SlideShare a Scribd company logo
TEAM MEMBERS
SAPNA DEVI
SAMARSINH GHORPADE
BOUNCE SCOOTER
BOUNCE SCOOTER
• It is Mysore-based startup.
• Bounce bike also known as Metro bikes .
• It is an urban mobility solution that makes the daily commute stress-free, time-saving, and
convenient.
• Bounce offers a scooter sharing service which allows users to pick up a scooter from anywhere
and ride it to their destination and drop it off at any location.
MAJOR COMPETITORS
BOUNCE SCOOTER
Onn bikes Wheelstreet Vogo Drivezy Roadpanda Rentomojo
STP MODEL FOR BOUNCE
SEGMENTATION
Demographics
• Gender : Both
• Age : 18 – 35
years
• Focus on youth
• Income : Middle
class
• Buyers : students
and working
professionals
Psychographics
• Time saving
• Convenient
• Pocket friendly
• Mobility solution
• Navigation
facility available
• Easy to use and it
for everyone.
Geographically
• Available in metro
cities and urban
areas.
• More accessible :
near the metro
stations and stops
.
Behavioral
• One time
registration
process.
• Competitive
advantage.
• 24/7 service
available.
• No hard document
required .
• Cashless payment.
TARGETING
Targeting audience : students and professionals .
Focus on youth
It also focus on educated people who are using internet, e wallets .
Mobility segment
Gap the last mile connectivity in intra-city travel
Can track the trip and also can check the history trips .
Customers can earn rewards with applicable T & C.
POSITIONING
• “Pick and drop any where”
• Bounce allow users to rent gear-less scooters and motorbikes from designated pick-up points
across the city and drop them off at any another fixed location at the end of the ride.
• It is the best and most economic way to get around town especially with the traffic.
THANK YOU

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Bounce scootor

  • 1. TEAM MEMBERS SAPNA DEVI SAMARSINH GHORPADE BOUNCE SCOOTER
  • 2. BOUNCE SCOOTER • It is Mysore-based startup. • Bounce bike also known as Metro bikes . • It is an urban mobility solution that makes the daily commute stress-free, time-saving, and convenient. • Bounce offers a scooter sharing service which allows users to pick up a scooter from anywhere and ride it to their destination and drop it off at any location.
  • 3. MAJOR COMPETITORS BOUNCE SCOOTER Onn bikes Wheelstreet Vogo Drivezy Roadpanda Rentomojo
  • 4. STP MODEL FOR BOUNCE
  • 5. SEGMENTATION Demographics • Gender : Both • Age : 18 – 35 years • Focus on youth • Income : Middle class • Buyers : students and working professionals Psychographics • Time saving • Convenient • Pocket friendly • Mobility solution • Navigation facility available • Easy to use and it for everyone. Geographically • Available in metro cities and urban areas. • More accessible : near the metro stations and stops . Behavioral • One time registration process. • Competitive advantage. • 24/7 service available. • No hard document required . • Cashless payment.
  • 6. TARGETING Targeting audience : students and professionals . Focus on youth It also focus on educated people who are using internet, e wallets . Mobility segment Gap the last mile connectivity in intra-city travel Can track the trip and also can check the history trips . Customers can earn rewards with applicable T & C.
  • 7. POSITIONING • “Pick and drop any where” • Bounce allow users to rent gear-less scooters and motorbikes from designated pick-up points across the city and drop them off at any another fixed location at the end of the ride. • It is the best and most economic way to get around town especially with the traffic.