Jean Zermati, Group Fleet Manager at Orange, presented at FLEET Event September 2014

1. Smart mobility within Orange
Jean ZERMATI
EBG - Northampton - Sept 30, 2014

2. 2
agenda
part 1 Orange’s long-term mobility goals pages 3-4
part 2 mobility initiatives’ key ingredients pages 5-7
part 3 eco-driving program pages 8-13
part 4 car sharing pages 14-17

3. 3
part 1 Orange’s long-term
mobility goals

4. Orange is the first major multinational company to
create a smart mobility division in France
Since 2011, the Facilities & Mobility Management division takes care
about:
physical mobility: Fleet and Travel
virtual mobility: Videoconferencing
mobility cost management
4
Our key objectives:
proposing business travel solutions to better meet staff needs
encouraging implementation of the company policy for sustainable development
continuing cost optimization
promoting these services with a focus on security, safety and comfort in the organization
of exchanges among staff members
actively demonstrating that Orange has established a position in innovative mobility
management with immediate and long term solutions

5. 5
part 2 mobility initiatives’ key
ingredients

6. 6

7. 7
why smart and connected mobility initiatives within
Orange?
 they reflect a new professional trend, creating new synergies in the
fields of Fleet, Travel and Videoconferencing solutions.
 be it during business trips or mileage, or video conferences, the
technologies and know-how of the directorates make it possible to:
– improve meeting efficiency and results,
– optimize time and energy
 benefits for employees and company
– traveler safety, employees’ well-being,
– efficiency, flexibility, new mobility solutions
– strong company image,
– cost optimization.
 benefits for society
– CSR (corporate social responsibility)
– a living laboratory for developing tomorrow’s solutions

8. 8
part 3 eco-driving program

9. 9

10. 10
eco driving programme
 Secure driving training launched in 2003
 Eco driving items added from 2010
 1 500 trainees in 2011: Great!!
But there are 22 000 cars in our fleet, so
roughly we are 30 000 drivers
 a 20-year training cycle: Not so great!!
 Fuel represents 25 % of our costs
 Orange is committed to reducing its CO2
emissions by 20 % in 2020 (2006 base)
 Room to improve our claim rate….
Why ?

11. 11
eco driving programme
 Launched November 2012 (not optimal,
regarding training budget consumption)
 At one’s own will, not mandatory for “bad
drivers”
 Nearly 5 000 trainees (35 000 hours) within
22 months
 97 % of the trainees rated the training
essential or very important:
 “essential” rating is higher when
personally vs professionally speaking
 Fuel consumption reduced by 8 %
 Claim rate: responsibility ratio decreased
by 3 points
Results

12. 12

13. 13
eco driving programme
 Budget issue:
 lower fuel consumption
 Claim rate decrease
 Environmental issue:
 reduced CO2 emissions
 Employees issue:
 Applicable for their own cars
 Increase employees’ purchasing power
& security
 Image issue:
 CSR & Sustainable Development
 HR & social issue:
 In line with our Company Strategic
plan: men & women at the heart of the
company
Summary

14. 14
part 4 car sharing

15. 15
to contribute to the evolution of ideas attitude and practices:
All the forces in the world
are not so powerful as an
idea whose time has come
‘‘
’’ Victor Hugo

16. 16
car sharing
 Develop new employee attitudes and
behaviors:
 Professionally (small EV cars for urban
business needs)
 Personally (don’t need, don’t want, can’t
have a car)
 Share the fleet to reduce it, reverse the
tendency
 Optimize costs
 reduce taxi bills
 avoid time-consuming public transportation
 Be among the “best in class”
 Add this offer to OBS portfolio: create new
business
Why ?

17. 17
car sharing
 Launched at the end of 2013
– 100 vehicles (2013) up to 300 vehicles (2014)
– Then, several thousand véhicles (around 2020)
 Hardware & software installed in our
vehicles
 Sourcing of a solution: e-Colibri from MTG
 Co-development of software to meet
company requirements & constraints
 Experiment real use, real life
 From the outset include personal
inexpensive car rental for employees
(evenings & week ends)
How ?

18. merci gracias
thank you
danke
感谢您
شكرا
Спасибо