Personalized oers: E-Shots Access to real-time marketing information means that retailers can personalize the oers and coupons sent out to customers in store. Oers can be sent out in real time (as the customer is physically browsing in store) or used as a way to incentivize the customer to return. For example, a clothing retailer could oer a discount on purchases made during a subsequent visit. Actionable insight from analytics Our reporting engine is like Google Analytics for your stores. Find out who is hopping, how long they are staying, how often they are returning, and details of their demographics. Raise your social media prole with automatic posting 50%+ of people choose to automatically post a message about your brand when logging on through their social media accounts. Retailers can customize posts according to the store and current oers. This is a powerful marketing tool, as each person's network of friends will then see the post.

1. engage!TM
with eShot
! What is engage!
How can engage! work for retailers? 4
· Flexible Hosting in the Cloud
· Social media authentication
· Real-time network monitoring
· Cloud-based Ruckus SCG platform, geographically scaleable
· Easy social or form based login with subsequent automatic reconnect
· Designed, installed and supported
· 24/7/365 U.S. based helpdesk support
Benets of engage!
· Engage your customer in the social platform they prefer
· Optimize your business operations
· Elevate your user’s experience on your Wi-Fi network and in your store
· Allows login via social networks or a short form
· Raises your social prole quickly with Likes and Follows
· Captures customer data, including opted-in email addresses, age and gender
· Provides a branded service, including login and landing pages
· Hierarchical management and reporting from head oce down to individual locations
Right: Deep Blue’s engage!
branded splash pages
for both full sized
browsers, tablets
and mobile devices
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4
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4
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John takes his wife Helen shopping, but quickly grows bored while she browses the ladies clothing department. He
decides to check the baseball scores using the free Wi-Fi provided by the store. When John logs on, he uses his
Facebook account to authenticate, allowing the retailer to gather valuable information such as his gender and age.
This technology even pinpoints his exact location in the store and can trigger a personalized oer which will be sent
directly to his phone. John is then satised because he's still been able to check the football scores and he's also got
himself a great deal on a gift for Helen too!
engage! for Retail
Wi-Fi powered customer insight and analytics
from Deep Blue Communications
Engage from Deep Blue uses social media,
e-marketing, and location analytics to gain
a higher level of engagement with your guests.

2. 4 How engage! can monetize your Wi-Fi network
Personalized oers: E-Shots
Access to real-time marketing information means that retailers can personalize the oers and coupons sent out
to customers in store. Oers can be sent out in real time (as the customer is physically browsing in store) or used
as a way to incentivize the customer to return. For example, a clothing retailer could oer a discount on
purchases made during a subsequent visit.
! Actionable insight from analytics
Our reporting engine is like Google Analytics for your stores. Find out who is shopping, how long they are staying,
how often they are returning, and details of their demographics.
Raise your social media prole with 50%+ of people choose to automatically !
automatic posting
post a message about your brand when logging on through their social
media accounts. Retailers can customize posts according to the store and current oers. This is a powerful
marketing tool, as each person's network of friends will then see the post.
Sponsored Wi-Fi
Brands can oer their partners sponsorship of the Wi-Fi service, and/or advertising space on branded areas,
landing pages and in store or subsequent emails.
COMING SOON! In store footfall tracking
Location based services
We will soon include RSSI data to our system, allowing retailers to see the detail of people’s pathways through
the store, their entry and exit points. The insights gained from presence analytics mean that marketing
campaigns can be eve better targeted to your customers. For example, the position of sales displays can be
adjusted when a common pathway through the store is identied.
Geo-fencing
By integrating store oor plans to the system, we can heat map people’s movement and even draw ‘fences’
around specic areas, allowing you to trigger marketing messages. For example, geo-fencing would inform the
retailer of a person’s ‘dwell time’ in the ladies clothing department. That person could then receive an oer for
accessories or be notied about an upcoming sale.
Loyalty card customers
Ask customers to add in their card number for additional oers, allowing you to tie in online data with in store
data even further, providing tailored benets to your customers.
engage!TM
Deep Blue Communications
with eShot
7 Century Hill Drive • Latham, NY 12110
www.deepbluecommunications.com
Toll Free: 800-622-0396
A product of
Wi-Fi powered customer insight and analytics
from Deep Blue Communications