Catalyst - Penny Wise

The document discusses strategies for marketing during an economic recession. It advises that completely stopping marketing is a mistake, and that targeted, cost-effective marketing can help companies gain market share over competitors. Specifically, it recommends cutting unnecessary costs instead of marketing budgets, using low-cost tactics like email marketing, and prioritizing the marketing of products with the most revenue potential. Maintaining some level of marketing is important for the long-term success of a company.