The document discusses how utilities can embrace data-driven business models to compete in a changing landscape. It presents examples of data-driven companies like Google's Project SunRoof and Tesla Solar Roof. Oracle argues that it can help utilities innovate by providing solutions that work with utilities' existing network assets and business processes. Oracle's cross-competence organization combines customer experience, technologies, artificial intelligence, and big data. Examples are provided of potential data-driven concepts using Oracle solutions like predictive maintenance apps, augmented customer experiences, and digital finance tools.