33 new social rules that add to all existing social rules - these are new ones for living in a digital age

1. presented by Jan 2011

2. Change your password to Facebook, Twitter and bank accounts; before you change your boy/girl friend/ partner.

3. Determine what the terms "family" and "friends" mean to you before you accept others into your network(s)

4. Have several personas, this is not a sign of madness and you don't need to justify them to anyone.

5. Internet writing is in ink, once out there - it is out there, there is no rubber (yet).

6. Reputation is all you have and your name is a good identity - so don't abuse or loose either !

7. Everything you do can be recorded (stored) as sensors will be in all digital devices soon - ask yourself why and what use will your data be and to whom!

8. Digital Footprints are what you say about yourself, what others say about you and what data says about you ! How I react to analysis of my data How my social group in influenced by the analysis of my data Data embedded in my content and interactions Data embedded in my social networks content and interactions with me What I say about myself What others say about me What the analysis says about What the analysis says about me in my social context

9. Make sure you realise that your digital footprint is worth more than your salary.

10. Interaction with the “screens of life” is the ultimate digital game being played. It is to get "content" from the dark bowels of a data warehouse onto your brightly lit screen.

11. Un-friending is acceptable; being un-friended is a reality

12. Learn the social (digital and physical) rules that apply to your group today but be aware they will be different tomorrow.

13. Realise your ability to annoy everyone

14. Hide your friends identities by using personal nick-names on your mobile, just in case a friend borrows it to text that person with some inappropriate message that may haunt you forever.

15. Create a lot of rubbish data and cause confusion if you want to hide in plain sight. It is easy to find and hard to hide in a digital world if everyone is honest.

16. Cheating is harder

17. No adult supervision will not lead to anarchy. The youth want to be somewhere (in a digital world) where they are in control.

18. Your password is the weakest point in your armour.

19. Control is not in your hands.

20. Privacy - It's all in the settings.

21. are easy to sell FEAR

22. Branding is now personal and it is the new black. Branding is now personal and it is the new black.

23. Loyalty (to a service) is dead - you are free to your own boundaries.

24. Trust is the new king’s advisor – content still wears the trousers.

25. Free is not free - Engagement, Relationship and Conversation have a price.

26. Digital Money has less 'personal' value than real money. Like cash, others are prepared to swindle and steal your..

27. Don't set up any direct debits or subscription for anything (you don’t understand)

28. Levels of damage and harm from digital engagement is currently lower that you may think.

29. email is not private. You never know when or where it may turn up!

30. Don't sack/release/ make redundant the person, and then be held hostage, by that person who has the login/password for your corporate fan page, group, twitter account until many people have control/access.

31. Don't let individuals buy web domains or set up accounts just to avoid the long corporate procedures and PO cycles.

32. Open means you don't want to hide and transparent means "it can be found" - but most people will not bother

33. Digital has one speed - fast, there is plenty of fuel and no brake pedal.

34. Provide someone (you trust) with the knowledge how to access your accounts/ data after you die and let them know what you want done with your data

35. NO SOCIAL CONVERSATION, RELATIONSHIP OR ENGAGEMENT; UNLESS YOU SELL YOUR PRIVACY AND OBEY THE NEW DIGITAL RULES Was presented by [email_address] http://www.tonyfish.com/