Slideshow introduces Digital Driving Pass (DDP) - an independent telematics platform analyzing driving behavior and linking this data with drivers and businesses in a privacy-friendly way. DDP promotes driver-centric approach where drivers controls DDP driving profiles and can use them in different driving contexts (across the whole driving journey) including driving education, license renewal, personalized car insurance or car sharing.

1. COMMUNITY-DRIVEN TELEMATICS
Mateusz Maj
Managing director
Berlin, November 5th 2015

2. KEY QUESTION
How to build engaging and profitable
products for different market segments?

3. DIGITAL DRIVING PASS (DDP)
Digital Driving Pass is an independent platform that analyzes
driving behaviour and links it with drivers and businesses in a
privacy-friendly way.
Driver-centric. Engaging & rewarding. Community-driven.

4. DDP TEAM
Commited and passionate about better drivers
MACIEJ MYSLINSKI
Co-founder
MATEUSZ MAJ
Co-founder
RUDRADEB MITRA
Founding team member
ERWIN HEYSE
VP Business development
ALBERTO GRUARIN
UX/UI designer
Based in Belgium & Poland.
International team with expertise in computer sciences, actuarial sciences, big data analytics, traffic psychology,
mobilty & transportation and community building.

5. DDP RO0TED IN SCIENCE
IMOB - Transportation Research Institute
LEADING ACADEMIC INSTITUTIONS
+10 years of experience in the domain of road safety.
PROFILE
Responsible for road safety strategy for Flanders.
Involved in many national and international traffic safety projects.
Developed several risk models which are applied to a wide variety of traffic
related contexts.
EXPERTISE
Road safety, transportation risk, traffic psychology & driving education.

6. DRIVER’S JOURNEY
With DDP profile
1 2 3 4
DRIVING
SCHOOL
Learn to drive
YOUNG
Acquire experience
ADULT
Prove & benefit
SENIOR
Keep driving safely
Borrow’s
parents
car
Car rental
& sharing
Driving
license
renewal
Share with
friends
Car
insurance
Assure the
family
First car
insurance
Road
assistance ...
... ...

7. DRIVER-CENTRIC PLATFORM
Approach
MULTICONTEXTUAL
Drivers get information about services connected to the platform.
DDP driver’s profile to be used in various driving contexts.
PRIVACY-FRIENDLY
In line with EU Data Protection Reform.
Data ownership on the driver’s side.
No big-brother on the back seat.
DRIVER-CENTRIC
One-on-one approach with each driver.
Insights & real-time feedback changing the world, one driver at a time.

8. DRIVER’S EXPERIENCE
4 steps to hook the driver
Secure web-based
driving dashboard and
mobile app, offering
insights on how you
drive and use your car.
Advanced Driving
Feedback System
(ADFS), providing
personalized feedback,
challanges and
motivations to improve
your driving style.
Driver-centric
approach in line with
EU Data Protection
Reform, letting you
manage and share data
with family, friends &
companies.
Drive better and
unlock the value of
the driving data and
receive benefits from
platform partners.
1
ANALYSE
2
LEARN
3
PROVE
4
PROFIT

9. THE PLATFORM
Analytics
CONTEXTUALIZED SCORING
Private, driver-controlled data on daily
driving habits.
Based on driving behavior, car use, road
safety and travel routes with driving
dynamics patterns.
SMART ANALYTICS
Information valuable for insurers (UBI),
road authorities (road safety policy &
road tax), roadside assistance (remote
vehicle breakdown assistance), driving
training (personalized coaching) and car
fleet businesses (fleet safety & efficiency).

10. THE PLATFORM
Feedback
IT’S PERSONAL
Private & personalized feedback to
immediately improve driving.
Like a personal driving coach.
IT’S EFFICIENT
Address any target group including
young people, seniors, employees or
newly trained drivers.
IT’S FUN
Game design elements including
challenges, badges and points to teach,
engage and motivate drivers.
A friendly competition to stimulate
drivers to reach their goals, engage
them in a fun way, and improve their
experience.

11. THE PLATFORM
Community
... IN PRIVATE LIFE
Connect with friends.
Share personal driving experience.
Benefit from the community.
... AT WORK
Young employees can work & socialize
at the same time.
Encourage employees engagement
through social connections.

12. THE PLATFORM
Rewards
SAFE DRIVING = BENEFITS
Unlock the value of the new safer
driving habits.
NO MATTER WHICH BUSINESSES
Receive benefits and get personalized
offers from services available inside &
outside the automotive ecosystem.
LOYALTY PLATFORM
Receive community driven marketing
campaign.
Start a long-term interaction based on
values and loyalty.

13. COMMUNITY-DRIVEN ECOSYSTEM
Key to success
Driver-centric Digital Driving Pass platform enables
creating bustling drivers communities where both
drivers and companies can benefit.
Next, we link the community with businesses like
insurers, who could create innovative and profitable
services around drivers’ appetite.
1. USER COMMUNITY
DDP PLATFORM
2. REWARDS & ENGAGMENT
WITH PARTNERS
3. LINK WITH SERVICES
OFFERED BY BUSINESSES

14. DDP SUITE
Driver’s evaluation
SCORING - check out how good you drive
Life-time score (overall scoring)
Individual sub-scores (e.g. speeding, braking, phone use, ...)
PERSONALIZED FEEDBACK - become a better driver
Private, constructive and personalized feedback.
Automated and post-drive feedback including all the driving events
related to driving safety and driving economy.
Detailed driving analytics - including driving trends, compare your own
trips, compare your driving behaviour with other drivers.
Coach account & dashboard to provide driving feedback and incentives.

15. DDP SUITE
Community & Rewards
COMMUNITY - Connect with friends and colleagues
CHALLENGES - Compete with others
Gain badges
Collect points
Participate in challenges
REWARDS - Provided by platform partners/customers
Discounts on car related services (e.g. petrol, car wash, garages, tires,
parking, ...).
Discounts on other services (e.g. Viking credits, coffee, clothes, …).

16. DDP SUITE
Driver’s dashboard
TRIPS - Driving diary with trips and scores
FEEDBACK - Personal driving style improvement center
CHALLENGES - Compete with others
Badges gained
Driving challenges board
New personal challenges settings
REWARDS - Provided by platform partners/customers
Direct access to offers of partners/sponsors
Management of points

17. DDP SUITE
B2E Engagement dashboard
GAMIFICATION - driven competition management system
Create fully customizable campaign for drivers.
Address all or groups of drivers based on different criteria (e.g. driving behaviour).
Provide virtual rewards & offer customizable badges and points.
Provide real economic rewards – in cash or services.
COACHING - Advanced Driving Feedback System for each driver
Private, constructive and personalized feedback.
Automated and post-drive feedback
Engagement. Coaching. Prevention.

18. DDP SUITE
B2B Connected fleet dashboard
Simple yet powerful connected fleet dashboard with fleet
insights for different group of drivers.
CONTEXTUALISED DRIVER’S PROFILE - Smart analytics
Driving behaviour analytics and scoring including road context (road type, driving
areas, …), driving conditions (day/night, rush hours, …), traffic psychology.
FLEET MANAGEMENT - Make your fleet better an safer
Drivers and fleet overview including drivers and trips overview, and driving
improvement information.

19. DDP PLATFORM
Addressing different needs of business customers
PREVENTION
PROGRAMS
USAGE-BASED
INSURANCE
INNOVATION

20. PARTNERS
IMOB
University of Hasselt
FI-WARE (H2020)
Accelerator
Mobile Vikings
for telecom technologies
Startit @ KBC
Incubator
KBC
Bank & insurance
IWT
Innovation grant
iMinds
iStart program
European Space
Agency incubator
We are passionate about creating new personalized driving experience and
making our roads safer and greener. Join us on the road to the future!

21. MOTOSMARTY BVBA
PR. ROGER VAN OVERSTRAETENPLEIN 2
B-3000 LEUVEN
THANK YOU FOR YOUR ATTENTION.
Mateusz Maj
mat@motosmarty.com
+32 (0) 484 899891