Local Search Engine Optimization is a very powerful tool for marketing of bricks and mortal businesses.

1. 3 Types of SEOs
Local SEO
Local SearchEngine Optimizationisavery powerful tool formarketingof bricks andmortal businesses.
It focusesonpromotionof anyparticularlocal businessonline inordertoimprove itsvisibilityoverthe
internetbyusingsophisticatedonlinemarketingandadvertisingtechniquessothatwhenevera
customerwithinthe local areasearch any particularterms/words/phrasesrelatedtoyourbusiness
throughhis/hermobile phone ordesktop,yourbusinesswouldautomaticallyappearinthe topof
searchresults.Local SEO is mosteffectiveis the case whenthe businessyouare promotinghasa
physical place (store/shop/office).
Apart frompromotingthe businesswebsite overthe internet,Local SEOalsoincludes:
 Creationof business profilesacrossvarioussocial mediaplatformslikefacebook,twitter,google
plus,linkedin,etc,
 Submittingcompany’sprofileacrossvariousdirectoriesandlistingwebsites,
 Increasingpeople;sawarenessaboutthe company’sbusinessbytakingpartin the community
and social eventsandthenshare the experience acrossvarioussocial mediaplatforms.
National SEO
Opposite toLocal SEO whichiseffective inreachingouttolocal people whenyouhave aphysical
location,inNational SearchEngine Optimization,one doesn’tneed tohave aphysical location,instead
one shouldbe able toprovide itsservicesinanypartof the Nation.Online shoppingwebsite Flipkartis
the bestexample here astheydeliver theirproductsinalmostall the partsof the country.The
purchaserhere doesnot use locationspecifictermsinhis/hersearchessuchas“BestHotel in Delhi”,
insteadhe/she usesgenericsearchtermslike “Cheapest WashingMachines”. Asthe keyword“Cheapest
WashingMachines”doesnotgive the impression thatthe useristryingto finda cheaperwashing
machine inanyparticulararea, the searchengine automaticallyshowssearchresultsforcheapest
washingmachinesinthe country.UnderNationSEO,the focusis onprovidingsearchenginessuch
information whichcouldhelpbringyourwebsite;sproducts/servicesonthe topof the resultwheneven
user/customersearchesthosegenerictermsinthe searchengine.
Some of the stepsthatare takeninNational SEOare:
 Submissionsare notmade inthe local listing websites,onlynational directoriesandlisting
websitesare preferred.
 Location/areaspecifictermsare eliminatedfromSEOstrategy.
 For example,preference isgiventokeywordslike “BestSEOservices”insteadof “BestSEO
servicesinNoida”.
While goingforNational SEO,a personshouldkeepinmindthatitslotmore challengingthanthe Local
SEO as youare goingfor the competitionagainstthe Nationalplayers,forexample,if youare planning

2. to targetnational marketandthe productyou are selling isGlucose Biscuit,itcouldbe pretty
competitiveasyouwouldbe competingagainstbigdevelopedbrandslikeParle G,Tiger,Sunfeast,etc.
Technical SEO
Designingawebsite tolookatitsbestis notenough.Youhave to optimize ittooinorder to make it
performbetterinthe searchresults.Technical SEOreferstoonpage optimizationof the website.The
changesthat are done withinthe website inordertomake the variouspagesfromwhichkeywordsare
targetedoptimizedasperthe Search Engine'sguidelines.Itisusuallydone atthe startof SEO.In order
to make an SEO technique successful,Technical SEOmustbe done!So,if youare doingSEOof your
website byyourself anddon’tknowhowtodo itsOn-Page optimization,outsourcingsomeonewouldbe
a good idea.
Technical SEOincludes:
 Optimizationof websiteloadingtime (Googlesuggeststhatyourwebsite;sloadtimeshouldbe
maximum5 seconds),interface (makingituser-friendlyformobileaswell asdesktopusers),
 Optimizationof variouspages'title-tags,meta-tags,descriptions,URLs(prefix“www.”ornot,
suffix “.com”,“.php”or somethingelse),
 Optimizationof page content(text,images,flashcontent,PDFs,etc.),
 Optimizationof all the navigationlinksandbacklinks
 Checkingforcommonwebsite errorslikeHTTPError 404 (NotFound),401 (Unauhorized),400
(BadRequest),etc.andthencorrectingthem.
So inthe end,as per yourcomprehensive marketingstrategy,youhave tochoose acombinationof two
or more SEOs categoriesfromthe above in orderto bringyour businessatthe topof the searchresults.