SlideShare a Scribd company logo
How can we change
the world with the number zero?
Marc Heleven
‘Food in the nude’ is a New Zealand campaign to end plastic packaging for fresh produce in supermarkets.
Zero packaging
Zero meat burger
In an incredible smart campaign:
‘No need to fly’, German Rail (Deutsche
Bahn) has used photos of picturesque
German locations that mirror famous
foreign tourist destinations to encourage
Germans to take a holiday in their home
country (by train).
Zero airline miles
Zero food miles
Urban farms and gardens are being built on hospital roofs across the country.
The Boston Medical Center has incorporated a green farm to feed thousands of
patients every year.
Zero waste
Zero waste – cradle to cradle
Zero stars
Zero energy building
Zero emission
Zero plastic
Zero food waste
Zero inbox
zero gravity
What we do?
Cross-industry innovation: workshops / search
training / keynotes
Innovative websearch / 21 ways for innovation
Marc Heleven
cross-industry innovation expert,
innovation researcher @ www.7ideas.net
slideshare keynote author,
ideaVJ
marc@21lobsterstreet.com
cross industry innovation
what can we learn we from other sectors?
http://www.crossindustryinnovation.com/
How can we change the world with the number zero?

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How can we change the world with the number zero?