This document outlines steps to develop an effective content marketing strategy that can increase ROI by up to 60%. It recommends creating a planning document, setting business objectives with goals and benchmarks, defining the core message for target audiences, performing competitive analysis on other brands, choosing appropriate tools and channels, and creating an editorial calendar to structure content creation and track results. Developing a documented strategy is key to content marketing success.

1. AContent
Marketing Strategy
to Increase Your
ROI up to 60%

2. According to Demand
Metric, 78 percent of
CMOs think that
custom content is the
future of marketing.

3. But, if content marketing is so
good, why do so many people not
see results with it?
The answer is simple: Most people
don’t have a documented content
marketing strategy. That’s why
they fail.

4. As a matter of fact, a recent
research conducted by the
Content Marketing Institute
revealed that 60% of
businesses that have a
documented strategy
reported effectiveness and
good results.

5. 6steps that will allow you to
develop a winning strategy in
record time.
Here It is,

6. Number:1
Create a planning
document
Just create an Excel spreadsheet and name it
“Content Marketing Strategy”.

7. Number:2
Set your business
objectives
Every business owner knows that objectives are
extremely important.
# 1: State the goals you want to
accomplish with content marketing
# 2: Add specific numbers
(benchmarks)
# 3: What’s the business impact?
Follow the steps below to define your
objectives properly:

8. # 1: State the goals you
want to accomplish with
content marketing
In your document, create a box called “Business
objectives” and add 1-2 main goals, and 3-4
secondary goals.

9. # 2: Add specific numbers
(benchmarks)
Try to add benchmarks to every business
objective. That way, it will be easier for you to
track and measure results.

10. # 3: What’s the business
impact?
Now that you have set your goals and specific
benchmarks, it’s time to add a “reason why” to
each of them. In other words, how will those
objectives directly benefit your business?

11. Number:3
Define your core
message
How can you distinguish yourself from other
brands and businesses?
# 1: Who’s your target audience?
# 2: Develop your mission
statement
# 3: Develop a value proposition
Here are the steps to develop a
powerful message and UVP:
It’s simple. By defining your core message and
unique value proposition (also known as UVP).
# 4: Secondary messages

12. # 1: Who’s your target
audience?
In order to create a compelling message, you
need to understand who your audience is and
what their problems are. If you don’t understand
that, your content won’t benefit them at all.

13. # 2: Develop your mission
statement
According to Entrepreneur Magazine:
“A sentence describing a company's function,
markets, and competitive advantages; a short
written statement of your business goals and
philosophies”

14. # 3: Develop a value
proposition
“A unique value proposition is a statement that
directly communicates a specific benefit to your
main audience and distinguishes you from your
competitors”
Read more in detail

15. # 4: Secondary messages
You’re doing this with the purpose of creating
content around those topics.
For example, if you are in the SEO space, your
secondary messages could be:
Link building
Copywriting
Content marketing
Social media marketing
List building

16. Number:4
Perform a
competitive analysis # 1: Define who your competitors are
# 2: Find the right insights and apply
them to your strategy
# 3: Borrow competitor’s channels
Here are the steps:
“A competitive auditing is a strategy that consists
of analyzing your competitors to find gaps,
premises, and marketing channels they use, and
then apply them to your business”

17. # 1: Define who your
competitors are
No worry, finding your competitors is not that
hard, just follow one of the two techniques below
and you’ll be fine:
Option 1: Use Google Search
Option 2: Use BuzzSumo
That’s a good way to find your stronger
competitors.
Read more in detail

18. # 2: Find the right insights
and apply them to your
strategy
Once you have a list of competitors, it’s time to
perform a competitive analysis on their content.
Here are the main things you need to analyze:
Their headlines
Types of content they use
Topics they cover
Social networks they use
Style of their content
How often they publish content
The gap

19. # 3: Borrow competitor’s
channels
It’s time to see which channels your
competitor use and who their main
audience is.
Here are the options:
Option 1: Use Alexa
Option 2: Use Similar Web
Read more in detail

20. Number:5
Choose the right
instruments # 1: Choose a CMS
# 2: Define the content types you
will use
# 3: Define the channels you use to
promote your content
Here are the steps:
Now it’s time to choose the tools and instruments
you’ll use to implement your content strategy:
Read more in detail

21. Number:6
Develop an editorial
calendar # 1: Set your frequency
# 2: Structure the workflow
# 3: Track results
Here are the steps:
An editorial calendar is a simple document where
all your content is programed and where you can
plan your next moves. It’s extremely useful to
keep you organized.
Read more in detail

22. Conclusion
Developing a good content marketing strategy can become really tedious, But all
your efforts are worth it.
May your content make the web better…
Read more in detail