A user that visits your website or accidently bump into your website stays in their only if he finds the interface of your website simple, fast and integrated in such a way that he could find anything he wants to in the it easily.

1. How To Optimize Your Website’s Navigation?
A userthat visitsyourwebsite oraccidentlybumpintoyourwebsitestaysintheironlyif he findsthe
interface of yourwebsite simple,fastandintegratedinsuchaway that he couldfindanythinghe wants
to inthe iteasily.Evenif yourwebsite has the informationthatuserislookingfor,butyourwebsite is
not well connected withinitself andtoothernecessarylinks,itmaybe hardfor the userto findthat
informationandusermayleave yourwebsite.Soinorderto getthe bestof yournavigation,here are
some greattipsfor you:
1. Do Not Use Data-Hungry Website Features
All the internetusersonlywant one thingnowadays,thatistohave as fastinternetconnectionas
possible,noone likestowait!That’swhymostof the userspreferhigh speed3Gor 4G connection. But
there isstill huge numberof internetusers(includingbothdesktop, aswell asmobileusers) whodonot
have access tohigh speedinternetconnectionordonot use 3G/4G servicesintheirmobile phones. If
youare thinkingthatwhyI am tellingyouaboutusersnetconnectionspeedin aWebsite Navigation
blog,well itisrelated.Firstly,because speedof internetconnectiondecideshow muchtime itisgonna
take to loadanyparticularpage,flashcontent,images,videos,etc init. Large size video,flash,image
contentmakesitharderfor the Google Bots to crawl throughthat webpage. And slow internet
connectionmeans more time toloadpage that containslarge size contentandwaitingiswhatusers
reallydon’tlike.Somake sure inyourOn-Page SEOthat whatevercontent thatisalreadyinyour
website ornewcontentthatyouare addingin it isoptimizedasperthe website;sloadingspeed.The
lessertime yourwebsitewill takestoloadthings,the more userswill findit interactive,thuswill
increase yourtraffic.
2. Reasonable NavigationTabs and Site Layouts
In the layoutof your website,there isone feature towhich youhave togive yourverymostattention,
whichisNavigationBars.You can selectthe positioni.e.top,bottomorbothfor yourwebsite asper
your ownpreferences, butmake sure tocategorize themproperlyandmake sure theyare responsive.A
popularandeffective wayof categorizingyournavigationbarsnowadaysisgenerallythatwebsite
ownersput“AboutUs”, “Our Mission”,“Our Products/Services”tabsfirstand“Contact Us” tab at the
last,as thisway isbasedon an ideathatusersfirstlike know the aboutthe company,the productsand
servicesitoffers,itsmotive,etcandonlyafterthatif theywouldbe interested,theywouldlike toobtain
contact infoof the company. Also,navigationtabsshouldnotbe overstuffed,astheyshouldinclude
linksof a small numberof fundamental andmajorpagesonly,donottry to allocate all the page linksin
them,otherwise itwill be hardforthe Google Bots to crawl throughthemand usersmay findlayout
messy.Atlast,the designof yourwebsite shouldbe engaging insucha way that it givesbothcorrect
informationasperthe title of the page and productive informationthatuserfounduseful.
3. Mobile-FriendlyDesignisthe onlykey
In the recentyears,there are manychanges made by varioussearchengines inthere algorithm.One of
the most significant change fromthem ispenalizationof non-mobile friendlywebsites. Asinyear2015,

2. the total numberof mobile-internetusersexceededthe total numberof desktop-internetusers,itis
importantforwebsite ownerstounderstandthatitisnecessaryintoday;smarketthatyour website
shouldnotonlybe designedfordesktopusers,butshouldalsobe speciallydesignedtoprovide an
interactive experience tothe mobile users too.Soif youhave notredesignedyourwebsiteformobile
usersyet,the put thistaskin the top of your To-Dolist.
4. LimitedNavigationBars
As I saidinthe earlierpoint(i.e., PointNo.2), don’tgetemotional whileplanningnavigationforyour
website asyoumay findit temptingtoadda numberof pagesthatyou feel have goodcontent,but
seriously,don’tdothat.If youdo that,usermay feel yourwebsite confusingandwill noteventrytofind
the thinghe is lookingforandbounce off.Sothe bestthinghere todo is tryingto findthe silverlining
betweenwhatismostimportantandfundamental tothe website andwhatyouthinkisgreatand
unique.NavigationBarsshall onlyincludelinkstothose pagesthatgenerate highesttrafficand
fundamental tothe website,whereaslistof productsandservicesyouoffers,andothersimilaritems
whichyouthinkare importantshall be categorizedinthe drop-downmenuinanorderlymanner.
5. GetRid Of Broken Links
In simplestwords,BrokenLinksrefertothose linkswhichleadsnowhere inthe website orlinksthat
doesn’tworkanymore. BrokenLinksare barrierineffective websitenavigation.Youneedkeepcheckon
these brokenlinks,thatyourwebsitemustbe completelyfree fromthese errors.Once ineveryfew
days,run a testfor this.There are manySEO Toolsinthe marketthat youcan use to check BrokenLinks
inyour website.
6. Use Google Analyticsand Adapt Accordingly
Google AnalyticsisaSEO Tool offeredbyGoogle itself forfree whichprovides veryuseful information
regardingone;swebsitesuchashowusersfoundyourwebsite inthe searchengine (directURL search
or organic),numberof pagestheyvisited,therenavigationpatterninthe website,the timeperiodthey
spendoneach particularpage,andmany otheruseful information. Thisdatacan helpyouinmaking
necessarychanges inthe navigationof yourwebsite sothatyouwouldbe able topromote user
behaviorandable toget the mostout it.