This document provides a comprehensive guide to setting an effective SEO budget. It outlines a 5-step process: 1) Know your budget limits based on your business size and cash flow; 2) Set specific goals for your SEO campaign such as increasing traffic or sales; 3) Plan your resource options such as hiring in-house, freelancers, or an agency; 4) Optimize basic elements of your website like content, meta tags, and mobile optimization; 5) Analyze your options and understand that SEO takes time, so be patient with initial results and adjust your strategy as needed.

1. A Complete Guide to set Best SEO Budget
Settinga budgetforyourSEO campaignis kindof a decisionthatrequiresproperplanning.Once you
have a ballpark (arough figure) inmind,youcanallocate thatbudget accordinglytothe areas where itis
neededthe most.Since yourbudgetisgoingto determine whichSEO strategy youcan affordandwhich
kindof resultsyou’ll see, thusit’snotadecisionto be takenlightly. There’sastraightforwardprocess,
youcan use to setyour SEObudgeteffectively.Here isthe comprehensive guide foryou:
Step 1: Know your limits.
 If you’re an entrepreneurwhois tryingtobuilda startup, or a small businessownerwith limited
cash flow,thanwithoutsome external sources,the amountof cashyouhave mustbe finite tosome
extend inordertoallocate to a freshmarketingpolicy.If the marketingpolicy, youare currently
usingisnot working,thenyoucancut back some expenditure onthatinorder tofree up some
moneyforthe newone.
 It isimportantfor youto knowwhentostop rightaway.If youare goingback and forth between
positive andnegativecashoutflow,thenyoushouldknow thatyoucannotmake riskierbets
anymore andthat you have to limityourfunds forinvestmentsinsuchthings.
 Businessisgoing greatandyou have some extramoney thatyouare planningtospendon the
marketingtoexpandyourbusinessevenfurther.Havingexcessmoneyisevenmore problematic
than havingnomoney,because youcanspendany amount youwantto but you have no ideaabout
howmuch to beginwith. Insucha case, startingwitha small amountisa good ideaandthen
increasingbudgetslowlywithkeepingaskeptical view onthe changesinthe policy.
Step 2: Setting of Goals.
 Make up yourmindaboutwhat youwant to achieve withyourmarketingpolicy.
 Do youwant more indiscriminate trafficforyour website orlookingformore local userstofind
your website orwantanincrease insalesorwant to edge outa specificcompetitor?
 As Local SEO is lesscompetitive because there are asmall numberof competitorslocallythan
nationally,itiseffectiveingeneratinghightrafficforyourwebsite.Whereasif the motive isto
increase profit(notpopularity),then youwouldneedmore moneyandyouwouldhave tobe
patientasit wouldrequire propertargetingof keywordswhichare importantfromsales pointof
view,andfurther,youwouldneedtoadditionallyinvestinconversionoptimizationstrategy.
Step 3: Planning resource options.
 Generally,you’ll have three options:Hire someonein-house,contractthe workto a freelancer
or partnerwithan SEO Agency.
 The most budgetedoptionfromthe three isthe freelancerone.Whereasthe riskinvolvedin
thiscase isthe highest asyou don’thave anyguarantee abouthisperformance inthe work
assignedtohim.
 Secondoptionisassigned the worktosomeone in-house.Itisbeneficial as underthis, youwill
have more control overthe operation because youcandiscussdetails,askforan update and

2. alterthe strategyanytime youwantto whereasthere isaprotocol systemthat hasto be
followedwhile assigningworktosome outsourcedcompany.
 The third optioncostshigherthanthe firsttwo options, butwiththe experience andexpertisein
the field,collaborationwithanSEOAgency ensuresachievementof desiredresults within
specifiedtime.
Step 4: Optimizationof Organic Visibilitybyyourself
 Havinga website,havingmobileoptimizedcontentinit,havingMeta-Tagsanddescriptions
properlyoptimized,havingacontinuingstrategyforoptimizationof contentand a functioning
processinorder to boostthe visibility of the contentare some importantfactorswhile
evaluatingthe organicvisibilityof a website.
 These factorsplaythe role of basicelementsof yourwebsite thateven youcanoptimize by
yourself.Notmuchtechnical expertise isrequired forupdatingthesethings.Whereas,if you go
to an SEO Agency,theyare goingto charge extrasum of moneyjustfor updatingof these things.
Assigningthe worktoone of your employeewouldalsobe agoodidea.
Step 5: Analyzing Options.
 In general,SEOina continuousprocessandittakestime.Some SEOAgencieswill askyoutosign
up a 3 to 6 monthcontract straightaway and still wouldnot guarantee firstpage ranks.Onthe
otherhand,there are SEO Agencieswhowill promise first rankforyourkeywordswithinthe
nextday.Yeah,that’strue,but don’tgo for them.Theyuse blackhat SEO techniques,
techniqueswhichhave been penalizedby varioussearchengines(includingGoogle,Yahooand
Bing).So,if youwant yourbusinesstoflourishonline forlongterm,butyoucannotwaitfor a
longperiodof time,thenyouhave to finda midwaysolution.GreyHatSEO techniques canbe
usedinthiscase as the resultsare fast usingthese techniques incomparison toWhite Hat(but
theyare consideredunethical).
 As I saidbefore,if anSEO Agencyispromisingyoufirst page rank,thentheyare eitherkidding
youor theyare usingBlack Hat techniques. So,keepinmindthatitis goingtotake some time
and that the startingmonthswill be difficult.
 Keepanalternate online marketingstrategyreadyinthe backonyour head, sothat, youcan
stepback wheneveryouwantto if you feel like thatyou are not seeingthe desiredresults.
 In advertizingthroughprintingmedia andbroadcasting,the limitationisinflexibilityasyouget
onlyone slot/submissionof pre-determined cost/amount.Whereasthe amazingthingabout
SEO technique formarketingisthatthe space foradjustmentisinfinite.If youthinkthatyouare
not gettingthe properresultseitherbecause youare spendingtoo muchor because thatyou
are spendingless(whereasyouwebsite isbiggerandrequire biggerbudget campaign) and need
to increase yourbudgetinorderto getthe desiredresults,youcanalwaysrenew yourexisting
SEO campaignor terminate tocurrentone and begina new one fora freshstart.