The document summarizes a music video titled "FAN" created by the author. The video is in the teen pop genre and features an actor dancing at various outdoor locations. It aims to convey the feelings of what a fan experiences for their idol. While conforming to conventions like upbeat music and dance, it also challenges conventions by not using animation. The author discusses distributing the video through T-Series and social media to promote it.

1. By Muslim abbas

2.  The genre of my music video “fan” is mainly teen pop as I wanted my
music to connect with the youth so that they could also feel the music
that I'm trying to provide. My music video contains many conventions
of pop music as in the video, the artist is in mainstream outfit he is
portrayed happy and is enjoying what he’s doing and he is dancing
along with the tune.
 The music genre of my video is conveyed through the setting as it is
shot on different locations like rooftops, gardens, pedestrian bridges
and play grounds etc that and the background, the people depicts the
sub continent culture .
 My music video gives out a dancing vibe as it has a catchy tune and the
actor in the video is dancing with such energy that the audience woud
also want to dance with the beat that is why I have used bright and bold
colors which is associated with a positive vibe.

3.  I’ve not used many different camera angles while filming the music as
pop music usually have very mainstream camera angles like wide shots,
mid shots and close ups at some stages so likewise I have also used
these camera angles in my video but still the shooting was not easy as I
had to shoot on roof tops and on swings which was not easy as I had a
risk of hurting myself and my equipment
 Pop music usually include beats that are very dance-orientated which
I’ve tried to show in my video but again I’ve challenged some
conventions of pop music too like for e.g nowadays animation is used
greatly to create an exciting, loud and lively atmosphere in a pop music
video but I’ve not used animation in my video instead I have used a
variety of shots and shot at different locations, invented new dance
moves to keep the audience engaged and excited on what could come
next .
 Pop music didn’t use any animation in the past. All the focus used to be
on the main character and the main element of the video used to be
dance choreography; I’ve used all this in my music video as the actor in
the video portrays a fan that goes out of the box for his hero, idol or
whoever he’s a fan of.

4.  The purpose of making this music video was to tell the audience how a
FAN actually feels from the inside as it is quite easy to mock them when
they do crazy things for the people they’re FAN of but not many people
know what a FAN goes through and what a FAN actually feels for the
person he likes so I tried to show all this through dancing, the energy
and the hilarious acts that the actor does in the music video.
 I have learned a lot of new things while making my music video, I
researched about improving my framework, my editing skills and
innovative camera angles etc I brought a lot of variety in my video like
there were more then 200 shots that I originally shot and used upto 150
shots in my video which was a very challenging task but it made my
editing skills a lot better because I got used to so many things on the
software.
 I used different kind of shots like many low and high angle shots and
also made use of tripod where there was a requirement of steady shots,
I used panning in some shots because moving shots made the clip look
better.

6.  Branding is a marketing strategy that involves creating a
differentiated name and image often using a logo and
tagline in order to establish a presence in the consumer’s
mind and attract and keep customers.
 As my music video is quite colorful, full of dancing and
energy the audience needs some kind of attraction to get
their attention on my music video that is provided by the
digipack of the music album which is colorful enough for
the audience to get their attention on my music video as
the front of the digipack shows the actor who seems as if he
is in a dancing position pointing towards the word “FAN”

7.  Indicating the audience that this song is dedicated to
all the fans around the world which gives a sense of
branding as it is related to the video. The back of my
digipack is also very colorful and has the name of all
the other songs in the album and the name of the
artist.
front back

8.  I have emailed yashraj films for accepting my request
of letting me use their song in my music video named
“ jabra fan” which is originally used the their film
called “fan”. I emailed them to avoid any copyright
issues in the near future because I am using this only
for educational purposes and not for challenging their
work.

9.  I have created a webpage for the audience to get
involved and find more about the album, about the
character/singer and about the music video.
 The webpage contains some stills from the music
video, some exciting merchandise which is available
for the audience to buy from the website. The webpage
also consists of different quotes to keep the webpage a
little bit exciting and for the viewers to get inspired.
 The webpage also consist of the music video itself and
is easily accessible to the audience which is why this
webpage creates a sense of branding.

11.  My music video directly connects to the heart of the
viewers as it is based on FANS! Fans from all around
the globe can relate to the video as I tried to portray
the feelings and craziness of fans from all over the
world and there is no place in the world where there
are no fans present of any celebrity or sportsperson so
my video engages with the audience in a very affective
way.
 To make it more affective and popular in the
subcontinent as the backdrop and language of this
music video reflects that of the sub continent, I sold
the marketing and distribution rights to T-series as

12.  T-series is a very popular medium of music in the
bollywood industy and most of the music videos are
distributed by T-series so this will help my video gain more
attention and recognition.
 Apart from that I would promote my video on social
networking sites such as facebook, instagram, youtube etc
because they have now become very popular among the
youth and has become really powerful as a promotional
hub. So it will be an advantage for me as my video can go
viral through facebook pages and youtube channels!
 I could also take help from twitter for promoting my video
my creating hashtags associated with my video such as
#jabrafan . Jabra is a hindi word and it means crazy so fans
could use this hashtag to show their craziness for their
idols and this could also promote my music video

14.  I used my canon 550d for the shooting process of my
music video and didn’t use many complex tools for the
shooting just a tripod for steady shots were used
sometimes other wise all work I done with the camera
itself and with my bare hands
 I have used a simple editing software in editing my
music video named windows movie maker . It is very
easy to use and very simple software but I still invested
a lot of time in editing the video as their were a lot of
variations in the video.

15.  I posted my video on vimeo for the audience to see and
also to avoid any copyrights issue which made it easily
viewable to the audience.
 I used mobile apps such as picsart and aviary to design
my digipack or poster for the video as today mobile
apps are much easier to use and also very useful in
providing better output. I upload all the links of my
video, ccr, evidence and website on my blog on the
website called tumblr.