Analyzing the present trends, it is easy to assume that there are no boundaries for ‘web social’ and ‘web commerce’ turfs that are not only expanding but also breeding novelties and concepts of worth.

1. How to keep your brand up and buoyant in the web domains!
Analyzing the present trends, it is easy to assume that there are no boundaries for ‘web
social’ and ‘web commerce’ turfs that are not only expanding but also breeding novelties
and concepts of worth. Well there is of course jubilance at such booms in the domains of
internet; but sometimes the novelties, like I said, could be very challenging for the
stakeholders such as the commerce vendors that sit tight with their showcases towards
sales! ‘Reputation’ could be called one such challenge and this is the new one; the
predecessors like ‘digital marketing’ and ‘visibility’ have found viable techniques; courtesy to
the dedication and calibers of the webmasters around the world. ORM is the niche that
attempts the reputation management for your brand in web! We at D2S have mastered the
techniques and tools relevant to ORM on the basis of our expertise in web design and
development!
So what is this ‘reputation’ challenge in the web matrix and how it could haunt a brand that
already enjoys appeal and sales momentum! Could you ever imagine the extent of harm?
Experts have warned that negative branding – deliberate or otherwise could be fatal! They
opine that even the mightiest brands could founder in short timelines in the internet
expanses. But how, you may wonder! Internet differs from the TV and print banners that
have been the traditional mediums of marketing and branding till last century. Internet
offers the supra size pool where commerce and marketing is being leveraged through the
burgeoning base of enthusiasts in the social; apart from the standards passages of SEO and
links building among others. Moreover, the ‘character’ that lead search engines like Google
have developed in the past few years determines much as how the digital marketing and
branding as also search & visibility would be attempted.
Social turfs could generate vulnerabilities for the brand; and hence need for ORM!
The correlation between the above stated factors from the perspective of ORM emanates
from the fact that search engines have been coronating the web pages that carry the
genuine unbiased reviews columns attached as part of the fundamental site architecture;
and remember, Google has invested heavily in its smart and intelligent algorithms to crawl
the sitemap information and find the availability of such eWoM at the page. If it exists, then
thumbs up! The website would automatically find place in top slots of SERPs; of course
subject to other parameters of relevance and demand. What funnels out for the webmasters
and digital marketing experts is that the ‘social quotient’ is a now a must attribute for
website architecture; especially if they are working an ecommerce one. However, the
challenge is also latent in it. What if an aggressive customer having heavy dissatisfaction
with the product purchase leaves a bad eWoM at the reviews page?
The page is always vulnerable to open criticism because the buyers/users/visitors have been
granted the privilege to come and speak and discuss there. The fact that all the consumers
cannot be satisfied always opens the possibility of such customers leaving a negative
comment. The brand power is at stake; because many potential buyers would be distracted
& back out of the deal if they read such a comment. It is then that the need for ORM
emerges; so that your brand worth is retained and kept intact from the onslaughts that
could occur anytime! D2S ORM specialists rely on trusted tools and employ targeted
methods to cut down such negative leads and keep the brand buoyant and healthy in the
web domains.
Competitors may feel envy!

2. While ‘social’ space and associated synergisms that have brewed in the internet in last few
years have been the prime turf of bad comments, & hence bad reputation, some other
factors could also generate trouble of high concern! The dimension of ‘envious competitors’
cannot be ruled out. The business competitors have been always engaged in tussles behind
the curtain in open domain market; and they feel inspired to do the same and wreck havoc
on competitor’s brand image in the web also. Well, as said above, internet is much different
from other media of yester age; & for targeted image tarnishing also, there are easy
passages for the filthy initiatives! What if a person engages in deliberate negative eWoM or
if a whole campaign is initiated with such intention? These possibilities are not a blur but
there have been real examples where such brand destruction has been attempted by
competitors who find really easy to engage in such maneuvers. In the purview of ORM, we
therefore also find this dimension reflected; & the wise webmasters take into account any
such possibility.
At D2S, we undertake holistic ORM strategies and make use of standard tools to keep a
swift eye on the negative buzz that may be developing at your brand’s credit. And
remember that this is no easy task; because, otherwise needless to mention, the modern
web is a super big space! However, we are well prepared with all our expertise and
mechanisms and make use of frontline tools dedicated for ORM like –
 Naymz
 Trackur
 Brandseye
 Rankur
 Google Alerts
 SocialMention
Our dynamic ORM services for you -
D2S considers that ORM is very dynamic task and cannot be confined within the ambit of
fewer rules; but our belief is that immense number of corollaries could develop differently in
each case! This warrants a close supervision of the evolving situation and therefore we
generally integrate our ORM campaigns with the digital marketing for the customer. Actually
there are multiple benefits of such conjunction; both for the customer and for our
webmasters also. One such advantage is that our ORM specialists are continuously updated
about the new buzz that your digital branding & marketing initiatives are accumulating. This
makes the identification and tracking of negative leads easy. While we are also supported
technically through the above mentioned tools of ORM, the broad interconnection between
digital marketing and ORM serves very fruitfully and a generic dynamism is secured
effectively.
Dynamism in ORM also means that the specialists have to be very vigilant about the
phenomena unfolding; especially, if it is deviating due to negative leads contained in it!
Therefore when the webmasters are closely associated with your digital marketing and
branding campaigns they know very well about the existing and potential results from the
same; hence the direction and substance (the ingredients) of ORM could be determined
more effectively. D2S experts do the comprehensive tracking and they keep molding the
results so that the deviations are checked in real time. This dimension of dynamic ORM
relates to the ‘preventive’ orientation wherein the negative eWoM and buzz is tried to be
controlled at the inception stage itself; rather than post facto, when the damage has already
started to emerge!
Custom tailored ORM strategy is must!

3. Customization is another attribute of ORM services for the business clients. Every customer
is different and has a unique spread and appeals matrix in the web. The passages for
inviting criticism for one customer may not be the same for all customers; because the
targeted audiences and potential buyers do differ in each case. Hence an ORM campaign
needs to be responsive towards the specific orientation and demands of the client’s
portfolio, its marketing campaign in the web and the vulnerable patches in its current brand
worth. D2S takes care of these attributes very well and executes a complete strategy of
ORM so that a fail proof buffer is created to guard the brand against all negative buzz –
deliberate or otherwise.
ORM cuts down the negative buzz and keeps your brand up
The web design services have developed various techniques to control and arrest the
negative leads for any business client. While the dedicated tools help in identifying and
tracing the sources and turfs of negative eWoM, the onus lies on the ORM specialists to
weed them out so that the health of brand in web domains is kept intact. Most ORM
webmasters pay focus to periodic removal of the negative leads so that a terminal closure is
secured for that lead and there is no possibility of it garnering more substance or ‘ayes’ by
the other peers! This however, is an intricate task and the search engines do not allow open
tinkering with the social columns on the web pages; courtesy again to their crawler bots and
inbuilt algorithms in them that the genuineness of the social eWoM is open to them (the
engines)!
ORM touching new frontiers!
The expanse of ORM is unfolding continuously because the leading webmasters keep
innovating and discovering the new techniques and mechanisms to manage the reputation
of the brand. The novel responses are more contingent on the vulnerabilities that brands
face in the web domains today; this also represents the custom catering of ORM services.
We have been learning with time and have aggregated the best examples that constitute
our knowledge pool. Our ORM exercise is spread along all dimensions of digital marketing
and the objective is to contain all the vulnerabilities well so that your brand remains up and
buoyant and continues to enjoy the popular craze at its credit.