This document describes a personalized video concept for Nescafe 3 in 1. It allows users to customize a Nescafe 3 in 1 TVC by adding their name and dream destination. This personalized video can then be shared socially to maximize viral reach. The goals are to engage audiences, increase brand advocacy, and drive consumers to action in a memorable way. Key metrics like increased Facebook fanbase, earned media value, and viral effect are used to measure return on investment.

2. Application

6. And Nescafe already used it before in
2008….

11. And again in Jan 2012!

12. Case Study
How an NGO turned an National cause
into a everyone's personal cause &
gaining the power of earned Social
Media

13. Enter your name to personalize video

14. Your Name appears inside video…

15. Your Name appears inside video…

16. Your Name appears inside video…

17. Your Name appears inside video…

18. Beyond Oil case study

19. Beyond Oil case study

20. Test it Online Now!
http://letsmovebeyondoil.org/movie.php

21. Personalized Video Concept
HOW DOES IT WORK?

22. Customize…..
• Personalized videos allow users to
customize videos or ads by entering their
own data (Photos/name/messages …).

23. Customize…..
• This data becomes a part from the videos,
creating specific customized version of the
brand’s TVC for each user.

24. Share….
• Users share their personalized videos/ads
with their friends either by email or
through social network sites.

25. Maximize Nescafe 3 in 1 viral effect

26. Personalized Video Concept
RETURN ON INVESTMENT

27. What’s the ROI?
• Engaging the audience.
• Make them a part of your story
• Connect with them 1 on 1.

28. What’s the ROI?
• Creating a bigger reason for interacting
with your brand and making users become
brand advocates.

29. What’s the ROI?
An interactive way to break through
online clutter

30. What’s the ROI?
An appealing way to share with friends to
maximize viral effect of Nescafe 3 in 1

31. What’s the ROI?
Drives consumers to take action in a way that
creates:
1. Branding effect.
2. Top of mind for brand.
3. Message association
4. Word of mouth.
5. Viral effect.

32. Personalized Video Concept
INSIGHTS

33. Insights

34. Results
Target was
200,000
users

35. Insights
71 % of the users will share the
video to their personal contacts.

36. Insights
21% of these users will Re-share the
video to their , creating a snowball effect and
increasing the brand’s ROI.

37. Boost Motive & ROI….
….Offer 1 of the Jeeps to user with
best video message!

38. Boost Motive & ROI….
• Increase Nescafe 3 in 1 Reach, more than
24 million Egyptians are online
• Increase FB fanbase (Users have to like
before personalizing video)
• Run your TVC for free, get the power of
earned media to work for Nescafe 3 in 1
Brand

39. PERSONALIZED VIDEO
APPLICATION

40. The Process
User will create his own video with his/her
dream destination.
1. User will upload his personal photo
2. User will write his dream destination in
text
3. User can upload a photo of his dream
destination

41. The Process
4. User can now preview or share this
video
5. User info will appear on a 5 seconds
bracket after the 17th second of the 3 in
1 TVC

42. The Idea!

43. 3 in 1 TVC sequence

44. 3 in 1 TVC sequence

45. 3 in 1 TVC sequence

46. 3 in 1 TVC sequence

47. 3 in 1 TVC sequence

48. 3 in 1 TVC sequence

49. Second # 17 in TVC

50. After second 17 personalization will
appear..
Upload a photo
of ur dream
destination…
Upload ur photo…
I want to go on a Safari
“When I win the 3 in 1 Jeep:”
to Siwa with my
(Default text)
Khaled, Michael, &
Sambo! 

51. 3 in 1 TVC End
•Send your video message to friends!
•Post to your wall!
•A copy is saved on FB Application in Video Gallery

52. Previously used photos of Nescafe 3 in 1 Personalized
Video is for demonstration purposes only, please
disregard quality and layout

53. What’s the outcome?
This will show:
1. Photo of user
2. Thought bubble will appear with his/her
dream destination.
3. Text describing dream destination.
4. This will appear on a 3 in 1 branded
background with 3 in 1 logo on top left.

54. Where will the video appear?
• Users’ FB wall
• Video gallery on 3 in 1 Facebook
Application

55. Personalized Video Concept
WORKFLOW

56. Workflow- FB App Development
We will create all the artwork required for
the FB application, with the same feel of
the brand and its guidelines.

57. Workflow- Personalization
We will create forms for data gathering and
we will develop all codes required for the
personalized items.

58. Workflow-Testing and Quality Control
Several testing methodologies will be applied
to the video and the micro-site during and
after development to ensure that they
meet the specified requirements.

59. Workflow-Metrics, Analytics &
Reporting
We will develop the required codes at the
video side that create users activities
reports showing numbers of
views/shares/clicks and others.

60. Workflow- Moderation
Inappropriate content will be removed and
restored to a default setting in order to
ensure that the brand is not violated by
misuse of any sort.

61. Thank you