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4400- SMS INITIATIVE NEPAL
86%People living in rural areas   29.3 million Total population of Nepal  44% Population under-18 23.6%Adolescents (10 to 19 years)  9.34 millionPeople with access to mobile phones  CHINA 2.2%People with access to internet  NEPAL Kathmandu 75% People with access to radio 5 million + People listening to SSMK  INDIA
Millions of listeners SMS 4400 SSMK Radio Broadcast Circle of Information Country Office Website UNICEF database Moderator
Partnerships Software company Telecoms UNICEF National radio (SSMK)
Costs
Basic SMS Statistics ,[object Object]
Mobile numbers stored in our database – 24,500
No. of topics broadcast – 59,[object Object]
Further Uses National Planning Commission - policy planning possibilities Surveys and monitoring Real Time Monitoring of stocks of MNP sachets Situation Analysis Thematic Survey UN Radio Weekly SMS analysis disseminated
Network Expansion Newspapers (Adolescent Corner) TV Networks (focusing on adolescents' issues) Harder to reach Adolescents' groups Local FM stations (youth-friendly programming)
Challenges  (all manageable!) ,[object Object]

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UNICEF Nepal - June 2011 - SMS campaign in Nepal

Editor's Notes

  1. Sources – UNICEF 2011 South Asia Data Pocket Book; Broadcast Audience Survey; National Census 2001