Understanding digital natives summarizes research on how digital behaviors have changed information seeking habits, especially among young people ("digital natives"). Key findings include:
1) Digital natives exhibit "promiscuous" and "bouncing" behaviors, viewing few pages and sites per visit due to massive choice and poor retrieval skills.
2) They prefer "power browsing" over reading, viewing information for only a few minutes.
3) They like information that is simple, direct and fast to access through search engines rather than carefully crafted discovery systems.
4) Brand and authority are more complicated online with many players, so digital natives don't rely on traditional indicators of quality.
The
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...ConnectVA
Dean Browell, The Feedback Agency
Communication Insights from Audience Behavior
This stimulating workshop will help you analyze the connection between your audiences' online and offline behavior by simply listening to what they're saying. Learn about the impact of local/cultural and geographical influences in your communication. This insight will help you create stronger strategies, more effective tactics, and give you a more valuable perspective on how, "one size fits all" is a dangerous approach to social media.
Youth And Social Media: It's All About ThemLaura Solomon
What are kids and teens doing online? Are they all on MySpace now? Do they actually use the computer to do any homework? There has proven to be a huge gap between what adults believe kids are doing on the net and what they're actually doing. Find out where the kids are online, what they're doing there and how your library might be able to tie into those behaviors.
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...ConnectVA
Dean Browell, The Feedback Agency
Communication Insights from Audience Behavior
This stimulating workshop will help you analyze the connection between your audiences' online and offline behavior by simply listening to what they're saying. Learn about the impact of local/cultural and geographical influences in your communication. This insight will help you create stronger strategies, more effective tactics, and give you a more valuable perspective on how, "one size fits all" is a dangerous approach to social media.
Youth And Social Media: It's All About ThemLaura Solomon
What are kids and teens doing online? Are they all on MySpace now? Do they actually use the computer to do any homework? There has proven to be a huge gap between what adults believe kids are doing on the net and what they're actually doing. Find out where the kids are online, what they're doing there and how your library might be able to tie into those behaviors.
Raising Children in a Digital Age for Foundation Business Degree @MMUBSBex Lewis
Looking at 'Raising Children in a Digital Age' as useful information for Foundation Business Students at MMU - helping them look at responsibilities, the culture they're engaging with - especially if creating content online to create a safer online environment
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
45 minute session at Premier Digital Conference at The Brewery in London, Saturday November 12th: "Can you see me? Who or what do people see through what you create online? How open and vulnerable should we be when creating in the digital space?" http://www.premierdigital.org.uk/Premier-Digital-Conference
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?Dr. William J. Ward
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?
- The digital landscape from a teen's perspective
- Social media facts and figures related to teen media usage
- Five tips to sparking valuable conversations through engaging content
Strategies to Connect, Communicate and Collaborate with Youth in the Digital AgeVickiLGray
A presentation prepared for the NYATEP Youth Academy in February 2008 to introduce how to serve youth in workforce development programs with new Web 2.0 applications.
Here are some links to the presentations by other presenters (all slideshare presentations can be found in my favourites as well!):
http://www.slideshare.net/carruthk/failing-in-the-right-direction
http://www.slideshare.net/katiedavis/information-experience-in-social-media-spaces-emerging-research-and-what-it-means-for-information-professionals
http://www.slideshare.net/voirol/intelligent-information-symposium-2012-tom-voirol-for-slideshare
http://intelligentinfo.com.au/sb_clients/intelligentinfo/docs/2012-Joan-Frye-Williams-Libraries-in-a-Post-Print-World.pdf
Raising Children in a Digital Age for Foundation Business Degree @MMUBSBex Lewis
Looking at 'Raising Children in a Digital Age' as useful information for Foundation Business Students at MMU - helping them look at responsibilities, the culture they're engaging with - especially if creating content online to create a safer online environment
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
45 minute session at Premier Digital Conference at The Brewery in London, Saturday November 12th: "Can you see me? Who or what do people see through what you create online? How open and vulnerable should we be when creating in the digital space?" http://www.premierdigital.org.uk/Premier-Digital-Conference
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?Dr. William J. Ward
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?
- The digital landscape from a teen's perspective
- Social media facts and figures related to teen media usage
- Five tips to sparking valuable conversations through engaging content
Strategies to Connect, Communicate and Collaborate with Youth in the Digital AgeVickiLGray
A presentation prepared for the NYATEP Youth Academy in February 2008 to introduce how to serve youth in workforce development programs with new Web 2.0 applications.
Here are some links to the presentations by other presenters (all slideshare presentations can be found in my favourites as well!):
http://www.slideshare.net/carruthk/failing-in-the-right-direction
http://www.slideshare.net/katiedavis/information-experience-in-social-media-spaces-emerging-research-and-what-it-means-for-information-professionals
http://www.slideshare.net/voirol/intelligent-information-symposium-2012-tom-voirol-for-slideshare
http://intelligentinfo.com.au/sb_clients/intelligentinfo/docs/2012-Joan-Frye-Williams-Libraries-in-a-Post-Print-World.pdf
ICOLIS 2014: Keynote Speakers David Nicholastulipbiru64
5th International Conference On Libraries, Information And Society (ICOLIS 2014), 4-5 November 2014, The Boulevard Hotel, Kuala Lumpur. Theme: Library: Our Story, Our Time, Our Future
Keynote Speakers David Nicholas
Discussion of the information-seeking behaviors of digital natives vs. digital immigrants emphasizing the digital natives preference for digital resources. Includes a discussion of libguides for faculty and student research guidance.
Presentation given at Internet Librarian International Conference, Olympia London, October 21st 2015 on Copenhagen Libraries' controversial new strategy and its implications
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)Calvin C. Yu
YouTube: http://bit.ly/mQQWre
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)
Sharing about "Social Networking and Pastoral Care on 2010.09.17 @ Network Mission (HKCRM, GNCI, CC Net, Global Chinese Christian Post)
牧養沙龍:社交網絡與堂會牧養,由網絡使命主辦(網絡使命由香港教會更新運動、真証傳播、華信網絡、環球華人基督教新聞社等組成)
Presentation delivered by Moira Bent and Louise Gordon at the "Shhhh? The Reality of New Technologies and their Place in Libraries" event held at Teesside University on the 8th of May 2012 by CILIP ARLG Northern
Today’s students employ diverse search strategies to discover content in support of their studies. With search results serving as the staple of the digital ecosystem, creating that experience hinges on a deep understanding of user needs at that critical juncture. While usage metrics may reveal the user’s clicks, the story behind those choices may remain untold. And as usability testing proves useful in identifying areas for improvement, going off-script to capture user pain points is not always sanctioned. Looking outside the confines of traditional research methods allows capturing the “free-range” insights of today’s researchers. This presentation will feature the experiences of the User Research Team at EBSCO Information Services as they set out to illuminate the true user journey of scholarly research. Attendees will learn what what page designs elicit smiles, smirks, confusion or delight. Learnings from ethnographic studies will be shared, with insights about the complex feelings students have about searching for information and their diverse strategies for evaluating search results.
1. Understanding digital natives
Professor David Nicholas
CIBER
UCL Centre for Publishing
University College London
http://www.ucl.ac.uk/infostudies/research/ciber/
2. Background
• Choice, digital transition, unbelievable
access, Google & disintermediation
transformed information landscape
• Because so much information seeking
goes on remotely and anonymously not
woken up to this yet. Yet digital
transition further to go: e-books
• Badly need to visualise and
conceptualise what is going on,
especially in regard the young
• Hence CIBER’s Virtual Scholar research
programme
3. Methods and projects
• Seven years of data – millions of digital footprints in e-book, e-journal, e-
learning and e-cultural databases; every subject, every country
• Strength: what people did, not what they say they do or wish they did.
Formidable evidence base. Key studies include:
– The digital revolution: information seeking experiments with young
people. With BBC Television, 2009 – 2010
– User driven development for Europeana. Funded by the European
Commission, 2009-2010
– Evaluating the usage and impact of e-journals in the UK. Funded by the
Research Information Network, 2008-2010
– UK National E-Books Observatory. Funded by JISC, 2008-2009
– The Behaviour of the Researcher of the Future (Google Generation).
Funded by the British Library and JISC, 2007
4. The Big finding
• Really only one finding and that is the digital has fundamentally
changed us all – we are all the GoogleGeneration! We have all been
conditioned
• You have heard of extreme sports, well we have all become
extreme information seekers and young people, as with everything,
are more extreme
• The really big difference is that young people know no other world
• What has to said at the outset is that we still do not know whether
what we are seeing is simply a manifestation of age differences
rather than generational differences
• Will now focus on the four aspects of digital information use and
seeking which have the most significance for publishers
5. A. The horizontal has replaced the
vertical
They flick and skitter. Victoria!
• Promiscuity: 40% do not come back
• Bouncing: half visitors view 1-3 pages from
thousands available. Bounce in and then out
again
• A consequence of:
– Massive choice, shopping around, being
lured away by search engines, poor
retrieval skills (2.3words), leaving
memories in cyberspace: all add to
‘churn’ rate
– Direct result of end-user checking
– An ‘acceptance of failure’ - shortage of
time & overload
• Younger they are more promiscuous they are
and more they bounce
6. B. Viewing has replaced reading
• Power browsing
• Have been conditioned by emailing,
text messaging, Tweeting and
PowerPoint
• Context: 15 minutes a long time
online
• Don’t view an article online for
more than 5 or so minutes
• If long, either read abstract or
squirrel away for a day when it will
not be read (digital osmosis)
• Editors and length of articles!
• Go online to avoid reading.
7. Power browsing example
• I can update my knowledge very
quickly…the sheer number of
books is overwhelming, if I can
look at them very quickly – you
know within 15 mins, I can look
at 3 or 4 books – and get some
very superficial knowledge of
what is in them, nevertheless it
improves my scholarship, because
in the back of my mind, these
books already exist
8. C. They like it simple and fast
• Avoid carefully-crafted discovery systems.
Killer stats:
– 4 months after SD content was opened to
Google, a third of traffic to physics journals
arrived that way. Effect particularly notable
since physics richly endowed with information
systems and services;
– Historians biggest users of Google, together
with young people! ;
– Love gateway sites
• Advanced search used rarely, and hardly at all
by highly-rated research institutions.
• Fast bag pick-up
• Fast information for a fast food generation
9. D. Brand and authority is much more complicated
• Difficult in cyberspace:
responsibility/authority almost
impossible in a digital environment –
so many players, so many brands, so
much churn
• Also what you think is brand is not
what other people think, especially
what young people think. Wallmart!
10. Conclusions: GG V the rest
• Searches lighter.
– View fewer pages, visit fewer sites and did fewer searches during a visit.
– Spend much less time on each question, a fraction of that spent by older
generations. Trend intensifies as questions become more ambiguous.
• Lazier, more direct searchers.
– Their search statements were much closer textually to the question as
given than older participants. Copy and paste OK!
• Less confident searchers
– Don't have the evaluation skills to really know, hence they cut and run. Far
less confident about judging the quality/relevance of what they find.
• Crowd source
– Under 20s spend more time on social networking sites, are more regular
users and rate them more importantly. Not kids but younger adults the
biggest users
• Multi-tasking
– Young adults the biggest but we don’t know that they are the best
11. Conclusions: a dumbing down?
• In broad terms young people’s
behaviour can be portrayed as
being frenetic, bouncing,
navigating, checking and
viewing. Also promiscuous,
diverse and volatile.
• Partly, because lacking a
mental map, sense of
collection, what is good, and
over reliance on Google
• Does this all constitute a
dumbing down?
12. Suggestions for publishers
Huge success story so far but no room for complacency
1. Create immersive digital environments and ones you can
speed across
2. Access no longer an outcome; you need to demonstrate
academic outcomes
3. Monitor, monitor and monitor again the virtual
environment, otherwise you will decouple from your
consumer base
13. 1a. ‘Immersive’ social information environments
• The students said something which threw us all initially - they could
not understand why they had to do all the work in getting
something from the website. At first this was attributed to laziness
but it turned out not to be that. They felt the content was locked,
submerged and they had to dig a lot to see it, when maybe the
service could make some things available automatically – the data
coming to them, rather than having to chase it.
• Returned book trolley! Come on guys wake up, stop chasing
FaceBook the lessons to be learnt are in your own backyard
14. 1b. Help power browse
• Shorten and structure articles; downloads not the
gold standard; help people move fast or flick.
• Love abstracts make them more informative
• Elsevier doing interesting things here
15. 2. Demonstrate academic and financial outcomes
• Better students, degrees, researchers, more funding etc
• Information literacy role –publishers the new librarians
• Cost-effectiveness – the car park question
16. 3. Monitor, monitor and monitor
• User-driven revolution
• Dynamic - an Internet year just 7 weeks
• Digital concrete
The study confirms what many are beginning to suspect: that the web is having a profound impact on how we conceptualise, seek, evaluate and use information. What Marshall McLuhan called 'the Gutenberg galaxy' - that universe of linear exposition, quiet contemplation, disciplined reading and study - is imploding, and we don't know if what will replace it will be better or worse. But at least you can find the Wikipedia entry for 'Gutenberg galaxy' in 0.34 seconds
Access the driver. More people drawn into scholarly net (all scholars now) & existing users can search more freely & flexibly. Growth. I ncreasing: a) numbers of students; b) digitization of back numbers; c) impact of big deals; d) preference to have everything digital ; e) use of Course Management Systems for online reading lists with easy links to material and minimal effort for students to access; f) wireless/broadband; g) mobile devices Good news for publishers! But lots of ‘noise’, which unfortunately confused for satisfaction: majority of users robots and as for the humans – boy they are behave in interesting ways