This document discusses starting with a private cloud and extending it with public cloud services to give customers control over their hybrid cloud. It outlines security and privacy concerns with cloud computing and different cloud models like IaaS, PaaS and SaaS. Examples are given of companies using hybrid cloud approaches by integrating Azure services with their on-premise systems for web-enabling apps, cloud storage and content delivery. Next steps suggested are standardizing management, virtualizing, evaluating processes and building a private cloud.

1. Keeping The Customer in Control of the Hybrid Cloud…An overview & plan of where to start…Mark.Chaban@Microsoft.com Director, Private Cloud & DC

2. Security & Privacy Cloud ConcernsIs my data safe in the cloud?Who will have access to the data?Will I have access to my data at all times?What happens if we terminate our contract?Can I be compliant with statutory and regulatory requirements?Where is my data stored?How long is my data stored for?

3. Cloud computingOn-demand delivery of applications as standardized IT servicesDynamicElasticSelf-ServicePrivate CloudCloud Computing with company resourcesPublic CloudCloud Computing with globally shared resources

4. Cloud Computing LandscapeSaaSPaaSIaaSCustomerService ProvidersGlobal Providers

5. Extending your Private CloudA Private Cloud presents the OS and virtualization resources as a pool of shared resourceYour focus now shifts to the applications, where you rely on the pool of resources to supply the right capacity and capabilitiesOperating SystemVirtualizationManagementThe resource pool is created through management, based on business rules and executed through automation.You no longer think about numbers of VMs, server ratios, memory or storage but instead on how much compute resources you have access to

6. The Case for Private CloudAnalyst View“Private Cloud Computing is Real – Get Over It” - Tom Bittman – GartnerMore than half of enterprises plan on leveraging IaaS clouds in the next 2-3 years -Forrester

7. Cloud under your controlSlide 7VM ROLEPrivate CloudPublic CloudIDENTITYMANAGEMENTDATABASEDEVELOPMENTMOBILITY

8. MICROSOFT CLOUD SERVICESBUSINESS APPSCOLLABORATIONDATABASEPLATFORMCOMMUNICATIONSPRODUCTIVITYDESKTOP MGMTIDENTITYMICROSOFT SOFTWARECommercial Cloud Services

9. Hybrid Enterprise ApplicationContextCoca-Cola EnterprisesAn SAP on-premise instance which holds all the actual order history data, plus 2 enterprise LOB apps handling pricing, targeted promotions, & delivery schedules~1 million customers worldwideImplementationCloud-based Web-enablement of on-premise assetsWindows Azure Web Role (20) + SilverlightWeb services integration via on-premise ESB endpoints

10. Integrated Cloud StorageContextTribune Company100GB editorial content / day100TB net growth annually>8TB at each of 23 TV stations / year32 data centers, 4K servers25 / 162 years of historical content digitizedImplementation10-20 Worker Roles creating thumbnails (~15 / photo) and placed in Blob StorageIntegrated with FAST Search ServerIntegrated with on-premises processesPlans to implement Windows Azure CDN

11. Next Steps & Thank you12Standardize Management with System CenterVirtualize with Hyper-V43Evaluate and Refine Business Processes Build Private Cloud with Self Service, Automation and Orchestration