This document promotes a two-day conference on marketing to digital moms. Day one will cover topics such as marketing to moms online, understanding what motivates mom's purchase decisions, and bridging relationships between influencers and brands. Day two will discuss engaging digital moms through both traditional and digital channels, harnessing the power of online reviews, and emerging technologies that are relevant to moms. Attendees will learn how to create successful digital campaigns that add value for moms and build brand loyalty.
The document summarizes insights from a marketing conference. Over 200 attendees participated in a real-time survey. Key insights include: 1) Marketers see opportunity in engaging youth through connectivity and technology; 2) Building trust in a brand is important, especially around crises; 3) Social media allows both seeking and providing recommendations, important for brands to have an ongoing dialogue. The summary captures the high-level theme of insights from marketing professionals on engaging audiences.
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
How Social Media Has Altered Customer ExperienceSocial Strategy1
Social Strategy1 is a consulting firm that helps large companies develop social media strategies. It works with clients to provide insights into customer experience management, marketing, reputation management, and competitive intelligence using social media. The document discusses how social media has changed business dynamics by allowing two-way communication with customers, real-time feedback, and new opportunities for customer service and sales. It provides examples of how companies can integrate social media into call centers and customer experience management.
Why the Brand Idea Still Matters in the Age of Social Mediajcsmyers
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
The driver for this is, of course, social media. In every sector of society where individuals and organizations interact, social media has emerged as a disruptive force. While the benefits of social media to marketers are many – opening a two-way dialogue with consumers, influencing word-of-mouth, building rich stores of data – the challenges for brands can’t be ignored. In particular, brands must consider how to tell a coherent story across a growing array of platforms and amid a cacophony of consumer and competitor voices.
How can marketers take advantage of all that social media offers while protecting the integrity of the central brand idea? Is it even realistic that one idea can support conversations with millions of consumers across hundreds of platforms in multiple formats? The answer is an unequivocal yes. Given the demands of the today’s media landscape, it’s never been more important for all marketing efforts to be unified under a powerful brand idea.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
This document is an eBook from Spredfast that explores elements of great social programs. It features articles from 12 leading brand strategists and visionaries on topics like driving customer loyalty through social media, creating engaging content, and incorporating social strategies into sales and marketing efforts. The contributors include experts from brands like Whole Foods, U.S. Cellular, Caterpillar, and HomeAway. The goal is to address common questions facing brands about expanding their social media presence and measuring the success of their programs.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
This document promotes a two-day conference on marketing to digital moms. Day one will cover topics such as marketing to moms online, understanding what motivates mom's purchase decisions, and bridging relationships between influencers and brands. Day two will discuss engaging digital moms through both traditional and digital channels, harnessing the power of online reviews, and emerging technologies that are relevant to moms. Attendees will learn how to create successful digital campaigns that add value for moms and build brand loyalty.
The document summarizes insights from a marketing conference. Over 200 attendees participated in a real-time survey. Key insights include: 1) Marketers see opportunity in engaging youth through connectivity and technology; 2) Building trust in a brand is important, especially around crises; 3) Social media allows both seeking and providing recommendations, important for brands to have an ongoing dialogue. The summary captures the high-level theme of insights from marketing professionals on engaging audiences.
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
How Social Media Has Altered Customer ExperienceSocial Strategy1
Social Strategy1 is a consulting firm that helps large companies develop social media strategies. It works with clients to provide insights into customer experience management, marketing, reputation management, and competitive intelligence using social media. The document discusses how social media has changed business dynamics by allowing two-way communication with customers, real-time feedback, and new opportunities for customer service and sales. It provides examples of how companies can integrate social media into call centers and customer experience management.
Why the Brand Idea Still Matters in the Age of Social Mediajcsmyers
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
The driver for this is, of course, social media. In every sector of society where individuals and organizations interact, social media has emerged as a disruptive force. While the benefits of social media to marketers are many – opening a two-way dialogue with consumers, influencing word-of-mouth, building rich stores of data – the challenges for brands can’t be ignored. In particular, brands must consider how to tell a coherent story across a growing array of platforms and amid a cacophony of consumer and competitor voices.
How can marketers take advantage of all that social media offers while protecting the integrity of the central brand idea? Is it even realistic that one idea can support conversations with millions of consumers across hundreds of platforms in multiple formats? The answer is an unequivocal yes. Given the demands of the today’s media landscape, it’s never been more important for all marketing efforts to be unified under a powerful brand idea.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
This document is an eBook from Spredfast that explores elements of great social programs. It features articles from 12 leading brand strategists and visionaries on topics like driving customer loyalty through social media, creating engaging content, and incorporating social strategies into sales and marketing efforts. The contributors include experts from brands like Whole Foods, U.S. Cellular, Caterpillar, and HomeAway. The goal is to address common questions facing brands about expanding their social media presence and measuring the success of their programs.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
This document provides an overview and agenda for a webinar on using social media for marketing and public relations. It introduces the presenters and gives background on their company. It then discusses the major social media channels of Facebook, Twitter, LinkedIn and YouTube, how they have impacted marketing and PR, and how to use each channel effectively.
Social Activation chapter of our Tech Trends 2014 report.
Includes Sony Pictures social analytics case study, applying advanced modelling techniques to optimise marketing spend between traditional and digital channels.
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
Marketers' main concern is maintaining high levels of engagement with social media audiences. A survey found that 42.2% of respondents said social media increases engagement. The top brands manage their social media presence across multiple networks, using an average of 4 networks each. These brands are more likely to create distinct social initiatives for each of their brands and report being more satisfied with their social media efforts. Engagement is a key priority for brands using social media to drive interactions across their various brand and media offerings.
The survey found that social influencers have a significant impact on consumers' brand awareness, consideration, and purchasing decisions. Known peer influencers have the strongest influence, especially in the later stages of the marketing funnel. While top-down branding remains important, brands must also participate in conversations on social media to connect with consumers. The type of influencer that matters most varies depending on the industry and stage in the purchase process. Brands need to understand who influences their target consumers and how influence changes throughout the marketing funnel.
The Razorfish Social Influence Marketing Survey found that:
1) Top-down branding will become less effective as social media usage grows and consumers rely more on personal networks for recommendations.
2) Consumers are influenced by social networks at all stages of the purchase funnel, from awareness to post-purchase feedback.
3) Brand management must focus on transparency and strong consumer connections through social platforms to build trust, as consumers do not fully trust marketing efforts on social media.
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
This document provides an introduction to a social marketing playbook. It discusses how social media has changed marketing by allowing direct engagement between brands and customers. It notes that social marketing requires a strategic plan to set objectives and tactics for platforms like social networks. The playbook is intended to help marketers think holistically about social media and integrate it into their overall marketing strategy in a way that fosters advocacy, builds equity and inspires loyalty. Comments and feedback on the playbook are welcomed.
This document provides an overview of social marketing strategies and best practices. It includes the following sections:
- An introduction that discusses the changing media landscape and importance of social media engagement.
- Chapters on developing a social marketing strategy, key social media platforms, building an engaged fan base, managing social communities, measuring success, and case studies.
- Contributor articles from industry experts on topics like using social media to tell brand stories and writing effective tweets.
The document is intended to help marketers develop a strategic "playbook" for incorporating social media into their overall marketing approach in order to directly engage with customers.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
This document summarizes a speech about how PR firms can leverage opportunities in social media by fostering closer relationships with advertising agencies. It discusses how the PR firm got their clients engaged in social media over time by educating themselves and their clients. It also outlines common pitfalls to avoid. Survey results show PR professionals are more confident than advertisers about their approach to social media. The document concludes by suggesting ways PR and advertising can collaborate more closely in social media and provides conversation starters on the topic.
The survey found that traditional top-down branding is becoming less effective as social media grows. Consumers rely on their personal networks to learn about products and services, and influence each other's opinions. Both active social media users and less frequent users are influenced by social influencers in their purchase decisions across different industries. The findings suggest that brands must connect more directly with consumers and be more transparent, as consumers shape brands through social platforms but do not fully trust brands' own marketing efforts on social media.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
The dawn of social business is here, and what that means
for anyone working in social media is that there are more
opportunities – and challenges – to mature social efforts across the business.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
The document advertises a social media workshop for brands to be held in Delhi and Mumbai. The workshop aims to help brands understand social media, develop social media strategies, leverage different social media platforms, and measure return on investment. It will help brands learn how social media has impacted marketing, identify ways to create unique online identities, and gain strategies and tips for successful social media campaigns. The full-day workshop will include presentations, discussions, case studies and networking.
Social Media Workshop for Brands in October - Delhi, Mumbai WATConsult
A one day advanced level social media workshop for brands in Delhi (9th Oct 2010) & Mumbai (30th Oct 2010) is being organized by IAMAI & WATConsult.
Gear up for an interactive session on social media marketing for brands from our speaker Rajiv Dingra - a social media evangelist & CEO WAT Media Pvt Ltd.
Ideal for brand managers, PR & communication pros, social media enthusiasts, media planners, digital media managers, creative heads & product managers.
*Participation certificates will be given by IAMAI.
This document provides an overview of Christine Collins' presentation on digital marketing. Christine is an experienced creative director who advises small businesses on their digital footprint. The presentation covers topics such as understanding social media and choosing relevant channels, developing content, building an online community, boosting reach through paid marketing, measuring results, and tips for success. The goal is to help businesses effectively utilize digital tools and social media to promote their brand.
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
This document provides an overview and agenda for a webinar on using social media for marketing and public relations. It introduces the presenters and gives background on their company. It then discusses the major social media channels of Facebook, Twitter, LinkedIn and YouTube, how they have impacted marketing and PR, and how to use each channel effectively.
Social Activation chapter of our Tech Trends 2014 report.
Includes Sony Pictures social analytics case study, applying advanced modelling techniques to optimise marketing spend between traditional and digital channels.
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
Marketers' main concern is maintaining high levels of engagement with social media audiences. A survey found that 42.2% of respondents said social media increases engagement. The top brands manage their social media presence across multiple networks, using an average of 4 networks each. These brands are more likely to create distinct social initiatives for each of their brands and report being more satisfied with their social media efforts. Engagement is a key priority for brands using social media to drive interactions across their various brand and media offerings.
The survey found that social influencers have a significant impact on consumers' brand awareness, consideration, and purchasing decisions. Known peer influencers have the strongest influence, especially in the later stages of the marketing funnel. While top-down branding remains important, brands must also participate in conversations on social media to connect with consumers. The type of influencer that matters most varies depending on the industry and stage in the purchase process. Brands need to understand who influences their target consumers and how influence changes throughout the marketing funnel.
The Razorfish Social Influence Marketing Survey found that:
1) Top-down branding will become less effective as social media usage grows and consumers rely more on personal networks for recommendations.
2) Consumers are influenced by social networks at all stages of the purchase funnel, from awareness to post-purchase feedback.
3) Brand management must focus on transparency and strong consumer connections through social platforms to build trust, as consumers do not fully trust marketing efforts on social media.
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
This document provides an introduction to a social marketing playbook. It discusses how social media has changed marketing by allowing direct engagement between brands and customers. It notes that social marketing requires a strategic plan to set objectives and tactics for platforms like social networks. The playbook is intended to help marketers think holistically about social media and integrate it into their overall marketing strategy in a way that fosters advocacy, builds equity and inspires loyalty. Comments and feedback on the playbook are welcomed.
This document provides an overview of social marketing strategies and best practices. It includes the following sections:
- An introduction that discusses the changing media landscape and importance of social media engagement.
- Chapters on developing a social marketing strategy, key social media platforms, building an engaged fan base, managing social communities, measuring success, and case studies.
- Contributor articles from industry experts on topics like using social media to tell brand stories and writing effective tweets.
The document is intended to help marketers develop a strategic "playbook" for incorporating social media into their overall marketing approach in order to directly engage with customers.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
This document summarizes a speech about how PR firms can leverage opportunities in social media by fostering closer relationships with advertising agencies. It discusses how the PR firm got their clients engaged in social media over time by educating themselves and their clients. It also outlines common pitfalls to avoid. Survey results show PR professionals are more confident than advertisers about their approach to social media. The document concludes by suggesting ways PR and advertising can collaborate more closely in social media and provides conversation starters on the topic.
The survey found that traditional top-down branding is becoming less effective as social media grows. Consumers rely on their personal networks to learn about products and services, and influence each other's opinions. Both active social media users and less frequent users are influenced by social influencers in their purchase decisions across different industries. The findings suggest that brands must connect more directly with consumers and be more transparent, as consumers shape brands through social platforms but do not fully trust brands' own marketing efforts on social media.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
The dawn of social business is here, and what that means
for anyone working in social media is that there are more
opportunities – and challenges – to mature social efforts across the business.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
The document advertises a social media workshop for brands to be held in Delhi and Mumbai. The workshop aims to help brands understand social media, develop social media strategies, leverage different social media platforms, and measure return on investment. It will help brands learn how social media has impacted marketing, identify ways to create unique online identities, and gain strategies and tips for successful social media campaigns. The full-day workshop will include presentations, discussions, case studies and networking.
Social Media Workshop for Brands in October - Delhi, Mumbai WATConsult
A one day advanced level social media workshop for brands in Delhi (9th Oct 2010) & Mumbai (30th Oct 2010) is being organized by IAMAI & WATConsult.
Gear up for an interactive session on social media marketing for brands from our speaker Rajiv Dingra - a social media evangelist & CEO WAT Media Pvt Ltd.
Ideal for brand managers, PR & communication pros, social media enthusiasts, media planners, digital media managers, creative heads & product managers.
*Participation certificates will be given by IAMAI.
This document provides an overview of Christine Collins' presentation on digital marketing. Christine is an experienced creative director who advises small businesses on their digital footprint. The presentation covers topics such as understanding social media and choosing relevant channels, developing content, building an online community, boosting reach through paid marketing, measuring results, and tips for success. The goal is to help businesses effectively utilize digital tools and social media to promote their brand.
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
Sheri Fitts is a renowned speaker and founder of ShoeFitts Marketing, which provides marketing and social media strategies for financial services clients. She hosts the podcast "Women Rocking Wall Street" which features inspirational stories from women in various industries. Fitts also authored the eBook "100 Tips for Social Media Success". She gives presentations on topics such as using branding to increase business value, social media strategies for growing a business, and networking in the digital age. Fitts teaches attendees how to develop an effective online presence through social media in a compliant manner.
This document outlines principles for leading social change within an organization. It discusses laying the groundwork for social success by defining a clear vision and mission, setting goals, and establishing a social taskforce to lead the transformation. It also covers gaining insights into customers through social media to better understand them, and using internal social tools to break down silos and allow better collaboration between employees. The overall message is that social media needs to be embraced to improve customer relationships and employee engagement.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Co-written with influencer Brian Solis, this eBook helps execs get their business on the path to becoming a social enterprise by following 20 short, but impactful principles.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
Meltwater curates a report - The Social Media ROI Playbook: Driving Growth with Social which enables brands and agencies to make sense of the data accessible through the internet
In an interview from the summer 2011 edition of "sparks," from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how "social media is transforming interactions and brands through dialogue and relationships."
More highlights from Peter's interview can also be found on the LiveWorld SocialVoice blog: http://www.liveworld.com/socialvoice/2011/06/10/social-media-business-growth/
Free eBook on the importance of creating social capital as part of your personal or business brand-building strategy. Learn what it is, why it is important, and how to create more of it. Based on years as an award-winning technology evangelist and chief marketing officer.
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...Evgeny Tsarkov
This document is an eBook featuring articles from leading brands on developing successful social media programs. It contains articles from brands like Whole Foods, U.S. Cellular, Caterpillar, and ARAMARK on topics like driving in-store engagement through social offers, building local communities on social platforms, using social media for customer service and sales, creating engaging content, and measuring the impact of social media efforts. The eBook is intended to provide insights and best practices for companies looking to expand their social media strategies and build stronger relationships with customers.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
This document discusses best practices for working with influencers to co-create content. It recommends identifying program goals, researching and recruiting influencers, developing content with them, inspiring promotion of that content, measuring results, and maintaining ongoing relationships. Specifically, it advises setting clear expectations, selecting relevant topics aligned with influencers' interests, developing modular content that can be customized and shared widely, and providing influencers with sharing tools to maximize reach. The overall goal is to create mutually beneficial partnerships that increase visibility for both brands and influencers.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
Driving better ROI through Social Media-All about the ApproachBrandlogist
The article provides 8 tips for driving better ROI from social media marketing, including focusing on relevant target audiences rather than just numbers of followers, emphasizing tone of voice over share of voice, using social media to drive marketing campaigns, starting by listening to existing conversations, sharing and facilitating discussions, and choosing the right metrics like relevant engagement rather than just numbers. The author advocates treating social media as a way to build dialogue around your brand rather than just another marketing checkbox.
Similar to 6th Annual Social Media Marketing Conference (20)
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Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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6th Annual Social Media Marketing Conference
1. Register Today!
Call 416-526-4578 or online
at www.opendialogueinc.com
PRESENTS
6th Social Media Marketing
Annual Linking Corporate Values and Consumer Desires
February 13 & 14, 2013 | The Old Mill Inn | Toronto
The social media landscape is continuously evolving and it is both the biggest communications
challenge and opportunity in decades. The way people are engaging has been radically transformed
and is having an irreversible effect on advertising and mobile communication. Facebook was
only established eight years ago and is now an integral part of the life of near 1 billion users.
The acquisitions of some of the top social vendors reflect the huge demand among businesses
for social media services. As businesses are just getting past the idea of just ‘being there’ to
enhance brand awareness/reputation, greater emphasis is being put on fostering collaboration,
dialogue/discussion and strengthening relationships. Marketers are being challenged to decide
which technologies and products they must leverage, create compelling content that gets shared,
optimize interaction with social communities and tie results to sales data. Attend this conference
to find out how to utilize social tools to listen and respond in real time, build relationships in an
authentic and meaningful way, determine the right mix of traditional and digital media, and
correlate leads, revenue and other tangible outcomes.
Why you should attend:
• Learn how to identify and capture new
prospects to drive ROI
• Understand how to use owned and earned
media to amplify paid media
• Discover the importance of fostering
consumer-to-consumer sharing
• Examine how to create integrated and cohesive
digital marketing strategies
• Hear some best practices for creating powerful
influencer programs
• Find out how to unite social media messaging
with search marketing best practices
2. Target Market: VPs, Directors and Managers of Marketing , Advertising & Communications | Directors and Managers of Product Development
| Chief Marketing Officers | Chief Brand Officers | Directors and Managers of Business Development | Directors and Supervisors of Digital Media |
VPs, Directors and Managers of Account Services | VPs, Directors and Managers of Media Buying & Planning | New Media Specialists | Interactive
Media Managers | Public Relations Professionals | Directors and Managers Social Media Strategy | Consumer Insight & Research Managers | Digital
Content Managers | Brand and Product Managers | Engagement Managers
11:55– 12:55
DAY 1: Wednesday February 13, 2013 Luncheon
12:55 – 1:35
How to Use Social to Amplify Your Marketing Campaigns
8:00 – 8:50 Mike Nabasny, Head of Midwest Operations, Wildfire Interactive
Registration and Continental Breakfast “That’s just the tip of the iceberg.” We’ve all heard the saying. When
brands approach social media as a standalone marketing channel, they
8:50 – 9:00 limit themselves to just the tip of the social marketing iceberg. Realizing
Welcome and Chairperson’s Opening Remarks the power of social media means integrating social across the scope of
Patrick Thoburn, Co-Founder, Matchstick Inc. your brand’s other marketing initiatives. Join Wildfire for a discussion on
how to use your brand’s owned and earned media to amplify your paid
9:00 – 9:40 KEYNOTE ADDRESS media and inform your overall business strategy for 2013. Learn the steps
Are You Ready for Marketing in a Post-Social World? to take to ensure you’re taking full advantage of the possibilities of social,
Ed Lee, Director, Social Media, Tribal DDB Canada regardless of whether you’re a small business or a global brand with
This is the 6th Annual Social Media Marketing conference. Six years ago numerous products and stakeholders.
social media was new, shinny and scary for both consumers and marketers
alike. But in the last six years it has become something that consumers 1:35 – 2:15
expect and rely on, and commonplace on brands’ marketing calendars. It’s Social Scorecard: Measuring the Quality of Social Relationships
no longer enough to participate within social media, you must be social. Eli Singer, Founder & CEO, Entrinsic
We’ve moved from the social media evolution to a post-social world. What While the industry hasn’t exactly come to a consensus on how to measure
does this mean for you as a marketer and are you ready? Ed will lay out social ROI, there are some tried and true methods that are unquestionably
the role of/challenges for marketers as we all struggle to adapt to a post- addressing business goals (as opposed to building up to more vague
social existence. objectives like “brand awareness”). Eli will discuss his agency’s process
for identifying, addressing and optimizing digitally-driven campaigns that
9:40 – 10:20 rely on social interaction. He will then show real world examples of this
Context is Everything: Tapping into the Mindset of Today’s Professional process with companies including non-profit, financial and CPG clients,
to Build Relationships and Get Results which will demonstrate how social connections and content can drive
Gary Fearnall, Director of Sales, Marketing Solutions, LinkedIn Canada business.
Marketers are now bombarded with options for showcasing their brand
online, and cutting through the noise to reach the right audience is 2:15-2:55
more vital than ever. In this session join Gary as he presents a case From Advertising to Advocacy: Why Influencer Marketing Matters
for understanding the mindset of professionals on social networks and Holly Hamann, VP, Marketing & Co-Founder, BlogFrog
illustrates how brands can build relationships and get results by marketing Bloggers and social media content creators are the new influencers, and
in a business context. often have larger and more trusted audiences than enterprise brands.
Influencer marketing is the idea of partnering brands with bloggers and
10:20 – 10:35 other active social media users to create and distribute relevant content
Networking Break that is targeted towards an audience that cares, and is shared in a way
that is authentic and transparent. It involves less shouting and more
10:35 – 11:15 CASE STUDY listening. It means less advertising noise and more quality conversations
Social Scoring: Uncover New Leads and Revenue Opportunities Through about things that matter. When brands partner with fans and influencers
Social who are closer to their target audience than they are, they are taking a
Mike Lewis, VP of Sales and Marketing and Dave Carter, Chief Technology huge step towards building consumer trust and being part of the social
Officer, Awareness, Inc. conversations consumers are having long before they ever buy a product.
With over 30 billion pieces of content shared on Facebook each month, This session will educate brands on best practices for creating powerful
and Twitter handling 32 billion search queries monthly, marketers are influencer marketing programs that help them shift from ineffective
salivating at the potential for using social platforms to increase awareness, advertising to earned advocacy.
engage prospects and customers, and drum up more sales. Yet, most
marketers have realized that social networks are essentially databases of 2:55 – 3:10
users that remain largely untapped – as we only interact with those who Networking Break
follow us. In this session, Mike and Dave will share a case study of how
marketers can use the broader social web to identify and capture new 3:10 – 3:50
prospects, segment and prioritize social followers, and then target users by Search-Friendly Social Media Campaigns: Optimizing Your Social Media
custom criteria to drive ROI from social. Communications for Search
Francis Skipper, VP of Digital Marketing, 415 Marketing
11:15 – 11:55 As search engine algorithms evolve, mobile device capabilities mature,
The Impact of Facebook’s Open Graph on Marketers and consumer reliance on technology becomes more prevalent, it has
Andrew Beranbom, VP of Business Development & Co-Founder, Extole become necessary for companies to achieve priority rankings in search
The way people engage with brands is fundamentally changing. What engine results. If your audience can’t find you online, you might as well
we’re seeing now, thanks to social, is an outburst of what has always not exist. In this interactive session, Francis will teach attendees how
been just under the surface: the true power of word of mouth marketing. to integrate their social media and search marketing tactics into one
This is largely due in part to the potential of Facebook’s Open Graph, thorough and consistent digital communications campaign. By uniting
which facilitates and reinforces the importance of fostering consumer- these two strategies, a company positions itself in a place of power by
to-consumer sharing. In this session, Andrew will provide an overview controlling how, when, and where their key audiences view promotions,
of exactly how the Open Graph provides opportunities for marketers, blog posts, social media and other content, and ultimately how their brand
highlighting elements such as third-party action, structured stories is perceived. Attendees will walk away with an understanding of how to
and object integration. He will illustrate his points with real-life brand optimize social media profiles for search, unite social media messaging
examples and further discuss the importance of integrating Open Graph with search marketing best practices, and leverage free and paid tools to
opportunities on a brand’s website and other marketing initiatives. monitor and measure success.
3. 3:50 – 4:30 CASE STUDY 11:15 – 11:55
Street Art + Street Food + Twitter: The La Carnita Social Phenomenon Digital Teens: The Drivers of Digital Behavior
Steve Miller, VP, Creative Director, OneMethod Inc. Digital + Design Nick Black, VP, Strategic Insight, Concerto Marketing Group
There are two unknowns when opening a restaurant: are people going If you want to connect with digital teens, you need to understand
to like the food, and is there going to be any people? We found a way to the motivations behind their digital behavior. That’s the topic of this
make those unknowns, known. La Carnita was at first a simple test to see presentation and the focus of a new online study conducted by Concerto
whether or not there was an appetite for tacos in Toronto. OneMethod’s Marketing Group with 1,905 digital teens. Highly connected (79% have
Design Director was an at-home chef and had a passion for cooking. their own computer, 51% have their own Smartphone) but selectively
OneMethod had a passion for design and social marketing. In just five engaged (63% have never used Twitter, 85% have never used Pinterest), this
months, we created a brand that made the Globe & Mail’s Top 10 Small presentation goes beyond likes and tweets, using psychology to explore the
Businesses of 2011 and trended on Twitter at every pop-up. This pop-up- drivers of online behavior and will provide some fascinating insights on how
turned-restaurant now boasts 5,000+ Twitter followers and a two-hour brands can engage with digital teens.
wait every night. Learn how we did it.
11:55 – 12:55
4:30 – 4:40 Luncheon
Chairperson’s Wrap-Up
12:55 – 1:35
Content + Social: It’s What’s Inside That Counts
Baron Manett, SVP, Ariad Communications
DAY 2: Thursday February 14, 2013 Content and connections are best enabled through a strong sense of
understanding of where your audiences are progressing in terms of their
customer journey. Content informs each segment of the customer journey
8:00 – 8:50 and is a key consideration in planning for sales and social interactions. This
Continental Breakfast presentation will serve as a guide in understanding the act of planning your
customer journey and how to best plan for engaged interaction and future
8:50 – 9:00 successes. This session will enable your teams to holistically plan marketing
Chairperson’s Opening Remarks connection opportunities and understand the integration and role that
Matthew Stradiotto, Co-Founder, Matchstick Inc. social plays in relating, engaging and propagating the conversation.
9:00 – 9:40 KEYNOTE ADDRESS 1:35 – 2:15
Embrace Converged Media: Key Strategies to Integrate Paid, Owned & Conversion Optimization for Lead-Gen Paths
Earned Media into One Model Jeremy Leonard, SVP, Strategy and Operations, MediaWhiz
Ruth Bastedo, Director, Business Development, Social Media Group There are many paths to successful lead-gen, but the most successful
Companies have been grappling with the integration of “digital” into practices remain elusive for many companies. This session will explore how
“traditional” for a good 10 years now, with mixed success. It has never digital marketers working on social media campaigns can generate efficient
been so critical for marketing leaders to start getting this right. In this and cost-effective conversions with an eye toward quality and sustainability.
session, Ruth will talk about some of the tangible barriers and challenges Through case studies, you will gain insight into the best methods for using
that many senior marketers are still facing when building out integrated and social media to convert abandoned consumers, and how to leverage
cohesive digital marketing strategies. As social media forces a converged the growing consumer dependence on mobile by tuning your path-to-
digital customer experience onto the consumer, companies are being forced conversion for device-specific visitors.
to catch up behind the scenes, to re-align resources, agencies, silos and
strategies to create new workflows and holistic marketing strategies that are 2:15 – 2:30
aligned to all customer touchpoints. Ruth will explore new research, some Networking Break
exciting new models from companies who are seriously tackling converged
media, and look at three highly tactical strategic planning tools that will 2:30 – 3:10 PANEL DISCUSSION
support marketing leaders in their efforts to embrace a converged media Brand-Influencer Co-Creation
model of marketing. Moderated by Patrick Thoburn, Co-Founder, Matchstick Inc.
The new convergence of paid, earned and owned media requires brands to
9:40 – 10:20 produce content that’s shareable across digital marketing channels. Brands
Using Social Media as a True CRM Tool once worked with online Influencers toward the goal of earned media only.
Paul Cowan, VP, Global Business Director, Syncapse Today, brands and Influencers partner to create content for distribution in
The rapid adoption of social media in the enterprise has created many social media, on the brand’s owned properties, and even in advertising.
different definitions and ideas of what Social CRM is. In this presentation, We’ll look at case studies and discuss best practices with a panel of
Paul will dispel some of the myths about what Social CRM is, is not, and experienced collaborators in the art of Brand-Influencer Co-Creation.
more importantly, how it can be utilized within your organization to
drive business results. He will explain how to engage with customers in 3:10 – 3:50
meaningful ways, capture customer data, drive revenue and build brand Engineer One-of-a-Kind Social Campaigns with Trigger-Based Publishing
reputation. Bruce Runions, Sr. Sales Director of Global Accounts, Shoutlet
Social media managers and marketers are always on the lookout for how
10:20 – 10:35 to make content more relevant and engaging for their company’s social
Networking Break connections. They’re also trying to make their social media efforts as
streamlined as possible. Bruce will discuss how brands can provide a way
10:35 – 11:15 to build unique, automated social campaigns while freeing up time for the
Building Your Brand One Frame at a Time: Secrets to an Engaging Video team to engage in real time. In addition, he will also discuss the question:
Marketing Strategy on YouTube how do you optimize social to communicate and engage with consumers in
Kent Lewis, President & Founder, Anvil Media, Inc. their channel/touchpoint of choice, while at the same time optimizing the
On YouTube, 60 hours of video are uploaded every minute and 4 billion effectiveness of your overall marketing?
videos are viewed daily. According to the Cisco, global Internet video
traffic will be 54 percent of all consumer Internet traffic in 2016, up from 3:-50 – 4:00
51 percent in 2011. According to eMarketer, U.S. online video advertising Chairperson’s Closing Remarks
spending will reach $7.11 billion in 2015. Video is not only an ideal
storytelling medium, it also aids significantly in brand recall. Kent will
outline best practices for video marketing, optimization and measurement
on YouTube. In this session, you will learn how to create a compelling
YouTube channel and content strategy that connects with constituents. Register Today! Call 416-526-4578
or online at www.opendialogueinc.com
4. 6th Annual
Social Media Marketing Linking Corporate Values and Consumer Desires
February 13 & 14, 2013 | The Old Mill Inn | Toronto
Phone: 416.526.4578 Refund Policy:
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