Bounce Scooter is a Mysore-based startup that provides an urban mobility solution called Bounce bikes, also known as Metro bikes. It allows users to pick up a scooter from anywhere and ride it to their destination, then drop it off at any location. Bounce competes with other scooter sharing services like Onn bikes, Wheelstreet, Vogo, Drivezy, Roadpanda, and Rentomojo. Bounce targets students and working professionals between 18-35 years old in middle-income brackets living in metro and urban areas near metro stations. It positions itself as allowing users to "Pick and drop anywhere" for convenient, affordable mobility around town.

1. TEAM MEMBERS
SAPNA DEVI
SAMARSINH GHORPADE
BOUNCE SCOOTER

2. BOUNCE SCOOTER
• It is Mysore-based startup.
• Bounce bike also known as Metro bikes .
• It is an urban mobility solution that makes the daily commute stress-free, time-saving, and
convenient.
• Bounce offers a scooter sharing service which allows users to pick up a scooter from anywhere
and ride it to their destination and drop it off at any location.

3. MAJOR COMPETITORS
BOUNCE SCOOTER
Onn bikes Wheelstreet Vogo Drivezy Roadpanda Rentomojo

4. STP MODEL FOR BOUNCE

5. SEGMENTATION
Demographics
• Gender : Both
• Age : 18 – 35
years
• Focus on youth
• Income : Middle
class
• Buyers : students
and working
professionals
Psychographics
• Time saving
• Convenient
• Pocket friendly
• Mobility solution
• Navigation
facility available
• Easy to use and it
for everyone.
Geographically
• Available in metro
cities and urban
areas.
• More accessible :
near the metro
stations and stops
.
Behavioral
• One time
registration
process.
• Competitive
advantage.
• 24/7 service
available.
• No hard document
required .
• Cashless payment.

6. TARGETING
Targeting audience : students and professionals .
Focus on youth
It also focus on educated people who are using internet, e wallets .
Mobility segment
Gap the last mile connectivity in intra-city travel
Can track the trip and also can check the history trips .
Customers can earn rewards with applicable T & C.

7. POSITIONING
• “Pick and drop any where”
• Bounce allow users to rent gear-less scooters and motorbikes from designated pick-up points
across the city and drop them off at any another fixed location at the end of the ride.
• It is the best and most economic way to get around town especially with the traffic.

8. THANK YOU