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360i Social Marketing Playbook
Developing a successful social marketing program requires actively observing customers' social media behaviors, online conversations about your brand, and how competitors use social media. By listening and learning from the social landscape, marketers can understand opportunities for their brand. The post recommends observing customers' levels of social media participation to inform strategic and creative social marketing decisions. Understanding where customers spend time online and how they engage can help optimize a brand's social media presence.
