3. research updated

1UP - PART 02 - BERLIN - DAYTIME WHOLETRAIN - OSTKREUZ (OFFICIAL HD VERSION AGGRO TV)
Here are various freezeframes from this existing product.

(0:10 – 0:12 )
The beginning of the video begins firstly with a quick channel intro scene with some title graphics and a
compilation of spray painting and sound effects. At 0:10 is where the first piece of dialogue and episode
specific footage is used. I really like this short section as it adds great context and a somewhat comedic value.
The first man asks the 1up crew 'do you know 1up?'. This is funny for the fans of 1up as they know that this
man is asking the actual team themselves without realising. Instantly after this we see a failry proffesional
looking man claim 'you see 1up all over the city'. This shot, though extremely simple, conveys what they are
trying to prove perfectly. This intro section is clearly trying to present how in your face the 1up graffiti is and
that literally everybody and anybody knows them. They execute this message with as mentioned before, the
proffesional look of the man – suggesting he isnt in any way into graffiti, but he knows. Also, he is on the
train, and not near or viewing any 1up graffiti. This gives the idea that you can ask anyone, anwhere about
1up and they will know. Finally, the message itself. All these factors compliment the very direct message of
you see them all over the city. It really makes you think everyone must know these guys.
(0:12 – 0:32)
After the intro section spoken of above, a compilation of pan shots from a distance of 1up pieces across
Berlin and shots of the trains going by occur. This section is where the first soundtrack of the video
comes in. The meaning behind this section is to back up the previous comment of 'you see 1up all over
the city.' It really follows on perfectly as it's such a quick frenzy of shots, showing such a variety of art
locations. The soundtrack here is a perfect opener and adds dramatic effect to this boistrous,
empowering scene. It’s a very suited german rap song that uses a strong, and almost threataning violin
inspired instrumental. To conclude this scene shots of the trains going by are used. This provides perfect
context for the next section.
(0:32 – 3:40)
This section is the main body and holds the actual purpose of the video. This section is where they paint
the train. It begins with the crew of artists lurking behind a wall and then as the train approaches the
station, they run towards it. This shot is so emmersive, you literally see them decide when to run and
then when it happens. To add to the emmersiveness, after the wide shot of them running, the
soundtrack cuts out and we get a raw audio clip from a cameraman whos running with the team. This
really makes you feel like your there, as of the windy audio and sort of panicked breathing. From now
to 3:40 we see a crazy compilation of extra wide shots and close ups of the team spraying the train. A
new more energetic and suspensfull soundtrack is used now. It almost resembles the timer from the
show 'countdown.' This makes it feel like a real heist, it gives connotations of spy/ action films. The
content stays fairly repetitve untill the train painting is complete. After completion, we see the team
run off down the tracks, using again a combination of wide and close shots. After they have got away,
to add context to the situation after the train is painted is a shot of policemen chatting with the driver,
examining the train and also taking pictures. After this a black screen and silence is used for a few
seconds.

(3:44 – 3:53)
This is the finale scene. After the absolute comotion of the previous section this calm, inspiring section
really rounds it all off and elivates the reason they do this. It turns a boisterous vandalism video into
something really inspiring and meaningful. For this section, the orginal german rap soundtrack
surfaces again. This choice of song gives a memorable and understanding feel as weve seen it at the
start of the video. The same dramatic vibes are felt here. The shot here consists of the train leaving
the station, and then a pan out to the well-known berlin telivision tower (Fernsehturm). The use of
this pan perfectly shows how they really are dominating this city. Its such a central area and to pull
something like this off here is mindblowing. I think also by using a shot of this popular berlin landmark,
they show how the city 'belongs to them' (1up = one united power).
(3:53 – end)
To conclude the entire video there is a short section of berlin timelapse shots and videos of who
we assume are the 1up team enjoying themselves. This really rounds off the video well as the
whole thing has a very patriotic vibe, you can really tell they love and are proud of their city. I
think this is also a great section to give context to berlin as a whole. For almost 4 minuites the
viewer endures almost enitely graffiti related content. These final cityscsape shots allow for a
refreshing new outlook of the video, it makes you realise this is still a normal city, not some free
for all of vandals.
This example uses styles and techniques I want to incorporate in my project. This video is a '1up' graffiti edit filmed around
10 years ago. The video shows a graffiti crew spraying a train. The concept is something I will use as I will have a section on
graffiti artists. The thing that inspires me most about this video is the camerawork. It’s a continuous switch of immersive
close-up shots then with very wide shots from distance that give an overall perspective of the whole situation. I really like
the use of wide shots and want to use them throughout my video as I think they really emphasize how dramatic these graffiti
missions are. Towards the end of this example, there is a shot of the crew running down the tracks. This is my favorite part of
the video and I will definitely replicate this. The combination of distance shots and immersive shots with the crew running
makes for such a captivating video that really feels like your right in the action. With graffiti edits, its common to emphasize
the organized mission idea, sort of like a heist. '1up' do this perfectly by presenting their extreme organization with their
camera angles, coordinated painting and overall smooth execution. I will replicate this by having various camera angles too.

That UK sound – Roots of UK Jungle.
(0:00 – 7:53)
The intro section to this video is an overview of each and every musical and cultural stem
jungle music comes from. Though this is an introduction, its so extensive and accurrate its
basically its own section of the documentary. The first piece of dialouge we hear from the
narrator is the simple phrase 'before jungle, there was hardcore'. This sets the tone for the
next few minuites of going back in time to each distinctive forming point of jungle. The
narrator progresses backwards and across the globe, mentioning Hip-Hop, and then
moving onto jamacian culture and music. He speaks of jamacian imigrants bringing the
sound over with them in the 50s. This leads him onto jamacian soundsystem culture, which
jungle takes most of its elements from. After a brief explanation of this at 7:53 we are
greeted with a back title screen reading: 'the beginning of Jungle'. All of this section had
contextual video clips and soundtracks popping up from time to time.
(7:53 – 10:38)
After this title section, the narrator gives a brief explanation of how artists such as 'Rebel
MC' and 'Ragga Twinz' used there Jamaican ragga influence to bring a fresh lyrical sound
to UK breakbeat music. The narration then stops and we hear a boisterous jungle beat
while a compilation of oldschool rave footage plays. Still with the recent soundtrack
playing, he begins to list artists that span from the early ragga breakbeat style. The rest of
this section continues listing artists and then playing video footage and audio for that
specific artist. He closes this section by mentioning the negative views by media of this
music.
Following on from the narrator's previous statement, he uses a clip from the jungle fever
documentary where a Dj illustrates how he feels about media oppression: "if their reality,
of which an individual seeks to portray through his or her music, then I cannot see how it
can be a negative thing." This is a great piece of context to instantly present how the
artists feel about these negative statements. After this, he leads onto how despite the
media's negative comments, jungle was moving to the mainstream. He mentions big clubs
that raves were held and finally leads onto his next title screen, that reads: 'mainstream'.
(10:38 – 11:55)

That UK sound – Roots of UK Jungle.
As the title screen plays, the commonly known soundtrack of 'general levy – Incredible'
plays. This is very suited to this section as this is the record that really got the whole of
the UK, and the world, bouncing to jungle. He shows some of the original music video,
before begging to explain the record. He states how this track really went commercial,
reaching the top ten at the time. He then goes on to talk about other mainstream jungle
artists from the time, such as 'shy fx' with 'orignal nuttah' another household classic. To
lead on from this section, he starts to talk about how jungle still lives on today.
(11:55 – 14:09)
(14:09 – end)
As a sort of finale section, he rounds off the whole documentary with how jungle is today.
Throughout the whole doc we have seen footage and heard stories from at least 10 years ago,
you really feel after watching that you have travelled through the entire formation of jungle.
After gaining knowledge from the doc so far, the prospect of seeing how it all played out till
today is very interesting. Its fairly straight forward in this section, with not so much information
on formation or backbone of what he shows, he simply presents modern jungle songs and
raves. To finish the documentary, he explains how jungle lead onto drum and bass, but very
briefly. This is as part two of this doc is on jungle, so it makes for a nice cliffhanger for those
intending to watch more. The final few seconds of the documentary show drum and bass
raves, with drum and bass bellowing behind. Another great way to lead onto the second part.
This example is a documentary on Jungle music. The main reason I find this inspiring is the script. This documentary uses the friendly yet very dramatic and
inspirational narration style which I want to use. He uses lots of anecdotes and small additions of context before going onto a topic. I think this a great way to
lead into certain sections of my video too as I can give a quick overall explanation of the topic and then dive into how we specifically do it. The documentary also
covers Uk underground music which a large part of my doc is on. The way he explains it is so effortless and sounds totally off the dome. This is what I want it to
be like so it's almost as if the narrator is chatting with the viewer. This example also uses footage from raves back in the day to add context to what he is saying.
Though most of my doc is self-filmed I will use snippets of other people's footage mainly very old rave footage and possibly other graffiti videos. All will be
credited and referenced at the end. The soundtracks to this example are a wide variety of jungle music. I will also use jungle music for so many scenes as
although my doc will cover other areas of Uk music, I want to make it clear jungle is at the forefront. Another technique the narrator uses which is something I
would like to replicate, is effectively leading onto new topics. He does this by ending a previous topic section with a relatable piece of information that shows
how for example the topic of jungle leads onto the topic of drum and bass. I want to use this as I switch between 4 different subjects in my documentary,
therefore I will use for example how one subject met the other as a linking switch point.

5 minutes with... dirty dike (Offie mag)
(0:00 – 0:18)
The video opens with an unedited clip of 'Dirty Dike' drinking what's supposedly cider or cheap
larger from a jug as he perches on the roof of a shop on a busy street. This is a great mood setter
and though very simple, provides a great look into 'dirty dikes' British reprobate aesthetic. This is
the type of funny anecdote clip I want to use to introduce my subjects. It's sort of an unintentional
clip yet one that says so much about the person. To replicate this in my own work I would probably
have say the model introduced with a clip where he doesn’t know he's being filmed, or doesn’t look
like he does, and have him adjusting his clothes in a funny way or getting changed shyly in a public
area. Overall, this section just perfectly shows the don't care attitude of 'dirty dike' and I think it
subliminally tells us so much about what's to come in the video.
(0:18 – 0:37)
In the last few seconds of the previous clip (drinking on the roof) we hear some of 'Dirty Dikes'
music fade in before delving into a very interesting intro section where the music continues. The
intro section consists of firstly a title graphic of the magazine name (Offie mag) over a video of
dirty dike in a corner shop. This is really effective as it's incorporating the title of the magazine by
having the location as an off license but then still using the subject of the specific video. Still with
the song playing, we begin to see various camera shot photos of 'dirty dike' flick into frame with
some experimental entrance effects. These still shots are used to set the scene of the interview. I
think it does this well and I would use this technique when instead of introducing a new location,
a new subject. For example, in the music section I would introduce the rapper with a few freeze
frames of him rapping.
(0:37 – end)
This is the main body of the video and actual interview section. The music stops now. The
contents is fairly self-explanatory – questions relating to his music. However, there is various
techniques and other elements throughout this section I am interested in. One thing this video
does is use photos and short video clips as a backing for the title screens that have the questions
written on. This is great as each time we get a random few second look into his personality. As
the video progresses and more and more of these anecdotal title screens happen, we build up an
idea of his personality. I know the artist already and feel fairly confident that I know his attitude,
and I think this video effectively portrays it with these little clips. I want to use something like
this, combined with the funny introduction shots spoke of before, to convey some personality
for my subjects instead of just them getting on with what they have to do. Often short clips of
him answering totally unrelated questions that haven't been written or asked for the audience to
see are used. One notable one is a clip of him stating 'I make a banging curry you should see my
spice rack!'. I think stuff like this is so effective at presenting his personality and will definitely
make the audience laugh. The video concludes with a small outro section of the magazine title
over some b roll of a drink being poured. This doesn’t really interest me.

This video is an interview with Uk hip-hop artist 'dirty dike'. My video isn't an interview but for each subject I do want to have a sort of singular
question asked and then for them to explain and this explanation will be the narration of that section. The main reason I like this example is as
of the casualness. The interview takes place on a bench while dirty dike eats an ice-cream. You never hear the question it is just written on the
screen as he begins to answer. I like this as I feel I have time limitations so cutting out things that can be written like that is something I'll do.
Also, the questions are written not over the interview clips, but other short clips of dirty dike out and about. I think this break from the main
body is so refreshing and allows for a lot more personality to be conveyed. This is something I will definitely use as aesthetically it looks cool and
it provides much needed context. As said before I have time constraints so to have my questions asked over contextual clips would be a great
idea. I cut down on unneeded dialogue while providing more info on the subject.
5 minutes with... Dirty dike (offie mag)
Research analysis:
I have found my research extremely useful, and I believe it will be incredibly beneficial due to the wide range of
techniques I have learnt from it. All my existing products are in the same category of underground subculture videos
just in different formats. They mostly relate with production and topic. Production similarities are use of music and
camera types. All these videos incorporate rap music, which is a huge part of my video too. Use of old cameras is
prominent in all example videos too. A point I speak of in this document is the fact that new videos on these
subcultures often use the older cameras to show appreciation for how it was done then. We see a perfect example with
the existing product of 'That uk sound'. This video is a documentary on jungle music, and it is packed with old footage
from the 90s of raves. When looking at my other example videos, though there made fairly recently we can see they still
use vintage camera filters sometimes, this is a direct presentation of how common this technique is.
I will use lots of techniques discovered from these videos. Firstly as said above the vintage filters, but also pan shots of
graffiti. From the graffiti example video I gathered that pan shots of graffiti make for a great movement effect. I will
directly replicate this in my graffiti section. Also, another technique I will directly use is still frame inserts for on screen
text backing. This was discovered from the '5 mins with dirty dike' video and I found it to be aesteticlly interesting and
also useful in cutting down unneeded dialogue.

Audience research
My audience is mostly young adults yet also some older people who are into the topic from their youth. Although I want to inspire
youth with the documentary, the topic prominently is oldschool music and scenes more popular in the past, therefore it should
interest literally anyone who's into them too. A large focus of the documentary is the idea that living up north in a small town is a
really different environment to work creatively than most, so another large audience will be people from small towns. The audience
is broad in terms of specific topic, such as the somewhat contrasting graffiti and fashion, however the overall style and format of
these topics' links, ideally meaning graffiti specific audiences also enjoy the fashion section, for example. I will explain the audience
for each topic and then how they link.
Firstly, the audience for the graffiti section. The people who I imagine this will interest are die hard graffiti fans but also just artistic
individuals. It should also extend to say urban exploration (urbex) fans and anyone with a rebelling mindset. I really want to inspire
those who are artistic but not necessarily into graffiti. I have seen that this is a rising phenomenon with various pieces of graffiti
being indorsed by the commercial art world. A common example is Banksy. Banksys art has been supported by the media for years
now, and though controversial, you can't deny that he is inspiring and presenting the ideology of graffiti to a huge audience. From
the documentary 'Banksy VS Robbo' (a graffiti rivalry documentary) we get a great idea of who these artistic people are who are
having their eyes opened to graffiti. Graffiti artist 'robbo' holds an Exabition of his work in the documentary, and various content of
the attendees is shown. They are traditional art fans who hold an interest in urbanism, and the rebelling shout that graffiti is.
Another interesting part from this documentary that presents the audience well is a quick comment from members of 'Banksys'
team. Embedded in graffiti is rivalry and discretion. This reflects throughout the whole scene and we can see this from basically all
graffiti content. The cameraman at 'robbos' Exabition ask the members of Banksy's team what they think of 'robbos' work. They
simply say no we won't comment. This is very interesting as it shows how not only is the art of graffiti transferring to a new
audience, but also the attitude. The reason I think my product will appeal to these people is down to the immersive atmosphere I
will create. I will constantly reiterate the political element of graffiti, which is what attracts people to Banksy's art.
Another way we can see the mindset of the graffiti audience is with another 'Banksy' documentary 'exit through the gift shop'. In this
documentary another street art Exabition by artist 'mr Brainwash' is held. This video has a great section where a cameraman walks
down the que to the event and speaks to those waiting. A lot of these people are newcomers to graffiti too, and they are interested
as of the hype. Though this isn't necessarily a pure form of interest and not ideally who I want to watch it, I think my product will
certainly appeal to them. One member of the que says 'Mr brainwash is the biggest thing right now, I see his work all over LA and he
is where it's at.' The reason I find this interesting and think people like this will be interested in my product is as of the authenticity of
my graffiti section. I will use various clips of my subjects work and other established artists commenting positively on this work. This
should hopefully give people confidence in what they're seeing is authentic.

Audience research
Next, I will explain who the fashion/ modelling audience are. This audience is broad too. I think this section will of course interest those already
into fashion, but also everyone else as of the staggering achievements my subject has made. Also, the fashion elements I discuss are quite
broad, with one being a very modern shoot where my subject, a boy, is in a dress. And another where he is dressed in tactical urban graffiti
style clothing, such as balaclavas. For this reason, I think all people will be interested, though our main vibe is somewhat dark and threatening,
this should prove we are more than that and ultimately gather a more wider audience. To specify further, I have asked a brand owner I know to
provide some information on his audience. The brand is called 'minustwo' and I have worked with them previously and they will be mentioned
in my product. The owner, Terrance Sambo, explained how he gathers info on his audience via Instagram story polls. These are like mini
questionaries for all followers of the brand account to answer if they like. Some observations he found are: The audience is mainly 14–25-year
old's, they are commonly from middle class backgrounds, and often they are pursuing their own type of creative venture. This reflects with my
own research too, as I found from viewing comments and interaction with these type of brands that this demographic is very present. I
conducted an interview with 3 supporters of this brand to gather some more info on the audience.
Question 1) When did you develop an interest for urban fashion?
Subject 1 answer – When I began to listen to music around that culture.
Subject 2 answer - I use to be into mainstream streetwear like 'supreme', I feel like this is natural progression.
Subject 3 answer – I have an older relative who introduced me.
Question 2) Does waring these brands spark an interest
to do something creative yourself?
Subject 1 answer – Inspired by anything out of the ordinary (these brands are)
Subject 2 answer – Yes, I see how the people making the brands content are similar to me, so I want too try it.
Subject 3 answer – No, I simply like the clothes.
Question 3) Are you already pursuing a creative venture?
Subject 1 answer – yes, expanding portfolio and building contacts.
Subject 2 answer - yes, i take an fashion course in college.
Subject 3 answer – no, I enjoy the clothing and watching the scene, but I have my own life and being a part of
this isn't really a focus of mine.
Here is the message thread of
subject 1 answers:
I decided to ask different questions to what the brand owner I contacted does. I felt my questions are more tailored to
what I want to know. From my answers to question 1 I gathered that people who are already into a similar culture often
progress to this one. The anomaly was one person who claimed an older relative introduced. My question 2 answers
gave varied info. Subject one didn’t really answer how I wanted, and I didn't gather much from it. My two other findings
are a 50/50. This question wasn’t successful, and I would need to ask more people to gain an accurate answer. Question
3 answers show me that most people who ware these clothes try something creative.

Audience research
Now I will explain the audience of the musical
section of my product. This section is the section
I'm most confident and passionate about as it's
what I do. From my own research asking people
around me who are into this type of music I have
gathered that the audience age is teenagers and
above, with almost no limit. And that they often
have interests in the other topics I'm covering. I
understand that most of my viewers will
definitely be into some form of underground
music already, however I really want to target
some less knowledgeable on the genres and
inspire them to learn more. To ensure I please all
ears, though playing genre specific songs, I will
ensure I pick logically e.g nothing too rowdy or
complex. As my project covers different types of
music, I contacted a record label who release a
wide range to see what they think of their
audience. The label is called 'Da Demolition
Squadron' and they specify in oldschool UK music
ranging from around 90bpm to 180. This is ideal
as this is the music I will speak of in my
documentary. I asked the owner of the label if he
had noticed any specific audience patterns. I also
spoke to an artist who features on this label. I
decided to use an artist from the label as I know
that they definitely make the music I will cover,
therefore the audience will be similar to my
target audience for my project. The artist is
'Greedy G' a rapper and producer from
Cambridgeshire. I asked greedy what he has
found out about his audience throughout his
music career.
Here is the Instagram profile of 'da demolition
squadron' and their message reply. From this I
gathered that girls like garage. This is something I
knew myself but is very useful to me as I wasn’t
too sure how to target different genders, this
gave me the idea to incorporate garage. When
focusing on targeting girls, my instant thought is
it’s the fashion section that will interest them
most. As spoken of before in the fashion section
of audience research, I will discuss how my male
subject did a photoshoot in women's clothing. I
again believe this will really interest the girls. To
keep girls interested in the doc throughout say
graffiti sections, where they may be less
interested, I will use my findings from this
research (girls like garage) and play garage music
as a soundtrack here to ensure they stay
interested. Age wise I think this message shows
me that it isn't too much of an issue, as I know
myself garage is universal when it comes to ages,
those girls could be anywhere from 15 to 50.
Here is the Instagram profile of rapper
'Greedy G' and his message reply. From this
answer I have gathered that the older
generation seem to stick with what they
know. This is useful for me as the topics of
my documentary have slightly varied
audiences. I believe it would be effective to
use this information by using certain types of
music as the backing for certain sections. To
expand further, say when the narrator
speaks on fashion, to keep the older viewers
who may not be so into relevant fashion
brands interested I will use an oldschool
boombap backing track. This would reflect
throughout each section, and where a
section lacks certain topics, the music or
visual would somehow incorporate topics
from the rest of the video. This should bring
the entire doc under one target audience
instead of say having viewers loose interest
after their specific interest is covered.

Audience research
Though my project covers mostly underground topics where information on audience from say media packs is nonexistent, I have found articles on
my topics from companies such as 'Vice news'. This is very useful as Vice news etc. often report on urban subcultures and try to inspire those who
may not be so familiar with them. This is exactly what I want to achieve with my project. Below I will explore media packs of companies such as vice
news to see what I can find out about their audiences.
As I want to target young people, this info is very useful. Vice
news produce various pieces of content very similar to mine
and to see that young people are interested more, gives me
great confidence that my video will interest them too. I have
found from previous audience research that people who are
into my topics often try peruse creative careers themselves
or be actively engaged in education. The info to the right
backs up these findings. We can see from this that the
majority of vice audience are college graduates. Other large
chunks of the audience are still people in education, and only
3% of the viewers did not graduate high school. This is great
info as I hope to target people trying to pursue some form of
career, I want my viewers to be actively creating so that they
are more likely to actually do something with what they learn
from my video. Vice provided info on household income,
which has lowered my confidence in targeting my audience
slightly. I hope to target all income ranges, and especially
lower incomes. A main motivation in my project is inspiring
people who are leading negative lives, this could be lifestyle
choices or finances etc. The fact that the lowest percentage
of vice viewers are low-income homes, makes me wonder
whether those with low incomes will be interested in my
video. I will explore why vices audience may differ to mine in
this field on the next slide.

Audience research
With my video I want to target people who may be leading negative lives. This could be financial difficulty, lifestyle choices or troubles with the law. This also
links with my aim of inspiring those from small Northen towns, as I feel these negative life factors, combined with the small-town mentality, are quite prominent
in Northen towns. I have been exploring a vice news media pack as their audience is similar to mine. I found that they actually lacked in low-income viewers,
below I will explore how my audience differs with theirs and why.
Here is the 3 top articles in the topic category of graffiti on the vice website. Graffiti is a section where I think I could definitely interest people leading negative
lives and with low incomes. Often, these people will have no concept of graffiti or creative industry, and so with my video I will try and represent the most
realistic and relatable form of graffiti. One reason I think vice news is lacking a low-income audience, as even with subjects like graffiti that should appeal to
them (due to the simplicity of the art – getting paint and going outside is all you need to do) they tend to keep it commercial. We can see all three of these
articles are absolutely nothing to do with graffiti itself, just what pre-established artists are doing with the artform. To target a low-income audience, I will
keep it relatable. People with no concept of graffiti don’t want to read about 'pro-democracy movements'. This isn't going to attract anyone to graffiti itself,
the reason graffiti is good for a low-income demographic is its reckless and urban, which reflects their lives. By turning graffiti into some artistic political lie
vice are simply wasting an opportunity to attract a whole new audience. To tackle this issue when making my video, I will ensure not to commercialize graffiti.
I want those with low incomes to feel nothing is stopping them from going and starting, they don’t need some art degree or position in a media company. All
they need is paint and I aim to present this entirely.
The article to the right, though I don’t believe it will attract low-income audiences, it will attract girls which I need to do too. We can see that the article itself is
about how women struggle in graffiti to be at the top. Graffiti is a male dominated scene and I really feel a challenge when thinking how to attract girls to my
graffiti section. The article holds an interview with a female graffiti writer, she explains how often people assume she's the lookout and act surprised when she
reveals she is painting. To overcome this stigma in my graffiti section, I aim to use a female graffiti artist. I will ask her to give a quick overview of how she feels
painting as a girl is and I'll use shots of her painting to show girls they can do it too.

Production techniques
Throughout this entire research document, I have explored production techniques I would like to use. I will list techniques
already spoken on and then explore other ideas further.
Production techniques already explored in this document:
• Pan shots - I briefly touched on how pan shots are
used in the 1up graffiti video I spoke of in the first
few slides. They use them to present the vast number
of graffiti pieces they have across the city. The
majority of these shots are not technically pan shots
they are shots from the window of a moving car.
However, I think the same effect is gained from pan
shots and this is how I will create these shots. Similar
to the example video, I will use pan shots to present
pieces of graffiti across my city, but also to set
scenes. I really like pan shots as they provide this
movement feeling, Asif you are travelling around
these spots looking at the graffiti as you move. This is
ideal for the fast-paced atmosphere of my graffiti
section. By using these moving shots, I not only
convey a rushed and pressured environment, but I
also keep it visually interesting. My soundtracks are
commonly high bpm dance songs, therefore having
still shots just won't look right. I need to keep the
fast-paced feel throughout all elements of
production.
• Still frame inserts – I spoke on this technique when
covering '5 mins with dirty dike'. I explained how this
video uses them to set scenes, as backing for title
screens and to convey personality. I would like to use
this technique similarly. I will directly replicate the
title screen idea, having photos of the relevant
location and person as the narrator introduces them.
I think this will allow for more context overall, such as
a clearer understanding of where the shot takes place
and what the person does off camera. They won't
just be portraits or simple location photos, they will
always include something deeper for the viewer to
think about. Such as – handing camera gear or sorting
through spray paint etc.
• Effective narration – when discussing the 'That
uk sound – roots of Jungle music'
documentary I spoke on how I like the way the
narrator conducts his speech. The main thing
he does that I want to use is linking topic to
topic when switching. For example, when I
discuss working with a brand, I will finish the
section by explaining how the next section
links to this. In this case it will be my fashion
subject and the fact I met him while working
with this brand. A sentence like "From working
with these guys I met some good people, one
being 'Dan'… (dan is the model I'll cover). After
this sentence I would go into an overview of
who he is and what he does. The narrator also
doesn’t use any particularly formal language,
which I like. I want to generate a casual chat
feel, so the viewer feels like it's their friend
talking to them or something like that.
Production techniques:
• Vintage filters – I would like to
incorporate some use of vintage
filters or possibly using actual old
cameras to get a gritty effect. The
graffiti section of my doc should be
quite dark and sinister, it should
also have an urban and homemade
feel. I think old cameras/ filters do
this well as the low-resolution
filters give connotations of doing it
yourself, and not really being into
video but really wanting to
document what you do. Also, to fit
with the common theme of graffiti
videos the old filters will be useful,
it’s a commonly used technique. As
mentioned in audience research, I
want to ensure authenticity. By
using the older filters, I will attract
older generations as they
appreciate people doing like they
did.
• Sound effects – I will use various sound effects throughout to make it more
interesting, reiterate the topic im covering at the time and simply to develop my
production techniques. In the fashion section I will use commonly zipper/ velcro
effects when using close up shots of clothes. I think this will make it more immersive
and give a professional feel.
• Spin transitions – for the fashion section especially I want to use spin transitions
where scene closes with a spin and the next begins with one to create a smooth
effect. I think it would be most effective with close up shots of clothing, for example
with a shot of someone zipping up a jacket, the camera could follow the direction of
the zip with the spin transition and then the next shot is a zip going the opposite
direction. The spin effect should create a really cool effect where its as if the actor or
shot never changes yet the outfit being unzipped does.

Still frame inserts:
From my existing product of '5 mins with Dirty Dike' I found a production technique I would
like to use. The video uses still frame inserts as a backing frame for interview questions
written in text. Throughout the video we see a range of images used as question
backgrounds, these images are always shot on cameras, often with a vintage look. This
develops the range of media used and shows the video producer can use a diverse selection
of production tactics. The change in aspect ratio also adds an interesting layer to the video,
breaking up the common look. The text is in a font used throughout all of this company's
work, which is something I'll do by using the same font throughout the whole video, creating
a memorable brand. With my video I would like to incorporate this exact idea for when I ask
people questions. I want to use this technique to firstly cut down on unnecessary dialogue as
I feel I have time limitations and also to develop my range of production techniques and
make it more aesthetically interesting. I have also been inspired to take this tactic further by
using still frame inserts to set scenes and introduce people. I will use effectively the same
idea, just without the text. For example, upon introducing a new person, I will have a 3 to 4
second segment where a slideshow of portrait images is shown. This section will have a
backing track and have visual elements such as vhs glitch transitions.
Snap cut: The snap cut is something Ive researched away from existing products, when
reading articles. This is commonly used for effective changes in clothing, for example
an actor claps and his clothes change however the position in frame and location
stays the same. I would like to use this in a similar way but for location changes. My
video will cover different people in specific sections, however I want all the people
covered to be in shot at all time, no matter who is being spoken of. I want to use this
technique to effectively switch between person and location. For example, a section
covering someone is coming to an end, throughout all this section they have been in
the forefront, with the other subjects lingering behind. The transition will come
when the section ends, the camera will pan out from the person in question to show
the full selection of people from an even view. This is where it will switch to a new
location, yet with the group stood in the same positions in frame. The camera will
now pan in again to the new person in question, making for a clean simultaneous
switch between location and person.

Vintage/ vhs filters: Throughout my video I want to use various different filters. I will
mostly use vintage style filters firstly to develop my production
techniques and also to replicate the common look of existing videos
similar to mine. My video is based on creative individuals, and all the
individuals I will cover focus on mostly older scenes and fashion from
the 90s. To really reiterate the passion we have for older scenes I
want to use these filters, and hopefully appeal to an older audience. I
will use various different styles of filter, some with the classic VHS text
and some simply color based. I think in using these filters I will
drastically develop the aesthetic queitites of my video, as combined
with 90s music and 90s clothing the video should ooze authenticity. I
want to ensure my video comes across authentic to the older
generation as within the scenes I'm focusing on there is lots of
prejudice towards new people trying to fit in with it. To develop this
further, I will try and shoot some shots with actual older cameras. By
using older cameras I get the same effect as with the filters just even
more strongly. The only holdback to this is converting the footage to
digital however I may overcome this.
Fast cut flicker effect:
A technique I think would be great for my graffiti section is fast cut
flicker. This is where the frame flicks to black a few times often to add
suspense or make for a nice effect when companied with an electronic
song build up. I will use it for both of these things. I want to convey
great suspense in the graffiti section and this effect combined with a
gradual buildup of a song should do this. The section will begin with a
sort of suspenseful build up where graffiti artists are preparing to paint,
and the after this flicker and beat build up a climax scene will begin of
actual painting. This technique also works great for breakdowns in beats
where the drum pattern is very simple and prominent, and the black
flicks sync up with the beat. I will possibly use it with this too depending
on the choice of my soundtracks.

Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)

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