heleven marc@21lobsterstreet.com
Start Cross Industry Innovating
What you can learn from other sectors
The latest research by Marc Heleven focuses specifically on what different
sectors can learn from each other on process & services levels.
Together with his good friend & colleague Ramon Vullings, Marc is writing
his next management book called: Cross Industry Innovation.
Contact us for:
- tailor made key note presentations
- cross industry web search
- workshops
- 21 ways sets for cross industry innovation
- consulting projects