Bounce Scooter is a Mysore-based startup that provides an urban mobility solution called Bounce bikes, also known as Metro bikes. It allows users to pick up a scooter from anywhere and ride it to their destination, then drop it off at any location. Bounce competes with other scooter sharing services like Onn bikes, Wheelstreet, Vogo, Drivezy, Roadpanda, and Rentomojo. Bounce targets students and working professionals between 18-35 years old in middle-income brackets living in metro and urban areas near metro stations. It positions itself as allowing users to "Pick and drop anywhere" for convenient, affordable mobility around town.
This presentation covers the key learning & insights of the renowned OTA goibibo.com. This presentation was made during SIP program & was considered for best Summer Internship Report during final evaluation.
This document outlines a business plan for a bike sharing system called ENVIRO that aims to provide first and last mile connectivity in Indian cities to reduce traffic and pollution. It discusses generating ideas like electric bike sharing to solve mobility issues. The business analysis covers the target market of urban residents aged 25-50, marketing strategy, station infrastructure options, and projected capital costs and revenue sources like memberships and advertisements to achieve 15% annual profit. The pricing structure includes hourly, daily, monthly and annual pass options with overtime fees for longer trips.
Maruti Suzuki is the leading passenger car company in India that has sold over 10 million vehicles domestically. It uses various CRM technologies like Microsoft Dynamics CRM to manage relationships with customers and dealers. The CRM system uses analytical CRM to analyze customer data from sources like a call center and dealer management system to enable direct marketing, cross-selling, and customer retention. Operational CRM is used for campaign management. Strategic CRM aims to strengthen relationships with customers, partners, suppliers and employees. Future challenges include improving data analysis and loyalty programs.
This document provides an overview of a proposed one-stop service for automobile repairs and maintenance called OneStopService. Key details include:
- The team developing the service and their 7P's product strategy focusing on general two-wheeler service, maintenance and repairs.
- Services will include oil changes, repairs, spare parts replacement, and an annual maintenance plan. Services will be offered onsite, by call centers, and include pickup/drop-off.
- The service aims to provide low-cost, quality service and genuine spare parts to compete with both large manufacturers' services and local workshops.
The document outlines a business plan for an online bike taxi and rental service called "bik-E". The service would allow riders to transport commuters or deliver food within cities. Commuters could rideshare and people new to cities could rent bikes. Key details include 50,000 existing users after 6 months of operating in Gurgaon, with plans to expand to other major cities. The service aims to fill the gap between public transport and taxis, and compete with existing players like Rapido and Rideji. Target customers include commuters who can't afford taxis and companies needing delivery. Financial benchmarks include projected vehicle fleets and app downloads. The value propositions are a cheap and flexible transport option for customers and earn
The MSRTC operates intercity and local bus services in Maharashtra and neighboring states, carrying over 7 million passengers daily. It has over 16,000 buses running on 17,000 routes with headquarters in Mumbai. The MSRTC provides various bus classes and offers discounts for students, seniors, and the disabled to promote ridership. It uses multiple promotion strategies including advertisements, sales promotions like passes and discounts, and a telephone helpline for reservations and inquiries.
Symptum Cycles is developing an internal gear drive system for bicycles that will provide more reliable shifting compared to traditional external systems. Their system will use an infinitely variable planetary drive to select from 27 preset gear ratios controlled by a rapid shift mechanism. This will make the bikes lighter, more durable, and require less maintenance than external systems. Symptum plans to manufacture the bikes in the US using advanced materials and production methods. They are seeking financing to fund the design phase and initial production and marketing, with the goal of being acquired or buying out investors within 5 years.
Bounce Scooter is a Mysore-based startup that provides an urban mobility solution called Bounce bikes, also known as Metro bikes. It allows users to pick up a scooter from anywhere and ride it to their destination, then drop it off at any location. Bounce competes with other scooter sharing services like Onn bikes, Wheelstreet, Vogo, Drivezy, Roadpanda, and Rentomojo. Bounce targets students and working professionals between 18-35 years old in middle-income brackets living in metro and urban areas near metro stations. It positions itself as allowing users to "Pick and drop anywhere" for convenient, affordable mobility around town.
This presentation covers the key learning & insights of the renowned OTA goibibo.com. This presentation was made during SIP program & was considered for best Summer Internship Report during final evaluation.
This document outlines a business plan for a bike sharing system called ENVIRO that aims to provide first and last mile connectivity in Indian cities to reduce traffic and pollution. It discusses generating ideas like electric bike sharing to solve mobility issues. The business analysis covers the target market of urban residents aged 25-50, marketing strategy, station infrastructure options, and projected capital costs and revenue sources like memberships and advertisements to achieve 15% annual profit. The pricing structure includes hourly, daily, monthly and annual pass options with overtime fees for longer trips.
Maruti Suzuki is the leading passenger car company in India that has sold over 10 million vehicles domestically. It uses various CRM technologies like Microsoft Dynamics CRM to manage relationships with customers and dealers. The CRM system uses analytical CRM to analyze customer data from sources like a call center and dealer management system to enable direct marketing, cross-selling, and customer retention. Operational CRM is used for campaign management. Strategic CRM aims to strengthen relationships with customers, partners, suppliers and employees. Future challenges include improving data analysis and loyalty programs.
This document provides an overview of a proposed one-stop service for automobile repairs and maintenance called OneStopService. Key details include:
- The team developing the service and their 7P's product strategy focusing on general two-wheeler service, maintenance and repairs.
- Services will include oil changes, repairs, spare parts replacement, and an annual maintenance plan. Services will be offered onsite, by call centers, and include pickup/drop-off.
- The service aims to provide low-cost, quality service and genuine spare parts to compete with both large manufacturers' services and local workshops.
The document outlines a business plan for an online bike taxi and rental service called "bik-E". The service would allow riders to transport commuters or deliver food within cities. Commuters could rideshare and people new to cities could rent bikes. Key details include 50,000 existing users after 6 months of operating in Gurgaon, with plans to expand to other major cities. The service aims to fill the gap between public transport and taxis, and compete with existing players like Rapido and Rideji. Target customers include commuters who can't afford taxis and companies needing delivery. Financial benchmarks include projected vehicle fleets and app downloads. The value propositions are a cheap and flexible transport option for customers and earn
The MSRTC operates intercity and local bus services in Maharashtra and neighboring states, carrying over 7 million passengers daily. It has over 16,000 buses running on 17,000 routes with headquarters in Mumbai. The MSRTC provides various bus classes and offers discounts for students, seniors, and the disabled to promote ridership. It uses multiple promotion strategies including advertisements, sales promotions like passes and discounts, and a telephone helpline for reservations and inquiries.
Symptum Cycles is developing an internal gear drive system for bicycles that will provide more reliable shifting compared to traditional external systems. Their system will use an infinitely variable planetary drive to select from 27 preset gear ratios controlled by a rapid shift mechanism. This will make the bikes lighter, more durable, and require less maintenance than external systems. Symptum plans to manufacture the bikes in the US using advanced materials and production methods. They are seeking financing to fund the design phase and initial production and marketing, with the goal of being acquired or buying out investors within 5 years.
The document provides a map of global online travel agencies (OTAs) including basic OTAs, comparing sites, and neo OTAs. It shows the growth trends of different types of OTAs over time in the US/Europe and ASEAN countries. Key details include the oldest and largest OTAs, major exits through IPOs and acquisitions, and the relatively fewer but growing number of OTAs launching in ASEAN countries in recent years with some receiving funding.
This presentation talks about 7Ps of Services Marketing and various features of IRCTC services. It enlists future opportunity and growth challenges for Indian Railways.
Uber provides a variety of ride services through its mobile app including UberX, UberXL, taxis, black cars, SUVs, and luxury vehicles. It has received $4.9 billion in funding and was most recently valued at $18.2 billion. Founded in 2009, Uber launched its mobile app in 2010 and has since expanded internationally and introduced new services like UberCARGO. While facing competition from companies like Lyft, Uber continues to disrupt the transportation industry through city by city expansion and situational awareness.
Make My Trip is an Indian online travel company established in 2000 with headquarters in Gurgaon, India. It facilitates online booking of flights, hotels, holidays, and other travel services through its website and mobile apps. Make My Trip acquired key competitors like Mygola in 2015 and Ibibo Group's travel business in India in 2018. It faces competition from other online travel agencies in India such as Trivago, ClearTrip, Agoda, and Fabhotels. Make My Trip's loyalty program MMT Black offers benefits for frequent travelers such as free cancellations and points for luxury stays and activities.
The document proposes opening an auto repair workshop that operates at night in Peshawar, Pakistan. It will be a partnership between four individuals. The workshop aims to provide unique overnight auto repair services, hire experienced mechanics and engineering students, and earn profits while helping people. It will target middle and high-income customers and use marketing strategies like reasonable prices, guarantees, and advertisements. The organizational plan discusses hiring staff, expanding to other cities, and creating a formal work environment. Financial projections estimate the business will be profitable within a year.
Automatic Braking System (ABS) uses sensors to detect wheel lockup during braking and selectively applies and releases brake pressure to prevent skidding and maintain steering control. It has several components including wheel speed sensors, an electronic control unit, hydraulic control unit, and brake master cylinder. ABS provides advantages like maintaining vehicle control during braking and is safer and more effective than regular braking, but it also has higher costs.
Cox & Kings is the oldest travel company in the world established in 1758. It is a premium brand in India employing over 5000 professionals. It has 12 offices across major Indian cities and worldwide offices in UK, USA, Japan, Russia, Singapore, and Dubai. Between 2012-2016, Cox & Kings acquired and later sold the UK-based LateRooms travel company. The document then discusses Cox & Kings' outbound tourism offerings, job responsibilities in outbound sales and operations, learning experiences during a 3-month internship including sales skills, product knowledge, and using the company's intranet system.
This document provides an overview and business plan for Island E-Bike Tours, an e-bike rental and tour company on the Big Island of Hawaii. The company will offer both self-guided tours using GPS devices pre-loaded with destinations, as well as guided tours along four pre-designed routes led by trained guides. Market analysis found opportunities in the growing e-bike and tourism industries and low local competition. Key success factors identified include establishing partnerships, developing user-friendly GPS audio tours, and promoting an adventure brand. Financial projections and marketing strategies are also outlined.
Manish Lal submitted this on the job training report to partially fulfill the requirements of a Masters in Business Administration in Tourism and Travel Management. The report provides an analysis of Lal's training at Cox and Kings in the Outbound Sales and Operations department. Cox and Kings is a 260 year old travel company headquartered in Mumbai with over 5,000 employees worldwide. It provides various tourism services including destination management, outbound tourism, business travel, and domestic holidays. Lal's training focused on the sales and operations processes for Cox and Kings' outbound tourism offerings.
The document provides an executive summary and market research for a proposed new entry-level luxury electric vehicle called the Gen3 from Tesla Motors. It summarizes Tesla's current position and target markets, and outlines a strategy and marketing plan to introduce the Gen3 at an affordable price point of around $30,000 to expand Tesla's target market and increase market share in the EV/hybrid sector. Market research found increasing demand for electric vehicles and a growing luxury vehicle market focused on entry-level models priced around $40,000, suggesting an opportunity for Tesla to attract new customers with an affordable electric car.
The document discusses customer relationship management (CRM) practices at ITC Maurya Sheraton hotel in New Delhi. It identifies five major "vehicles" or touchpoints for CRM: 1) field selling, 2) loyalty programs, 3) distribution points/central reservation systems, 4) the hotel website, and 5) the call center. The goal of CRM at the hotel is to capture customer data from these touchpoints, maintain personalized interactions, and maximize customer retention and revenues over the long-term.
Automatic Road Sign Recognition From VideoDr Wei Liu
The document describes an automatic road sign recognition system developed for high resolution roadside video. It uses a color space method to detect signs by recognizing color patterns. Specifically, it detects signs by converting RGB images to HSI color space and matching hue values. The system was tested on various sign types under different lighting conditions with good detection results. In conclusion, the approach provides a robust and fast way to detect most common road signs in New Zealand videos and identify the sign type and location.
Marketing plan for metro bikes company (group no.8)Rohit Yadav
This marketing plan summarizes Metro Bikes' strategy to launch and sell bicycles in the US market over the next 3 years. The plan involves targeting families and avid riders aged 6-44 in the Abbotville area. Metro Bikes will position itself as a full-service specialty bike shop offering high-quality brands. The marketing objectives are to increase brand awareness, loyalty, and annual sales by 5%. The marketing mix involves promotional activities like advertising, a website, and events. Financial projections estimate a budget of $22.67 lakh with the goal of selling 1 lakh units annually. Research and contingencies are also addressed.
Skyler Motors Pvt Ltd plans to introduce an affordable electric car called Skyler that costs Rs. 100,000. The car will be fuel efficient at 26 km/liter and meet emission standards. It will be smaller in size with cost-cutting features like manual windows and no airbags to achieve its low price point. Skyler aims to target middle-income families and provide an alternative to scooters. It will be manufactured in Pakistan and have 3 variants priced from Rs. 150,000 to Rs. 210,000. Skyler expects to become profitable in its first 3 years of operation through strong marketing and securing financing options for customers.
This document proposes a ride sharing and pooling system to help commuters share travel expenses. It discusses how current transportation options are limited and unsafe. The proposed system would allow users to register trips and find others traveling to the same place to carpool. This could help reduce costs, traffic, and emissions while making commute times more productive. The system requirements and sample screens are provided. The conclusion states that ridesharing can be an effective part of modern transportation networks.
This document is the annual report of Hero MotoCorp for fiscal year 2010-2011. It discusses Hero MotoCorp's transition from being a partnership with Honda to becoming an independent company. It highlights the company's new corporate identity and vision to become a global leader in motorcycle mobility solutions. It also briefly outlines the company's financial performance for the year, including record sales of over 5.4 million two-wheelers and total net income of Rs. 19,670 crore, representing strong 5-year growth rates.
Auto pilot mode technology in vehicles by zacknaveen thamada
The document discusses various technologies that enable autonomous vehicle control. It describes how driverless cars can detect traffic lights using sensors to read light intensities and control the vehicle accordingly. Key technologies that allow for more autonomous functions include anti-lock brakes, electronic stability control, cruise control, lane departure warning systems, and automated guided vehicle systems. The control of vehicles is increasingly handled by computers that receive driver inputs rather than direct mechanical control. Overall, these technologies aim to minimize accidents by reducing driver error.
This document provides an overview of the online travel company MakeMyTrip. It discusses that MakeMyTrip was founded in 2000 and provides online travel services in India and internationally. It operates through 59 retail stores across 37 cities in India. The document then outlines MakeMyTrip's product segments which include air travel, hotels and packages, and other segments like rail, bus, and car services. It provides market share data showing MakeMyTrip has 10% of the Indian OTA (online travel agent) market worth $1 billion. The document also discusses MakeMyTrip's promotion strategies, people including employees and customers, processes, and physical evidence like their office design, website and other tangibles.
On competition chapter 5 from competitive advantage to corporate strategyNIDA Business School
The document discusses various corporate strategies for diversification including portfolio management, restructuring, transferring skills, and sharing activities. It states that diversification can only create shareholder value if the company has skills relevant to the new industries and manages diversification in a way that fits the strategy. Industry structure must also be attractive. Simply diversifying or entering fast-growing industries is not enough without considering whether the structure can support long-term growth. Companies need to identify relationships between business units and select core businesses to facilitate resource sharing through diversification.
This document provides an overview of strategic management concepts including business policy, corporate strategy, and the basic concepts of strategic management. It defines business policy as guidelines that govern organizational actions and define decision-making limits for lower level management. Corporate strategy concerns how different business operations work together to achieve goals and how the corporation can add value across businesses. The basic concepts of strategic management include defining the organization's vision as what it wants to ultimately become, and its mission as the purpose and reason for its existence, including who it seeks to serve.
The document provides a map of global online travel agencies (OTAs) including basic OTAs, comparing sites, and neo OTAs. It shows the growth trends of different types of OTAs over time in the US/Europe and ASEAN countries. Key details include the oldest and largest OTAs, major exits through IPOs and acquisitions, and the relatively fewer but growing number of OTAs launching in ASEAN countries in recent years with some receiving funding.
This presentation talks about 7Ps of Services Marketing and various features of IRCTC services. It enlists future opportunity and growth challenges for Indian Railways.
Uber provides a variety of ride services through its mobile app including UberX, UberXL, taxis, black cars, SUVs, and luxury vehicles. It has received $4.9 billion in funding and was most recently valued at $18.2 billion. Founded in 2009, Uber launched its mobile app in 2010 and has since expanded internationally and introduced new services like UberCARGO. While facing competition from companies like Lyft, Uber continues to disrupt the transportation industry through city by city expansion and situational awareness.
Make My Trip is an Indian online travel company established in 2000 with headquarters in Gurgaon, India. It facilitates online booking of flights, hotels, holidays, and other travel services through its website and mobile apps. Make My Trip acquired key competitors like Mygola in 2015 and Ibibo Group's travel business in India in 2018. It faces competition from other online travel agencies in India such as Trivago, ClearTrip, Agoda, and Fabhotels. Make My Trip's loyalty program MMT Black offers benefits for frequent travelers such as free cancellations and points for luxury stays and activities.
The document proposes opening an auto repair workshop that operates at night in Peshawar, Pakistan. It will be a partnership between four individuals. The workshop aims to provide unique overnight auto repair services, hire experienced mechanics and engineering students, and earn profits while helping people. It will target middle and high-income customers and use marketing strategies like reasonable prices, guarantees, and advertisements. The organizational plan discusses hiring staff, expanding to other cities, and creating a formal work environment. Financial projections estimate the business will be profitable within a year.
Automatic Braking System (ABS) uses sensors to detect wheel lockup during braking and selectively applies and releases brake pressure to prevent skidding and maintain steering control. It has several components including wheel speed sensors, an electronic control unit, hydraulic control unit, and brake master cylinder. ABS provides advantages like maintaining vehicle control during braking and is safer and more effective than regular braking, but it also has higher costs.
Cox & Kings is the oldest travel company in the world established in 1758. It is a premium brand in India employing over 5000 professionals. It has 12 offices across major Indian cities and worldwide offices in UK, USA, Japan, Russia, Singapore, and Dubai. Between 2012-2016, Cox & Kings acquired and later sold the UK-based LateRooms travel company. The document then discusses Cox & Kings' outbound tourism offerings, job responsibilities in outbound sales and operations, learning experiences during a 3-month internship including sales skills, product knowledge, and using the company's intranet system.
This document provides an overview and business plan for Island E-Bike Tours, an e-bike rental and tour company on the Big Island of Hawaii. The company will offer both self-guided tours using GPS devices pre-loaded with destinations, as well as guided tours along four pre-designed routes led by trained guides. Market analysis found opportunities in the growing e-bike and tourism industries and low local competition. Key success factors identified include establishing partnerships, developing user-friendly GPS audio tours, and promoting an adventure brand. Financial projections and marketing strategies are also outlined.
Manish Lal submitted this on the job training report to partially fulfill the requirements of a Masters in Business Administration in Tourism and Travel Management. The report provides an analysis of Lal's training at Cox and Kings in the Outbound Sales and Operations department. Cox and Kings is a 260 year old travel company headquartered in Mumbai with over 5,000 employees worldwide. It provides various tourism services including destination management, outbound tourism, business travel, and domestic holidays. Lal's training focused on the sales and operations processes for Cox and Kings' outbound tourism offerings.
The document provides an executive summary and market research for a proposed new entry-level luxury electric vehicle called the Gen3 from Tesla Motors. It summarizes Tesla's current position and target markets, and outlines a strategy and marketing plan to introduce the Gen3 at an affordable price point of around $30,000 to expand Tesla's target market and increase market share in the EV/hybrid sector. Market research found increasing demand for electric vehicles and a growing luxury vehicle market focused on entry-level models priced around $40,000, suggesting an opportunity for Tesla to attract new customers with an affordable electric car.
The document discusses customer relationship management (CRM) practices at ITC Maurya Sheraton hotel in New Delhi. It identifies five major "vehicles" or touchpoints for CRM: 1) field selling, 2) loyalty programs, 3) distribution points/central reservation systems, 4) the hotel website, and 5) the call center. The goal of CRM at the hotel is to capture customer data from these touchpoints, maintain personalized interactions, and maximize customer retention and revenues over the long-term.
Automatic Road Sign Recognition From VideoDr Wei Liu
The document describes an automatic road sign recognition system developed for high resolution roadside video. It uses a color space method to detect signs by recognizing color patterns. Specifically, it detects signs by converting RGB images to HSI color space and matching hue values. The system was tested on various sign types under different lighting conditions with good detection results. In conclusion, the approach provides a robust and fast way to detect most common road signs in New Zealand videos and identify the sign type and location.
Marketing plan for metro bikes company (group no.8)Rohit Yadav
This marketing plan summarizes Metro Bikes' strategy to launch and sell bicycles in the US market over the next 3 years. The plan involves targeting families and avid riders aged 6-44 in the Abbotville area. Metro Bikes will position itself as a full-service specialty bike shop offering high-quality brands. The marketing objectives are to increase brand awareness, loyalty, and annual sales by 5%. The marketing mix involves promotional activities like advertising, a website, and events. Financial projections estimate a budget of $22.67 lakh with the goal of selling 1 lakh units annually. Research and contingencies are also addressed.
Skyler Motors Pvt Ltd plans to introduce an affordable electric car called Skyler that costs Rs. 100,000. The car will be fuel efficient at 26 km/liter and meet emission standards. It will be smaller in size with cost-cutting features like manual windows and no airbags to achieve its low price point. Skyler aims to target middle-income families and provide an alternative to scooters. It will be manufactured in Pakistan and have 3 variants priced from Rs. 150,000 to Rs. 210,000. Skyler expects to become profitable in its first 3 years of operation through strong marketing and securing financing options for customers.
This document proposes a ride sharing and pooling system to help commuters share travel expenses. It discusses how current transportation options are limited and unsafe. The proposed system would allow users to register trips and find others traveling to the same place to carpool. This could help reduce costs, traffic, and emissions while making commute times more productive. The system requirements and sample screens are provided. The conclusion states that ridesharing can be an effective part of modern transportation networks.
This document is the annual report of Hero MotoCorp for fiscal year 2010-2011. It discusses Hero MotoCorp's transition from being a partnership with Honda to becoming an independent company. It highlights the company's new corporate identity and vision to become a global leader in motorcycle mobility solutions. It also briefly outlines the company's financial performance for the year, including record sales of over 5.4 million two-wheelers and total net income of Rs. 19,670 crore, representing strong 5-year growth rates.
Auto pilot mode technology in vehicles by zacknaveen thamada
The document discusses various technologies that enable autonomous vehicle control. It describes how driverless cars can detect traffic lights using sensors to read light intensities and control the vehicle accordingly. Key technologies that allow for more autonomous functions include anti-lock brakes, electronic stability control, cruise control, lane departure warning systems, and automated guided vehicle systems. The control of vehicles is increasingly handled by computers that receive driver inputs rather than direct mechanical control. Overall, these technologies aim to minimize accidents by reducing driver error.
This document provides an overview of the online travel company MakeMyTrip. It discusses that MakeMyTrip was founded in 2000 and provides online travel services in India and internationally. It operates through 59 retail stores across 37 cities in India. The document then outlines MakeMyTrip's product segments which include air travel, hotels and packages, and other segments like rail, bus, and car services. It provides market share data showing MakeMyTrip has 10% of the Indian OTA (online travel agent) market worth $1 billion. The document also discusses MakeMyTrip's promotion strategies, people including employees and customers, processes, and physical evidence like their office design, website and other tangibles.
On competition chapter 5 from competitive advantage to corporate strategyNIDA Business School
The document discusses various corporate strategies for diversification including portfolio management, restructuring, transferring skills, and sharing activities. It states that diversification can only create shareholder value if the company has skills relevant to the new industries and manages diversification in a way that fits the strategy. Industry structure must also be attractive. Simply diversifying or entering fast-growing industries is not enough without considering whether the structure can support long-term growth. Companies need to identify relationships between business units and select core businesses to facilitate resource sharing through diversification.
This document provides an overview of strategic management concepts including business policy, corporate strategy, and the basic concepts of strategic management. It defines business policy as guidelines that govern organizational actions and define decision-making limits for lower level management. Corporate strategy concerns how different business operations work together to achieve goals and how the corporation can add value across businesses. The basic concepts of strategic management include defining the organization's vision as what it wants to ultimately become, and its mission as the purpose and reason for its existence, including who it seeks to serve.
The document discusses various strategic analysis tools and concepts for evaluating a business's current position and planning its future direction. It covers internal and external audits, SWOT analysis, PEST analysis, Porter's five forces, and different types of strategies for growth, competitive advantage, and contingency planning. Corporate culture and its influence on strategic planning are also mentioned.
IT is not included in corporate strategy discussions and required strategic information is challenging to obtain.
Corporate objectives are too vague.
Business units keep changing their minds about corporate imperatives.
Business units demand more than IT can deliver.
Critical Insight
The corporate strategy is the treasure map to corporate prosperity. The CIO needs his own copy so he doesn’t get lost.
You’ll need data from many sources to fill in the missing pieces of the map.
Finding all the treasure is impossible; prioritize IT support.
Identify the capabilities required to reach prosperity; a boat and crew will be required.
Impact and Result
Collect all relevant corporate strategy data to get a holistic view of your organization’s structural, customer-related, and operational direction.
Analyze corporate strategy data to identify all relevant corporate objectives and initiatives.
Limited IT resources necessitates prioritizing corporate objectives and initiatives; allocate IT resources to key imperatives.
Identify the business capabilities required to execute the corporate strategy. Supporting these business capabilities will drive IT strategy formation.
Prioritize the use and modification of business capabilities required to achieve corporate strategy.
- Major spinoff of GE's business portfolio and geographic redistribution of focus and resources is required. Divesting the insurance and consumer/industrial businesses and focusing on energy, healthcare, and consumer finance in markets like China, India, Brazil and South Africa is recommended.
- Investing in alternative energy in India and the healthcare sector in China presents good opportunities due to high growth. Porter's 5 forces analysis shows the alternative energy sector in India has low competition and high profitability.
- Strategic initiatives around quality, green technology, innovation, and customer focus can help strengthen GE's core competencies within its businesses.
The document discusses various corporate strategies that firms can pursue, including:
1) Formulating strategies around cost leadership, differentiation, or focus as proposed by Michael Porter.
2) Pursuing differentiation and low cost simultaneously through a "Blue Ocean Strategy" as suggested by W. Chan Kim and Renée Mauborgne.
3) Competing differently in the 21st century through strategies like bringing new products to market quickly, using new technologies, diversifying product lines, and combining online and physical sales.
MBA Strategic Management Assignment: Business Level Strategy and Corporate L...Rofidah Azman
Tesco has implemented several corporate and business level strategies to achieve growth and success in Malaysia. At the corporate level, Tesco utilizes a low price strategy through everyday low pricing, focuses on customers to earn lifetime loyalty, and grows through programs like their Club Card scheme, green Club Card, own brands, and payment services. At the business level, Tesco pursues cost leadership, market development, product development, and market penetration. They analyze industry factors through PESTEL, Porter's Five Forces, and evaluate strategies using the BCG matrix. Overall, Tesco's strategies aim to strengthen their core UK business while driving expansion in Malaysia through a consistent focus on customers, communities, and employees.
The document discusses corporate level strategy and how it differs from business level strategy. Corporate level strategy is related to decisions about the overall direction, growth, and resource allocation of a multi-business corporate. It deals with managing a portfolio of businesses and maximizing their contributions under a common vision, mission, and objectives. The four main types of corporate strategies discussed are expansion, stability, retrenchment, and combination strategies.
Introduction to Corporate and Functional Objectivestutor2u
This document discusses corporate and functional objectives in business strategy. It defines corporate objectives as those that relate to the business as a whole and provide strategic focus, measure overall performance, inform decision-making, and set the direction for more detailed functional objectives. Functional objectives are set for each major business function and are designed to ensure the achievement of corporate objectives. The relationship between the two is that functional objectives act as servants to achieve the master corporate objectives. An example hierarchy moves from a corporate objective of increasing market share to a functional objective of successfully launching new products to achieve that goal. Objectives should also be SMART - specific, measurable, achievable, relevant and time-bound.
The document provides an overview of the eBRIDGE Toolkit, which was created based on the findings and experiences of 7 electric vehicle pilots known as the "Drivers of Change". The Toolkit is structured into 3 sections - BASE, SHARE and CHANGE - corresponding to different fleet types and usage scenarios.
The BASE section focuses on corporate and municipal fleets used primarily for business trips. The SHARE section addresses fleets that can be booked for both business and private trips, including electric car sharing. The CHANGE section outlines marketing and promotional measures to raise awareness and attract users. Each section describes the pilots' goals, target groups, and example activities. The Toolkit aims to serve as inspiration for actors interested in transitioning to electric mobility
Jean Zermati, Group Fleet Manager at Orange - Smart mobility within OrangeGlobal Business Events
Orange has implemented several smart mobility initiatives to meet sustainability goals and reduce costs. The initiatives include an eco-driving program that has trained over 5,000 employees and reduced fuel consumption by 8%, an employee car sharing program launching with 100 vehicles and expanding to thousands of vehicles by 2020, and a focus on virtual mobility like videoconferencing to improve meeting efficiency and optimize time and travel. The programs benefit employees, the environment, and Orange's image as a leader in innovative mobility solutions.
Branding, Exhibition Stall Designing and execution
Corporate Event Management-Inaugurations, Product launches & Conferences.
Corporate films, training and induction films
Industrial Animation and Simulation
PR services- Press & media Strategies
Digital Driving Pass - community-driven telematicsMateusz Maj
Slideshow introduces Digital Driving Pass (DDP) - an independent telematics platform analyzing driving behavior and linking this data with drivers and businesses in a privacy-friendly way. DDP promotes driver-centric approach where drivers controls DDP driving profiles and can use them in different driving contexts (across the whole driving journey) including driving education, license renewal, personalized car insurance or car sharing.
Ford e-bikes MoDe:Me and MoDe:Pro - Press ReleaseRushLane
Ford is expanding its Ford Smart Mobility plan with experiments involving electric bicycles. The company showcased two prototype electric bikes, the MoDe:Me and MoDe:Pro, which are integrated with a prototype app called MoDe:Link to provide navigation, routing between modes of transportation, and real-time bike assistance. Ford is also displaying its Info Cycle experiment which gathers data from bikes to enhance urban cycling experiences. These experiments aim to make transportation more efficient, flexible, and less stressful for commuters and delivery services.
A Survey Paper on Ride-Sharing ApplicationIRJET Journal
This document describes a proposed carpooling web application that would connect drivers with available seats to passengers seeking rides. It discusses the objectives of optimizing transportation resources and reducing traffic and emissions. The proposed application would allow users to create profiles, drivers to list trips with details, and passengers to search for and request rides. Drivers and passengers could rate each other after trips. The document outlines requirements gathering, design, development, testing, deployment and maintenance steps for the application. It proposes using Node.js, React, and MongoDB with an MVC architecture.
The document summarizes a bicycle sharing project started in Bangalore, India called Namma Cycle. It aims to promote cycling as a sustainable mode of public transportation by starting with renting 200 bicycles across 10 stations on a university campus. The project is being run by Ride a Cycle Foundation and Gubbi Labs to address traffic issues and encourage multimodal transportation. It discusses how the bicycle sharing system works, future plans to expand it, and is seeking partner support from local businesses to help make the system sustainable and benefit the community.
Teaminterface company profile 2014(eng)teaminterface
Team Interface is a South Korean service design consulting firm established in 1996. The document provides an overview of the company's history, organizational structure, services, global partnerships, clients, and project portfolio. Key services include service experience, user experience, brand experience, and a service design process that involves investigation, creation, proposition, and implementation stages. The company has partnered with design firms around the world and has worked with clients across various industries in South Korea.
Green Cycles aims to introduce cycling as sustainable transportation in Johannesburg through a bike share program. They will establish a network of bike stations throughout the city equipped with electric bikes that users can access for free. Each station will be run by a station master and powered by solar energy. Green Cycles will seek corporate sponsors to fund individual stations in exchange for branding and will generate additional revenue through corporate employee membership plans. Their goal is to create jobs and make cycling a practical transportation option to address environmental and mobility issues in South Africa.
We are an ambitious, professional and growing Dublin-based, digital consulting and development agency with a European focus. We are good at.
- Consultancy, research & strategies
- Business analysis
- User experience design
- Web analytics
- Conversion rate optimisation
- Web development
- Application development
- Integration services
- Platform deployment
- Providing client-located teams
Keolis is a global mobility operator that has been in business since 1983. In 2016-2017, Keolis saw increased revenue and number of employees. Keolis focuses on improving customer experience, safety, partnership with public authorities, employee engagement, social responsibility, and operational excellence. Keolis operates various modes of transportation across many countries and continues to innovate and develop new mobility solutions.
This document provides an overview of New Mobility Consulting and their services related to future mobility trends. They focus on six core themes: connected cars, autonomous driving, e-mobility, urban mobility, mobility services. They help clients identify startups and research, conduct due diligence for investors, and provide thought leadership. Their goal is to create a holistic view of emerging mobility solutions and foster cross-industry collaboration to address transportation challenges.
Tackling Tomorrow's Traffic Challenges Today: Strategies for a Sustainable Fu...ganeshdukare428
Tackling tomorrow's traffic challenges requires proactive strategies that prioritize sustainability, efficiency, and equity. Here are some key strategies for creating a sustainable future in traffic management market :
Invest in Public Transit: Prioritize investments in public transit infrastructure, including expanding service coverage, improving frequency and reliability, and enhancing accessibility for all residents. Public transit provides an environmentally friendly alternative to private vehicle usage and helps reduce congestion on roadways.
Promote Active Transportation: Encourage walking and cycling as viable modes of transportation by investing in infrastructure such as bike lanes, pedestrian pathways, and safe crossing points. Promoting active transportation not only reduces traffic congestion but also promotes public health and reduces carbon emissions.
Future mobility strategy summary consultation 2020Farah Tam
The document presents a draft strategy for future mobility in West Yorkshire. It discusses developing a strategy in collaboration with partners to explore how innovation and new technologies can help meet regional goals. The strategy establishes 8 principles and identifies 5 themes - digital demand responsive transport, shared transport, mobility as a service, connected and autonomous vehicles, and first/last mile freight. It proposes short, medium and long term actions to support the themes and achieve objectives of inclusive growth, zero carbon emissions, and improved transport.
Rita Araújo has over 7 years of experience in logistics and fleet management at EDP Valor, where she currently serves as a project manager. She has managed projects involving over 300 vehicles, 13 suppliers, and 8 internal clients totaling more than 4.7 million euros. Araújo holds a Master's degree in Mechanical Engineering from Instituto Superior Técnico and an Executive Master's degree in Management from Católica Lisbon School of Business & Economics. She is proficient in Portuguese, English, and basic Spanish.
Similar to ev bikes strategy to corporate business development, marketing and branding (20)
uno speciale dedicato alla mobilità elettrica, alle tecnologie del mercato, ai prodotti di oggi e futuri e alle infrastrutture di ricarica. Una panoramica completa per avvicinarsi al futuro dell'automotive
This document discusses various business models and market forecasts for electric vehicle battery storage technologies. It notes that while electric vehicle adoption is still in the early stages, energy storage markets related to renewable energy are growing. It also summarizes forecasts for electric vehicle and charging point adoption between 2020-2030 from various industry analysts and research groups. The document then outlines several potential battery storage business models including vehicle-to-building, vehicle-to-grid, and second-life battery applications. It provides examples of pilot projects utilizing these models and notes many opportunities remain to develop viable commercial models. Lastly, it discusses factors to consider when assessing potential value and pricing for second-life electric vehicle batteries repurposed for energy storage.
The Presentation of the electric car sharing scheme on a regional area between milan and Brescia in the north of Italy. The study designed main guidelines, facts and figures, with economical and environmental benefits. The project has been launched at mobilitytech.it event
The document proposes a system called ZEC (Zero Emission City) to facilitate a transition to widespread electric vehicle use in cities. ZEC would create an integrated public and private electric mobility network combining different vehicle types, ownership models, and charging infrastructure to match diverse transportation needs. The goal is to experimentally implement electric mobility on a small scale, testing factors that will define the future large-scale system and helping authorities and companies adopt electric vehicles in line with market predictions of significant adoption in the coming decades.
The document outlines a plan to develop an electric vehicle mobility system called the Zero Emission City (ZEC) project in the city of Parma, Italy. The plan aims to transition the city to electric mobility through electric car sharing, company fleets, and private electric vehicles. It involves building a network of 300 charging stations throughout the city. The plan is split into two phases, with the first phase focusing on getting 100 electric vehicles and 100 charging stations operational by 2012 to test the system. The second phase would expand the network and fleet up until 2015 to fully implement electric mobility in the city. The total investment needed is estimated to be over €9 million over the 5-year period, with operational costs of €500,
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
2. identity
resnova and its origins
in the automotive
from mechanics
since 1859
from transport
(as part of the V. Orlandi group)
to pollution
reduction
to mobility
9. for corporate mobility
e-bike as a solution
as a vehicle that favours individual mobility and accessibility
as a means for internal mobility within large industrial sites or
retails parks
as a system for both internal and external micrologistics
needs
as a solution for corporate bike sharing
10. for the fleet
e-bike as an integration
to balance the corporate fleet on short range mobility needs
to reduce environmental footprint without reducing mobility
as a cost saving solution
as asset for corporate events and the retail network
11. for employee engagement
e-bike as a platform
as a benefit and incentivo for the management
as a tool to facilitate wellness programmes and contribute to a healthy lifestyle
as a resource to change management programmes and activation plans
as a solutions for teambuilding sessions and managerial trainings
as a service in renting for corporate families and employees
12. for the retail
e-bike as a tool
as a mobility service for the network’s employees and/or clients
as a commercial product for sales differentiation
as a benefit for dealers/subsidiaries/partners
for loyalty programmes as am innovative and differentiating product range
as a communications asset
13. for sustainability
e-bike as diversity
as a CSR engagement and initiative
to favour accessibility and social inclusion
as a thematic area of experience in training sessions
to sensitise and involve corporate population on material issues e.g. environment,
healthiness, changing lifestyle, …
as a service for local communities
16. the proposal
studied for the B2B
world of business
automotive & fleet
tourism & hospitality
events & exhibitions
17. the proposal e-bike for the world of business
range of products A2B customised on organisational needs
short/long term renting services (conventions, events or as an
integration to fleets, for corporate bike sharing)
advisoring i.e. corporate mobility analysis and planning of dedicate
services
experiential training sessions for teambuilding and outdoors
change management projects and activation strategies
in
partnership
con:
18. the proposal e-bike for automotive & fleet
courtesy bike for customers during car service
commercial differentiation through the introduction of A2B product range
setting up of a display corner with A2B brand design and/or in co-marketing
short/long term renting service on client’s needs
for the business organisation in itself (see e-bike for the world of business)
19. the proposal e-bike for tourism & hospitality
courtesy bike for guests during accommodation
short/long term renting service on customers’ needs
organisation of thematic cyclo-tourism experiences (with standard itineraries or
bespoke)
sales opportunities upon request
for the business organisation in itself (see e-bike for the world of business)
20. the proposal e-bike for events & exhibitions
courtesy bike for guests and participants
communication asset using e-bike as media
organisation of entertainment sessions for guests/participants
21. !
Resnova srl a socio unico
Via Quinzano, 3 25020 - Flero - Brescia IT
T. +39.030.3539079 - F. +39.030.9583111
Distributore esclusivo A2B Italia
www.wearea2b.com
!
Karin Fischer, Business Partner k.fischer@resnovasrl.it
Carlo Iacovini Senior Business Manager c.iacovini@resnovasrl.it
Claudio Mascialino Owner c.mascialino@resnovasrl.it
!