Looking to take the Cloud journey for your organisation? This comprehensive presentation covers everything that you need to know about building your Cloud. The presentation was part of IBM Cloud Innovation Forum India and was presented by Subram Natarajan, Technical Sales Executive, Systems & Technology Group and Dr. Rajendra Gupta, Executive Architect, IBM Software Group.

1. IBM Cloud: Think it. Build it. Tap into it.
Subram Natarajan, Technical Sales Executive, Systems & Technology Group
Dr. Rajendra Gupta, Executive Architect, IBM Software Group
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© 2013 IBM Corporation
Build your own Cloud & Infrastructure Matters

2. IBM Cloud: Think it. Build it. Tap into it.
You need a partner that’s helped tens of thousands of clients
to…..
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Think it.
Strategize how to use cloud
to drive revenue growth and
efficiencies.
Build it.
Build and run your private
or hybrid cloud.
Tap into it.
Utilize cloud services delivered
from IBM SmartCloud.

3. IBM Cloud: Think it. Build it. Tap into it.
Not Public or Private. Dynamic Hybrid is the future
Private Cloud & IT
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Benefits:
• Fully customizable
• Robust management
• Secure by design Best of both worlds.
Better outcomes.
Maximize return on existing IT investments
Match workloads to best-fit infrastructure
Hit the right balance of risk to speed
Meet seasonal capacity without CapEx
Add new capabilities quickly
Benefits:
• Low entry cost
• Pay-per-use
• Highly elastic
Dynamic Hybrid
Public Cloud
+ Hybrid Cloud

4. IBM Cloud: Think it. Build it. Tap into it.
Are you building the right CLOUD?
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What’s the best infrastructure for my cloud?
How do I maintain choice and flexibility?
How do I rapidly deploy & operate my cloud?
How do I manage & secure my hybrid
environment?
Build it.
Build and run your private
or hybrid cloud.

5. IBM Cloud: Think it. Build it. Tap into it.
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As they struggle to
become more agile, IT
leaders know there can be
no compromise on
business operations.
Clients experience a rich,
interactive experience,
increasing revenue and
user satisfaction.
To lead, organizations
must improve the
economics of IT
through efficiency.
New client services can
be rapidly developed
while operational costs
decrease.
Responsiveness
Matters
In response, they are
looking to cloud to take
advantage of advanced
technologies and enable
new business outcomes.
A cost-competitive, highly
responsive solution is
quickly brought to the
marketplace.
Efficiency
Matters
Resiliency Matters
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6. IBM Cloud: Think it. Build it. Tap into it.
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Efficiency Matters
Infrastructure must be consolidated, virtualized, and
optimized and managed more effectively and simply
IBM offers industry leading capabilities to improve the
economics of IT
 Cross Platform virtualization and management across
multiple hypervisors and platforms
 Repeatable and deployable patterns of expertise
 Built on open standards, including Open Stack, for
unparalleled interoperability
 Integrated management of physical and virtual
infrastructures
55%
lower TCO vs. distributed
systems
80%
reduction in
cloud application
deployment times, while
lowering operations costs
by 30%
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7. IBM Cloud: Think it. Build it. Tap into it.
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Resiliency Matters
Infrastructure must dynamically scale up and down, be
available 24x7, enable continuous workload optimization and
be secure
IBM offers industry leading capabilities to seamlessly meet business
requirements
 Near linear scalability and scalable resource management
 Ability to predict and mitigate failure through the stack
 On/Off Capacity on Demand
 Robust security and compliance tools
100%
utilization without
performance
degradation
10x
less reported
security complaints
than VMware
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8. IBM Cloud: Think it. Build it. Tap into it.
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Responsiveness Matters
Infrastructure must be deeply integrated across compute, storage
and networking.
IBM offers industry leading capabilities to seamlessly meet
business requirements
 Integrated systems management and cloud-enabling technologies
across choice of hypervisors and OS
 Self-service, automated provisioning
 Standardization and automation of cloud services through a flexible
orchestration engine and a self-service portal
 Integration tools to integrate public and on premise applications quickly
and simply
 Single view of files, across all sites regardless of their physical location
30 seconds
self-service capabilities
to provision storage
servers
months to weeks
reduce time to market
for new services
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9. IBM Cloud: Think it. Build it. Tap into it.
Building on the experience of thousands of client engagements,
IBM offers unique infrastructure capabilities to rapidly create
value
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Enterprise Private and Hybrid
 Consolidate all workloads
- Power Solution Editions for AIX, i, Linux
- Linux on System z
 Automate Cloud and Enable Hybrid with
SDE
- SmartCloud Entry with OpenStack
- Platform Computing and GPFS
- Platform Computing Cloud Services
 Optimize Storage for Cloud Delivery
- XIV for Cloud
- Grid Scale File Storage Systems
 Speed Deployment and Simplify
Management
- PureFlex and PureApplication System
Cloud Service Providers
 Differentiate Services with Power or z and
Linux
- Power Solution Edition for SPs
- Cloud Management Suite for System z
 Deliver Big Data / Analytics Services
- Platform Computing and GPFS
- Platform Computing Cloud Services
 Deliver highly scalable Storage Services
- XIV for Cloud
- Grid Scale File Storage Systems
 Enable Low Cost / High Scale Clouds
- OpenPower
- NeXtScale
 Speed Deployment of Cloud Services
- PureFlex MSP Editions
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10. IBM Cloud: Think it. Build it. Tap into it.
New Power Systems Scale-out servers deliver superior
economics & security for the cloud
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Price for performance advantages to scale out as your business
grows and confidently move more data applications to the cloud
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Speed & Agility
to capture value from new
workloads
Economic Advantages
that scale to meet business needs
Security
to protect critical systems and data
2X
performance vs x861
Built-in
Encrypt / decrypt engine
Utilization outperforming industry standards
65% Guaranteed
vs. industry
average
of 30–40%
10
58%
Lower costs of
acquisition2

11. IBM Cloud: Think it. Build it. Tap into it.
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Fostering open innovation for cloud based applications with
Ubuntu and Power Systems
Moving Linux apps to Power has never been easier
Estimated >95% x86/Linux
applications written in C/C++
will require no source code
change, only a recompile
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Well-written Java applications
written in scripting or interpretive
languages will run as is
>95%
Require no source code change
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+

12. IBM Cloud: Think it. Build it. Tap into it.
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Software Defined Storage Stack
IBM Enterprise Storage
DS8000, XiV, SVC, V7K, V7KU…
Commodity
Storage
Non-IBM Enterprise Storage
(EMC Symmetrix, Hitachi, HP,Netapp…)
TPC ISSM TSM FCM
IBM Public Cloud, Private Cloud
Amazon S3, MS Azure
OpenStack Cinder
OpenStack
Device Driver
TPC Driver GPFS Driver
OpenStack OpenSource Driver
(Management of IBM Devices)
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OpenStack Driver enabling IBM products
to play in open ecosystems advantaging
IBM stack with analytics
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OpenStack GPFS Driver
GPFS on Enterprise Storage
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OpenStack GPFS Driver
GPFS on Commodity Storage
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IBM
Connections SCE+
Hadoop
Analytics
SCE

13. IBM Cloud: Think it. Build it. Tap into it.
OpenStack Cinder support in XIV
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eBay marketplace economy of scale:
• Billions of page views/day, billions of database calls/day
• PB’s of storage
eBay need:
• Fully automated storage for private iSCSI cloud computing environment that runs high
performance databases on large number of VMs
Why IBM solution:
• XIV Gen3 R3.2 storage systems with 10Gb iSCSI connectivity
• Storage provisioning is automated by OpenStack via Cinder driver
• Combination of XIV’s grid architecture and OpenStack enabling storage management
automation
– When VMs are provisioned on eBay’s
cloud, volumes are automatically created
by XIV OpenStack Cinder driver and
mapped to the VMs
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14. IBM Cloud: Think it. Build it. Tap into it.
Enterprises are looking for dependable, scalable, flexible,
resilient hardware and software on which to build their cloud
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IBM delivers
 Rapid access to a security-rich, enterprise-class, virtual systems platform environment
 Highest levels of resource sharing, I/O bandwidth, and system availability
 Add hardware resources to an already running system with little to no disruption
 Consistent performance on a scalable server and storage platform
 Achieve nearly 100% utilization of system resources nearly 100% of the time
 Combine management functions into a single virtualization management tool
across platforms
 Industry-leading Reliability, Availability and Serviceability
YTP03213-USEN-01
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15. IBM Cloud: Think it. Build it. Tap into it.
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Build It

16. IBM Cloud: Think it. Build it. Tap into it.
Cloud Enabled Data Center Capability Maturity Model – CCRA
Pattern
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Monetized
Monetized
Enhanced
Optimized
Deployed
Virtualized
Current State Assessment
Need to progress maturity to the right
For IaaS and PaaS services.
Deployed
Standardised Services
Service Catalog
Simple Provisioning
Usage Metering
Optimised
Governance
Patch Management
Backup & Restore
Monitoring
Enhanced
Service orchestration
Pattern based deployment
Deep data centre integration
Hybrid cloud integration
Cloud storefront
IaaS / PaaS integration
OSS/BSS integration
Full cycle billing
Virtualised

17. IBM Cloud: Think it. Build it. Tap into it.
Cloud Enabled Data Centre
Infrastructure
as a Service
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Think it. Build it. Tap into it.
Public. Private. Dynamic Hybrid.
Simple infrastructure as a Service
VM
provisioning &
On-boarding
Cloud
Management
Role &
Authentication
Management
VM Image
Construction
Image
Management
Usage
metering,
accounting &
chargeback
Advanced infrastructure as a Service
Storage
Provisioning &
Automation
Management
Network
Provisioning &
Automation
Management
Services
Orchestration
Hybrid Cloud
Integration
Advanced security
( identity and access, security
information and events mgmt)
Managed infrastructure as a Service
Virtualised
Infrastructure
Monitoring
Capacity
Management
and Planning
Event
Management
Patch
Management
Endpoint
Compliance &
Management
Backup &
Restore
Process Optimized with ITIL infrastructure as a Service
Problem &
Incident
Management
IT Asset
Management
License
Management
Change &
Configuration
Management
Service
Desk
Release
Management

18. IBM Cloud: Think it. Build it. Tap into it.
Cloud Enabled Data Centre
Infrastructure
as a Service
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Think it. Build it. Tap into it.
SmartCloud Control Desk
OmniBus IBM Endpoint Mgt TSM
Public. Private. Dynamic Hybrid.
Smart Cloud Monitoring
SmartCloud Analytics
Predictive Insights
Simple infrastructure as a Service
VM
provisioning &
On-boarding
Cloud
Management
Role &
Authentication
Management
VM Image
Construction
Image
Management
Usage
metering,
accounting &
chargeback
Advanced infrastructure as a Service
Storage
Provisioning &
Automation
Management
Network
Provisioning &
Automation
Management
Services
Orchestration
Hybrid Cloud
Integration
Advanced security
( identity and access, security
information and events mgmt)
Managed infrastructure as a Service
Virtualised
Infrastructure
Monitoring
Capacity
Management
and Planning
Event
Management
Patch
Management
Endpoint
Compliance &
Management
Backup &
Restore
Process Optimized with ITIL infrastructure as a Service
Problem &
Incident
Management
IT Asset
Management
License
Management
Change &
Configuration
Management
Service
Desk
Release
Management
SCCM
SmartCloud Orchestrator
SmartCloud Orchestrator
Open Stack
SmartCloud
Virtual
Storage
Centre
Tivoli Identity
Manager
Qradar Log
Manager
Security Network
Intrusion prevention
Virtual Server
Protection for VMware

19. IBM Cloud: Think it. Build it. Tap into it.
Build Private Cloud with Enterprise Capability
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07/29/13
Foundation OPTIMIZE
Platform as a Service Technologies
Infrastructure as a Service Technologies
Infrastructure
Platform
Usage and
Accounting
Availability and
Performance
Management
and
Administration
Security and
Compliance
Applicatio
n
Lifecycle
Application
Resources
Application
Environment
s
Application
Management
Integratio
n
ORCHESTRATE
AUTOMATE
SmartCloud Provisioning
Automated provisioning designed
for cloud with parallel scalability
and integrated fault tolerance
Advanced image lifecycle
management and analytics
IBM Workload
Deployer
Standardized
middleware and
application
deployments
SmartCloud Entry
Basic cloud functions
including intuitive self
service interface,
administration, and
infrastructure management
designed for cloud
AUTOMATE
IBM SmartCloud Orchestrator
Advanced cloud delivery including
service orchestration, runbook
automation, monitoring, usage and
accounting

20. IBM Cloud: Think it. Build it. Tap into it.
What is IBM SmartCloud Orchestrator?
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21. IBM Cloud: Think it. Build it. Tap into it.
SmartCloud Orchestrator
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An open and scalable
cloud platform
An easy to use orchestrator for
cloud service automation
A rich set of ready to use
automation packages
A marketplace for automation
packages sharing and re-use

22. IBM Cloud: Think it. Build it. Tap into it.
Managing all Datacenter domains together, not in silos…
Compute
Domain
Orchestration
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Engine
Network
Domain
Storage
Domain
IT
Monitoring Management
Domain
Data
Availability
Domain
Monitoring
Lifecycle
Management
Service
Desk
Storage
Domain
Change
Management
Provision Pattern
Network
Domain
Workload Orchestration
Workload aware placement,
optimization and operation
Resource Orchestration
Onboard, provision, manage
CPU, Storage and Network
Service Orchestration
Manage the lifecycle of business
applications
App DB
Web

23. IBM Cloud: Think it. Build it. Tap into it.
An Open Cloud Management Platform
Governance & Orchestration Services:
• Eases coordination of complex tasks and
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work-lflows, leveraging existing skills,
processes and technology artifacts
• Support of OSLC from OASIS
Platform Services:
• Simplifies deployment and lifecycle
management of middleware and application
patterns
• Support of TOSCA from OASIS
Infrastructure Services:
• Highly flexible, scalable infrastructure on
heterogeneous resources
• Built on OpenStack
Extensibility:
• Plug and play operational service
management integration
• Development tooling integration
• Pre-built images, patterns, process /
configuration automation
Common Cloud Management Services
Orchestration Services
Platform Level Services
Operational Extensions (APIs)
Infrastructure Level Services
Development Extensions (Tooling)
(Image Lifecycle Mgmt) (Pattern Services)
(Provisioning, configuration, resource
allocation, security, metering, etc.)
Cloud Resources
Storage Compute Network
IBM Added Value

24. IBM Cloud: Think it. Build it. Tap into it.
What is IBM SmartCloud Monitoring?
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25. IBM Cloud: Think it. Build it. Tap into it.
IBM SmartCloud Monitoring
Continuous Monitoring & Optimization of your infrastructure is a key to experience continuous ROI.
Continuous Monitoring
 Health dashboards to provide an
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instant, consolidated glimpse into cloud
health
 Topology views of the key interrelated
components of the cloud
 Reports on the health trends of cloud
components and workloads, powered by
Cognos®
Continuous Optimization
 What-If capacity planning scenarios
 Policy-Based optimization to put
workloads where they’ll perform best, not
just where they’ll fit
 Performance Analytics for right-sizing
of virtual machines

26. IBM Cloud: Think it. Build it. Tap into it.
Virtualized Capacity Planning with IBM SmartCloud
Monitoring
Highlights
VMware Capacity Analytics
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• Intuitive 5 step wizard
• Uses remote data gathered from VMware
• Provides individual and cluster level recommendations
with potential cost savings!
PowerVM Capacity Analytics
• Provides insight into mission critical IBM Power utilization
• Uses the same 5 step process as VMware
• Able to size AIX, Linux, and i5 LPARs
Common User Interface
• Common UI allows integration to guest OS
• Integrated reporting as well as capacity planning
Integrated UI
Expense
Reduction Report
5 Step Process

27. IBM Cloud: Think it. Build it. Tap into it.
Actively Manage the Cost of Your Environment
Rip the cost out of your Virtualized environment and Intelligently
Manage Your Future Usage Optimized VMware Environment
 ROI Calculator to
maximize savings!
 Out of the Box Reporting
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–Resources Available
–Historical Utilization
–Predictive Utilization
 Best fit based on detailed
System Benchmarking

28. IBM Cloud: Think it. Build it. Tap into it.
VMware Capacity Optimization
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Expense Reduction Report Cost Savings Enlarged

29. IBM Cloud: Think it. Build it. Tap into it.
Closing Summary
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Everyone is thinking about Cloud or doing Cloud, its no longer an “if”!
We have strong portfolio, leadership insight, architectural know-how.
Listen to the customer needs, align their business pains to our
solutions.
Be clear on whether the customer wants to be a Cloud provider or
Consumer.
Leverage the CCRA as a way to communicate IBM’s expertise and
insight.
Present a single IBM face in front of the customer.

30. IBM Cloud: Think it. Build it. Tap into it.
Questions?
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