The document discusses various qualitative research methods including observation, interviews, focus groups, and field surveys. It defines different types of observation including complete observer, observer as participant, participant as observer, and complete participant. It also defines in-depth interviews, semi-structured interviews, and focus group discussions. Focus groups are used to gather people from similar backgrounds to discuss a topic guided by a moderator. Both advantages and disadvantages of focus groups and in-depth interviews are provided. Qualitative research methods are used in dental research to illuminate various areas related to patients, dental services, and the dental profession.
This guide is designed to provide you with an overview of the steps required to conduct a Focus Group Discussion (FGD) including the resources required, and instructions about what you do with the information when you have completed the FGDs.
“Focus group interviews typically have five characteristics or features: (a) people, who (b) possess certain characteristics, (c) provide data (d) of a qualitative nature (e) in a focused discussion.”
-Focus Groups: A Practical Guide for Applied Research (Krueger)
This guide is designed to provide you with an overview of the steps required to conduct a Focus Group Discussion (FGD) including the resources required, and instructions about what you do with the information when you have completed the FGDs.
“Focus group interviews typically have five characteristics or features: (a) people, who (b) possess certain characteristics, (c) provide data (d) of a qualitative nature (e) in a focused discussion.”
-Focus Groups: A Practical Guide for Applied Research (Krueger)
Interview Method for Qualitative ResearchPun Yanut
Interview is the verbal conversation between two people with the objective of collecting relevant information for the purpose of research.
Interviewing, a method for conducting research, is a technique used to understand the experiences of others.
McNamra (1999), the interviewer can pursue in-depth information around the topic.
Interview may be useful as follow-up to certain respondent
Focus Group Discussions (FGDs) are defined as semi structured group discussions, used to obtain in-depth information (qualitative data - insight) from a group of people about a particular topic.
The focus group discussion yields information about people’s opinions, beliefs, attitudes, and perceptions towards a product, service, concept, advertisement, idea, or packaging.
A session on using focus groups, mainly in a higher education research and evaluation setting. How can we decide whether to use a focus group vs interviews or surveys. What does a focus group look like etc
Doing Qualitative Interview (updated jan 2011) Hora Tjitra
Introduction lecture to qualitative data collection. Doing interviewing, what are important, what to pay attention to, what different types of interviewing, critical discussion on doing qualitative interviewing.
In this talk, we’ll look at the process of designing a research methodology. Is it better to stick to the safety of the lab, or to broaden our horizons? And how can we convince colleagues and stakeholders to buy into the decision? We’ll introduce a set of principles and a thinking tool to help you weigh up and justify your approach.
the slide comes from the input package materials for the workshop CHITA08, mobile services and digital communities, that is taking place at Jiangnan University, Wuxi, China, as a research and didactic experience beetween School of Design at Jiangnan and Design Faculty at Politecnico di Milano. further news and materials available at http://chita.politecalab.org
Interview Method for Qualitative ResearchPun Yanut
Interview is the verbal conversation between two people with the objective of collecting relevant information for the purpose of research.
Interviewing, a method for conducting research, is a technique used to understand the experiences of others.
McNamra (1999), the interviewer can pursue in-depth information around the topic.
Interview may be useful as follow-up to certain respondent
Focus Group Discussions (FGDs) are defined as semi structured group discussions, used to obtain in-depth information (qualitative data - insight) from a group of people about a particular topic.
The focus group discussion yields information about people’s opinions, beliefs, attitudes, and perceptions towards a product, service, concept, advertisement, idea, or packaging.
A session on using focus groups, mainly in a higher education research and evaluation setting. How can we decide whether to use a focus group vs interviews or surveys. What does a focus group look like etc
Doing Qualitative Interview (updated jan 2011) Hora Tjitra
Introduction lecture to qualitative data collection. Doing interviewing, what are important, what to pay attention to, what different types of interviewing, critical discussion on doing qualitative interviewing.
In this talk, we’ll look at the process of designing a research methodology. Is it better to stick to the safety of the lab, or to broaden our horizons? And how can we convince colleagues and stakeholders to buy into the decision? We’ll introduce a set of principles and a thinking tool to help you weigh up and justify your approach.
the slide comes from the input package materials for the workshop CHITA08, mobile services and digital communities, that is taking place at Jiangnan University, Wuxi, China, as a research and didactic experience beetween School of Design at Jiangnan and Design Faculty at Politecnico di Milano. further news and materials available at http://chita.politecalab.org
ACTIVITY 1
Chosen Research Design: Qualitative
Why do you think this design is appropriate to your research interest?
Based on my understanding of qualitative research, I believe it can be appropriate for certain types of research questions. In my view, qualitative research is particularly useful for exploring complex phenomena, gaining insights into people's experiences and perspectives, and developing theory. I also recognize that it can be valuable in applied settings, such as healthcare or social work, where understanding people's experiences is crucial for improving practice.
Guide Questions
1. Did you remember the research design listed in the table?
YES, I have remembered all the research design listed in the table.
2. What other research designs did you recall which is/ are not listed in the table?
Longitudinal Study
Cross-sectional Study
Survey Research
Action Research
Participatory Action Research
Grounded Theory
Ethnographic Research
3. Was it easy or hard to determine the research design to be used in your selected topic or interest?
For me, it is easy because in the first place I already have an idea where to start. I believe when you select a topic, you already considered what design you will use.
4. What are the factors that you consider in selecting a research design for your study?
As a researcher, I must consider various factors when selecting a qualitative research design for my study. These include the research question, the purpose of the study, the nature of the phenomenon being studied, and the available resources and time frame. Additionally, I must reflect on my own philosophical and theoretical perspectives to ensure that the chosen design aligns with my worldview and research goals.
Reflection
How does research design make your study colorful/ interesting?
As a researcher, I have come to appreciate how qualitative research design can add color and interest to a study. By using methods such as open-ended interviews, observations, and document analysis, I can capture the rich and complex experiences, perspectives, and contexts of the participants. This type of research allows me to delve deeper into the phenomenon being studied and gain a more nuanced understanding of it.
One of the benefits of using qualitative research is the ability to create vivid descriptions, quotes, and narratives that add depth and meaning to the study. It's fascinating to see how the data can come to life and offer a unique perspective on the topic. Additionally, I've found that unexpected findings often emerge during qualitative research, which can add to the intrigue and interest of the study.
Overall, I believe that qualitative research design offers a powerful way to explore the intricacies and nuances of human experience. It enables me to create a study that is more compelling and engaging, as well as provides insights that cannot be obtained through other research methods.
ACTIVITY 2: TELL ME THE QUANTITY
Directions: Read the qu
Data Collection is the segment of any type of research study. At the time when researcher need examine answers to the research problem data collection methods is critical for collection relevant information. this slide also depict of decision to be made by the Researcher towards data collection, methods of data collection with merits and demerits respectively.
a) Research in subject/discipline
b) Methods of data collection in the subject
c) Drawing conclusion, generalization and theory development
d) Preparing reference, notes and bibliography
I try to post this for doing examples for any students that finding how to do the reflection back to the teacher. It is just a bit idea you may be needed.
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3. What is observation?
In marketing and the social sciences, observational research (or field research) is a
social research technique that involves the direct observation of phenomena in
their natural setting.
Complete Observer :-This is a detached observer where the researcher
is neither seen nor noticed by participants. It's one way of minimizing the
Hawthorne Effect as participants are more likely to act natural when they
don't know they're being observed.
Observer as Participant :-Here the researcher is known and
recognized by the participants and in many cases, the participants know
the research goals of the observer.
4. Continued
Participant as Observer :-Here the researcher is fully
engaged with the participants. She is more of a friend or colleague
than a neutral third party. While there is full interaction with
participants, they still known that this is a researcher.
Complete Participant:-This is a fully embedded
researcher, almost like a spy. Here the observer fully engages with
the participants and partakes in their activities
5. what is field survey?
Field research or fieldwork is the collection of information
outside a laboratory, library or workplace setting. The approaches and
methods used in field research vary across disciplines.
For example, biologists who conduct field research may simply observe
animals interacting with their environments, whereas social scientists
conducting field research may interview or observe people in their natural
environments to learn their languages, folklore, and social structures.
6. What is in-depth interview?
In-depth interviewing is a qualitative research technique that involves conducting
intensive individual interviews with a small number of respondents to explore their
perspectives on a particular idea, program, or situation.
Advantages
Usually yield richest data, details, new
insights
Permit face-to-face contact with respondents
Provide opportunity to explore topics in
depth
Afford ability to experience the affective as
well as cognitive aspects of responses
Allow interviewer to explain or help clarify
questions, increasing the likelihood of useful
responses
Allow interviewer to be flexible in
administering interview to particular
individuals or circumstances
Disadvantages
Expensive and time-consuming
Need well-qualified, highly trained
interviewers
Interviewee may distort information
through recall error, selective
perceptions, desire to please
interviewer
Flexibility can result in inconsistencies
across interviews
Volume of information too large; may
be difficult to transcribe and reduce
data
7. What is semi structured interview?
Semi-structure interviews: the researcher will have a list
of themes and questions to be covered, although these may
vary from interview to interview. This means that you may omit
some questions in particular interviews, given a specific
organizational context that is encountered in relation to the
research topic. The order of questions also be varied depending
on the flow of conversation.
8. What is group discussion?
Focus group discussion (FGD) is a good way to gather together people from similar
backgrounds or experiences to discuss a specific topic of interest. The group of
participants is guided by a moderator (or group facilitator) who introduces topics for
discussion and helps the group to participate in a lively and natural discussion
amongst themselves.
The strength of FGD relies on allowing the participants to agree or disagree with
each other so that it provides an insight into how a group thinks about an issue,
about the range of opinion and ideas, and the inconsistencies and variation that
exists in a particular community in terms of beliefs and their experiences and
practices.
9. FOCUS GROUPS
Focus groups share many common features with less structured interviews, but
there is more to them than merely collecting similar data from many participants at
once. A focus group is a group discussion on a particular topic organised for
research purposes. This discussion is guided, monitored and recorded by a
researcher (sometimes called a moderator or facilitator).11, 12
Focus groups were first used as a research method in market research, originating
in the 1940s in the work of the Bureau of Applied Social Research at Columbia
University. Eventually the success of focus groups as a marketing tool in the
private sector resulted in its use in public sector marketing, such as the
assessment of the impact of health education campaigns.13 However, focus group
techniques, as used in public and private sectors, have diverged over time.
Therefore, in this paper, we seek to describe focus groups as they are used in
academic research.
10. SPECIAL TECHNIQUE USED IN GROUP
INTERVIEW
When focus groups are used
Focus groups are used for generating information on collective views, and the
meanings that lie behind those views. They are also useful in generating a rich
understanding of participants' experiences and beliefs.12 Suggested criteria for
using focus groups include:13
As a standalone method, for research relating to group norms, meanings and
processes
In a multi-method design, to explore a topic or collect group language or narratives
to be used in later stages
To clarify, extend, qualify or challenge data collected through other methods
To feedback results to research participants.
11. Focus groups in dental research
Focus groups in dental research
Focus groups are used increasingly in dental research, on a diverse range of
topics, illuminating a number of areas relating to patients, dental services and the
dental profession. Addressing a special needs population difficult to access and
sample through quantitative measures, Robinson et al. used focus groups to
investigate the oral health-related attitudes of drug users, exploring the priorities,
understandings and barriers to care they encounter. Newton et al. used focus
groups to explore barriers to services among minority ethnic groups, highlighting
for the first time differences between minority ethnic groups. Demonstrating the
use of the method with professional groups as subjects in dental research, Gussy
et al.19 explored the barriers to and possible strategies for developing a shared
approach in prevention of caries among pre-schoolers. This mixed method study
was very important as the qualitative element was able to explain why the clinical
trial failed, and this understanding may help researchers improve on the
quantitative aspect of future studies, as well as making a valuable academic
contribution in its own right.
12. Group Interviews: Advantages
can increase the sample size significantly
provide some quality controls on data collection
can focus on the most important topics and issues in the programme
can assess the extent to which there is relatively consistent, shared view of the
programme among participants
tend to be highly enjoyable to participants
13. Disadvantages of Focus Groups
Whilst focus groups have a number of benefits for market research, they aren’t
always the most suitable answer for everyone. For example, those looking to gain
the widest range of views possible may not be able to do so with a small sample
which may not be representative. If sessions aren’t steered correctly, by competent
individuals, then you may find that you don’t get the results that you want and that
you waste time and money.
The main way to avoid these issues is to use an experienced market research
agency which has a wide range of experience in providing focus groups for
businesses. Not only will they be able to help you recruit the right sample but will
use their knowledge in order to design the best sessions and use moderators who
can steer the conversation and ensure that the sessions are as effective as
possible.
1. Complete Observer
This is a detached observer where the researcher is neither seen nor noticed by participants. It's one way of minimizing the Hawthorne Effect as participants are more likely to act natural when they don't know they're being observed. While this was once considered an objective role for the ethnographer, it's fallen out of favor because it's the role most likely to raise ethical questions about possible deception. How would you feel if you found out someone was watching you, but you didn't know? Sort of Big Brotherish, most likely. However, in public places like coffee shops, office building lobbies, airports, subway stations, or even public bathrooms the complete observer role may be the only means to collect the type of data you need. And with the ubiquity of video cameras, remote observation remains a viable option. 2. Observer as Participant
Here the researcher is known and recognized by the participants and in many cases, the participants know the research goals of the observer. There is some interaction with the participants but the interaction is limited. The researcher's aim is to play a neutral role as much as possible. This approach is generally used when "following a customer home" to understand how someone uses software products to accomplish goals.