The document discusses how a person's digital footprint, consisting of their online data, clicks, content, location, and interactions, can be analyzed and used by businesses. It notes that there is a symbiotic relationship where web businesses depend on consumer data, while data businesses make money from analyzing consumer digital data. However, this could impact a person's privacy, confidence, and sense of control over how their data and digital identity are used by others.

1. A Two Sided Digital Business Model where your Privacy will be someone else's business ! Tony Fish

2. Book http://www.mydigitalfootprint.com Blog http://blog.mydigitalfootprint.com @tonyfish [email_address]

3. web services and value creation of content consumption of content data store analysis Source http://www.mydigitalfootprint.com Symbiotic Relationship Web business depend on consumer data Data business consumer digital data trade

4. Digital footprints are much more than what you say about yourself

5. It is what you say, what others say, who influences you, who you influence, your clicks, your content, you location, your attention …. and more

6. How I react to analysis of my data How my social group in influenced by the analysis of my data Data embedded in my content and interactions Data embedded in my social networks content and interactions with me What I say about myself What others say about me What the analysis says about What the analysis says about me in my social context Source http://www.mydigitalfootprint.com What is a digital footprint?

7. Negotiation Confidence Trust Value Informed consent Privacy Control Convenience Tolerate Informed Conversation Manipulated Relationship Forgiving Pre-defined Knowing Owning Persona Hard/ soft identity Implicit/ explicit data Implied Security Digital Identity Social benefit Engaging users Trade Barter Reveal Honest Representative CRM/ VRM Simplicity Personal Terms and conditions It’s dead Private