A guide of google ad sense
•Download as DOCX, PDF•
0 likes•19 views
Adsense is an utterly popular service part of an advertising program introduced by Google through which website owners can earn money by showing advertisements on their websites.
Report
Share
Report
Share
Recommended
Google a dwords and basic concepts with formulae
Google AdWords is an advertising service run by Google that allows businesses to display ads and only pay for clicks. It provides metrics like clicks, impressions, and stats for campaigns. The document discusses important formulas in Google AdWords like CPC (cost per click), CPM (cost per thousand impressions), CTR (click-through rate), CPA (cost per acquisition), CR (conversion rate), ROI (return on investment), and AdRank which is used to determine ad position and eligibility. It also covers eCPM, quality score, and rCPM (revenue per thousand impressions) as key metrics for analyzing AdWords campaigns. The author invites readers to provide feedback and visit for the next part of the Google AdWords
Display network
What is display Network in google ad words, Learn how to create an image ad in display network briefly described.
Google by Ruba Saloom
Google AdSense is a program that allows websites to display Google advertisements and earn revenue when visitors click the ads. Businesses of all sizes around the world can participate by placing targeted ads on their websites generated from visitors' searches. Google also introduced the free Ad Planner tool to help advertisers and users understand visitor behavior and answer questions to help with online marketing.
Google search network ppt
Google search network is a type of Adwords campaign, search network is used to display your product and service publically.
PPC Advertising - SEM
The document provides an overview of pay-per-click (PPC) advertising through Google AdWords and the opportunities it presents. It discusses what PPC advertising is, different PPC mediums like Google Search and Display Network, how advertisers can create campaigns on these platforms, and career paths and roles in the PPC industry including campaign management, client servicing, and sales. The document also presents statistics on PPC spending in India across online mediums.
Social media part 2
Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
Ads services of google
Google offers various advertising services including keyword advertising, Google AdPlanner, and Google AdSense. Keyword advertising allows targeting of ads based on search terms. AdPlanner is a free media planning tool that helps identify relevant placements for target audiences. AdSense allows publishers like bloggers to display contextually relevant ads and earn money when ads are clicked. The "AdChoices" icon and label is being implemented by Google to comply with industry standards for online behavioral advertising and provide more transparency to users.
Google Display Network Playbook
The Google Display Network allows marketers to reach performance goals at scale across the web. It provides flexibility to fine-tune messaging by audience. Display advertising can improve campaigns by reaching shoppers when relevant, supercharging search, extending the value of remarketing, and customizing creative. Measurement tools show return on investment in real time, allowing improvements to daily execution. The Display Network integrates campaigns across devices and channels for a holistic approach.
Recommended
Google a dwords and basic concepts with formulae
Google AdWords is an advertising service run by Google that allows businesses to display ads and only pay for clicks. It provides metrics like clicks, impressions, and stats for campaigns. The document discusses important formulas in Google AdWords like CPC (cost per click), CPM (cost per thousand impressions), CTR (click-through rate), CPA (cost per acquisition), CR (conversion rate), ROI (return on investment), and AdRank which is used to determine ad position and eligibility. It also covers eCPM, quality score, and rCPM (revenue per thousand impressions) as key metrics for analyzing AdWords campaigns. The author invites readers to provide feedback and visit for the next part of the Google AdWords
Display network
What is display Network in google ad words, Learn how to create an image ad in display network briefly described.
Google by Ruba Saloom
Google AdSense is a program that allows websites to display Google advertisements and earn revenue when visitors click the ads. Businesses of all sizes around the world can participate by placing targeted ads on their websites generated from visitors' searches. Google also introduced the free Ad Planner tool to help advertisers and users understand visitor behavior and answer questions to help with online marketing.
Google search network ppt
Google search network is a type of Adwords campaign, search network is used to display your product and service publically.
PPC Advertising - SEM
The document provides an overview of pay-per-click (PPC) advertising through Google AdWords and the opportunities it presents. It discusses what PPC advertising is, different PPC mediums like Google Search and Display Network, how advertisers can create campaigns on these platforms, and career paths and roles in the PPC industry including campaign management, client servicing, and sales. The document also presents statistics on PPC spending in India across online mediums.
Social media part 2
Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
Ads services of google
Google offers various advertising services including keyword advertising, Google AdPlanner, and Google AdSense. Keyword advertising allows targeting of ads based on search terms. AdPlanner is a free media planning tool that helps identify relevant placements for target audiences. AdSense allows publishers like bloggers to display contextually relevant ads and earn money when ads are clicked. The "AdChoices" icon and label is being implemented by Google to comply with industry standards for online behavioral advertising and provide more transparency to users.
Google Display Network Playbook
The Google Display Network allows marketers to reach performance goals at scale across the web. It provides flexibility to fine-tune messaging by audience. Display advertising can improve campaigns by reaching shoppers when relevant, supercharging search, extending the value of remarketing, and customizing creative. Measurement tools show return on investment in real time, allowing improvements to daily execution. The Display Network integrates campaigns across devices and channels for a holistic approach.
Google AdWords Textbook-Guide
The document provides an overview of Google AdWords and search engine marketing. It discusses how search engines work and the differences between organic and paid search results. It then explains what AdWords is and how advertisers can create campaigns by selecting keywords and placements to target their ads. The document also covers topics like how ads are ranked, the costs of AdWords advertising, and how to optimize campaigns.
Google Display Targeting Methods, a Semetis approach
Semetis is a Search & Web Analytics agency who likes to share best practices approaches. You will find here a detailed presentation on Google Display Network targeting methods compiled with thanks to Semetis expertise and know-how.
0116v1_GL_Retargeting_Glossary
This document contains definitions of terms related to online advertising and retargeting. It defines key performance metrics like click-through rate and cost per thousand impressions. It also explains common ad formats, placements, and techniques including banners, rich media, retargeting, and frequency capping. The glossary contains over 50 terms to help understand online advertising strategies and measurement.
Introduction to the AdWords API
The document discusses the benefits of using the AdWords API, which allows sophisticated apps to interface with and programmatically control AdWords campaigns. It explains that the API enables more precise geo-targeting, budget pacing, automated reporting tailored to clients, and rule-based optimization. The API is recommended for high-growth companies, those with large product inventories, time-sensitive campaigns, or thousands of keywords and a monthly budget of $25k or more.
Google adwords
Google AdWords is an online advertising service that allows businesses to create ads linked to keywords. When people search those keywords on Google, the business's ad will appear. Advertisers only pay when someone clicks their ad. There are different types of AdWords campaigns including Search Network ads that appear on search results pages, Display Network ads that appear on websites, video ads on YouTube, Shopping campaigns for retailers, and Universal App Campaigns to promote mobile apps. AdWords allows advertisers to control their budget, reach targeted customers, and only pay for clicks, making it a cost-effective way to advertise online.
Google AdWords-Introduction
This document provides an introduction and overview of Google AdWords. It describes the different types of AdWords campaigns and campaigns structures. It also explains key AdWords concepts like ad groups, keywords and match types, bidding types, ad rank, quality score factors, ad extensions, and how to create ads. The document was created by www.digisalesweb.com to introduce digital marketing consultants to the basics of using AdWords.
See How you can Brand yourself!
Branding is the most required aspect in Online world!
Go ahead and make use of the services mentioned in this PPT.
What is quality score in google adwords
This ppt will show you important points to keep in mind while creating campaigns on google adwords, like quality score,keyword match types etc.
What is google Ads or Google Aadwords by Yusnia harvani
Are you looking for the definition of google adwords or known as google ads. Here are some definition and example of google adwords
Types of Google Ads
The document discusses various types of online ads and their formats. It covers video ads, YouTube ads, Google search ads, AdWords ads, PPC ads, Facebook ads, banner ads, Google display ads, retargeting ads, mobile ads, AdMob ads, email ads, Gmail ads, and types of Facebook ads. The key points are that video ads avoid overt advertising and integrate product suggestions discreetly, YouTube ads come in various formats, Google search ads are pay-per-click ads on Google's AdWords platform, and Facebook ads include marketplace ads, promoted posts, sponsored stories, and more.
Tag Cloud Script
This document summarizes an advertising company that provides real-time optimization of 500 million daily ad opportunities globally. It has over 100,000 advertisers competing on its marketplace and prices ad opportunities individually using performance data to maximize yield. The company introduces a new type of content advertising called a mouse over search that is more engaging than traditional text ads and can increase click-through rates and publisher yields.
Questions and Answers to Google Adwords Advanced Display Exam by Digital Mark...
An advertiser is seeing spikes in traffic to their site on weekdays from 10am to 1pm. Ad scheduling would help optimize the campaign by allowing the advertiser to schedule when ads are shown.
Frequency capping limits the number of times ads appear to the same person on the Display Network. This helps optimize campaigns by reducing ad fatigue.
Direct response advertisers seeking conversions should use conversion optimizer, which automatically optimizes both targeting and bidding to find additional conversions for Display Network campaigns.
Questions and Answers to Google Adwords Advanced Search Exam by Digital Marke...
An advertiser can see search queries that triggered their ads to display, even if those queries are not set as keywords, by selecting "Keyword details" on the Keywords tab. This will show the actual search queries for broad matched keywords. Location extensions will appear when a user located near the advertised business searches on relevant terms, distinguishing them from regional or customized campaign targeting. Reviewing keyword details helps advertisers identify keywords with low Quality Scores or potential new placements to target.
Google Ads Optimization
The document discusses optimizing Google AdSense ads. It explains that Google AdSense allows publishers to display contextually relevant ads on their content. The document recommends optimizing ads by choosing wider ad sizes, enabling both text and image ads, using multiple ad units per page placed in highly viewed areas, selecting ad colors that blend in or contrast well, and including link units to make the most of limited space. This helps improve the return on investment for publishers.
Google Adwords Fundamental Certification Question Answers
Prepare yourself for the Google Adwords Fundamental Certificate. More about Google Adwords Certification read at http://www.sharelocalbusiness.com/blog/google-changes-adwords-certification-exams-certifications-validation/
Presentation google ads
The document provides information about Google Adwords. It begins with an overview of digital marketing and what Google Adwords is. It then discusses the different types of Google Ads campaigns, including Search Ads, Display Ads, Shopping Ads, Video Ads, and Universal App campaigns. The document outlines the step-by-step process for creating a Google Ads campaign and discusses keywords, ad extensions, advantages of Google Adwords, and how Google Adwords works. It also covers topics like quality score, how to calculate metrics like CPM, CPC, CPA, CR, and ROI, and provides the formula for ad rank. The document concludes with a thank you.
myThings - NOAH13 London
The All New Customized Programmatic Advertising - Presentation by Benny Arbel, Founder & CEO of myThings at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Pub Online
Pub Online is an online advertising agency that helps clients establish and implement online marketing strategies across web and mobile channels. They identify the best ways to reach customers based on an analysis of products, services, objectives, competition, and target audiences. Pub Online then maximizes exposure on websites and mobile apps through relationships with online publishers. Campaign performance is monitored using custom tracking tools to analyze each step. Working with Pub Online saves clients money, time and energy through their strategic approach, creative work, and full suite of in-house advertising services.
Online Ad Serving
Describe process of online ad serving and how to get out of the tracking done by various cookies dropped by several publishers.
Adword remarketing
The document provides information about setting up and optimizing Google Adwords campaigns. It discusses choosing a campaign type, which determines the available settings and networks. It also covers selecting locations and languages, adding extensions, advanced settings for scheduling, ad delivery, and bidding. Finally, it discusses creating ad groups to organize ads within a campaign.
What is-adsense
Google AdSense allows website owners to earn money by displaying advertisements from Google on their websites. Website owners install a small snippet of JavaScript code on their pages to display these ads. The more times visitors view or click the ads, the more money the website owners earn from Google on a cost-per-click or cost-per-thousand-impressions basis. Businesses can also advertise through Google AdSense by signing up for AdWords and specifying a budget, with Google serving their ads on partner websites.
Whatisadsense
AdSense allows website owners to earn money by displaying Google advertisements on their websites. Website owners enroll in the AdSense program and add Google's code to their site to display ads. Google pays website owners based on how many ads are displayed and how many are clicked. Advertisers also use AdSense to promote their products and services, specifying a budget limit for Google to stay within. This increases visibility and drives traffic to their websites.
More Related Content
What's hot
Google AdWords Textbook-Guide
The document provides an overview of Google AdWords and search engine marketing. It discusses how search engines work and the differences between organic and paid search results. It then explains what AdWords is and how advertisers can create campaigns by selecting keywords and placements to target their ads. The document also covers topics like how ads are ranked, the costs of AdWords advertising, and how to optimize campaigns.
Google Display Targeting Methods, a Semetis approach
Semetis is a Search & Web Analytics agency who likes to share best practices approaches. You will find here a detailed presentation on Google Display Network targeting methods compiled with thanks to Semetis expertise and know-how.
0116v1_GL_Retargeting_Glossary
This document contains definitions of terms related to online advertising and retargeting. It defines key performance metrics like click-through rate and cost per thousand impressions. It also explains common ad formats, placements, and techniques including banners, rich media, retargeting, and frequency capping. The glossary contains over 50 terms to help understand online advertising strategies and measurement.
Introduction to the AdWords API
The document discusses the benefits of using the AdWords API, which allows sophisticated apps to interface with and programmatically control AdWords campaigns. It explains that the API enables more precise geo-targeting, budget pacing, automated reporting tailored to clients, and rule-based optimization. The API is recommended for high-growth companies, those with large product inventories, time-sensitive campaigns, or thousands of keywords and a monthly budget of $25k or more.
Google adwords
Google AdWords is an online advertising service that allows businesses to create ads linked to keywords. When people search those keywords on Google, the business's ad will appear. Advertisers only pay when someone clicks their ad. There are different types of AdWords campaigns including Search Network ads that appear on search results pages, Display Network ads that appear on websites, video ads on YouTube, Shopping campaigns for retailers, and Universal App Campaigns to promote mobile apps. AdWords allows advertisers to control their budget, reach targeted customers, and only pay for clicks, making it a cost-effective way to advertise online.
Google AdWords-Introduction
This document provides an introduction and overview of Google AdWords. It describes the different types of AdWords campaigns and campaigns structures. It also explains key AdWords concepts like ad groups, keywords and match types, bidding types, ad rank, quality score factors, ad extensions, and how to create ads. The document was created by www.digisalesweb.com to introduce digital marketing consultants to the basics of using AdWords.
See How you can Brand yourself!
Branding is the most required aspect in Online world!
Go ahead and make use of the services mentioned in this PPT.
What is quality score in google adwords
This ppt will show you important points to keep in mind while creating campaigns on google adwords, like quality score,keyword match types etc.
What is google Ads or Google Aadwords by Yusnia harvani
Are you looking for the definition of google adwords or known as google ads. Here are some definition and example of google adwords
Types of Google Ads
The document discusses various types of online ads and their formats. It covers video ads, YouTube ads, Google search ads, AdWords ads, PPC ads, Facebook ads, banner ads, Google display ads, retargeting ads, mobile ads, AdMob ads, email ads, Gmail ads, and types of Facebook ads. The key points are that video ads avoid overt advertising and integrate product suggestions discreetly, YouTube ads come in various formats, Google search ads are pay-per-click ads on Google's AdWords platform, and Facebook ads include marketplace ads, promoted posts, sponsored stories, and more.
Tag Cloud Script
This document summarizes an advertising company that provides real-time optimization of 500 million daily ad opportunities globally. It has over 100,000 advertisers competing on its marketplace and prices ad opportunities individually using performance data to maximize yield. The company introduces a new type of content advertising called a mouse over search that is more engaging than traditional text ads and can increase click-through rates and publisher yields.
Questions and Answers to Google Adwords Advanced Display Exam by Digital Mark...
An advertiser is seeing spikes in traffic to their site on weekdays from 10am to 1pm. Ad scheduling would help optimize the campaign by allowing the advertiser to schedule when ads are shown.
Frequency capping limits the number of times ads appear to the same person on the Display Network. This helps optimize campaigns by reducing ad fatigue.
Direct response advertisers seeking conversions should use conversion optimizer, which automatically optimizes both targeting and bidding to find additional conversions for Display Network campaigns.
Questions and Answers to Google Adwords Advanced Search Exam by Digital Marke...
An advertiser can see search queries that triggered their ads to display, even if those queries are not set as keywords, by selecting "Keyword details" on the Keywords tab. This will show the actual search queries for broad matched keywords. Location extensions will appear when a user located near the advertised business searches on relevant terms, distinguishing them from regional or customized campaign targeting. Reviewing keyword details helps advertisers identify keywords with low Quality Scores or potential new placements to target.
Google Ads Optimization
The document discusses optimizing Google AdSense ads. It explains that Google AdSense allows publishers to display contextually relevant ads on their content. The document recommends optimizing ads by choosing wider ad sizes, enabling both text and image ads, using multiple ad units per page placed in highly viewed areas, selecting ad colors that blend in or contrast well, and including link units to make the most of limited space. This helps improve the return on investment for publishers.
Google Adwords Fundamental Certification Question Answers
Prepare yourself for the Google Adwords Fundamental Certificate. More about Google Adwords Certification read at http://www.sharelocalbusiness.com/blog/google-changes-adwords-certification-exams-certifications-validation/
Presentation google ads
The document provides information about Google Adwords. It begins with an overview of digital marketing and what Google Adwords is. It then discusses the different types of Google Ads campaigns, including Search Ads, Display Ads, Shopping Ads, Video Ads, and Universal App campaigns. The document outlines the step-by-step process for creating a Google Ads campaign and discusses keywords, ad extensions, advantages of Google Adwords, and how Google Adwords works. It also covers topics like quality score, how to calculate metrics like CPM, CPC, CPA, CR, and ROI, and provides the formula for ad rank. The document concludes with a thank you.
myThings - NOAH13 London
The All New Customized Programmatic Advertising - Presentation by Benny Arbel, Founder & CEO of myThings at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Pub Online
Pub Online is an online advertising agency that helps clients establish and implement online marketing strategies across web and mobile channels. They identify the best ways to reach customers based on an analysis of products, services, objectives, competition, and target audiences. Pub Online then maximizes exposure on websites and mobile apps through relationships with online publishers. Campaign performance is monitored using custom tracking tools to analyze each step. Working with Pub Online saves clients money, time and energy through their strategic approach, creative work, and full suite of in-house advertising services.
Online Ad Serving
Describe process of online ad serving and how to get out of the tracking done by various cookies dropped by several publishers.
Adword remarketing
The document provides information about setting up and optimizing Google Adwords campaigns. It discusses choosing a campaign type, which determines the available settings and networks. It also covers selecting locations and languages, adding extensions, advanced settings for scheduling, ad delivery, and bidding. Finally, it discusses creating ad groups to organize ads within a campaign.
What's hot (20)
Google Display Targeting Methods, a Semetis approach
Google Display Targeting Methods, a Semetis approach
What is google Ads or Google Aadwords by Yusnia harvani
What is google Ads or Google Aadwords by Yusnia harvani
Questions and Answers to Google Adwords Advanced Display Exam by Digital Mark...
Questions and Answers to Google Adwords Advanced Display Exam by Digital Mark...
Questions and Answers to Google Adwords Advanced Search Exam by Digital Marke...
Questions and Answers to Google Adwords Advanced Search Exam by Digital Marke...
Google Adwords Fundamental Certification Question Answers
Google Adwords Fundamental Certification Question Answers
Similar to A guide of google ad sense
What is-adsense
Google AdSense allows website owners to earn money by displaying advertisements from Google on their websites. Website owners install a small snippet of JavaScript code on their pages to display these ads. The more times visitors view or click the ads, the more money the website owners earn from Google on a cost-per-click or cost-per-thousand-impressions basis. Businesses can also advertise through Google AdSense by signing up for AdWords and specifying a budget, with Google serving their ads on partner websites.
Whatisadsense
AdSense allows website owners to earn money by displaying Google advertisements on their websites. Website owners enroll in the AdSense program and add Google's code to their site to display ads. Google pays website owners based on how many ads are displayed and how many are clicked. Advertisers also use AdSense to promote their products and services, specifying a budget limit for Google to stay within. This increases visibility and drives traffic to their websites.
Whatisadsense
AdSense allows website owners to earn money by displaying Google advertisements on their websites. Website owners enroll in the AdSense program and add Google's code to their site to display ads. Google pays website owners based on how many ads are displayed and how many are clicked. Advertisers also use AdSense to promote their products and services, specifying a budget limit for Google to stay within. This increases visibility and drives traffic to their websites.
Ad sense, ad choice, ad planner, ad words by housam salem
AdSense allows website owners to enroll in a program where Google manages text, image, and video advertisements on their site. Website owners earn revenue through pay-per-click or pay-per-impression models. AdWords is a pay-per-click advertising program for advertisers, allowing ads to be displayed on Google Search and partner sites. It offers international distribution and advertisers only pay when users click their ads. Both programs provide benefits like relevant ads, performance tracking, and flexibility to make changes. AdChoices icons indicate whether companies customize ads to users' interests or not.
Full doc. copy
Google AdSense is a program that allows website publishers to display advertisements on their site and generate revenue on a cost-per-click or cost-per-impression basis. Key points:
- Google launched AdSense in 2003 and it has grown to account for a significant portion of Google's revenues.
- Through AdSense, publishers can display targeted text, image, video or other ads on their site generated based on content and user signals.
- Publishers earn money each time a user clicks on or views an ad. Earnings are based on the advertiser's bid and click-through rates.
- To use AdSense, publishers simply add JavaScript code to their site which displays
Adsense Alternatives
Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.
But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.
http://googlefreesale.com
Digital and programmatic advertising glossary
Digital advertising terms are constantly evolving. This glossary defines several important acronyms and terms used in programmatic and digital advertising. Terms defined include ads.txt, ad extensions like call extensions, audience segmentation, cookie-less targeting, custom audiences using first party data, CPM/eCPM/CPV metrics, dayparting, deal IDs, DMPs, DSPs, header bidding, private marketplaces, programmatic direct, SSPs, TrueView formats on YouTube, and VAST video ad standards.
Google Adsense
Google AdSense is an online advertising platform that allows website owners to monetize their content. Owners can sign up and insert small snippets of JavaScript code to display text, image, and video ads on their pages. Google determines the ad type and content based on the site content and user location and pays the owner small amounts per click or impression. Some issues include websites created solely around ads, delayed payments, auto-disabled accounts, and occasional inappropriate ads.
Advertising is not a market but a business model
Google generates most of its revenue through advertising on its search engine and partner websites. It pioneered pay-per-click advertising through programs like AdWords and AdSense. AdWords allows advertisers to bid on keyword placements and pay only when users click on ads. AdSense partners with websites and shares ad revenue to provide relevant ads on third-party content. Together these programs form the foundation of Google's business model and account for billions in annual revenue.
How to make money in Google
Google Adwords is Google's flagship advertising product that allows advertisers to bid on keywords or search terms and display ads when those terms are searched. Advertisers pay Google when users click these ads. Google Adsense allows website owners to display text, image, and video ads from Google's ad network on their sites and earn revenue from clicks or impressions. Both programs generate the majority of Google's profits through charging advertisers for ad placement and data collection.
Adwords help
Google provides paid advertisements (ads) on its search engine results pages through its AdWords program. Advertisers create ads and select keywords related to their business to trigger ad displays. Google ranks ads based on bids and a relevancy score to determine ad position. Advertisers only pay when users click their ads, allowing precise targeting and measurement of advertising effectiveness and return on investment.
4 sneh pandya
Google AdSense allows publishers to generate revenue by displaying automatic text, image, video or interactive ads on their website. These ads are targeted based on site content and audience. Publishers earn money from AdSense on a per-click or per-impression basis. AdSense can be used for content, search, video, mobile apps and games. Publishers maximize their AdSense earnings through traffic generation, valuable content, and avoiding prohibited solicitation of ad clicks.
Terms to know when selling digital
The document defines various terms used when selling digital advertising, including pageviews, impressions, share of voice, unique visitors, ad servers, click through rate, roadblocks, rich media, dayparting, cost per mille (CPM), cost per click (CPC), run of site, uniform resource locator (URL), ad sizes, pixels, and targeting. It provides examples of the ISTHMUS's standard ad sizes and benchmarks for CPM and click through rates. Targeting ads to specific content can yield higher CPMs than run of site campaigns.
Ramz hadara syria
Google AdSense is a program that allows websites to display Google advertisements and earn revenue based on the traffic generated from those ads. AdSense delivers targeted ads to participating websites and allows Google search boxes and text ads targeted to user searches. Google reviews ads for appropriate content and ensures ads conform to editorial standards. The AdChoices icon provides information about behavioral advertising and allows users to opt-out of targeted ads.
Ad operations dictionary
This document defines key terms related to online advertising operations. It defines common ad formats like banners and buttons. It also defines important concepts like ad serving, ad networks, click-through rates, and pricing models like cost-per-mille (CPM), cost-per-click (CPC), and cost-per-action (CPA). The document is intended as a basic dictionary for those new to online ad operations.
Ppc P.P
Pay-per-click (PPC) advertising began in the late 1990s and allows advertisers to bid on keyword placements to display ads. Google introduced its AdWords system in 2000, allowing text ads on its search engine. Advertisers determine cost-per-click either through flat rates agreed upon with publishers, or by bidding in auctions hosted by publishers or networks against other advertisers. In bid-based models, the highest bidder wins placement, paying slightly more than the next highest bid.
Google adds
The document provides information about setting up Google AdWords campaigns, including:
- It defines Google AdWords and explains the history and evolution of the platform.
- It describes the different types of AdWords campaigns including Search Network, Display Network, Shopping, Video, and Universal App campaigns. Each campaign type determines how and where ads will be displayed.
- It provides details on how to create responsive display ads, including uploading images and entering text, URLs, and other information to optimize the ads.
Google ad website
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display ads on Google search results pages and partner websites. Advertisers only pay when a user clicks on their ad. It provides features like image ad creation, broad match modifiers, scripts for account management and reporting, and an editor for bulk changes. Advertisers can refine ad targeting using methods like location, language, IP address exclusion, and frequency capping to control how often users see ads. The system faces legal issues around intellectual property and trademark infringement.
Basic Google Adwords Terms
Google AdWords is an online advertising program that allows advertisers to create ads to target people interested in their products and services. Advertisers set up campaigns consisting of ad groups with keywords, ads, and bids. Each campaign is given a daily budget that aims to spend a set amount each day on showing ads. When people search Google and the keywords match, the ads are eligible to appear and the advertiser pays per click or per thousand impressions. Factors like ad relevance, landing page quality, and click-through rate determine an ad's quality score, which impacts ad ranking and bid prices. A high-quality campaign with relevant ads, keywords, and pages can result in lower costs and better performance.
type of google adsense.ppt
This document outlines the different types of Google AdSense ads, including display ads, text ads, link ads, feed ads, video ads, matched content ads, infeed ads, in-article ads, games ads, and mobile ads. Display ads allow posting of graphic banners, images, and video on third-party websites. Text ads match keywords within web page text to related ads and information. Link ads let advertisers see the full customer cycle from interactions to goals on their site. Feed ads appear within article feeds to monetize sites. Video ads engage users across video sites in formats like skippable in-stream ads. Matched content ads promote a site's own content to visitors. Infeed ads customize to
Similar to A guide of google ad sense (20)
Ad sense, ad choice, ad planner, ad words by housam salem
Ad sense, ad choice, ad planner, ad words by housam salem
More from D2S Technologies
SMO agency Noida, SMO Services in Delhi, SMO Company in India.pdf
D2S is a leading social media services company based in Delhi, Noida India. We offer affordable SMO services to boost traffic and improve online brand building. ✓Branding ✓Communication
Web Page: https://www.d2stechnologies.com/social-media-optimization
Website Development Company Delhi, Web development services India.pdf
Professional and creative Web Development services company in Delhi, Noida, India having highly experience website developers ✓500+ Projects ✓100+ Happy Customers
Web Page: https://www.d2stechnologies.com/web-development
Creative Web Designing - Website Design Services Company in Delhi, Noida, Ind...
D2S delivers Responsive Website Designs using latest technologies ensuring you a robust solution with your branding. Our Web solutions are robust and scalable.
Web Page: https://www.d2stechnologies.com/web-designing
Best SEO services company in Gurgaon – SEO agency Gurgaon.pdf
D2S Technologies is a well-established SEO company in Gurgaon, India & provides SEO services to boost your business online by improving organic traffic, Leads and conversions through your website.
Web Page: https://www.d2stechnologies.com/seo-services-in-gurgaon
Affordable SEO packages in Delhi, Noida, India
D2S Provides affordable SEO packages in Delhi, Noida for all segments of businesses from SME’s to Top notch MNC with best SEO strategy for their website.
Get More Details: https://www.d2stechnologies.com/seo-packages
How to optimize your website navigation
A user that visits your website or accidently bump into your website stays in their only if he finds the interface of your website simple, fast and integrated in such a way that he could find anything he wants to in the it easily.
How to keep your brand up and buoyant in the web domains!
Analyzing the present trends, it is easy to assume that there are no boundaries for ‘web social’ and ‘web commerce’ turfs that are not only expanding but also breeding novelties and concepts of worth.
A complete guide to set best seo budget
This document provides a comprehensive guide to setting an effective SEO budget. It outlines a 5-step process: 1) Know your budget limits based on your business size and cash flow; 2) Set specific goals for your SEO campaign such as increasing traffic or sales; 3) Plan your resource options such as hiring in-house, freelancers, or an agency; 4) Optimize basic elements of your website like content, meta tags, and mobile optimization; 5) Analyze your options and understand that SEO takes time, so be patient with initial results and adjust your strategy as needed.
3 types of seo's
Local Search Engine Optimization is a very powerful tool for marketing of bricks and mortal businesses.
More from D2S Technologies (9)
SMO agency Noida, SMO Services in Delhi, SMO Company in India.pdf
SMO agency Noida, SMO Services in Delhi, SMO Company in India.pdf
Website Development Company Delhi, Web development services India.pdf
Website Development Company Delhi, Web development services India.pdf
Creative Web Designing - Website Design Services Company in Delhi, Noida, Ind...
Creative Web Designing - Website Design Services Company in Delhi, Noida, Ind...
Best SEO services company in Gurgaon – SEO agency Gurgaon.pdf
Best SEO services company in Gurgaon – SEO agency Gurgaon.pdf
How to keep your brand up and buoyant in the web domains!
How to keep your brand up and buoyant in the web domains!
Recently uploaded
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.The Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandPickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Recently uploaded (20)
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
A guide of google ad sense
- 1. A Guide of Google AdSense Adsense isanutterlypopularservice partof anadvertisingprogram introducedbyGoogle through whichwebsite ownerscanearnmoneyby showingadvertisements ontheirwebsites. InAdsense, Google usesitssearchengine toserve advertisementsbasedmainlyonwebsitescontent(there are some otherfactorsalso suchas the user'slocation,etc.) .i.e.contentof the advertisementisgenerally relatedtothe contentof the website andthusthe programmainlyworksinfavorof contentbased websitesorblogs. The adcouldbe a text,image,animatedimage,flash,avideoorinany other multimediaform. Google paysthe Website Owneronthe basisof “PayPer Click (PPC)”or“Pay Per Impression (PPI)”basis(butmostlyonthe basisonPayPerClick). The “CostPer Click (CPC)”variesfrom ad to ad. Some adscouldyieldyou more than$15 per clickwhereassome couldevenfailtoyield even 10 cents. CPC of ads and revenue generatedfromAdsense dependsonmanyfactorssuchas the topicon which youare writingyourblog/content,forexample,if youare writingaboutElectronicGadgets,there are a lotof companiesinthe marketwhowantsto sell their products,whichmeansstiffcompetition, which meansthe higherCPCon ads. Use of contentthatencouragesvisitorstoclickonads, usingvarious techniquestobuildtraffictoyourwebsite,suchassubmissionsonotherpopularwebsites,promotionof website contentonsocial mediaandmanyotherbackline generatingactivities,countryyouare targeting,size,formatandplacementof youradvertisement are alsosome importantfactorsthat influenceCPCof yourads and thustotal revenue generatedbyyoufromsuchads. There is an Ad Review CenterinyourAdsense Accountwhere youcansee differentadcategories thatare displayedonyour website andhowmucheachcategory ispayingyouand youcan customize adcategoriesbyblocking those whichare not relatedtothe contentof yourwebsite orwhichare payinglesscomparatively. There are currentlythree typesof programsofferedbyGoogle underAdsense,namely: Adsense forContent:Publisherdisplaysads relatedtothe contentof the website onhis/herwebsite. Adsense forSearch:Publisherdisplaysadsrelatedtothe searchtermsonits website. Adsense forVideo:Publisherdisplaysadsalongsidewithhis/hervideocontenttogenerate revenue. Publishersreceiveapproximately around68% of revenue generatedbyGoogle fromsuchads,incase of Adsense forContentandwhereasincase of Adsense forSearch,Publishersreceive around51% of revenue generatedbyGoogle fromsuchads. There are numbersof otherAdsense programswhichhave beendiscontinuedbyGoogle suchasAdsense formobilecontent, Adsensefordomains,Adsense for feeds,etc. Adsense Publishersare allowedtoplace maximumuptothree linkunitsonone page alongwithtwo searchboxesandthree standardad unitswhereasthis conditionisnotapplicableonPremium Publishers.Publishersplace aJavascriptcode onvariouspagesof theirwebsite forthe proper functioningof the Adsenseprogram. AdvertiserswhowantedtoadvertisethroughGoogle,theyhave to registerthemselvesunderaseparate service offeredbyGoogle calledGoogleAdwordwhichispartof
- 2. the same advertisingprogram.Google Adsense andAdwordcanbe saidas twodifferentsizesof the same coin.