© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Cloud, Beyond the Hype 
Let’s think through our Journey to Cloud 
Christian Verstraete –Chief Technologist Cloud –Application Transformation 
BelnetNetworking Conference –October 23rd, 2014
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
2 
Agenda 
•Migrating to the Digital Enterprise 
•Cloud, One Concept, Multiple Subjects 
•Cloud, what do I do with it? 
•Conclusion
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Migrating to the Digital Enterprise
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
4 
Customer experience 
Citizen engagement 
Employee empowerment 
IT-enabled transformation 
Acquisitions, divestitures 
Enterprise drivers 
In an increasingly digital and mobile world 
The World is increasinglydigital, mobile, virtual & personal 
Thomas Friedman quoting Carly Fiorina in “The World is Flat”
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
5 
Demands and pace of change are increasing 
Organizations are part of a dynamic ecosystem… 
Partners 
Devices 
Suppliers 
Information sources 
Communities 
Regulators & 
Authorities 
Your organization 
Customers 
Staff 
•Everything and everyone’s connected 
•Immediate gratification and instant results expected 
•Anywhere, any time, any way 
•Fully integrated Business & IT networks 
•Limited window of opportunity 
•New and unexpected competition
6 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Technology is transforming the way enterprises and governments work 
… Supported by a new style of IT… 
Converged cloud 
Big Data 
Security 
MAI 
Mobile Apps 
Integration 
Systems of record 
(Legacy applications) 
Systems of engagement 
(Social and mobile) 
Balancing 
opportunity and risk 
• Visible to and governed by CIO 
• Consumes majority of IT budget 
• Modernization and cloud 
migration dominated 
• Driven by business 
objectives 
• Easily acquired 
• Scale and security 
are key challenges
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
7 
…. But your audience is changing 
1% 
22% 
20% 
50% 
7% 
1925 to 1945 
1946 to 1964 
1965 to 1980 
1981 to 2000 
The Silent Generation 
The Greatest Generation 
Traditionalists 
Known for 
Loyalty, respect of authority, discipline, adherence to rules 
The Post-War Generation 
Baby Boomers 
Known for 
Optimism, innovation, achievement, individualism 
Gen X 
Generation X 
Known for 
Autonomy, productivity, recognition, adaptability 
Millennials 
Generation Y 
Known for 
Self-expression, comfort w/ change, resilience, global awareness, being connected 
2000 & after 
Next Generation Digital Natives 
Generation Z 
Known for 
Technological savvy, fast pace, being socially connected, creativity, collaboration
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Cloud, one concept, multiple subjects
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
9 
Where do I start 
How do I manage risk? 
How do I bridge with existing investments 
The “New Style of IT” 
Cloud fundamentally changes IT 
Rapid service creation 
Enhanced agility& innovation 
Financial Flex-Opex 
Delivery services faster 
Improve flexibility 
Do more with less 
Promises of Cloud 
Challenges of Cloud 
Business Pressure 
CIO
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
10 
IT executives become “brokers of hybrid IT services” 
Private 
Public 
Traditional 
Managed VPC 
Data/ 
applications 
Hybrid World 
Business drivers: Speed, flexibility and economics 
IT challenges: Sprawl, control and integration 
•Build & consume right mix of services based on service requirements 
•Leverage best of traditional IT, private, virtual private & public cloud 
•Manage & secure hybrid environment to reap business value & mitigate risk 
IT Imperatives 
BuildCloud Services 
ConsumeCloud Services 
Securely delivering the right services at the right time and the right cost 
Advise ~ Transform ~ Manage 
No one size fits all!
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
11 
The Cloud Service Continuum 
ServiceCatalog 
Provision 
Infrastructure 
Manage and monitor cloud 
Provision 
application 
Release 
Resources 
User
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Cloud, what do I do with it?
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
13 
The application has to be designed for the enterprise 
security compliance performance scalable data sovereignty
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
14 
New or Existing? 
Test 
Run 
Dev 
App Runtime 
Database 
LBaaS 
MSGaaS 
DNS 
New Applications 
Business Agility 
Existing Applications 
Reinvigorate Legacy 
Re-Host 
Re-Factor 
Replace 
Re-Architect 
Appetite for Value 
Appetite for Risk 
Choose your transformation strategy to balance value and risk
15 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Example: CloudFoundry 
Cloud Native Applications: Platform as a Service 
Benefits 
• Components provided as a service 
• Full Service LifeCycle Management 
• Integrated development Environment 
• Build in Scalability and Elasticity 
DEA: Droplet Execution Agent
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
16 
Existing Applications –Migration Strategies 
Re-hostRe-installation 
Retire/Replace 
Re-hostRecompile 
Test 
Deploy 
Re-hostSource code mod. 
Develop & UT 
Test 
Deploy 
Re-factor 
Design 
Develop & UT 
Test 
Deploy 
Re-Architect 
Review Business 
Design 
Develop & UT 
Test 
Deploy 
80% 
Cloud to quickly provide infrastructure 
20% 
Cloud to manage application variability 
Industrialized 
Standard Processes 
Re-hostImage Migration 
Re-hostMigration 
Archive 
Integrate 
Customize 
Test 
Deploy 
Test 
Deploy
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
17 
What Applications where? 
Business 
•Geographic regulatory requirements 
•Workload variability 
•Software licensing restrictions 
•Software vendor support 
•Service level requirements 
•Security policies 
Technical 
•Network Latency 
•External dependencies 
•Language of application 
•Physical hardware dependencies 
•Data encryption 
•Operating system requirements 
•Parallel processing 
Core versus Context1 
•A CORE application is an application that sustainably differentiates the enterprise within its market, that makes the company being what it is in the eyes of its customers 
–Processes that create unique competitive differentiation 
–Source of growth in revenues & profits 
•A CONTEXT application is an application that does not differentiate the company from the customer’s viewpoint in the target market. 
–All other processes 
–No price for doing them well 
–But there are penalties for doing them poorly 
1 –Geoffrey Moore –Dealing with Darwin –2006 & Interviewing Geoffrey Moore: Core versus Context -2011
18 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
How do we approach? 
Gathering Technology list 
Reviewing customer plan/ 
expectations 
Optionally Application 
Suitability to Cloud 
Assessment 
https://www.hp-appstogo.com/at2c 
Target Platform 
& 
Transformation 
scenario 
uCMDB or 
discovery data 
Analyze Transform Test deploy 
Target 
Env. 
Test scripts 
Test data
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
19 
HP AT2C Advisory Services 
•Assess applications for cloud suitability: -A short assessment to establish the application suitability to cloud early 
•Plan the target architecture, application sequencing and transformation plan to minimize business disruption: -Advise on appropriate transformation strategy to use, from re- installation to technology translation, in line with current application technology and expected benefits of migrating to cloud. 
Analyze 
Application 1 -10 
TransformApplication 1- 10 
Analyze 
Application 11 -20 
TransformApplication 11-20 
Analyze 
Application 21 -30 
…. 
cloud suitability: example output showing business & technical aspects 
application transformation plan: example output
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
20 
Repeatable and consistent application deploymentacross heterogeneous environments 
Beyond migration, continuous update 
Bridge the gaps between the development and operations environments by using a set of principles, methods, and practices around collaboration, automation and governance.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
21 
SERVICE CONSUMPTION 
SERVICE TOPOLOGY DESIGN 
ServiceDesign 
ServiceOffering 
Marketplace 
APP 
APP 
… 
DEV 
QA 
PROD 
STAGE 
Releasegate 
Releasegate 
Releasegate 
1. Design Once 
3. Publish designs to the Marketplace Catalog 
2. Manage Application Lifecycle with CODAR 
PIPELINE MANAGEMENT 
Pipeline Management with Service Consumption
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Conclusion
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
“Cloud is about flexible business service, not technology. Cloud gives rise to a new era of IT service for business” 
John R Rymer, Vice President and Principal Analyst at Forrester
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
24 
Get access to your IT 
Modern consumer user experiences with enterprise consistency. 
•What services you have provisioned 
•What services you can request 
Multi platform, multi footprint
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
25 
But realize there is a lot behind this 
Security management services 
Access devices 
Cloud services 
SaaS 
PaaS 
IaaS 
Cloud platform 
Demand 
Identity & access management services 
IT management services with security impact 
IT management framework 
Delivery 
Supply
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
26 
And make sure you understand security 
Security management services 
Access devices 
Malware protection 
Network security 
Client security 
Data protection 
Application security 
Cloud services 
SaaS 
PaaS 
IaaS 
Applicationsecurity 
SecureSDLC 
Instancesecurity 
Cloud platform 
Supply 
Delivery 
Demand 
Account management 
Access control management 
Authentication 
Key management 
Identity provisioning 
Federation 
Auditing 
Change management 
Patch management 
Configuration management 
GRC 
Capacity management 
Availability management 
Incident management 
Virtualization managment 
Vulnerability management 
SIEM 
Compliance management 
Security service portal 
Identity & access management services 
IT management services with security impact 
IT management framework 
Application security, data protection and availability 
Malware protection 
Network security 
Server security 
Client security 
Storage security 
Data protection 
Virtualization security 
Platform availability 
Cloud platform security 
Security monitoring 
Physical security
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
27 
Conclusion 
•The world is becoming digital 
•Cloud is all about services and service delivery 
•The cloud is only worth the services it delivers 
•Cloud is all about a hybrid world
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Thank you 
E-mail: christian.verstraete@hp.com 
Blog: www.hp.com/blog/cloud 
Twitter: @christianve 
Google+: plus.google.com/+christianverstraete 
More Info: www.hp.com/go/christianverstraete

Cloud,beyond the hype, looking at the journey to Cloud

  • 1.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Cloud, Beyond the Hype Let’s think through our Journey to Cloud Christian Verstraete –Chief Technologist Cloud –Application Transformation BelnetNetworking Conference –October 23rd, 2014
  • 2.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Agenda •Migrating to the Digital Enterprise •Cloud, One Concept, Multiple Subjects •Cloud, what do I do with it? •Conclusion
  • 3.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Migrating to the Digital Enterprise
  • 4.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Customer experience Citizen engagement Employee empowerment IT-enabled transformation Acquisitions, divestitures Enterprise drivers In an increasingly digital and mobile world The World is increasinglydigital, mobile, virtual & personal Thomas Friedman quoting Carly Fiorina in “The World is Flat”
  • 5.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Demands and pace of change are increasing Organizations are part of a dynamic ecosystem… Partners Devices Suppliers Information sources Communities Regulators & Authorities Your organization Customers Staff •Everything and everyone’s connected •Immediate gratification and instant results expected •Anywhere, any time, any way •Fully integrated Business & IT networks •Limited window of opportunity •New and unexpected competition
  • 6.
    6 © Copyright2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Technology is transforming the way enterprises and governments work … Supported by a new style of IT… Converged cloud Big Data Security MAI Mobile Apps Integration Systems of record (Legacy applications) Systems of engagement (Social and mobile) Balancing opportunity and risk • Visible to and governed by CIO • Consumes majority of IT budget • Modernization and cloud migration dominated • Driven by business objectives • Easily acquired • Scale and security are key challenges
  • 7.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 …. But your audience is changing 1% 22% 20% 50% 7% 1925 to 1945 1946 to 1964 1965 to 1980 1981 to 2000 The Silent Generation The Greatest Generation Traditionalists Known for Loyalty, respect of authority, discipline, adherence to rules The Post-War Generation Baby Boomers Known for Optimism, innovation, achievement, individualism Gen X Generation X Known for Autonomy, productivity, recognition, adaptability Millennials Generation Y Known for Self-expression, comfort w/ change, resilience, global awareness, being connected 2000 & after Next Generation Digital Natives Generation Z Known for Technological savvy, fast pace, being socially connected, creativity, collaboration
  • 8.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Cloud, one concept, multiple subjects
  • 9.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 Where do I start How do I manage risk? How do I bridge with existing investments The “New Style of IT” Cloud fundamentally changes IT Rapid service creation Enhanced agility& innovation Financial Flex-Opex Delivery services faster Improve flexibility Do more with less Promises of Cloud Challenges of Cloud Business Pressure CIO
  • 10.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 IT executives become “brokers of hybrid IT services” Private Public Traditional Managed VPC Data/ applications Hybrid World Business drivers: Speed, flexibility and economics IT challenges: Sprawl, control and integration •Build & consume right mix of services based on service requirements •Leverage best of traditional IT, private, virtual private & public cloud •Manage & secure hybrid environment to reap business value & mitigate risk IT Imperatives BuildCloud Services ConsumeCloud Services Securely delivering the right services at the right time and the right cost Advise ~ Transform ~ Manage No one size fits all!
  • 11.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 The Cloud Service Continuum ServiceCatalog Provision Infrastructure Manage and monitor cloud Provision application Release Resources User
  • 12.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Cloud, what do I do with it?
  • 13.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 The application has to be designed for the enterprise security compliance performance scalable data sovereignty
  • 14.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 New or Existing? Test Run Dev App Runtime Database LBaaS MSGaaS DNS New Applications Business Agility Existing Applications Reinvigorate Legacy Re-Host Re-Factor Replace Re-Architect Appetite for Value Appetite for Risk Choose your transformation strategy to balance value and risk
  • 15.
    15 © Copyright2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Example: CloudFoundry Cloud Native Applications: Platform as a Service Benefits • Components provided as a service • Full Service LifeCycle Management • Integrated development Environment • Build in Scalability and Elasticity DEA: Droplet Execution Agent
  • 16.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 Existing Applications –Migration Strategies Re-hostRe-installation Retire/Replace Re-hostRecompile Test Deploy Re-hostSource code mod. Develop & UT Test Deploy Re-factor Design Develop & UT Test Deploy Re-Architect Review Business Design Develop & UT Test Deploy 80% Cloud to quickly provide infrastructure 20% Cloud to manage application variability Industrialized Standard Processes Re-hostImage Migration Re-hostMigration Archive Integrate Customize Test Deploy Test Deploy
  • 17.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 What Applications where? Business •Geographic regulatory requirements •Workload variability •Software licensing restrictions •Software vendor support •Service level requirements •Security policies Technical •Network Latency •External dependencies •Language of application •Physical hardware dependencies •Data encryption •Operating system requirements •Parallel processing Core versus Context1 •A CORE application is an application that sustainably differentiates the enterprise within its market, that makes the company being what it is in the eyes of its customers –Processes that create unique competitive differentiation –Source of growth in revenues & profits •A CONTEXT application is an application that does not differentiate the company from the customer’s viewpoint in the target market. –All other processes –No price for doing them well –But there are penalties for doing them poorly 1 –Geoffrey Moore –Dealing with Darwin –2006 & Interviewing Geoffrey Moore: Core versus Context -2011
  • 18.
    18 © Copyright2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. How do we approach? Gathering Technology list Reviewing customer plan/ expectations Optionally Application Suitability to Cloud Assessment https://www.hp-appstogo.com/at2c Target Platform & Transformation scenario uCMDB or discovery data Analyze Transform Test deploy Target Env. Test scripts Test data
  • 19.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 HP AT2C Advisory Services •Assess applications for cloud suitability: -A short assessment to establish the application suitability to cloud early •Plan the target architecture, application sequencing and transformation plan to minimize business disruption: -Advise on appropriate transformation strategy to use, from re- installation to technology translation, in line with current application technology and expected benefits of migrating to cloud. Analyze Application 1 -10 TransformApplication 1- 10 Analyze Application 11 -20 TransformApplication 11-20 Analyze Application 21 -30 …. cloud suitability: example output showing business & technical aspects application transformation plan: example output
  • 20.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 Repeatable and consistent application deploymentacross heterogeneous environments Beyond migration, continuous update Bridge the gaps between the development and operations environments by using a set of principles, methods, and practices around collaboration, automation and governance.
  • 21.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 SERVICE CONSUMPTION SERVICE TOPOLOGY DESIGN ServiceDesign ServiceOffering Marketplace APP APP … DEV QA PROD STAGE Releasegate Releasegate Releasegate 1. Design Once 3. Publish designs to the Marketplace Catalog 2. Manage Application Lifecycle with CODAR PIPELINE MANAGEMENT Pipeline Management with Service Consumption
  • 22.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Conclusion
  • 23.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. “Cloud is about flexible business service, not technology. Cloud gives rise to a new era of IT service for business” John R Rymer, Vice President and Principal Analyst at Forrester
  • 24.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24 Get access to your IT Modern consumer user experiences with enterprise consistency. •What services you have provisioned •What services you can request Multi platform, multi footprint
  • 25.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25 But realize there is a lot behind this Security management services Access devices Cloud services SaaS PaaS IaaS Cloud platform Demand Identity & access management services IT management services with security impact IT management framework Delivery Supply
  • 26.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26 And make sure you understand security Security management services Access devices Malware protection Network security Client security Data protection Application security Cloud services SaaS PaaS IaaS Applicationsecurity SecureSDLC Instancesecurity Cloud platform Supply Delivery Demand Account management Access control management Authentication Key management Identity provisioning Federation Auditing Change management Patch management Configuration management GRC Capacity management Availability management Incident management Virtualization managment Vulnerability management SIEM Compliance management Security service portal Identity & access management services IT management services with security impact IT management framework Application security, data protection and availability Malware protection Network security Server security Client security Storage security Data protection Virtualization security Platform availability Cloud platform security Security monitoring Physical security
  • 27.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27 Conclusion •The world is becoming digital •Cloud is all about services and service delivery •The cloud is only worth the services it delivers •Cloud is all about a hybrid world
  • 28.
    © Copyright 2014Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you E-mail: christian.verstraete@hp.com Blog: www.hp.com/blog/cloud Twitter: @christianve Google+: plus.google.com/+christianverstraete More Info: www.hp.com/go/christianverstraete