Boston HubSpot User Group

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Boston HubSpot User Group

  1. 1. HUG BostonJuly 21st, 2011 #HUGS2011 Mark Roberge VP of Sales, HubSpot @markroberge
  2. 2. Companies who attend HUGS get 113% more leads. 160% 140% 135% 120% Increase in Leads 100% 80% 60% 40% 22% 20% 0% Did Not Attend Attended HUGS 2010http://bit.ly/hugs2011 & http://bit.ly/ims2011
  3. 3. Discount Code: Q3HUGGet 20% Off IMS + HUGS 3 Days of Marketing AWESOMENESS September 14-16, 2011 Sheraton Boston http://bit.ly/hugs2011 & http://bit.ly/ims2011
  4. 4. How Inbound Marketers Grow OUTBOUND MARKETINGTOFUMOFU • Direct Mail • Cold Calls • Trade Shows
  5. 5. How Inbound Marketers Grow TOFU ADOPTIONTOFUMOFU • Social Media • SEO • Blogging
  6. 6. How Inbound Marketers Grow MOFU ADOPTIONTOFUMOFU • Landing Pages • Lead Nurturing • Email Marketing • Lead Intelligence
  7. 7. How Inbound Marketers Grow ADVANCED MOFU ADOPTIONTOFUMOFU • Advanced Landing Pages • Advanced Lead Nurturing Convert • Advanced Analytics Leads Faster and at a Higher Rate
  8. 8. Double Down on Customer Voice
  9. 9. Ideas.HubSpot.com
  10. 10. HubSpot Services and App Marketplace
  11. 11. HubSpot App Marketplace: Facebook Welcome App  Generate more Facebook Fans  Convert Fans into Leads and Customers 77,999 Views 28% 21,616 Likes 18% 3,795 Leads
  12. 12. HubSpot App Marketplace: Zerys’ Content Marketplace  Blog articles, eBooks, etc. written by professionals  $15 - $20 per blog article  3,600 writers, 1,400 buyers, 34,000 titles purchased
  13. 13. HubSpot Hackathon Get engineers to build your app idea! Friday, September 16th at 5:30 PM (Location TBD)
  14. 14. Discount Code: Q3HUGGet 20% Off IMS + HUGS 3 Days of Marketing AWESOMENESS September 14-16, 2011 Sheraton Boston http://bit.ly/hugs2011 & http://bit.ly/ims2011
  15. 15. QUESTIONSMark RobergeVP of Sales, HubSpot@markroberge

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