Crafting Knowledge Mobilization Plans and Communication Strategies (SSHRC, CIHR) - part of Research Week 2014

1. Crafting Knowledge
Mobilization Plans
and Communication
Strategies

2. James Popham, MA, PhD(can.)
Knowledge Mobilization Officer
Office of Research Services
jpopham@wlu.ca
Extension 4942
About Me

3. What is Knowledge Mobilization?
How do I mobilize knowledge?
Why should my knowledge be
mobilized?
Agenda

4. Mobilized!

5. “The challenge is how to assemble, in user ready
form, information/knowledge addressing a specific
area of interest effectively and efficiently transfer
this deliverable to end users”
Background

6. Products
Processes
Relationships
Knowledge creators
Knowledge users
Knowledge mediators}
The concept

7. Knowledge Mobilization (SSHRC):
Knowledge mobilization is about ensuring that all citizens
benefit from publicly funded research.
It can take many forms, but the essential objective is to allow
research knowledge to flow both within the academic world,
and between academic researchers and the wider community.
By moving research knowledge into society, knowledge
mobilization increases its intellectual, economic, social and
cultural impact.
SSHRC

8. Knowledge Translation (CIHR):
Knowledge translation (KT) is defined as a dynamic and
iterative process that includes synthesis, dissemination,
exchange and ethically-sound application of knowledge
to improve the health of Canadians, provide more
effective health services and products and strengthen
the health care system.
CIHR

9. Technology Transfer/Commercialization (NSERC):
The process of transferring skills, knowledge,
technologies, methods of manufacturing, samples of
manufacturing and facilities among
governments or universities and other institutions to
ensure that scientific and technological developments
are accessible to a wider range of users who can then
further develop and exploit the technology into new
products, processes, applications, materials or services.
NSERC

10. Research People
Knowledge
Simplified

11. Integrated End of Grant
Findings
1
2
Two types of KM

12. • How can your methods impact
knowledge users?
• What are the expected results
(structured KM)
• Are there any unexpected
results (serendipitous KM)?
Integrated KM

13. How can your methods impact
knowledge users?
Integrated KM

14. What is the structured KM?
Integrated KM

15. What is the serendipitous KM?
Integrated KM

16. Examples of integrated KM:
Kotsopoulos, D. (2010). When collaborative is not collaborative:
Supporting student learning through self-surveillance. International
Journal of Educational Research, 49(4), 129-140.
Thomas–MacLean, R., Towers, A., Quinlan, E., Hack, T. F., Kwan, W.,
Miedema, B., Tilley, A., & Graham, P. (2009). “This is a kind of
betrayal”: a qualitative study of disability after breast cancer. Current
Oncology, 16(3), 26.
Integrated KM

17. • What are your research outcomes
• Who will be your audience
• What are effective tools
End-of-grant KM

18. What are your research outcomes?
End-of-grant KM

19. Who is your audience?
End-of-grant KM

20. What tools will work?
End-of-grant KM

21. Examples of End-of-grant KM
Sethi, B. (2014). Do you see what I see? A participatory photovoice
research project.
Kenned, R., McLeman, R., Sawada, M., & Smigielski, J. (2013). Use of
smartphone technology for small-scale silviculture: A test of low-cost
technology in Eastern Ontario. Small-scale Forestry 13, p. 101-115
Nighman, C. (2014). The Electronic Manipulus Florum Project.
http://web.wlu.ca/history/cnighman/index.html
End-of-grant KM

22. Why is this important?

23. Journal articles
Book/textbook manuscript
Conference presentations
Public lecture
Webcasting/Webinar
Panel presentations
Opinion piece
Media interview
One pager
Clear language summary
Website/Web content
Program of research video
Public reports
Toolkits/strategies
Models/visions
Procedures
Professional publications
Policy brief
Face-to-face meetings
Dinner engagements
Social media
Blogging
Examples

24. Laurier Services
• Assistance disseminating faculty research to the
broader public through materials, events, and social
media.
• Brokering research partnership between community
members and university researchers
• Clear language, social media, and event training
• Other roles (e.g. building research portfolios…)
• Connecting with provincial and national bodies

25. Communications, Public Affairs, and Marketing
(CPAM):
• Develops and delivers the university's key messages
• Provides information and advocacy on behalf of the university
• Positions Laurier in the post-secondary sector
• Handles all requests from the media
• Manages Laurier's official social media channels
• Publishes Laurier's alumni magazine, Campus, and internal
newspaper, insideLaurier
• Promotes research and events through news releases, social
media, media outreach, website articles and articles in Laurier
publications
• Manages Laurier’s brand & visual identity & produces marketing
materials

26. CPAM is happy to help you with:
• General media training
• Preparing for an interview if you have been contacted by a
reporter
• Promoting your research or event to the media & external
community (through news releases, media pitches & social
media)
• Promoting an event or initiative to the Laurier community
• News-style coverage of an event (article, photo or video)
• Designing a marketing piece (e.g. poster, brochure or invitation)
wlu.ca/creativeservices
• Setting up a social media site for your department

27. James Popham, MA, PhD(can.)
Knowledge Mobilization Officer
Office of Research Services
jpopham@wlu.ca
Extension 4942
About Me