This document summarizes several custom app concepts for brands including photo and location-based voting apps, interactive surveys, video and photo mashups, treasure hunts, and referral contests. Each app is described briefly, highlighting key features such as user interfaces, sharing options, and data collection. Standard benefits of these apps are also listed such as increased engagement, content aggregation, and acquiring new fans and email subscribers. Metrics are provided for each example app's success in these areas.

1. CUSTOM APPS DECK

2. INDEX
Photo Voting Location Based Voting
Interactive Survey Video Mashup
Photo Mashup Treasure Hunt
Mega Competition Referral

3. LORD OF DANCE-PHOTO VOTING
Concept
Michael Flatley wanted his fans to
upload their fondest memories
with him. We created a user
generated contest with
dedicated Facebook+ Desktop
versions.
Key Highlights
Attractive User Interface,
Advanced level database with in
depth survey analysis & User
friendly filters.
See a video demo
See it in action

4. HOW CAN YOUR BRAND BENEFIT?
Key Benefits
 Light Engagement
 Content Aggregation
 Viral Reach
32,000
Stories
Submitted
2,500
Video Links
Collected
13,000
New Fans
Acquired
19,000
Email
Subscribers

5. FUKRA POINT-LOCATION-BASED VOTING APP
Concept
You can now list the most excited
places to hangout in your city and
vote for them as well.
Key Highlights
Map+ List view based
interface,
Referral options for app and
voted entry, Multiple voting
options.
See a video demo
See it in action

6. HOW CAN YOUR BRAND BENEFIT?
Key Benefits
 Light Engagement
 Content Aggregation
 Data Mining
15,000
Hangouts
Submitted
21,000
Votes
Collected
18,000
New Fans
Acquired
12,000
Email
Subscribers

7. PACK FOR PRIZES- INTERACTIVE SURVEY
Concept
This interactive Survey was
conducted for Thomas cook who
wanted to know their user’s
holiday preferences. We powered
a visually rich quiz contest with
dedicated Facebook + Desktop
versions.
Key Highlights
Attractive User Interface, Open
graph action sharing, advanced
level database with in depth
survey analysis & Opt-in email
subscription options.
See a video demo
See it in action

8. MOBILE OPTIMIZED VERSION

9. HOW CAN YOUR BRAND BENEFIT?
Key Benefits
 High User Attention Span
 Develops Brand Affinity
 Influences User Purchase Intent
30,700
Participants
26,000
Photos Shared
1,50,000
New Fans
Acquired
28,000
Email
Subscribers

10. WIN UPTO 10 HOLIDAYS-TREASURE HUNT
Concept
This treasure hunt was hosted as
one app across 10 pages. Users
were asked to created a passport
and win 10 holidays for entering a
contest hosted on each of the 10
pages.
Key Highlights
Attractive User Interface, 10
Contests within 1 app, advanced
level database with in depth
survey analysis & Opt-in email
subscription options.
See a video demo
See it in action

11. MOBILE OPTIMIZED VERSION

12. Key Benefits
 High User Attention Span
 Develops Brand Affinity
 Influences User Purchase Intent
44,000
Participants
66,500
Stories Shared
7,000
Photos Shared
32,000
New Email
Subscribers
HOW CAN YOUR BRAND BENEFIT?

13. ELF YOURSELF-VIDEO MASH-UP
Concept
Give users the opportunity to create
exciting personalized videos. This
enhances engagement with brands
and creates deeper experiences.
Key Highlights
Mash-up on high quality animated
videos, User flow, Personalized
Sharing.
See a video demo
See it in action

14. MOBILE OPTIMIZED VERSION

15. Key Benefits
 Builds Awareness + Reach
 Branded photos in User Personal Albums
 High Referral Sharing Attributes
35,000
Participants
88,200
Stories Shared
8,700
Photos Shared
12,000
New Email
Subscribers
HOW CAN YOUR BRAND BENEFIT?

16. MONSTERYFY YOURSELF-PHOTO MASHUP
Concept
This fun photo mash-up app allows
users to get creative with the famous
characters of this movie. You can
upload your pictures, edit your
photos and publish personalized
Timeline Cover pictures.
Key Highlights
Mash-up on high quality animated
videos, User flow, Personalized
Sharing.
See a video demo
See it in action

17. MOBILE OPTIMIZED VERSION

18. Key Benefits
 Builds Awareness + Reach
 Branded photos in User Personal Albums
 High Referral Sharing Attributes
22,000
Participants
48,200
Stories Shared
2,300
Used it for
Cover Photos
6,200
New Email
Subscribers
HOW CAN YOUR BRAND BENEFIT?

19. DOROTHY PERKINS –MEGA COMPETITION
Concept
Give users the chance to enjoy contests by
unlocking a new one each day. Users love the
chance to win something exciting at the same
time explores your exciting products!
Highlights
Hosting various competitions with different
start and end dates, App notifications for
users to come back for new contests.
See it in action

20. Key Benefits
 Tool for CRM
 Social Engagement
 Sales
88,000
Participants
75%
Return Users
2.5 USD
Avg. Sale Per
User
2,20,000
Clicks to Links
HOW CAN YOUR BRAND BENEFIT?

21. TEST OF LOVE-CONTEST
Concept
This app was about inviting your friends to
engage in a fun task.
It had a contest attached to it due to which
user response was phenomenal.
Key Highlights-
Engaging share mechanisms, New invited
friends journey, Exponential viral capability.
See a video demo
See it in action

22. Key Benefits
 Tool for CRM
 Social Engagement
 Sales
30,000
Participants
75%
Return Users
22,500
Stories Shared
44,000
Clicks to Links
HOW CAN YOUR BRAND BENEFIT?

23. THANK YOU
www.youtube.com/yralsdigital
www.yrals.com
Reach us on sales@yrals.com