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The Fast Path to Building a Private Cloud (With Guest Speaker from Forrester Research, Inc.)
The document details a webinar on building private and hybrid clouds, featuring experts from Forrester and RightScale, highlighting the importance of internal cloud setups for North American IT leaders. It outlines strategies for optimizing cloud use, addresses the benefits of automation and cloud management, and examines case studies from companies like Amdocs and Zynga. The document emphasizes the economic considerations of cloud computing and offers insights into managing workloads effectively across different cloud environments.
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The Fast Path to Building a Private Cloud (With Guest Speaker from Forrester Research, Inc.)
- 1. The Fast PathtoBuilding a Private/Hybrid CloudWith Guest Speaker James Staten, VP, Principal Analyst Forrester Research Inc.September 21, 2011Watch the recorded video of this webinar
- 2. Your Panel TodayPresentingMichaelCrandell, CEO, RightScale
- 3. James Staten, VPand Principal Analyst, Forrester Research, Inc.Q&A Jarryd Hensel, Account Manager, RightScalePlease use the “Questions” window to ask questions any time!
- 4. AgendaHow To GetCloud RightFast Path to set up a Private/Hybrid Cloud RightScale Customer Case StudiesLive Q&APlease use the “Questions” window to ask questions any time!
- 5. In 2011, buildingan internal private cloud is key for ¼ of North American I&O leadersWhich of the following initiatives are likely to be your firm’s/organization’s top hardware/IT infrastructure priorities over the next 12 months?Build an internal private cloud operated by IT (not a service provider)Base: 1,410 North American IT executives and technology decision-makersSource: Forrester’s Forrsights Hardware Survey, Q3 2010
- 6. But server virtualizationcontinues to be a much higher priority than private or public cloud
- 7. Amdocs: Path toCloudCloud ComputingDynamic/Elastic/Pay per UseResource PoolingShared workloadsAutomationRapid ProvisioningVirtualizationIncrease utilizationStandardizationImprove efficiencyConsolidationPhysical infrastructureTraditional ITSiloed/over capacity/server sprawl
- 8. Not everything iscloud . . . and shouldn’t beWeb servicesTraditional ITDedicated hostingCloud billingStorage-as-a-serviceVM hostingSaaSIaaSMSPDC outsourcingPaaSDB-as-a-serviceOn-demand scalingASPIT virtualizationCloud computing Variable costs/terms
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- 13. Limited customizationTraditional computingFixed cost/terms
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- 18. High customizationEachCloud Deployment Option Has Its AdvantagesSource: See the April 2009 “Which Cloud Computing Platform Is Right For You?” report.
- 19. The basics ofcloud economics are clear
- 20. Important expectations aboutpublic cloudsTrade-offsCloud are standardized services. You must adjust to them, not the other way aroundLoss of ControlYou use cloud because you want to abstraction they provide and the services they provide.That means you have to accept how they do itCover your basesWhat the clouds don’t do, you have to doHA, scale, geographic requirements, etc.Cloud cost more the longer you use itOptimize how you use it to maximize the benefits it provides
- 21. What fits bestin cloud environments Best use: temporary capacity, elastic capacityWeb sites — three-tier architectures with minimal DB tiers.SOA applications — with loose coupling of Web services; scale via load balancing and app-level caching.Highly parallelized workloads — HPC w/o close coupling; grids, HadoopApplications that fit within a single VM — can be any type of self-contained x86 application
- 22. Hybrid Cloud VariantsApril2009 “Which Cloud Computing Platform Is Right For You?”
- 23. Cost optimize yourdeploymentsGo HybridCloudinfrastructureVirtual hosting Dedicated hosting(traditional outsourcing)WebWebApp LogicWebERP, RACCommonTransientMeteredCustomFixedOwned
- 24. Your new ITportfolioDecision treeWorkload managementGRCVirtualhostingTrad outVirtualInternal cloudPublic cloudPhysicalFlexible OpExOpExCapExCommonTransientMeteredCommonTransientMeteredCustomFixedOwnedCustomFixedOwned
- 25. So, what shouldyou do?
- 26. Why our customersare deploying Private and Hybrid Clouds Manage rogue use of public clouds Conforms to security and compliance Leverage existing resources Integrate w/ existing systems and processes Use specialized hardware Configure systems to match workloads
- 27. Application PortfolioResource PoolsRequirementsFilterPrivate CloudApp 1PerformanceApp 1App 2CostApp 2Virtual Private CloudSecurityApp 3App 3Compliance……Private CloudReliabilityDelivers Workload Deployment FreedomApp NApp NMatch your app to the right resource pool
- 28. Cloud Infrastructure AutomatesHardwareAutomationCloud InfrastructureManual AppsAutomated Infrastructure= Manual CloudTraditional InfrastructureManual AppsManual Infrastructure= Slow & ExpensiveAbstraction
- 29. Cloud Management AutomatesApplicationsAutomationCloud ManagementAutomated AppsAutomated Infrastructure= Automated Cloud= RightScaleCloud InfrastructureManual AppsAutomated Infrastructure= Manual CloudTraditional InfrastructureManual AppsManual Infrastructure= Slow & ExpensiveAbstraction
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- 31. Applications & DataRightScaleCloud Management PlatformApplication CodeMiddleware AutomationOS ImageApplication Programming InterfaceCloud Infrastructure SoftwareVirtual Servers & NetworkingCloud & Storage ControllerHypervisorCloud Infrastructure HardwareHost Servers – CPU, MemoryNetworkingStorageCloud Technology Stack for Applications
- 32. e.g. Web Apps,Dev/Test, Self-Service, etcApplications & DataRightScale Cloud Management PlatformApplication CodeMiddleware AutomationOS ImagePrivatePublicApplication Programming InterfaceCloud Infrastructure SoftwareVirtual Servers & NetworkingCloud & Storage ControllerHypervisorCloud Infrastructure HardwareHost Servers – CPU, MemoryNetworkingStorageCloud Technology Stack for Applications
- 33. e.g. Web Apps,Dev/Test, Self-Service, etcApplications & DataRightScale Cloud Management PlatformApplication CodeMiddleware AutomationOS ImagePrivatePublicApplication Programming InterfaceAWS EC2 RegionRackspace RegionPrivate CloudVirtual Servers & NetworkingCloud Infrastructure SoftwareVirtual Servers & NetworkingCloud & Storage ControllerCloud & Storage ControllerHypervisorHypervisorHost Servers – CPU, MemoryCloud Infrastructure HardwareHost Servers – CPU, MemoryNetworkingStorageUniformly Managed across Diverse Cloud Resource PoolsNetworkingStorage
- 34. Customer Case Study:Amdocsprovides business support systems (BSS), operational support systems (OSS) and service delivery platforms for the communications industry.A global public company (NYSE: DOX) with revenue of $3.0 billion in fiscal 2010 and 19,000 employees.Hybrid Cloud Initiative to build Amdocs self-service for E-Commerce, E-Billing and E-Service.
- 35. The Issues:Security &ComplianceSoftware ComplexitySLA’sEnterprise middleware isn’t cloud-friendlyThe Opportunity:Automation – Today’s topic.The resultIntegrate with existing installer(s)Automate middleware (e.g. WebLogic)Automate databases (e.g. Oracle 11g)Dynamic vs Static TemplateThe Enterprise Journey to the Cloud
- 36. Cloud ArchitecturePublic CloudPrivateCloudAMSS customer 1 AMSS customer 3 AMSS customer 2
- 37. Components and FlowRightScale:Deployment ManagementStep 3Step 1Deployment instantiationDeployment scalingReportingMonitoringFiring Up VMsInitiating installationXPI: Application Deployment AutomationTopologyProvisioningScriptsAMSS InstallableInstalling on VMsCloud.com: Virtual Machines creation, Storage allocation, Network settingsThese are VMs with suitable sizingStep 2Allocation resourcesStep 4IT: Physical resources allocation
- 38. Case Study: zCloudZyngais the top Facebook game company-275 million monthly active usersOriginally 100% on Amazon EC2, Zynga recently built zCloud - their own private cloudzCloud went from concept to product in <6 months by using CloudStack and RightScaleAlready in deployment with over one thousand physical nodesAdd 100 hosts to their cloud in 22 minutes.
- 39. Case Study: zCloudSource:Zynga CTO – Infrastructure; InterOp, May 2011
- 40. The Reason forCloud ManagementAutomation
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- 42. GovernanceA good cloudmanagement platform delivers:Ability to focus above the complexity & tedious work – to your core competency
- 43. Agility to ITand business
- 44. Private and Publicthrough “Single Pane of Glass”
- 45. ROI almost immediatelyEasyto Get Started
- 46. Getting Started andQ&ASign-up for myCloud www.RightScale.com/mycloudAttend the RightScale User Conference November 8-9th in Santa Clara, CA www.RightScale.com/conference
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Editor's Notes
- #7 Michael – comments on slide “James, I thought I’d just insert one of our customer slides here on that topic.” need to intro Amdocs as a Rightscale customer before going into detail
- #8 Talk to the slideTransition…but many of you are concerned about using public cloud services. You are worried they aren’t mature enough or secure enough so your answer is…
- #11 Michael will comment on loss of control bullet and he will highlight Zynga when James talks about “cloud cost more the longer…”
- #14 Transition: But public clouds aren’t just about cost optimization, they can enable new business models for your company too. And ignoring it, could be to your peril as there are innovative companies who are building their businesses on this new wave of computing – companies that might just impact your business. Let’s take a look at one of them…
- #21 RightScale manages clouds Private cloud partners enable (Cloud.com, Eucalyptus) Together:Speed to implementationPurpose-built solutionIntegrated technologiesMarket view & business model alignmentAWS-compatible hybrid environmentsTwo support optionsOpen source: Free editionCommercial: Equivalent features, functionality and commercial offerings to that with RightScale & AWS
- #25 Sample customers include AT&T, Comcast, Sprint, Telus, SingTel, Tata, T-Mobile, Vodafone.
- #26 Integrate with existing installer(s)Not really designed for silent install.Application installation requires many manual configuration actions.Struggles with dynamic environments.Automate middleware (e.g. WebLogic)Installation is straight-forward.Configuration is difficult (we use in-house tools)Elasticity is difficult from operational point of view.Automate databases (e.g. Oracle 11g)Silent install of Oracle tricky (we use snapshots).Schema definition and baseline content.Dynamic vs Static TemplateDynamic RightScale ServerTemplates™ give significant flexibility and reuse. Strong feature of Rightscale.Static Templates bundle all components together which makes maintenance difficult. Avoid this at all cost.
- #29 Zynga started out with a dedicated hosted IT infrastructure, but its business growth quickly outpaced its ability to add infrastructure. It moved to Amazon Web Services (AWS) to accommodate the rapid scale demands in the vertical growth phase of the company. Having survived this initial growth phase, and gained a better understanding of workloads in the process, the company opted to build its own internal cloud to compliment its AWS footprint.-10% of the world’s internet population plays Zynga games every monthPart of the impetus behind this move was a desire to reverse some of the capex versus opex tradeoffs that it made in earlier stages of the company. This is an interesting business lifecycle decision and cloud adoption consideration. Zynga realized early on that it couldn’t afford the capital outlay burden associated with building its own infrastrcuture at the scale required to host its business. However, as the business has grown, it now makes sense from a financial perspective to own some of the equipment and the associated benefits of the higher depreciation writeoffs that come with it. At the same time the reduced operating expense, from lower public cloud reliance, improve the company’s operating margin profile.Zynga's private cloud, called zCloud internally, is essentially a commodity cloud based on AWS design principles and using XenServer at the core. Zynga manages its clouds, both AWS and zCloud, through a single pane of glass provided by RightScale. This capability was integral to Zynga’s deployment.Zynga shared some impressive statistics around its vCloud build. The entire project went from concept to production in <6 months. Zynga, in concert with RightScale, can now fully provision >1,000 physical servers in 24 hours. From a growth standpoint, between Jan ’09 and Jan ’11 it has a 75x’ed server count.Templates?Distributions?Images?