The Fast Path to Building a Private Cloud (With Guest Speaker from Forrester Research, Inc.)
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RightScale Webinar: While the concept of the private cloud is still fairly new to the world of IT, there’s more pressure every day for IT teams to create and start testing private clouds in their organizations. In this webinar, James Staten will outline the top features an organization should look for in a private cloud and the suggested fastest path to starting an initiative. Michael Crandell will then illustrate how setting up a private cloud for proof-of-concept and testing can be done quickly and for free so that organizations can kick-start their efforts to developing the appropriate private cloud for their needs.
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The Fast Path to Building a Private Cloud (With Guest Speaker from Forrester Research, Inc.)
- 1. The Fast Path toBuilding a Private/Hybrid Cloud With Guest Speaker James Staten, VP, Principal Analyst Forrester Research Inc. September 21, 2011 Watch the recorded video of this webinar
- 3. James Staten, VP and Principal Analyst, Forrester Research, Inc.Q&A Jarryd Hensel, Account Manager, RightScale Please use the “Questions” window to ask questions any time!
- 4. Agenda How To Get Cloud Right Fast Path to set up a Private/Hybrid Cloud RightScale Customer Case Studies Live Q&A Please use the “Questions” window to ask questions any time!
- 5. In 2011, building an internal private cloud is key for ¼ of North American I&O leaders Which of the following initiatives are likely to be your firm’s/organization’s top hardware/IT infrastructure priorities over the next 12 months? Build an internal private cloud operated by IT (not a service provider) Base: 1,410 North American IT executives and technology decision-makers Source: Forrester’s Forrsights Hardware Survey, Q3 2010
- 6. But server virtualization continues to be a much higher priority than private or public cloud
- 7. Amdocs: Path to Cloud Cloud Computing Dynamic/Elastic/Pay per Use Resource Pooling Shared workloads Automation Rapid Provisioning Virtualization Increase utilization Standardization Improve efficiency Consolidation Physical infrastructure Traditional IT Siloed/over capacity/server sprawl
- 10. Multitenant
- 11. Highly automated
- 12. Low control
- 15. Single tenant
- 16. More manual
- 17. High control
- 19. The basics of cloud economics are clear
- 20. Important expectations about public clouds Trade-offs Cloud are standardized services. You must adjust to them, not the other way around Loss of Control You use cloud because you want to abstraction they provide and the services they provide. That means you have to accept how they do it Cover your bases What the clouds don’t do, you have to do HA, scale, geographic requirements, etc. Cloud cost more the longer you use it Optimize how you use it to maximize the benefits it provides
- 21. What fits best in cloud environments Best use: temporary capacity, elastic capacity Web sites — three-tier architectures with minimal DB tiers. SOA applications — with loose coupling of Web services; scale via load balancing and app-level caching. Highly parallelized workloads — HPC w/o close coupling; grids, Hadoop Applications that fit within a single VM — can be any type of self-contained x86 application
- 22. Hybrid Cloud Variants April 2009 “Which Cloud Computing Platform Is Right For You?”
- 23. Cost optimize your deploymentsGo Hybrid Cloudinfrastructure Virtual hosting Dedicated hosting(traditional outsourcing) Web Web App Logic Web ERP, RAC Common Transient Metered Custom Fixed Owned
- 24. Your new IT portfolio Decision tree Workload management GRC Virtualhosting Trad out Virtual Internal cloud Public cloud Physical Flexible OpEx OpEx CapEx Common Transient Metered Common Transient Metered Custom Fixed Owned Custom Fixed Owned
- 25. So, what should you do?
- 26. Why our customers are deploying Private and Hybrid Clouds Manage rogue use of public clouds Conforms to security and compliance Leverage existing resources Integrate w/ existing systems and processes Use specialized hardware Configure systems to match workloads
- 27. Application Portfolio Resource Pools Requirements Filter Private Cloud App 1 Performance App 1 App 2 Cost App 2 Virtual Private Cloud Security App 3 App 3 Compliance … … Private Cloud Reliability Delivers Workload Deployment Freedom App N App N Match your app to the right resource pool
- 28. Cloud Infrastructure Automates Hardware Automation Cloud Infrastructure Manual Apps Automated Infrastructure = Manual Cloud Traditional Infrastructure Manual Apps Manual Infrastructure = Slow & Expensive Abstraction
- 29. Cloud Management Automates Applications Automation Cloud Management Automated Apps Automated Infrastructure = Automated Cloud = RightScale Cloud Infrastructure Manual Apps Automated Infrastructure = Manual Cloud Traditional Infrastructure Manual Apps Manual Infrastructure = Slow & Expensive Abstraction
- 31. Applications & Data RightScale Cloud Management Platform Application Code Middleware Automation OS Image Application Programming Interface Cloud Infrastructure Software Virtual Servers & Networking Cloud & Storage Controller Hypervisor Cloud Infrastructure Hardware Host Servers – CPU, Memory Networking Storage Cloud Technology Stack for Applications
- 32. e.g. Web Apps, Dev/Test, Self-Service, etc Applications & Data RightScale Cloud Management Platform Application Code Middleware Automation OS Image Private Public Application Programming Interface Cloud Infrastructure Software Virtual Servers & Networking Cloud & Storage Controller Hypervisor Cloud Infrastructure Hardware Host Servers – CPU, Memory Networking Storage Cloud Technology Stack for Applications
- 33. e.g. Web Apps, Dev/Test, Self-Service, etc Applications & Data RightScale Cloud Management Platform Application Code Middleware Automation OS Image Private Public Application Programming Interface AWS EC2 Region Rackspace Region Private Cloud Virtual Servers & Networking Cloud Infrastructure Software Virtual Servers & Networking Cloud & Storage Controller Cloud & Storage Controller Hypervisor Hypervisor Host Servers – CPU, Memory Cloud Infrastructure Hardware Host Servers – CPU, Memory Networking Storage Uniformly Managed across Diverse Cloud Resource Pools Networking Storage
- 34. Customer Case Study: Amdocs provides business support systems (BSS), operational support systems (OSS) and service delivery platforms for the communications industry. A global public company (NYSE: DOX) with revenue of $3.0 billion in fiscal 2010 and 19,000 employees. Hybrid Cloud Initiative to build Amdocs self-service for E-Commerce, E-Billing and E-Service.
- 35. The Issues: Security & Compliance Software Complexity SLA’s Enterprise middleware isn’t cloud-friendly The Opportunity: Automation – Today’s topic. The result Integrate with existing installer(s) Automate middleware (e.g. WebLogic) Automate databases (e.g. Oracle 11g) Dynamic vs Static Template The Enterprise Journey to the Cloud
- 36. Cloud Architecture Public Cloud Private Cloud AMSS customer 1 AMSS customer 3 AMSS customer 2
- 37. Components and Flow RightScale: Deployment Management Step 3 Step 1 Deployment instantiation Deployment scaling Reporting Monitoring Firing Up VMs Initiating installation XPI: Application Deployment Automation Topology Provisioning Scripts AMSS Installable Installing on VMs Cloud.com: Virtual Machines creation, Storage allocation, Network settings These are VMs with suitable sizing Step 2 Allocation resources Step 4 IT: Physical resources allocation
- 39. Case Study: zCloud Source: Zynga CTO – Infrastructure; InterOp, May 2011
- 43. Agility to IT and business
- 44. Private and Public through “Single Pane of Glass”
- 47. Thank You!
Editor's Notes
- Michael – comments on slide “James, I thought I’d just insert one of our customer slides here on that topic.” need to intro Amdocs as a Rightscale customer before going into detail
- Talk to the slideTransition…but many of you are concerned about using public cloud services. You are worried they aren’t mature enough or secure enough so your answer is…
- Michael will comment on loss of control bullet and he will highlight Zynga when James talks about “cloud cost more the longer…”
- Transition: But public clouds aren’t just about cost optimization, they can enable new business models for your company too. And ignoring it, could be to your peril as there are innovative companies who are building their businesses on this new wave of computing – companies that might just impact your business. Let’s take a look at one of them…
- RightScale manages clouds Private cloud partners enable (Cloud.com, Eucalyptus) Together:Speed to implementationPurpose-built solutionIntegrated technologiesMarket view & business model alignmentAWS-compatible hybrid environmentsTwo support optionsOpen source: Free editionCommercial: Equivalent features, functionality and commercial offerings to that with RightScale & AWS
- Sample customers include AT&T, Comcast, Sprint, Telus, SingTel, Tata, T-Mobile, Vodafone.
- Integrate with existing installer(s)Not really designed for silent install.Application installation requires many manual configuration actions.Struggles with dynamic environments.Automate middleware (e.g. WebLogic)Installation is straight-forward.Configuration is difficult (we use in-house tools)Elasticity is difficult from operational point of view.Automate databases (e.g. Oracle 11g)Silent install of Oracle tricky (we use snapshots).Schema definition and baseline content.Dynamic vs Static TemplateDynamic RightScale ServerTemplates™ give significant flexibility and reuse. Strong feature of Rightscale.Static Templates bundle all components together which makes maintenance difficult. Avoid this at all cost.
- Zynga started out with a dedicated hosted IT infrastructure, but its business growth quickly outpaced its ability to add infrastructure. It moved to Amazon Web Services (AWS) to accommodate the rapid scale demands in the vertical growth phase of the company. Having survived this initial growth phase, and gained a better understanding of workloads in the process, the company opted to build its own internal cloud to compliment its AWS footprint.-10% of the world’s internet population plays Zynga games every monthPart of the impetus behind this move was a desire to reverse some of the capex versus opex tradeoffs that it made in earlier stages of the company. This is an interesting business lifecycle decision and cloud adoption consideration. Zynga realized early on that it couldn’t afford the capital outlay burden associated with building its own infrastrcuture at the scale required to host its business. However, as the business has grown, it now makes sense from a financial perspective to own some of the equipment and the associated benefits of the higher depreciation writeoffs that come with it. At the same time the reduced operating expense, from lower public cloud reliance, improve the company’s operating margin profile.Zynga's private cloud, called zCloud internally, is essentially a commodity cloud based on AWS design principles and using XenServer at the core. Zynga manages its clouds, both AWS and zCloud, through a single pane of glass provided by RightScale. This capability was integral to Zynga’s deployment.Zynga shared some impressive statistics around its vCloud build. The entire project went from concept to production in <6 months. Zynga, in concert with RightScale, can now fully provision >1,000 physical servers in 24 hours. From a growth standpoint, between Jan ’09 and Jan ’11 it has a 75x’ed server count.Templates?Distributions?Images?