Converging operational crm and social crm

1. nvergeHubOC
#1 Easiest Converged CRM for SMB
Converging Operational
CRM and Social CRM

2. nvergeHubOC
Learn by Converging Operational CRM and Social CRM, the benefits and gains
out of it. The global outlook towards social platform is transforming fast.
Corporate have come to recognize social media as a serious way to engage and
interact with customers. It has helped in changing the idea that customers
aren’t only sets of leads or accounts but real people and simple ways of tracking
isn’t sufficient to understand their true nature.
Today social media is finding many takers in corporate world. The importance
of social media management and marketing has improved significantly. This
change becomes obvious when organizations look to integrate social CRM to
their traditional CRM system.
In this post we will discuss how social CRM differs from traditional CRM and
how ConvergeHub is combining the best of both in creating the most powerful
CRM solution for small businesses.
Converging Operational CRM and Social CRM

3. nvergeHubOC
02
Traditional CRM is effectively a lead management solution focusing on maintain
static activity logs to promote sales performance. The transformation of
traditional CRM has been gradual. It started as a contact management system to
gradually transform to track leads, maintaining accounts, managing activities,
calculating sales, tracking pipeline etc. Its focus was on automating most and
parts of the sales process to allows sales representative more time on the fields
by predicting accurately about sales volume and closed deals, generating reports
and forecasting sales performance. It also worked towards timely routing leads
and generating alerts for consistent follow-ups.
The next generation CRM started integrating marketing management solutions
and generated the demand for establishing relationships with customers at
personal level. Introduction of social dimension helped dissolving the barriers
and promoted interpersonal connectivity with potential customers. Social media
has crossed the initial stage of being a platform for casual interactions to become
a hunting ground for potential customers. The purpose of integrating social CRM
with traditional CRM is to add insight obtained from external data to enhance the
viability of internal data.
Earlier a CRM entry was a bunch of contact information but now introduction of
social CRM helped in looking beyond the available data into the mindset of an
individual to form a perception about his personality.
Today the concept of CRM is evolving fast and social CRM too has crossed the
initial stage of infancy to grow to become real business solution. Gathering data
and updates on customers through social feeds has already lost its acceptance.
But gaining real time opportunities to promote sales and services is the newest
trend in social CRM world.

4. nvergeHubOC
03
In order to gain most from social CRM integration you need to know the areas
where it can be applied.
Social CRM is used to find ad track target markets. The data gleaned serves as the
base for market research and targeting potential areas. The social feed gathered
on your CRM can help you design personalized approach to escalate a deal
process for an existing customer.
ConvergeHub can help you track your existing customers on social platforms and
attach the insight to offer better visual on a customer.
Customer analysis
Perhaps the most important purpose of integrating social media is to generate
leads through it. ConvergeHub social CRM collaboration can help you identifying
the right areas to focus on social platform. You can manage your reputation
through monitoring what people have to say about your services. You’d need to
take a more personal approach in generating leads through social sites.
Lead generation
Social media allows you to interact with real people. You can engage market and
industry influencers and create a band of brand ambassadors to promote your
services and gain leads.
Social CRM has made enterprises more community focused. It might take some
time to fully understand and utilize the potential of social CRM but the revolution
has begun.
Brand advocates and influencer

5. ConvergeHub is the #1 easiest converged CRM for SMBs. It can manage
all of your sales, marketing, support, and billing needs, with a converged,
full-featured, yet extremely easy-to-use CRM that is priced within reach.
The features are optimized for small to medium sized businesses that
have the same needs as the large corporations–but don’t have massive
budgets to integrate or pay for expensive add-ons. All features in
ConvergeHub CRM are built-in, which works together flawlessly, and have
a uniform look and behaviour. You can use ConvergeHub to automate
your typical day-to-day tasks and marketing automation processes within
a simple and intuitive interface.
www.convergehub.com 510.924.1683 info@convergehub.com
nvergeHubOC
#1 Easiest Converged CRM for SMB
+