Quotes by genius Seth Godin that will inspire every individual and marketer in every possible way. Check them out and get inspired.

2. Marketing is no longer
about the stuff that you
make but about the
stories you tell.
It’s easier to love a
brand when the brand
loves you back

3. Marketing is a Contest for
People's Attention
Marketing that works is
marketing that people
choose to notice

4. People do not buy goods
and services. They buy
relations, stories & magic.
Finding new ways, more
clever ways to interrupt
people doesn’t work

5. If it scares you, it might
be a good thing to try
I can tell you this: Leaders
have nothing in common

6. Don't find customers for
your products, Find products
for your customers
Be genuine. Be
remarkable. Be worth
connecting with

7. If failure is not an option,
then neither is success
Stop advertising and
start innovating

8. Today, most marketers don’t
notice, track, or interact with
people until they are customers
Either you’re going to tell
stories that spread, or you
will become irrelevant

9. Change almost never fails
because it's too early. It
almost always fails because
it's too late
Quit or be exceptional.
Average is for losers.

10. The easiest thing is to react. The
second easiest is to respond. But
the hardest thing is to initiate
The cost of being wrong
is less than the cost of
doing nothing

11. The largest enemy of change &
leadership isn’t a ‘no,’ it’s a ‘not yet.’
‘Not yet’ is the safest, easiest way
to forestall change
I made a decision to write for my
readers, not to try to find more
readers for my writing

12. Hope without a strategy doesn’t generate
leadership. Leadership comes when your
hope & your optimism are matched
with a concrete vision of the future &
a way to get there
What could you measure? What would
that cost? How fast could you get the
results? If you can afford it, try it. If
you measure it, it will improve

13. Don’t try to make a product for
everybody, because that is
a product for nobody
This is marketing done right.
Marketing where the marketer
changes the product, not the ads

14. The problem with working with
a coach isn’t that we don’t know
what to do. The real problem is that we
don’t want to change our mind
If you don’t have time to do it right,
what makes you think you’ll have time
to do it over?

15. You can spend your time on
stage pleasing the heckler in the back,
or you can devote it to the audience
that came to hear you perform
You can’t fool all the people,
not even most of the time. People,
once unfooled, talk about the experience

16. In a crowded marketplace, fitting in is a
failure. In a busy marketplace, not standing
out is the same as being invisible
Instead of wondering when your
next vacation is, maybe you ought
to set up a life you don’t
need to escape from

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