This document analyzes and summarizes several existing promotional videos for products similar to the creator's own planned video project. The analyzed videos promote hotels, cities, energy drinks, and a brewery. Key elements summarized include camera angles, lighting, shot composition, transitions, and how they appeal to audiences. The creator chooses to examine these videos to learn techniques for their own promotional video, such as using low angles, slow motion, distinct shot composition, and appealing to target demographics.

1. Research
Your Name

2. Existing Product
Choose a recent product similar to your own and annotate it
• Type of image – the location of this advert is the actual hotel that
is being advertised. Almost of all the shots are full shots, this pulls
focus to what's going on and not on the characters emotions. They
then go into close ups of the drinks to act as a transition. It is all
taken at eye-level and low-level to give the audience a positive
feeling about the hotel. There are a lot of special effects that are
done in post to make it flow much better, these include the cross
dissolve inside the drinks and the mask cut between the first and
second shot from the door
• Shot description – there are very little light sources that aren't
natural in this video, this gives a very warm and welcoming feeling
to the video. The main character is positioned around the drink as
it is always in the centre of the frame. This draws our attention to
the drink more than the actor. However, the actors bright and
changing t-shirt also provides something for the viewer to look at
and catch their eye. It is always a bright colour as they are
associated with happiness and joy. There are very few sound
effects in the video but when they are heard it is noticeable and
instantly recognisable as they are the sound of two drinks clinking
together.
• Audience appeal – the point of the video is to advertise the
Renaissance Hotel in Philly. It does this in two parts both
advertising the bar and lounge area, the hotels key selling point. It
shows off the different seating areas and different drinks you can
order. It works well as and advert because the creativity makes the
views continue to watch it and, it fits in with the creators style of
work so initially it doesn't’t seem like an advert but just a place he
recommends.
• I have chosen this to analyse as it is in the same style I want to
create my videos in. This a professionals work so it is great to look
at and strive to be as good as this. From analysing this video I have
learned the best way to transition between locations, which will be
useful in my project, and the best framing for my subject
p

3. Existing Product
Choose a recent product similar to your own and annotate it
• Type of image – this video was shot in the the Hollywood part
of LA, it is an advert for dream hotel. This is all shot at eye-
level, this is to draw the attention of the viewer to the actors
face. They also employ a very wide angle for most of the
shots. This provides a lot of information about the location
and background. This is an important part of the hotel due to
their downtown location. This production is a lot more post-
production heavy due to the mask transitions in the first and
last shot, and during the cinema compilation scene.
• Shot description – As it is a small scale production and
outside in LA sun it was all shot with natural light. This gives a
natural and neutral overall feel. The actor changes costumes
a few times usually during a location change. This makes the
viewer more alert and to pay attention to the video. There
are a few sound effects in this video and they are whoosh's
and general crowd sounds. This adds depth to the video and
makes it seem as if the viewer is actually there
• Audience appeal – this video was produced to advertise the
dream hotel and its location in LA. It uses all the colourful
and recognisable locations to attract people into staying
there .
• I have chosen this to analyse as it matches the style, flow and
feel of the video I want to create. It is a perfect example of
the work I want to emulate and aspire to create. From
analysing this video I have learned that a simple mask
transition looks amazing if done well and that minimal
movement from the actor creates an interesting visual
p

4. Existing Product
Choose a recent product similar to your own
and annotate it
• Type of image – this video was shot in central London
and covers all the main landmarks in the city. It has a
nice mix of hyper lapse and real video that flows
nicely. There aren't too many post-production effects
in the video but I think that works in its favour as its
not meant to be flashy.
• Shot description – It uses all natural light as it shit
outside and at night. All the buildings are framed very
nicely and usually in the centre to bring attention to it
as the main piece of the scene. As it shifts into night
more funky colours come out such as the ones round
the wheel and that lights up the building.
• Audience appeal – it makes the audience want to
visit London as it shows off the impressive
architecture and it implies there is a bustling night
life from the lit up shot of the London EYE
• I have chosen this to analyse this video as it is a
perfect example of what I am trying to replicate in
the same style and form. From analysing this video I
have decided to add a bit of live action to my video as
it was all planned to be hyper-lapse. I will have to
think where the best place to put it in is and in which
video
p

5. Existing Product
p
Choose a recent product similar to your own
and annotate it
• Type of image – this was all filmed in Barcelona,
Spain and uses a lot of high angles from drones and
low angles that highlight the magnitude of the
buildings. There a lot of post-production transitions
that add to flow of the video. There are also some
quick jumpy cuts that are timed perfectly to the
music. This also works with the overall flow of the
video
• Shot description – This too also uses natural light as it
is all shot outside and by one person. It is colour
graded nicely as it pulls out the blue and the lighter
colours and makes them more vibrant
• Audience appeal – It makes the audience want to
watch it because of its interesting visuals and location
choice. It shows off all the good aspects of the city
leading to the impression that it is a wonderful place
to visit
• I have chosen this to analyse this because it is
another video that resembles the videos I want to
create. From analysing this video I am going to use
low angles when looking at the buildings and jumpy
cuts to match the flow of the music and to make any
boing clips more interesting.

6. Creator/Platform Profile
All of these videos were posted to Instagram regardless if they were
official adverts or not.
• The two about the hotel are official adverts by Kyle Huber and by
posting them to Instagram they reach his 417k followers and more
from people sharing and viewing the videos. They can also be run
as adverts by the company to reach people interested in these
hotels, the videos will be shown to these people through Facebooks
algorithm and will help to grow his brand and the company's
• The final two about the cities were created to show off the
locations Stephen McDowell has been and to show off his creative
talent for digital production. He uses short Instagram posts to
create buzz about his YouTube channel where he posts longer
versions of the video. His influential status on Instagram means that
his videos are make shift adverts for the cities he vistits

7. Existing product
p
Choose a recent product similar to your own and annotate
it
• Type of image – This is all filmed at the events that Red Bull sponsor
which is a verity of locations including race tracks, beaches and
mountains. There are a lot of low angle shots that give the impression
of power and that the shot subject is strong. This works well for Red
Bull as it is all about giving someone power and strength to do
extreme things. The only post production effect is slow-motion that
they periodically when a person is on screen on something like a flip is
on screen. This makes it clear to the view to look at what's happening
and gives the impression that this could be you
• Shots description – The composition of all the shots are done in a
way that you know immediately what to look at and how to interpret
it. This entails the subject either fully crossing the frame in one
smooth motion (photo 1) or having the subject centre frame doing
something (photo 2). The colours used are the main colours of Red
Bull, red yellow and blue, these can be seen on the subjects and the
end card of the video
• Audience appeal – It uses the idea that drinking Red Bull can make
you do all these things that it shows in the video. It uses the
sponsorship of all these race cars, stunt planes and mountain bikers to
entice consumers into supporting the people and company. For
example, if someone's favourite rally driver drove for Red Bull they
would be more inclined to drink that over any other energy drink.
• Why have you chosen to look at this? What have you learned
that can help you in your project? – I have chosen this video as it is
a perfect example of a promotional video. It combines almost
everything that is needed in a promotional video. I have leered that
the use of slow-motion and low angles work really nicely together and
I can emulate that in my video

8. Existing Products
Choose a recent product similar to your own and
annotate it
• Type of image – This video is shot at Elmar’s Brewery in
Australia. A lot of this is shot at eye-level as it shows the
viewer what it would look like normally as eye-level shots
are give “common view” and reflect the viewers eye-level.
Some shots are low angle (photo 1) as it is an establishing
shot so it emphases the size of the place and makes it look
superior
• Shots Description – The composition of the shots are
done in a way that is cinematic but also you can easily tell
what is going on and where about you are in the same
shot. This is done with the making the background and
subject distinct to the location. All the colours are very
neutral except for the orange of the copper and the orange
of the drinks.
• Audience appeal – The video shows off all the good
points of the place including the food and drinks on offer. It
also shows that children are welcome as a lot of the shots
include families and
• Why have you chosen to look at this? – I chose this as
it is another example of a promotional video that uses a lot of
the techniques I want to use in my own product
p

9. Creator/Platform Profile
Both these videos were uploaded to YouTube but created for a client.
• The Red Bull video is created by Alan Kim and has surpassed 20k
views. This makes it very successful as an advert and helps to
strengthen the brand and also show off its sponsorship
opportunity’s
• The final video is an advert for a brewery/restaurant and is created
by In Shot Productions. This is a very good video as it covers all the
aspects and would work well as a tv spot or on socials.
• The good thing about posting to YouTube is that you can get these
videos shown as adds in front of others. They can be targeted at
people who have these interests through their algorithm

10. Research Analysis
• What common features do the researched products have?
– They all use low angle shots to show status and power to either people or big important buildings. This will
be implemented in shots of the minster and Clifford's tower as they are stand out buildings in York.
– They also are quite snappy with the shots. There is enough time to see what's happening but it moves on
quite quickly
– Except for the first two, they are either all regular video or combine regular video and hyperlapse style
video. This works really well for my video as it will include both the film and photography aspects of media
that interests me
• What aspects of the research will you include within your own production work?
– I am going to use quite quick music so I will be making the edit quite snappy and quick. This will help keep
viewers interesting and it will help appeal to all age ranges. This is because interesting visuals appeal to all
ages and genders. If something looks good and is interesting it can be enjoyed by everyone. This will reflect
the work of Casey Neistat, on of my key influences, as his method of location showing/b-roll footage is to
quick cut and edit to the beat of the music
– I am also going to combine regular video with hyperlapse style video for each video as it will be less time
intensive and means I will be able to get a verity of more shots, showing off my creative ideas and direction.
This will help in keeping the quality and variety of shots to a high standard.
– I plan to use a lot of low angle shots for the buildings and historical sites. This will be used to show of the
magnitude and significance of the places that are being shown. It will create a sense of power and beauty
that will help with the impact of the videos
– I plan to also us the vertical 4:5 (1080 x 1350) aspect ration of first few videos. This will fill the screen on
most phones as to catch the viewers eye as they scroll past the videos. I will include bright colours as to help
with this and I hope that the visuals will do the same thing, catch the viewers attention
– I am going to include the mask transitions shown in video 2 to help with the scene transitions that I feel will
be too choppy and disorientating. This way it will flow as if one shot between certain scenes. It will help with
the pacing and the feel of the overall video

11. Audience Research

12. Primary Audience research
• For my primary research I created a 9
question questionnaire about york
and what they would recommend
tourists doing. I sent it out to a large
group chat for the younger peoples
opinions and I also put it on a Reddit
page called r/York to get local peoples
opinion who have potentially lived in
york for longer than all of our group
chat. It is also a great way to connect
to people who I would never be able
to get into contact with without it.
• In total I got 43 responses and an 80%
completion rate as I made the mistake
of putting in comment boxes and
people don’t want to do them
• Apart from that it was a great
response and has helped me with my
research into what areas to target in
my production
p

13. Primary Audience research
• I asked this question as for video
1 I want to film all the main
historical pieces and this allowed
me to see local people opinions
• Observation: People prefer the
minster to the city walls but only
by a few votes. And nobody likes
Clifford's tower.
• How I will tailor the videos
towards this: I am going to focus
more on the beauty of the
minster and the accessibility of
the walls than Clifford's tower
but I am still going to include it
as it is an important part of Yorks
history
p

14. Primary Audience research
• I asked this question because I
wanted to know the main way
residents get in and out of the city
because it means I know what
mode of transport tourists are
most likely to use.
• Observation: A lot of people walk
into the city and use the bus
network. Very few people drive
• How I will tailor the videos
towards this: I will focus on the
walking aspect of york so the busy
side streets and pedestrian zone
areas more than places you have
to specifically drive to.
p

15. Primary Audience research
• I asked this question because
for video 3 I am showing off
all the best shops and
shopping experiences. This
allowed me to see which is
the popular street
• Observation: a lot of people
think Coney Street is the
best for shopping and so is
Fossgate. Stonegate is also a
popular street.
• How I will tailor the videos
towards this: I am going to
focus the video down the 3
main streets pointed out
above. This works well as I
have already got ideas on
how to shoot them
p

16. Primary Audience research
• I asked this question so I can get
an idea of what the residents
would recommend for tourists
as I really didn't know.
• Observation: The walls were the
highest rated tourist attractions
among locals. This is followed
closely by the minster.
• How I will tailor the videos
towards this: I am going to
feature those 2 things more
predominantly in the attractions
video (video 1) than other things
like the railway museum and the
museum gardens. I will still
include them as they have been
pointed put as important places
and things to do and visit.
p

17. Primary Audience research
• I asked this question as I
have heard mixed reviews in
the past and wanted to
know an overall opinion
from local people
• Observation: From this
question I can see that most
people do actually like it
and 20% of those who
answered don’t like
• How I will tailor the videos
towards this: I was planning
to include it in video 3 but
initially took it out as I has
hearing bad things but from
this question I will put it
back in the initial plan
p

18. Primary Audience research
• I asked this question
because I have heard it is
a very popular and
wanted know if people
have eaten their before
to confirm what I had
read
• Observation: A lot of the
people have but a large
chunk haven’t.
• How I will tailor the
videos towards this: I am
going to feature it heavily
in video 2 as to possibly
get more people there.
p

19. Interview
I set out these questions in the café I work at. Only a few people answered the questions but I
wrote up the two best
I asked these question's so I can get a deeper understanding of the things people do when in
York as a tourist
From this I can tell that:
• People are more likely to walk places
• The shops play a big role in peoples visits
• The walls are more popular with people who don’t or aren't children
How I will tailor my video towards this:
• I will include the most popular shops and streets in my video that focuses on all the
shops that are on offer.
p

20. Focus Group - Previous Location
Promotional Videos
• What did they like?
– They collectively liked the flow and speed of the video.
– The little normal intro part was also liked by the group. They said it added a bit of realism to
the video.
• What didn’t they like?
– They didn’t like the drone shots as it didn’t really go with the rest of the video as it felt to
forced
• Was it a good representation of the city
– The group said it was a good representation as it covered a lot of good places and things in
London but it could have covered more of the important sightseeing places
Analysis
This was very helpful as it gave me the insight into what I need to add or not add to make it into a good
video. I am going to cover more of the important sites in my videos and try to replicate the pace and
flow of this video
I showed my some family members that met my demographic this video (35 - 64)
that that represents what I want to create in terms of how I'm going to film the
places I want to include https://www.instagram.com/p/BvpVra4HTQV/

21. Focus Group – Stylistic Video
• Did they like this style of video?
– They said they enjoyed the style of the video and that it was very nice to look
at
– They also liked the transitions, one person said they really helped with the
flow
• What don’t they like about the video style?
– Few people said it was very fast so as I do it, I will have it slowed
• How could this style be built on?
– A lot of them said that they could used along side regular video so that’s what
I am probably going to do
Analysis
This was helpful in understanding what the viewers wanted in terms of the actual
production value and what I need to do to impress the viewer
I showed my some family members that met my demographic this video (35 - 64)
that that represents what I want to create in terms of the style (hyperlapse)
https://www.instagram.com/p/BuFm4ouBjeW/

22. Audience Research Results Analysis
• What does it tell you about your project?
– This information gives a deeper understanding of my
audience and how to focus my video towards them by
including aspects that I would never have thought of
• How will it help you?
– It will help me come up with ideas for targeting my key
demographic. This will include areas to keep in mind and
places not to show. I will use the answers to the
interviews to help me with idea generation from actual
tourists.
• How will your project change based on the results?
– I will be more inclined to use the locations put forward in
my questionnaire and survey.

23. Secondary Audience research
• Observation: Not a lot of people
travel with children but together
with their partner. The typical age
range is 35 – 64. 96% of visitors were
from the UK. Most people walk
around the city on foot but arrive by
car or train.
• What this says about my audience:
this says my audience are aged
between 35 & 64 so I wont need to
push activities for younger people
and stay with things older people
would be more likely to do.
• How will your product appeal to this
audience: my product was originally
going to be aimed at more older
people so I would use the more
accessible places to put at the
beginning of my advert
s

24. Secondary Audience research
• Observation: A lot more people come to york for the
food and drink than for the shopping facilities. They
spend on average £21.34 each per day on food and
drink during their trip/stay. 91% of people’s main
reason for coming to york I that they enjoy the
ambience of the city, 89% food and drink, 71%
shopping and 63% visit attractions.
• What this says about my audience: Enjoying the
ambience of the city is the main reason for coming to
york for more than half the visitors, this means I wont
have to advertise this as much as its already a well
established reason. People do not spend much on their
food when visiting so I will need to decide to stuck to
that trend and show off the best cheap places or show
off the best more pricier places and entice people to
visit them and spend more money
• How will your product appeal to this audience: I am
planning to make a video for the food, shopping and
attraction aspect of york so it will push those numbers
up. Visiting attractions has the lowest of my videos so I
will perfect that one first.
s

25. Secondary Audience research
• Observation: A lot of people use pervious
experience when planning a trip to york.
And then they consult the internet with
13% of those search's directly related to
visityork.org . 4/5 of advance bookings
are made online with 1/5 done on the
phone.
• What this says about my audience: A lot
of information people don’t already
know is found online or through the
Information Centre.
• How will your product appeal to this
audience: My product is solely internet
adverts so given that 4/5 of bookings,
trips etc. are made on the internet it’s
the perfect place to put it. It also means
that the customer doesn't’t have to stop
what they are doing to find out more
information, its very convenient.
s

26. Secondary Audience Research
• Observation: There are a lot more
domestic visitors than overseas
visitors. Also, the number of visitors
have gone up in the last 5 years.
£564 million are spent every year
• What it says about my audience:
People spend a lot of money when
visiting York and a lot people do visit.
However, the average spend of
tourists has gone down
• How will my product appeal to my
audience: I will show attractions that
cost money and places to go that
require you to spend money.

27. Secondary Audience Analysis of
Source.
I chose to look at Visit York’s tourist profile as they
are the largest tourism company in York and work
directly with the council so their information is very
reliable and can help to create a picture of who I
should be marketing my videos towards. The
information they gathered was incredibly detailed
and answered every question I had about age,
gender etc that my primary research didn’t help
with. It was the perfect companion to the
questionnaires and survey I did

28. Subject Research

29. What are promotional
videos
Promotional videos are used to
promote businesses or charities so
more people know about it. They
have become popular with non-
profit’s to raise awareness, for
example, Make-A-Wish Foundation
They can also be used to show
people places and things to do that
aren’t that easy to put into words.
The style I want to work in are usually
shown as adverts on TV and the
internet. They contain a lot of
information in a short amount of
time.
s

30. Filming a promotional video
• A – Roll
– Shots of the subject that’s specified in the storyboard ( Minster, Robinsons Café, Browns etc)
– Make sure there are multiple shots of each subject so there are choices when editing
• B – Roll
– Shots to put in between the subject shots (people walking, old houses, shops)
– Make sure there are a lot more shots than I need
• Production
– Rule Of Thirds
• Overlay the lines onto the camera screen so its perfect every time
• It will make it look so much more cinematic
– Lighting
• I will be using a lot of natural light so I will need to manually adjust my white balance
• This will save time with the edit as I wont have to mess with it in post. This is also difficult to do as I cant adjust
white balance in post with shooting cLog or RAW
• Post-Production
– Editing
• I will try to cut the beat as it will add to the aesthetic of the video
• I will also do all my colouring and transitions in post as it will save time on shoot days for focusing on the shoot and
not everything else
– Music
• I will probably use music that already exists as I wont need to make it.
• I will use something upbeat and happy to add the experience for the viewer
s

31. About York – Information – My Main Locations
• Clifford's Tower
– Grade I listed building
– Built 1068
– Made public in 1935 to visitors and was taken over by English Heritage so it would be looked after and
protected. Millions of tourists visit each year and gift shops and other things have been done and
opened inside the castle.
– Owned by English Heritage
• Minster
– Grade I listed building
– Originally built in 627, turned into stone in 1100
– Always been a public place to worship and visit. It attacks millions of tourists every year and as its
funded by the Chapter of York all the money goes into protecting and looking after it.
– Owned and run by Chapter of York
• City Walls
– Grade I listed building
– Originally built 71 AD
– Public access at certain times of day and weather conditions. They link the 4 bars and are about a mile
long. They are used by tourists to have a nice stroll along and by residents as a quick way to circle the
city.
– Owned and run by City Council
• Spark
– A community of small independent businesses including street food, bars, retail, co-working and
entertainment.
– Opened May 2018
– Opens from 10am for coffee and some food. Everything opens at 12 and usually they are serving food
and drink till evenings. There are often events such as large dinners and parties happen in the evenings
– Independently owned and funded
• Bishopthorpe road
– Major shopping street consisting of 10 cafes and restaurants and 8 shops
– M&K butches was the first shop to open on the street
– Most business owners are part of the “Bishy Road Traders Association”, they organise and run the
many events and street parties that happen.
• The Shambles
– Very old street with overhanging timber framed buildings that is said to have inspired Diagon Ally from
Harry Potter and as a result 4 wizard shops have opened on the street.
– The buildings date back to 1350 but the street was first mentioned in the Domesday Book from 1086
– The name shambles means open-air slaughter house and meat market. This is because the buildings
use to be used as butchers and some of the meat hooks are still visible today
Clifford's Tower
Minster
City Walls
Spark CIC
Bishopthorpe Road
The Shambles
s

32. Subject Research
How to shoot
For my project I am going to be doing it in
sunlight so I will be following the sunny
16 rule. f/number set to 16 and the
shutter speed and ISO will be the same so
ISO100 SS1/100 f/16
or
ISO200 SS1/200 f/16
I will change this accordingly to get the
best shot possible.
And for the live action bits I will use the
filmmaking rules such as doubling the
frame rate to find the shutter speed etc.
I found these settings to be best from this
website and in some tests I did :
https://expertphotography.com/photogra
phy-101-sunny-16-rule/
s
Name Location Open Close Price for
entry
Clifford's
Tower
Tower
Street
10am 6pm £5.70
Minster Deangate 9am 4.30pm £11.50
City Walls Surroundin
g York
8am 7.30 – 9pm -
Mickelgate
Bar
Mickelgate - - -
Robinsons Bishopthor
pe Road
8am 4am -
Pig & Pastry Bishopthor
pe Road
8.30am 4.30pm -
Brew &
Brownie
Museum
Street
9am 5pm -
Shambles
Market
Silver
Street
9am 4-5pm -
Spark Piccadilly 10am 10pm -
Quite Times
Coney
Street
- 7:30–
9:30am
4 – 7:30 pm -
Shambles - 7:30–
9:30am
4 – 5pm -
Davygate - 7:30–
9:30am
4 – 7:30 pm -
Coppergate
Centre
- 7:30–
9:30am
5 – 8:30 pm -
From survey. Personal knowledge
From questionnaire

33. Visit York
• Visit York are an offshoot of the Make It York
company who handle everything tourism with
York. Visit York work with the tourism board and
council to create pleasant experiences for tourists
who wish to use their services. They offer vital
information on shopping, accommodation, food
and drink etc.
• They also have partnerships with the attractions
and businesses that operate in York and have a
special Visit York Pass that allows for discounted
entry into places

34. Practical Research

35. Practical Research
Steady-cam vs. shoulder rig
The purpose of this experiment was to see which stabilizer worked best
for mid paced walking shots. I compared just the raw footage and then
with a warp stabilization filter applied to each clip
Pro –
Shoulder
Mount
Con –
Shoulder
Mount
Pro – Steady
Cam
Con –
Steady Cam
Easy to set
up
Stability is
not the best
but can be
improved in
post
Very steady
straight form
camera
Very difficult
to balance
and set up
Can make on
camera
modification
s whitest
connected
like lens
swap and
screen tilt
and battery
swap
Puts a lot of
pressure on
arms so
after a while
they hurt
Takes a lot
of weight off
arms so it
can be used
for longer
Cant really
touch the
camera after
balanced so
no lens
swap,
battery swap
screen tilt
Lightweight Base plate
has no quick
release
Base plate
has a quick
release
Quite heavy
to move
around
Multiple
ways to use
Easy to
move across
all the axis
Conclusion
From editing all the clips together (in other blog
post) I have concluded that the shoulder mount is
the best to use. It is slightly less steady but that is
overshot by the ease of use and ability to swap
lens, battery's etc. without re-balancing
p

36. Practical Research
Spin transition
This transition was a good as
it adds a bit of interest to the
video. It can also be used to
move locations which I
practised. It worked well but
could be improved. It was a
bit slow and you could see
the cut which is not good. I
added a dissolve transition
into it and it ran a lot
smoother and looked good. I
also colour corrected the
footage so they both looked
the same blue so it blended
better
p
I used this to make
the frame bigger
without loosing
quality and so the
spin wouldn't’t
show black round
the outside
I used this to
apply the spin
and the motion
blur in one
effect
This is what it looked like mid transition. It
worked well and I am happy with the results

37. Practical Research
Motion Tracking Text
This effect will work nicely
for the first scene of each
video as it introduces York.
I plan write the title of
each video and have them
tracked the opening
subject.
It was quite easy to do
once I followed the tutorial
and practised
p
I used detailed
analysis to get AE
best tracking
available so it would
work nicely
As DA was
enabled it took a
very long time to
analyse but the
results were
noticeably better
As the video was moving up I
selected the triangle that was
positioned up and wrote out the
words on there

38. Practical Research
p
Colour Grading
I wanted to work on my
colour grading as its been
poor in the past. I watched 3
colour grading videos and
practised using LUTs I found
online. I looked at moods and
feelings portrayed by colour. I
practiced a grade on footage
is hot about making a cup of
tea
It was quite easy to do once I
followed the tutorial and
practised
This is the LUT I used
as it worked best with
the browns and the
blues
I did these edits to fix
the mistakes I made in
shooting the footage
I used this slider to
correct the off-axis
colour. Balance from the
non-LED lights I was
using for this video
I added shadow tint to
work with the colour
of the LUT too add to
the ambiance of the
video

39. Practical Research Analysis
How will these be used
• Steady-Cam vs Shoulder Rig
– I am going to use the shoulder rig for all the steady moving shots that aren’t hyperlapse.
This will be so much easier then building and rebalancing the steady cam every time I
move or change lens
• Spin Transition
– I am going to use this for a lot of the transition in the videos but I will try not to over use
it as it can get repetitive. It will mainly be used to move between locations instead of
regular shots
• Motion Tracking Text
– I am going to use this to name each location that features in the video. For example, I
plan for a panning shot of the minster and I will have MINSTER be in the centre of the
two tours as it pans across
• Colour Grading
– I am going to colour each video so they are very vibrant and the blues and greens stand
out nicely, I plan to use bright LUTs and the HSL Correction tool to get rid of any orange
in the grass and sky

40. Bibliography

41. Bibliography
1. Escobar, E. (2016). The Video Editor’s Guide to Color Grading.Available: https://www.premiumbeat.com/blog/the-video-editors-
guide-to-color-grading/. Last accessed 11th Apr 2019.
2. Huber K. (2019). Happy Hour = Happy Kyle! Available: https://www.instagram.com/p/BuFm4ouBjeW/. Last accessed 10th April 2019.
3. Holland, K. (2018). After Effects: EASY Text Tracking Tutorial!. Available: https://www.youtube.com/watch?v=kpygs4J_Co8. Last
accessed 15th May 2019.
4. In Shot Productions. (2015). Simple Promotional Video Example.Available: https://www.youtube.com/watch?v=qfZm_lwJaD8. Last
accessed 11th Apr 2019
5. Kim, A. (2016). Red Bull Promotional Video. Available: https://www.youtube.com/watch?v=TRF5MlYbtzg&list=WL&index=53&t=0s.
Last accessed 11th Apr 2019.
6. Lundberg, T. (2019). Hollywood Dreams . Available: https://www.instagram.com/p/BuFm4ouBjeW/. Last accessed 10th Apr 2019.
7. McDowell, S. (2019). LONDON video. Available: https://www.instagram.com/p/BvpVra4HTQV/. Last accessed 9th Apr 2019.
8. McDowell, S . (2019). BARCELONA!!!. Available: https://www.instagram.com/p/Bv7eKwxnLfg/. Last accessed 10th Apr 2019.
9. Minoia, A. (). Master the Sunny 16 Rule. Available: https://expertphotography.com/photography-101-sunny-16-rule/. Last accessed
26th May 2019.
10. Odisho, J. (2017). Premiere Pro Smooth Spin Transition Effect. Available: https://www.youtube.com/watch?v=QfpSMLHODPE. Last
accessed 10th Apr 2019.
11. Shewan, D. (2018). 15 Tips for Filming and Editing Marketing Videos.Available:
https://www.wordstream.com/blog/ws/2015/01/05/marketing-videos. Last accessed 27th May 2019.
12. Survey Monkey. (2018) Target Audience Research Survey (conducted on 30/03/2019
13. VISIT YORK. (2015). Visit York Visitor Profile . Available: https://www.visityork.org/dbimgs/VisitorSurvey-ResearchandStatistics.pdf.
Last accessed 2nd Apr 2019
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