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Public engagement
Who? What? Why? Where? When?
Eliot Marston, Research & Knowledge Transfer Office
What do we mean by “public engagement”?
National Centre for Coordinating Public Engagement definition:
“Public engagement describes the many ways in which higher education institutions and their staff and
students can connect and share their work with the public. Done well, it generates mutual benefit, with
all parties learning from each other through sharing knowledge, expertise and skills. In the process, it
can build trust, understanding and collaboration, and increase the sector's relevance to, and impact on,
civil society.”

Research Design
Patient & Public Involvement
Discussion with potential
beneficiaries of research, as
well as other lay audiences, to
design research with clear
pathways to impact, e.g.
• Intervention studies
• Clinically-relevant research

Research Delivery

Research Dissemination

Patient-based research e.g.
• Trial participation
• Lay members of trial
steering committees

Public presentations e.g.
• School lectures
• Science Fairs
• Community events

Co-production research i.e.
research projects in which
members of the public are
trained/involved in delivery
of certain aspects

Offline media e.g.
• Newspaper articles
• Radio/TV interviews
• Radio/TV programmes
Online media e.g.
• Websites
• Twitter or blogging
Why get involved in public engagement?
Or, more aptly, why is it now a national priority in relation to research funding?
RCUK research funding = ~£3 billion annually
HEFCE research funding = ~£1.5 billion annually
Charity research funding = ~£750 million annually
This is all public money, and there is a growing need to justify why the public should invest!

Research Design

Research Delivery

More effective design:
• Sustainable interventions
• Patient-focused rather than
theory-based endpoints

Increasing recruitment:
• Trial participation
• Steering committees can
help address problems

Increasing impact:
• Identifying unanticipated
potential outcomes, e.g.
social or economic benefits

Increasing impact:
• Study sizes and significance
of results
• Identify additional potential
outcomes and new areas for
investigation

Improved chances of funding!

Research Dissemination
Increasing awareness:
• Public knowledge of
beneficial outcomes
Raising profile:
• Individual
• Institutional
Increasing impact:
• Policy makers
• Industrial collaborators
Institutional public engagement
Public engagement vs “impact”?
“Public engagement” = the connection of HEIs and researchers with members
of the public to increase access to, and involvement in, research design,
delivery and dissemination
“Impact” = the beneficial application of research to achieve social, economic,
environmental and/or cultural outcomes

PAST
REF:
• Backwards-looking exercise
to evaluate the “impacts” of
research and institutional
strategies to support the
delivery of these impacts
• Public engagement can be a
component, but does not
equate to an impact by itself

PRESENT
Patient & Public Involvement
• Designing new research
studies with input from those
users who are likely
beneficiaries to ensure best
chances of effective
implementation and
sustainability

FUTURE
RCUK Pathways to Impact:
• Forward-looking exercise
to identify the potential
beneficial consequences of
your research, and more
importantly how you will
personally ensure that it
reaches the key target
audiences who can effect
these consequences
Why is now a good time to get involved?
Research funding now has an increasing focus on public involvement/engagement:
• NIHR will not fund unless it is a clear part of proposal design
• RCUK support preferential funding for applications with strong Pathways to Impact
• Charity funders are very supportive of activity, and may make it a more obvious element in
application procedures
• The HEFCE Research Excellence Framework will likely make Impact even more significant in
subsequent assessment exercises
The University is taking its responsibilities seriously, and investing in supporting infrastructure:

Alice Roberts appointment

RCUK Catalysts application

Wellcome Trust ISSF support

The Research & Knowledge Transfer Office is here to help: please get in touch to find out more

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Eliot Marston: Public Engagement - Who? What? Why? Where? Whom?

  • 1. Public engagement Who? What? Why? Where? When? Eliot Marston, Research & Knowledge Transfer Office
  • 2. What do we mean by “public engagement”? National Centre for Coordinating Public Engagement definition: “Public engagement describes the many ways in which higher education institutions and their staff and students can connect and share their work with the public. Done well, it generates mutual benefit, with all parties learning from each other through sharing knowledge, expertise and skills. In the process, it can build trust, understanding and collaboration, and increase the sector's relevance to, and impact on, civil society.” Research Design Patient & Public Involvement Discussion with potential beneficiaries of research, as well as other lay audiences, to design research with clear pathways to impact, e.g. • Intervention studies • Clinically-relevant research Research Delivery Research Dissemination Patient-based research e.g. • Trial participation • Lay members of trial steering committees Public presentations e.g. • School lectures • Science Fairs • Community events Co-production research i.e. research projects in which members of the public are trained/involved in delivery of certain aspects Offline media e.g. • Newspaper articles • Radio/TV interviews • Radio/TV programmes Online media e.g. • Websites • Twitter or blogging
  • 3. Why get involved in public engagement? Or, more aptly, why is it now a national priority in relation to research funding? RCUK research funding = ~£3 billion annually HEFCE research funding = ~£1.5 billion annually Charity research funding = ~£750 million annually This is all public money, and there is a growing need to justify why the public should invest! Research Design Research Delivery More effective design: • Sustainable interventions • Patient-focused rather than theory-based endpoints Increasing recruitment: • Trial participation • Steering committees can help address problems Increasing impact: • Identifying unanticipated potential outcomes, e.g. social or economic benefits Increasing impact: • Study sizes and significance of results • Identify additional potential outcomes and new areas for investigation Improved chances of funding! Research Dissemination Increasing awareness: • Public knowledge of beneficial outcomes Raising profile: • Individual • Institutional Increasing impact: • Policy makers • Industrial collaborators
  • 5. Public engagement vs “impact”? “Public engagement” = the connection of HEIs and researchers with members of the public to increase access to, and involvement in, research design, delivery and dissemination “Impact” = the beneficial application of research to achieve social, economic, environmental and/or cultural outcomes PAST REF: • Backwards-looking exercise to evaluate the “impacts” of research and institutional strategies to support the delivery of these impacts • Public engagement can be a component, but does not equate to an impact by itself PRESENT Patient & Public Involvement • Designing new research studies with input from those users who are likely beneficiaries to ensure best chances of effective implementation and sustainability FUTURE RCUK Pathways to Impact: • Forward-looking exercise to identify the potential beneficial consequences of your research, and more importantly how you will personally ensure that it reaches the key target audiences who can effect these consequences
  • 6.
  • 7. Why is now a good time to get involved? Research funding now has an increasing focus on public involvement/engagement: • NIHR will not fund unless it is a clear part of proposal design • RCUK support preferential funding for applications with strong Pathways to Impact • Charity funders are very supportive of activity, and may make it a more obvious element in application procedures • The HEFCE Research Excellence Framework will likely make Impact even more significant in subsequent assessment exercises The University is taking its responsibilities seriously, and investing in supporting infrastructure: Alice Roberts appointment RCUK Catalysts application Wellcome Trust ISSF support The Research & Knowledge Transfer Office is here to help: please get in touch to find out more