Did your website ever score 100/100 on Google PageSpeed Insight? What can you do to improve your WordPress site performance. What are three best ways to make your wordpress super fast. Do’s and Dont’s of Performance optimization and lastly invitation to collaborate on bringing together fastest WordPress stack with faster in-memory datastores.

1. 3 Hacks to Improve
WordPress Performance
rfstud.io
Presented at

2. Hassan Raza
UI/UX Designer, Growth Hacker
CEO/Co-Founder, RFSTUDIO
Co-Founder, Workvibez

3. @thecraft
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Overview
• What makes a Wordpress site slow?
• 3 Performance Hacks
• Redis as MySQL Alternative?
• Linear Scaling

4. 1 Second Delay
▼ 7 % Loss in Conversions
▼ 11 % Fewer Page Views
▼ 16 % Customer Experience
Every Second Counts!

5. Tools of Choice
Google PageSpeed
GTMatrix
Lighthouse
Firebug (Firefox)
Step-1 Diagnose

6. Diagnosis

7. What makes a Wordpress site slow?

8. What Makes a WP Site Slow?
Backend:
• Poor Hosting
• Bloated Theme/ Plugin
• Overloaded Server
• Complicated Queries

9. What Makes a WP Site Slow?
Backend:
• Poor Hosting
• Bloated Theme/ Plugin
• Overloaded Server
• Complicated Queries
Frontend:
• Large File Sizes
• Many Files (Total
Requests)
• Slow Delivery

10. • Caching & Complex Queries
• Image/CSS/JS Compression
• Theme/Plugin/Query Audits
Performance Hack 1

11. • Caching & Complex Queries
• Image/CSS/JS Compression
• Theme/Plugin/Query Audits
Performance Hack 1
30 to 50 elements
concurrent browser
connections
0 to 1.5 MB in size
Less is more

12. • Caching & Complex Queries
• Image/CSS/JS Compression
• Theme/Plugin/Query Audits
Performance Hack 1
Compress Images
CSS Sprites
Minify JS/CSS Files

13. • Caching & Complex Queries
• Image/CSS/JS Compression
• Theme/Plugin/Query Audits
Performance Hack 1
Too many Queries
Other Domain Calls
Conflicts/Multiple Loads

14. Choosing your Host Wisely
Why consider CDNs?
More RAM & CPU
Not Always a Faster Site
Performance Hack 2

15. Performance Hack 3
GZIP and .htaccess
Disable Entity Tags
MOD_EXPIRES
Redis vs Memcached
Compress Data Sent from Server
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript

16. Performance Hack 3
GZIP and .htaccess
Disable Entity Tags
MOD_EXPIRES
Redis vs Memcached
Browsercache items correspond to
current server version
Header unset ETag
FileETag None

17. Performance Hack 3
GZIP and .htaccess
Disable Entity Tags
MOD_EXPIRES
Redis vs Memcached

18. Caching Options
Memcached (In-Proc Cache/Near Cache)
Redis OSS (In-Memory Object Caching)
WP-Rocket (Premium Plugin)
Varnish (In Memory Session Store)
Wordfence (Premium Plugin)
Object Cache
Vs
Session Cache

19. Performance Plugin Options
Humming Bird
LiteSpeed Cache
Auto Optimize
W3 Cache
WP-Rocket (Premium)
Plugins can only improve performance by 20-30%
Rest work still remains with Themes Optimization
and best practices stated before.

20. Performance Plugin Options
Same Bulky WordPress Installation with No Other Optimizations than that of Plugins
Localhost, PHP 5.6, MySQL Database, Mozilla Browser
Sr. NoConfigs Load Time
Finished
Time Performance Max= 100
PWA Score
1Default 4.84s 5.18s 1 15
2Humming Bird 3.65s 4.44s 1 15
3LiteSpeed Cache 4.75s 10.12s 0 15
4Autoptimize 4.22s 4.82s 1 15
5W3 Cache 4.20s 4.61s 31 15
6WP Rocket 3.21s 3.72s 3 15
(C) Hassan Raza

21. PHP 7 Performance
This graph measures the number of hits each site was able to handle
within 300 seconds.
Reference: wpengine.com

22. Can we go any Faster?
How about in-memory Data store?
Redis as MySQL Alternative
Use Redis as main database with persistence over Flash

23. What’s the big Idea?
1- WP-redis (Consider Replacing MySQL)
2- Optimized Dockers
3- Customized Hosting (CDN Powered)

24. Contact Me:
hassan@rfstud.io
Twitter: @hasanphd
How fast can you go?
Linearly Scale Now!