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25 Tools and Tips: Essential digital tactics for Public Information Officers

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Delaina Biernstein
Delaina Biernstein

The document outlines 25 tools and tips for public information officers (PIOs) from a presentation given by Delaina Biernstein. It provides information on tools for monitoring news and social media like Google Alerts, RSS readers, Tweetdeck, and lists several analytics and automation tools like Facebook Insights, Buffer, and If This Then That. Biernstein's first rule is that users must learn tools through use rather than just watching. The presentation also lists tips for PIOs including experimenting with different tools, having patience, and maintaining a personal social media presence separate from work.

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Delaina  Biernstein 25  Tools  and  Tips Essential  digital  tactics  for  PIOs @delainanicole Public  Relations  Specialist Alexandria  City  Public  SchoolsSeptember  18,  2013
This  presentation  can  be  found  online  at: www.delainadesign.com/25tools
Delaina’s  1st  Rule  of  the  Web It’s  up  to  YOU  to  learn  the  tools   by  doing,  not  by  watching.
*Google  Alerts www.google.com/alerts INFORMATION  &   MONITORING
Social  Mention www.socialmention.com INFORMATION  &   MONITORING
*RSS  Reader (AOL  Reader,  Feedly,  Digg,  TheOldReader,  etc.) INFORMATION  &   MONITORING
SOCIAL  MEDIA HootSuite www.hootsuite.com
Tweetdeck www.tweetdeck.com SOCIAL  MEDIA
*Twitter  Lists twitter.com/[YourTwitterName]/lists SOCIAL  MEDIA
Social  Bro www.socialbro.com ANALYTICS
Facebook  Insights www.facebook.com/[yourpagename]?sk=page_insights ANALYTICS
Buffer www.bufferapp.com SOCIAL  MEDIA
If  This  Then  That  (ifttt) www.ifttt.com AUTOMATION +63  others
Zapier www.zapier.com AUTOMATION +232  others
ANALYTICS SumAll www.sumall.com +21  others
ANALYTICS *Clicky  Analytics www.getclicky.com
Wufoo www.wufoo.com FORMS  &   DOCUMENTS
Infogr.am www.infogr.am FORMS  &   DOCUMENTS
Experiment  and  explore. TIP  #10 SocialBrite.org SocialMediaExaminer.com SocialTimes.com SocialMediaToday.com
You  don’t  have  to  be  a  pinner. TIP  #9
Good  tools  don’t  make  up  for   poor  content. TIP  #8
There  are  no  experts. TIP  #7
It’s  OK  to  have  a  personality. TIP  #6
Be  patient. TIP  #5
Be  social. TIP  #4
Be  social...  in  your  own  life,  too. TIP  #3
...but  keep  them  separate. TIP  #2
Be  social...  every  day. TIP  #1
Questions? Delaina  Biernstein @delainanicole delaina.biernstein@acps.k12.va.us

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