Social Media for Social Good
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This document discusses how social media can be used for social good. It explains that organizations can build trust and engage people on social media by meeting them on their terms, responding to comments to build connections, and showing depth through their content. As people interact more, they begin to feel loyal to the brand, understand the organization's vision, and become potential advocates by sharing the organization's story. The key is using compelling content strategies like stories and actions that lead to real examples of change in order to turn engaged followers into ambassadors who spread the organization's message.
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Social Media for Social Good
- 2. why social media can work for good
- 3. heart
- 4. c o m m u n i t y+ + + + + + + +
- 5. cash
- 6. >VOICE<
- 8. recognises organisation responds to organisation experiences the organisation becomes an ambassador
- 9. recognises organisation responds to organisation experiences the organisation becomes an ambassador trust Meet them on their terms People will: - Join a page - Follow a profile - Subscribe to a Newsletter Anonymity Free to leave First Date
- 10. recognises organisation responds to organisation experiences the organisation becomes an ambassador trust getsinvolved Meet them on their terms People will: - Join a page - Follow a profile - Subscribe to a Newsletter Anonymity Free to leave First Date click like? comment on updates opening up the conversation anticipates a response can ‘slip back’ if not engaged Organisation needs to show depth
- 11. recognises organisation responds to organisation experiences the organisation becomes an ambassador trust getsinvolved feels connected Meet them on their terms People will: - Join a page - Follow a profile - Subscribe to a Newsletter Anonymity Free to leave First Date click like? comment on updates opening up the conversation anticipates a response can ‘slip back’ if not engaged Organisation needs to show depth Tests the processes Critics the services Judges the people Learns more from organisation Grows in understanding Begins to adopt vision Exit is harder - personal investment Communication is imperitive
- 12. recognises organisation responds to organisation experiences the organisation becomes an ambassador trust getsinvolved feels connected brandloyalty Meet them on their terms People will: - Join a page - Follow a profile - Subscribe to a Newsletter Anonymity Free to leave First Date click like? comment on updates opening up the conversation anticipates a response can ‘slip back’ if not engaged consuming media from organisation Organisation needs to show depth Tests the processes Critics the services Judges the people Learns more from organisation Grows in understanding Begins to adopt vision Exit is harder - personal investment Communication is imperitive Vision is matched Processes understood Potential change agent Share’s the story Becomes part of the story Equip to act/share
- 13. Campaign Design from ignorant to advocate
- 14. me factor
- 15. recognises organisation responds to organisation experiences the organisation becomes an ambassador trust getsinvolved feels connected brandloyalty Facebook Advertising Profile Picture Campaigns Email Campaigns Events Email Signatures Search Engines +recognition is heard by the network
- 16. the power is in the story
- 18. ipod story life’s better with music
- 19. recognises organisation responds to organisation experiences the organisation becomes an ambassador trust getsinvolved feels connected brandloyalty Facebook Advertising Profile Picture Campaigns Email Campaigns Events Email Signatures Search Engines PR+recognition is heard by the network Content Strategy Competitions Surveys Articles Press Releases Videos Podcasts +stories add depth to your message & shared
- 22. recognises organisation responds to organisation experiences the organisation becomes an ambassador trust getsinvolved feels connected brandloyalty Facebook Advertising Profile Picture Campaigns Email Campaigns Events Email Signatures Search Engines PR+recognition is heard by the network Content Strategy Competitions Surveys Articles Press Releases Videos Podcasts +stories add depth to your message & shared Action Alerts Sales Donations Volunteers Incentives Events Requests Share examples +Actions lead to stories of change
- 23. recognises organisation responds to organisation experiences the organisation becomes an ambassador trust getsinvolved feels connected brandloyalty Facebook Advertising Profile Picture Campaigns Email Campaigns Events Email Signatures Search Engines PR+recognition is heard by the network Content Strategy Competitions Surveys Articles Press Releases Videos Podcasts +stories add depth to your message & shared Action Alerts Sales Donations Volunteers Incentives Events Requests Share examples +Actions lead to stories of change Equip to share Delegate Encourage +Ambassadors lead people to you
- 24. THANK YOU