Transform IT Service Delivery Helion

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Transform
ITServiceDelivery
Building and managing secure
private and hybrid clouds
Manoj Raisinghani
Senior Director, Global Product Marketing
HP Software

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
What the business needs from IT
Agility and
consistency in
application
releases
Quicker
response
times on
operations
and issues
Rapid new
service
creation
Easy to use,
low cost
services
Accelerate service delivery
Improve customer
satisfaction
Reduce IT cost

IT needs to transform .. And, offer services
... To ...
• Service delivery: Minutes
• Admin time on maintenance: 20%
• Data Center utilization: 70+%
IT-as-a-Silo
Network
Servers
Storage
Application
From ...
• Sluggish service delivery: 10 weeks
• Admin time on maintenance: 80%
• Data Center utilization: 30%
Business
IT-as-a-Service
ApplicationBusiness
Private and
hybrid Cloud
service
Today

The state of IT today … IT is stretched too far
30%
70%
New IT
project
initiatives
Ongoing IT
operations
Slow in innovation Too many toolsComplex processesManual handoffs
Resulting impact to IT and the business
Slower IT response
2
Loss of controls
3
Pressure on costs
4
Miss new business opp
1

How will IT …
Rapidly provision the full stack
(end to end) with consistency and
compliance?
Design with network and
security as part of the
service?
Offer same agility and costs
to LoB as external cloud?
Orchestrate services with
monitoring and change
management?
Leverage existing investments in
traditional IT to build private
and hybrid cloud services?

Unlock the IT potential with
The Orchestrated Datacenter
For traditional IT and private or hybrid cloud environments
Deliver New
business
opportunities
Bridge complex silos
Improve cost efficiency
Orchestrate the operations and timely
delivery of infrastructure and application
services to the business … with
consistency and compliance

OS
Servers
Networks
Storage
Automate and
orchestrate
infrastructure services
Focus until now
Web server
App server
Databases
Automate platform and
application services
ApplicationsMoving forward
Security
Compliance
Help Desk
Monitoring
Discovery
Orchestration
private publictraditional IT
Across the
operations
lifecycle
Across the
full stack –
end to end
infra
plat
apps
across heterogeneous physical and virtual environments
Orchestrate the full datacenter

Simplifyyour administration, workflows and delivery
in 3 steps …
Orchestrate
processes
Automate
tasks
Transform
service delivery
Leading Scale
Few to 100K+ servers
Proven, Out-of-box
5000+ operations
80+ integrations
Faster time to value
Provision new services in minutes
“Automate,
automate, automate.
To ensure sustainable
IT compliance.”
Sarbanes-Oxley Compliance
Journal

HP makes it real easy
… to implement The Orchestrated Datacenter for traditional IT and cloud
Provision and patch
servers, networks,
databases
Rapid service request
fulfillment
You can
Start
Today
Build and operate
private cloud
Hybrid cloud
management
Enable IT as a
Service Provider
Audit IT compliance,
reporting and
remediation
Automated incident
remediation
Automate
tasks
Orchestrate
processes
Transform
service delivery
Automate delivery of infrastructure, application releases and hybrid cloud services
•Realize $5 benefit for every $1
•500% more servers or DB/admin
•Reclaim 10,000 hrs/year
•95% success in deploying apps
Provision new services in
minutes vs. weeks

Hybrid IT delivers speed, agility, and security
The new enterprise IT mandate—hybrid IT
Bridging delivery models
Public cloud
Public cloud provides speed,
agility, and new consumption
models
Ensuring the right destination
for the right application
Hybrid
Enterprise requirements
go beyond the ability of
a single delivery model
Private cloud
Traditional IT
(Datacenter)

Introducing

HP Helion extends
beyond just cloud
to become the
very fabric of your
enterprise
Over 2,000 companies use HP Helion worldwide

Agile
Common platform, scale and
automation across multiple
deployment models
The cloud that enterprises rely on
HP Helion
private public
integrated
Open
Portable, interoperable and
heterogeneous multivendor
solutions
TOSCA
Secure
Proven enterprise-grade and
secure with visibility, control
and governance of hybrid IT.
monitoringIT compliance
& security
24x7 global
supportscale
analytics
traditional IT
orchestratedWide range of 3rd party software and tools visibility &
control
composable

OpenStack® is the foundation of HP Helion
• Fastest growing
• Rapid innovations from
thousands
• HP is a top contributor
OpenStack®
• Enterprise-ready hybrid cloud platform
• Tested and hardened at scale
• Automated patch and release mgmt
• Standards based infra and app modeling
• Cost effective from small to massive scale
• Security focus
HP Helion Openstack®
Private cloud Managed cloud Public cloud
Hybrid cloud platform
Manageability
Scalability
Portability
HP value add

OpenStack - Fastest growing open source community
Countries
Individual members
Companies
12,999
282131
Total
developers
1,483
Regular
developers
354
Top 10 company contributors
HP, Intel, Red Hat, Mirantis, IBM, Rackspace,
SUSE, DreamHost, eNovance, Canonical …
Code contribution (Havana release)
20,000+ commits
910 contributors

“HP leads the pack …” for private cloud solutions
“HP stands out from the crowd by
providing a clean and navigable
interface that wraps substantial
breadth and depth of capabilities into
the fewest number of interfaces.”
The Forrester Wave: Private Cloud
Solutions, Q4 2013
Forrester Research rates HP as the sole leader in private cloud provider evaluation
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc.
The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with
exposed scores, weightings, andcomments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave.
Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

“Our partnership with HP has allowed Fox to
better control and manage all traditional and
new IT services while driving the company
forward by embracing and leveraging new cloud
technologies.
“This is not the death of IT, but rather the
emergence of IT as a service broker which is
critical for survival and growth in today’s hybrid
world.”
—John Herbert, CIO, 20th Century Fox
20th Century Fox

Deliveringvalue

Withkeydifferentiatedattributes…
Infrastructure to app services 1
End to end secure and compliant 2
Leading performance & analytics 3
Advanced and timely reporting 4
Same solutions to
manage traditional IT
and cloud services
Industry leading
heterogeneous and
mature solutions for
infra, platform and
application services

Most cloud solutions focus on IaaS, but HP …
… Delivers an extensible and open portfolio to build and manage
enterprise grade end-to-end orchestrated cloud services
Multivendor platform
services
• DBaaS provisioning
• Auto DB patch & upgrades
Application deployment
and performance
• Fast service design
• Automated release
HP SaaS delivery team reduced the SaaS application
on-boarding time from 3 weeks to 90 minutes
Cloud Services
Rapid infrastructure
provisioning
• Test/dev and production
• Public clouds and Hybrid
1

View, order and manage your services
easily with HP Cloud Service Automation
• Heterogeneous
• Orchestrate in minutes
• Easy design and publish
• Responsive experience
• Continuous delivery
• Scalable platform
• Compliance management
• Business KPIs scorecard
Self service to automate delivery to the business
Publish service packages that can be delivered with a click
Innovation

Award winning security
• Secure deployment of patches
in hybrid environments
• Application code-level security
• Fast detection of cyber attacks
• Bridge and protect networks,
apps, traffic and operations
Meet SLAs with secure, compliant cloud services
2
Server Automation
ArcSightTippingPoint
Fortify
Powered by

Industry leading performance management
Bringing the power of HP Software to cloud operations
HP Business Service Management
Powered by
Operations Orchestration
3
• End-user, application and
infrastructure monitoring
• Predictive analysis to solve
issues before they occur
• Fast and precise root cause
identification
• Lower MTTR with automated
remediation

Most advanced business level reporting
• End to end service costing with
‘whatif modeling’
• Chargeback/showback for
service components
• SW license and asset compliance
• Key cloud performance
indicators
SaaS PaaS IaaS
Asset Management
Executive Scorecard
Powered by
Cloud Service Automation
4

How did our
customers do it?
Best practices lead
to better outcomes

Develop new IT services model
• One-Platform for Orange customers and internal users – 30K-40K VMs
• Multi-datacenter and heterogeneous configurations – scale and geo located
• Orchestrate resources in existing VMware VCloud Director environments
• Rapid delivery of server cluster - 6 days down to 1 day. VMs - 1 day down to 15 min
• 90% of installation processes automated
• 85% reduction in cost of provisioning with reliability
• Process standardization across three datacenters
IT agility with Orchestrated Data Center
Automation beats outsourcing IT
• NEW Cloud Service (GxP) for life-science companies
• 80% reduction in validation costs
• Virtual server deployment - 3 days to 1 hour
• Physical server deployment - 5 days to 2 hours
• HP Cloud Service Automation
• HP Data Center Automation
• HP Operations Orchestration
• HP Business Service Mgmnt
• HP uCMDB

Asinglepackagetoensure…
fast timeto value
1

One suite to automate and deliver infra to app
HP Cloud and Automation - Ultimate Edition
Service lifecycle
management
Resource &
capacity mgmt
Automate tasks and
orchestrate flows
Automate
compliance
Build & manage
IaaS, PaaS, SaaS
Secure Access
Mgmt
Across heterogeneous physical and virtual environments
Application Perf. Mgmt
Asset Management
Business KPIs Analytics
Application Security
Network Security
Release Automation Backup
Portfolio Management
ITSM and Help Desk
Add-ons for
Hybrid Cloud
Management

HP delivers an
integrated solution
set, that includes ALL
the cloud management
building blocks
Mature and comprehensive cloud management
Gartner
recommends
Forrester
recommends

Summarizing…

Transform IT service delivery with …
Secure, compliant, flexible HP Automation and Cloud Management
Build and
operate a
private cloud
Hybrid cloud
management
IT as a service
broker
Same solutions to manage
traditional IT and cloud services
Industry leading heterogeneous
and mature solutions for infra,
platform and application
services
Most open Most flexible Most scalable Most extensible

HP momentum in the cloud market
1. Enterprise customers with more than 1,000 employees 2. The Forrester Wave: Private Cloud Solutions, Q4 2013
250+partners are certified and
driving business37%
of Fortune 100
companies run HP
cloud solutions
1900+
60+
enterprise
customers rely on
HP cloud solutions1
y/y growth
Forrester
Research rates
HP as the sole
leader in private
cloud solutions 2

Getstartednow!
1. Free Community Edition: Orchestrate your data
center with HP OO-CE
www.hp.com/go/ooce
2. 30 day Trial: Manage 3000 servers in < 2 hours
with HP SA virtual appliance (SAVA) …
www.hp.com/go/serverautomation
Get hands-on experience
Hybrid Cloud Management Platform
www.hp.com/go/cloudmanagement
The Orchestrated Datacenter
www.hp.com/go/odc or www.hp.com/go/itautomation
HP Helion
www.hp.com/go/helion
Get more info on the Web

Thank you!

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.35 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.35
Business Need
AirFrance KLM IT lost credibility with the business due to
long delays in provisioning services and many errors
because of manual handoffs
Solution
Client Outcome
• Service delivery time reduced from days to minutes
• 90% of installation processes automated
• 85% reduction in cost of provisioning infrastructure
• Dramatic improvement in quality & reliability of deployment
• Process standardization across three datacenters (common
repository, tools and implementation)
IT agility with an orchestrated data center
Airline Carrier Group

New opportunities with new IT services model
Business Need
Orange SA wanted to create a public cloud platform to
efficiently serve compute services to internal and external
customers using the same cloud management solution
Solution
• HP Operations Orchestration
Client Outcome
• One-Platform for Orange customers and internal users –
30K-40K VMs
• Multi-datacenter and heterogeneous configurations – scale
and geo located
• Orchestrate resources in existing VMware VCloud Director
environments

Backup

Settingupaself-serve
environment–shortdemo

HP Cloud Service Automation:
Drag-and-drop design of on-demand services. The
flow for each subcomponent is defined.
Operations
Manager

f
IT Operator
…HP Operations
Orchestration, where
detailed execution steps
are defined through a
similarly easy-to-use
interface.
Operations
Manager

HP Server Automation 192.168.184.62
IT Operator
HP Server Automation:
The admin uses an existing VM image to
create a gold standard template. This can
be expanded to a list of VM templates.
Operations
Manager

Developer
HP Cloud Service Automation: Business or IT user
can access the service catalog to order application,
platform and infrastructure services

CloudManagementSolutions

Increase agility with private cloud services
Need to reduce IT
costs
Shadow IT causing
compliance concerns
Slow response to LoB
requests
CHALLENGES
Automate compliance across
multi-hypervisor, multi-OS
and multi-vendor infra
Reduce cost and complexity
of operations by delivering
IaaS, PaaS and SaaS
Reduce time to deploy IT
services from months to
minutes
VALUE
Products
HP Cloud and Automation Ultimate Suite
Build and operate a private cloud
SOLUTION
1.Automate tasks and
orchestrate processes
2.Manage private cloud
and traditional IT with
same tools
Products
Air France
Challenge: Provide IT services rapidly to business units
Results: Reduced service delivery from weeks to 1 hour
Global financial services company
Challenge: Accelerate time to market of new services
Results: Production delivery from 5 months to 2 hours

Augment your IT with public cloud services
LoB using public Cloud
resources without IT
knowledge
Security and compliance
of services using public
clouds
Limited availability of
internal infrastructure
CHALLENGES
Design network security in
service design and manage
compliance
Reduce cost by leveraging
low cost public cloud
services
VALUE
Monitor performance of
private and public cloud
services
Products
Hybrid cloud management
SOLUTION
1.Manage private, public
cloud and traditional IT
with same tools
2.Out of the box integration
with multiple public cloud
services

Transform IT to be cloud service broker
Revenue growth
opportunities limited by
internal resources
Multiple portals for
accessing and managing IT
services
Leverage internal and
external resources
CHALLENGES
Maximize flexibility with
industry-standards based
solution for heterogeneous
environments
Reduce complexity by
managing multiple clouds
with a single portal
Optimize resource
utilization with internal and
external services
VALUE
Products
IT as a cloud service broker
SOLUTION
1. Meet business SLAs for cloud
services
2. Scalable to 100,000+ servers
SFR
Challenge: Provide cloud services to french companies
Results: Reduce customer TCO by 30%
NNIT
Challenge: Provide cloud services to regulated industries
Results: Provide cloud services to EMEA and Asia

Only leading solution for comprehensive management of your cloud
HP Cloud Service Automation
End User
Portal
Service
Catalog
Service
Orchestration
Service
Lifecycle
CSA
SFR
Provide cloud services to French companies
Reduce customer TCO by 30%
Air France
Provide IaaS to development teams
Service delivery time reduced from weeks to 1 hour
Reduce OpEx – Save
100s of man-hours to
build and operate cloud
Deploy IT services
and apps in minutes
Build and manage
SaaS, PaaS and IaaS
services
Value
Heterogeneous
Multi-hw, multi-
hypervisors, multi-cloud
Extensible & Open
Published APIs & out of
box integrations
Secure and compliance
ready
Service design, access
and SW license
Strengths

BackUP

View, order and manage your services
easily with HP Cloud Service Automation
• Heterogeneous support of
infrastructure, DB and
public clouds
• Provision in minutes
• Easy service design and
publish experience
• Responsive consumption
experience, mobile
friendly
• Continuous delivery
• Scalable platform
• Authentication and
compliance management
• Business KPIs
Self service to automate delivery to the business
Publish service packages that can be delivered with a click
Innovation

Why HP is your best choice
Choice
Open, extensible
architecture offers
greater flexibility with
support for industry
standards, open APIs and
integrations
Confidence
Complete
management across
traditional IT and
cloud offers lower
cost and simplifies
operations
Consistency
Comprehensive, end-
to-end enterprise grade
solution allow you to
meet business SLAs
with secure, compliant
self-service cloud
environments

Mature
HP Vendor 1 Vendor 2 Vendor 3 Vendor 4
Comprehensive solution to manage Cloud &
traditional IT
 Cloud only 
Services led
solution

Security – access mgmt, network design,
code vulnerability & cyber-attack protection
 Access mgmt only
Access mgmt
only

NO network
& perimeter
Network, storage, system and application
performance management
 Limited NO storage 
NO network
and storage
Open, extensible with published APIs  Limited  Limited 
Industry standards for Cloud Services
Openstack
TOSCA
Openstack
(network)
NONE
Openstack
TOSCA
NONE
Physical and virtual management  virtual only   
Software + Hardware solution  with VCE NONE  NONE
Build and operate IaaS, PaaS, SaaS  IaaS & simple PaaS   
Leader among the top 5 cloud software vendors

With HP, deliver value …
Build and operate a
private cloud
Quickly deploy self service
in a heterogeneous, on-
premise environment
Hybrid cloud management
Augment your resources in
traditional IT and private cloud
with public cloud services
IT as a service broker
Manage multiple private
and public cloud application
services to deliver secure,
compliant services
Across different service environments

• Industry’s most complete, integrated & open offering
• Built with HP Helion: enterprise-grade OpenStack®
• Out-of-the box support for cloud bursting
43%
Lower TCO
+200
Cloud Maps
+1,100
Customers
Minutes
Not months to provision
Hours
Not days to install
HP CloudSystem

Orchestrate from infra to app with CloudSystem
• Simple, out-of-the
box OpenStack-
driven virtual
services
• OpenStack APIs
• KVM, ESX
Fast and easy installation, flexible licensing, enterprise-grade support
License
upgrade
• Physical provisioning of heterogeneous elements
• Disaster Recovery
• Orchestrate & burst resources in public providers
• New marketplace and service designer
• Manage Helion/OpenStack resource pools
• KVM, ESX , Hyper-V
• Continuous compliance in the data center and cloud
• 360 view with cloud business KPIs and analytics
For core infrastructure
services
For advanced infrastructure, platform and
application services with compliance and cloud analytics

Move, manage, and consume workloads
What makes HP #1 in hybrid cloud
Open, Agile and Secure
All backed by a billion dollar commitment to deliver on the open, hybrid world
Vision
CloudSystem with Cloud Service Automation
includes OpenStack
Open, extensible automation, orchestration
and Hybrid Cloud Mgmt softwareInnovation
HP Helion OpenStack Community Edition now
available for download
Platinum status - 2 board members, 3elected
membersCommitment
Lifecycle of services – advisory, assessments,
implementations
24x7 support, including OpenStack—available
worldwideServices
Forrester Research ranked HP number one in
private cloud
2K customers including 35% of Fortune 100Proven

Value - Create an Orchestrated Data Center with HP
Same solutions to manage
traditional IT and Orchestrated
Data Centers
Industry leading heterogeneous
and mature solutions for infra,
platform and application
services
Investment
protection
Integrates with existing tools and processes
HP embraces and extends Open Standards
Partner with HP for innovation and success
1
Proven
leader
Success in deploying HP Automation,
Orchestration and Service Delivery
2
Enterprise
ready
3
Meets scale, functionality and security and
compliance requirements
Analytics to track performance continuously
Seamless reporting
Demonstrate IT value
KPI
reporting
4

A New Style of IT is emerging….
Driven by the
Businesses
New IT Delivery
Models
Bridging Consumer
& Enterprise
Enabling Business
Growth
Time to ValueSimplicity Innovation
New Style of IT
Cloud
Big Data
Social
Mobility

Transform IT Service Delivery Helion

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