2nd annual fundraising 101 best practices 1 23-2016

Fundraising Best Practices
for
Alaska’s Nonprofits
Ken Miller – Denali Fundraising Consultants
ChangePoint
Saturday January 23, 2016

Overview
• Plan & Calendar –
• Set goals & budget with staff & Executive Director
• Create plan & calendar
• Online vs. offline
• Funding from Organizations –
• Who, when, what for, how much
• Government funding
• Foundation funding
• Funding from Individuals –
• Appeal & acquisition mailers
• Events
• Telling the Right Story (Jeff Brooks) – used with permission
• Organization as hero
• Beneficiary as hero
• Donor as hero
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 2

Overview
• Online & Digital Marketing–
• Online basics
• Social media
• Promotion & marketing for nonprofits
• Pick Click Give –
• Fundamentals
• Marketing
• Event Promotion –
• Why events?
• Digital/Online
• PSAs
• Direct mail
Please ask questions

Overview
• Major Donors –
• What is a major donor?
• The first meeting
• Role play
• The ask meeting
• Role play
• Wrap up–
• Why AFP
• Questions & answers
• Further information
• Contact information
Please ask questions

Your 2016 Annual Fundraising CampaignGoals&Plans
What are
our Goals
What are
our Plans
CalendarandWho
When do
we it?
Who does
it?
Implementation
Follow the
plan
Adjust as
needed
FollowUp&PCG
Track
results
Thank yous
PCG

Dashboard & Goals
• Set goal for number of unique donors
• Set goal for number of transactions
• Set goal for amount in donations
(see attached worksheet)

Sample Nonprofit Fundraising Dashboard
End of Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year Goal
Total donor database count 0
Major donor count 0
Major donor calls/meetings 0
Website visits 0
Email contacts 0
Enewsletters & eblasts 0
Facebook likes 0
Facebook posts 0
Online donations 0
Online income 0
Completed new RFF's 0
Amount in new RFF's 0
Individuals 0
Amount in donations 0
Organizations 0
Amount in donations 0
Total # of donations 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Income 0 0 0 0 0 0 0 0 0 0 0 0 0
2016 income
2015 income
-$ -$ -$ -$ -$ -$ -$ -$
MTD % difference #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

Plan & Calendar
• Corporate requests
• Mailers
• Events
• PCG
• Misc.
See attached worksheet1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 8

Month What Item Type Forecast
Jan Direct Mail 2013 Receipt Mailer Receipt Mailer 5
Jan United Way Community Fund Grant Grant 5
Jan Walmart Walmart State Grant Grant 40
Jan State of Alaska CAPSIS request Grant unk
Jan RFF Wells Fargo Grant 5
Jan
Jan
Feb Direct Mail Valpak PCG Coupon 2
Feb RFF Misc local corporate request for funding (25) Grant 10
Feb Presentation Association presentation Marketing na
Feb
Mar State of Alaska PickClick Give Application Grant 25
Mar United Way United Way CFC Application Due 3-28 Grant 10
Mar Direct Mail Spring Newsletter Newsletter 20
Mar RFF Misc local corporate request for funding (25) Grant 10
Mar Event Your spring event Event 5
Mar
Mar
Apr Direct Mail Spring Acquisition Acquisition 10
Apr HDR HDR Engineering Grants Grant 5
Apr RFF Misc local corporate request for funding (25) Grant 10
Apr
Apr
May Direct Mail Valpak Coupon 2
May Direct Mail Appeal Mailer Appeal Letter 20
May RFF Misc local corporate request for funding (25) Grant 10
May
May
Jun RFF Foundation & Association request for funding (25) Grant 10
Jun RFF ConocoPhillips request for funding Grant 10
Jun
Jun
Nonprofit Fundraising Calendar

Corporate, Foundation & Organizational RFFs
(Request for Funding)
• Access background documents
• Attempt to do 10-20 each month
• Create template
• Find donors (AK Business Monthly etc.)
• Find appropriate ask amount and month
• Track results
• Thank and acknowledge appropriately

Nonprofit information needed for organization requests (RFFs)
Item Status Notes
Letterhead
Logo
501c3 Letter of Determination
Articles of Incorporation
Board List w 100% giving
IRS Form 990
Audited Financials
Annual Report
Organizational Budget
Program Budgets (if needed)
Mission Statement
Organizational History
Organizational Narrative
Flyer
Press Release template
Request for Funding template (RFF)
List of Corporate/Foundation funders
Nonprofit Mailer ID (MID)
Nonprofit mail authorization #
List of Indviduals donors
Denali Fundraising - 250-8488

Organizational RFF template example

Government & Foundation Grants
• Online
• Rasmuson Tier 1 & 2
• Block, Carr & Gottstein Foundations etc
• Reporting can be difficult
• Using professional grant writers
• Available grant sites

Direct Mail Best Practices
• List, list, list!
• Clean up donor list
• Purchase or create best acquisition list possible
• Denali FSP, PIP, Motznik
• #10’s and remits
• Make sure you have nonprofit status & mailer ID
• Start horizontal string with $50
• Buy envelopes in bulk and spray –
• www.envelopes.com
• Donor centric letter
• Always ask yourself “who is my donor?”
• Make the donor the hero (Jeff Brooks and Tom Ahern)
• More in Telling the Right Story Module
• A picture tells a thousand stories…
• Always have a match!
• The power of the PS (always offer online or website giving)

Direct Mail Best Practices – Cont.
• Postal Design Regulations
• Sizes – Postcard, Letter, Flat
• Mailing panel
• Automation
• Mailer ID and NPO status
• Non-Profit Rate
• 12c vs. 25c vs 49c
• List Management
• National Change of Address (NCOA)
• Always run NCOA before mailing w mail house

...that motivate donors to give
How to
tell stories

If people in your
organization are saying
this, your fundraising
will fail...
We’ve got to
tell our story!

The real story is
the donor’s story
Show me how I can
change the world through
your organization!

Donors give for a lot of
reasons that have
nothing to do with how
awesome you are.

221/20/2016 Denali Fundraising Consultants - info@denalifsp.com

... that’s why bragging
is irrelevant in
fundraising.
Your job is to connect
their values and money
with your cause.

... by making it
clear they are
the hero in the
fundraising
situation.

3 ways to tell a
story in fundraising
(one right, one wrong, one half-right)

Organization as hero
Heavy on facts & numbers Light on “you” Jargon Boring bullets

Beneficiary as hero
Tends to be over-written Light on “you” Questionable relevance

Donor as hero
Colloquial Lots of “you”Reveals “why I’m writing” Leads to CTA

5 hints for
donor-focused
fundraising
stories

Say “you” a lot
#1
“I’m writing to you because...”
“You can help.”
“The difference you can make will amaze you.”
“Your donation will go to work immediately.”

Put the donor in the story
#2
“I wish you could see it.”
“You’d understand right away.”
“I’m so thankful to have friends like you.”

Write like your Aunt Ruth
#3
(Not like the incredible Hemingway that you are.)

Keep your heart on
your sleeve
#4
“It broke my heart.”
“I’ve never seen anything so inspiring.”
“I thank God for people like you.”

Avoid statistics
#5
(Facts and numbers undermine even the best stories.)

Be Yoda.
(Your donor is Luke Skywalker.)

Interested? Let’s talk:
Jeff Brooks, Creative Director, TrueSense Marketing
Email: jeff.brooks@truesense.com
Blog: futurefundraisingnow.com
Twitter: @jeffbrooks
LinkedIn

43
Digital & Social Media for
Effective Fundraising

Digital & Social Media Overview
44
Goals&Plans What are
our goals?
What are
our
plans?
CalendarandWho
When do
we do it?
Who does
it?
Implementation
Follow
the plan
Adjust as
needed
FollowUp
Track
results
Thank
yous

45
Goals & Dashboard

46
Why Online?
• Younger donors very comfortable with online communication and
donating –
• 2014 it was 9% of all giving,
• 2015 67% of donors aged 40-59 gave a donation online (2010 47%)

47
When

48
“The Big Four” Digital & Social Media
Website, Google, Facebook & Email
Website is the key to all online donations
Audit website
Check all links and look at on mobile platform
Create best practices landing page and donation page
Google
AdWords
Display Network
Google Grants for nonprofits
Facebook
Power Editor
Custom audiences
Look alike audiences
Email
List
Subject line
Links and buttons that work on mobile

49
Website – Home Page

50
Website – Home Page cont.

51
Website – Donation Page
• Trust marks are very important1/20/2016 Denali Fundraising Consultants - info@denalifsp.com

52
Website – Donation Page cont.

53
Website – Donation Page cont.

54
Social Media Checklist

55
Google
• Google for Nonprofits
• Google Grants
• Google+ Nonprofits
• Google One Today
• Google My Business
• Google Display Network
• Google AdWords Express
• YouTube (Google) Nonprofit Program

56
Google for Nonprofits

57
Google Grants

58
Video
Budget and create for website and YouTube or Vimeo

59
YouTube Nonprofit Program

• Facebook nonprofit page
• Facebook boosted post
• Facebook event
60
Facebook

61
Facebook Page
• Fill out everything in the “About” tab
• Create call to action button – either Contact Us or Donate Now

62
Facebook Boosted Post

63
How to Create a Facebook
Boosted Post w/Link
 Open Facebook
 Write post “Please support us with a donation this year…”
 Keep it short
 Add link (URL) to your donation page
 Schedule post
 Boost post (click “Boost” button)
o Choose “People you choose through targeting”
o Choose location – local cities and area
o Choose age – 21+ unless youth nonprofit
o Choose interests that are like your nonprofit
o Choose $20-$150 depending on budget
o Boost post for 7 days
 Reschedule post each week for duration of campaign

64
Email Signature for all
Staff/Volunteers

65
E-newsletter

66
eBlasts

• Twitter and Twitter Ads
• LinkedIn and LinkedIn Company Page Ads
• PayPal Here
• PayPal Giving Fund – eBay Giving Works
• Fundly
67
Social Media - Other

• Go to your followers
• Create first tweet “Thanx for following. Your
support helps us _____ in our community. Please
visit (or Donate) at www.xxxx.org. Plz retweet.
• Insert photo (optional)
• Copy first tweet
• Paste into 2nd tweet, repeat as necessary
68
Twitter

• Fill out everything in personal profile
• See my profile for example
• Create company page (nonprofit page)
• Becoming increasingly popular
• Affluence of users
• Inexpensive for ads to select individuals
69
LinkedIn

• Sign up for PayPal Nonprofit
• When approved only 2.2%, add to website
• Order PayPal Here for mobile credit card
reader
• Signup for PayPal Giving Fund individuals
can donate a portion of all eBay sales (10-
100%)
70
PayPal

71
Fundly - Crowdfunding

72
Promotion & Exposure

73
Amazon Wish List
Make sure to have “Add to Wish List” tab on browser

74
Rating & Online Portals
Top 3 are very important!

Holiday Campaign Calendar
• October –
• Set goals & budget with staff & Executive Director
• Create plan & calendar
• Meet w staff, volunteers and vendors
• November –
• Misc. corporate requests for funding (11/5)
• 1st holiday mailers appeal & acquisition (11/10)
• Begin online marketing campaigns (11/15)
• December –
• 2nd holiday mailer appeal & acquisition (11/26)
• Misc. corporate requests for funding (12/1)
• PCG marketing campaign (12/26)
• End of Year online marketing campaign & eblast (12/30 & 12/31)

Pick.Click.Give.
• Start planning in October with holiday campaign
• Goals, calendar & plan (see attached)
• Online
• Dec 26 is kickoff of online
• Social Media
• Eblasts
• Offline
• Holiday mailers
• All remits
• Postcards

• Set goal
• Set calendar & budget
• Thank all past year donors to PCG
• Press release for PCG results
77
Pick.Click.Give.
Calendar November

Pick.Click.Give. sample campaign
• Postcard mailer to 10,000 names – Lesley Dec 28
• PSA radio – Ken/Fine Point Jan 2
• PSA TV – Ken/Fine Point Dec 31
• Email eblast thru Constant Contact – Lesley Dec 31 for Jan 1 to 5,500 names
• Press Release – “Bean’s Café foresees an increase…” Ken (60 names in media)
• Winter eNewsletter mention – Lesley
• Facebook w link – Lesley Dec 31
• Facebook event page – Fine Point/Lesley Dec 31
• Google AdWords – Ken/Alaska Search Marketing Dec 31
• Email signature for all employees – Ken/Terra/Lesley Dec 31
• Incoming phone message – Lesley Jan 3
• PCG Card in all thank yous – Lesley Jan 3
• Sticky labels of Bean’s Café & Pick Click Give for envelopes – Lesley Jan 4
• Pick Click Give on website move to top location or splash page – Chris Jan 2
• Pick.Click.Give own landing page on website – Chris Jan 2
• Have clients do Permanent Fund and PCG – Kathy
• Facebook sponsored ads – Fine Point Dec 31
• Spenard Builder Supply reader board – Lesley Feb 25
• Info with year-end receipt 3,500 names – Lesley Jan 25
• GCI channel 1 – Fine Point/Lesley Jan 2
• Tweet – Lesley Dec 31
• Need to ask churches to put in church bulletin
• Picture upload upon donation on Facebook – Fine Point/Ken (2014)
• Year-end mailers with PCG card – 3,350 names Jan 23
• Twitter hash tag

Alaska BOXING Academy
Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A TIME!
PO Box 201231, Anchorage AK 99520 - www.akboxing.org - email: info@akboxing.org
11/3/2014
Joe Donor
5555 Any Street
Anchorage, AK 99508
Dear Joe:
Alaska Boxing Academy would like to thank you for your support of our mission
to train and develop at-risk youth through the 2014 state of Alaska Permanent
Fund Pick.Click.Give. program. Your support has allowed us to work with over 120
at-risk youths this year and we truly appreciate your help in making this program
a success.
Visit us anytime at our website or Facebook page to see the latest news about
Alaska Boxing Academy and the youths we serve. Next year we hope to raise
$10,000 through the Pick.Click.Give. program and we hope that your continued
support will help us reach our goal.
Again thank you for all of your support and help and please feel free to contact us
anytime with any questions or concerns.
Sincerely,
D avidCarey
Program Director
Alaska Boxing Academy
907 555-1212
info@akboxing.org
Please support us next year with a 2015 Pick.Click.Give. contribution. Thank you.
79
Thank You Letter to PCG Donor

1. PCG card in all mailers and thank yous
2. PCG mention in all holiday mailers
3. Winter newsletter mention (if applicable)
4. Sticky labels for all mailers from
nonprofit
5. Local reader boards
80
Pick.Click.Give.
Calendar December

6. Radio PSA to be read or recorded
7. TV PSA to be read or recorded
8. Postcard mailer for PCG
9. PCG email signature
10.GCI PSA
11.Google for nonprofits
81
Pick.Click.Give. Calendar
December cont.

Alaska BOXING Academy
Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A TIME!
PO Box 201231, Anchorage AK 99520 - www.akboxing.org - email: info@akboxing.org
Public Service Announcement
PSA, Thirty (30) SECONDS
Run: December 15th
2014 - March 30th, 2015
FOR MORE INFORMATION:
David Carey
Program Director
555-1212 | info@akboxing.org
SUBJECT: Pick.Click.Give. & the Alaska Boxing Academy
Many Alaskan's are busy these upcoming months filing for the 2015 Permanent
Fund Dividend. This year you have the opportunity to support the Alaska Boxing
Academy by contributing part or all of your permanent fund dividend through the
Pick.Click.Give. program.
Pick.Click.Give. provides a safe, secure and easy way to make a donation to the
Alaska Boxing Academy and you can join many others in supporting a nonprofit
program that helps at-risk youth in Anchorage. Visit www.akboxing.org for more
information on the Alaska Boxing Academy and thank you for supporting us in our
mission to help at-risk youth.
82
Radio PSA To Be Read or Recorded

83
TV PSA
(if 30 sec video available)

84
Sample 5 x 8 in. PCG
Postcard Mailer

85
Email Signature for all
Staff/Volunteers

12. eBlasts
13. Facebook promoted post
14. Facebook event
15. Google AdWords
16. Incoming phone message
17. Website landing or splash page
18. Twitter
86
Pick.Click.Give. Calendar
December cont.

• Have clients do PCG onsite
• Provide laptops or desktops to use
• Provide staff to assist
• Cannot make PCG donation obligatory
• Do local radio talk shows (set appt. in Dec.)
• Talk about mission
• Talk about how PCG donations have supported mission
• Talk about goals for this year’s campaign
• Press release for this years PCG goals
• Auto calls or volunteer/staff calls for PCG
• PCG message or card in year end receipts (if applicable)
87
Pick.Click.Give.
Calendar - January

Events
• Problems with events
• Usually poor (ROI) return for time invested
• Too many local events
• Can be costly
• Positives from events
• Acquire new supporters
• Get names!
• Get addresses
• Get emails
• Involves volunteers
• Involves board
• Promotion and branding of nonprofit
• Can be profitable

Your 2016 Annual Event Fundraising CampaignGoals&Plans
What are
our Goals
What are
our Plans
CalendarandWho
When do
we it?
Who does
it?
Implementation
Follow
the plan
Adjust as
needed
FollowUp&PCG
Track
results
Thank
yous

Event Promotion
• Offline promotion
• Direct mail – postcards
• Posters on community bulletin boards
• Online promotion
• Evite
• Email promotion to community calendars – 53 sites
• Facebook event & pages
• Online sites (11)
• Media promotion
• Radio PSA or Ad
• TV PSA or Ad

Event Promotion
• Event Poster
• 8.5 x 11 and or 11x17
• Name, location, time, cost
• Picture (very important)
• Post on community bulletin boards –
• Carrs-Safeway, Fred Meyer
• Starbucks, Kaladis
• The Alaska Club
• Downtown - Snow City, Urban Greens, Side Street Espresso
• Midtown – REI, Middle Way, Sear Mall Food Court
• South Anchorage – Taproot, Gold Rush Liquors
• Attach to emails and digital/online

Poster

Event Promotion
Postcard Mailer

Event Promotion
•Online promotion
• Evite
• Email promotion to community
calendars
• Facebook event & pages
• Online sites (11)

Evite
•Create event
• Photo
• Title, date, time, location
• Phone number!!!
• Message (what is in it for them)
• Show who is coming (optional)
• Send to website to register or more info

Evite

Community Calendars
•Email as BCC to list
• Ask and thank them for sharing
• Attach event poster/flyer
• For more information send them to
website or Evite/Facebook
•See handout list

Community Calendars – see attachment
Alaska Dispatch News jguest@adn.com
Alaska Dispatch News kmacknicki@adn.com
Alaska Integrated Media laurie@alaskaim.com
Alaska Journal of Commerce calendar@alaskajournal.com
Anchorage Press editor@anchoragepress.com
Catholic Anchor catholicanchor@gci.net
Chugiak-Eagle River Star editor@alaskastar.com
Coastal Television scenters@youralaskalink.com
Community xtra xtra@adn.com
Fairbanks Daily News-Miner calendar@newsminer.com
GCI Cable blarson@gci.com
Hilcorp lnelson@hilcorp.com
I Heart Media joelalbrecht@iheartmedia.com
KAKQ kfbx@iheartmedia.com
KAYO kathy@countrylegends1009.com
KBRW pd@kbrw.org
KBRW gm@kbrw.org
KCAM clatters@kcam.org
KCBF glen@fbxradio.com
KCDV calendar@cordovaradio.com

Facebook Event
 Facebook event on nonprofit page
 Create event on page and boost
 Can’t group message event registrants or interested
 Facebook event on personal page
 Invite friends of your page
 Facebook “Like” pages
 Post to other organization’s page that “like” your page

How to create Facebook Event
 Click on “Event” tab
 Name: Name the event
 Details: Add details about what is in it for the participant
 Location
 Tickets: Important! Link to website or Evite to register or purchase
tickets
 When: Date and time
 Category: Causes – Fundraising
 Add event photo
 Invite tab – All friends

Facebook Event

Facebook Boosted Post for Event
 Open Facebook
 Write post “Only one more month to… get your tickets today” (Urgency)
 Keep it short
 Add link (URL) to your ticket or registration page
 Schedule post
 Boost post (click “Boost” button)
o Choose “People you choose through targeting”
o Choose location – local cities and area
o Choose age – 21+ unless youth nonprofit
o Choose interests that are like your nonprofit
o Choose $20-$150 depending on budget
o Boost post for 7 days
 Reschedule post each week for duration of campaign (look at # of responses)

Other Digital & Online Sites
Twitter Tweet and make sure to ask for retweet
Craigslist Set up event
104104104 Event http://www.whofish.org/
GCI Channel 12 & 1 http://apps.gci.com/forms/psa/requests/new
Coastal TV http://www.youralaskalink.com/community/local-events/submit
KTUU TV http://www.ktuu.com/features/eventscalendar
Anchorage Press https://www.spingo.com/submit/?partnerId=386&partnerId=386
Alaska Dispatch News http://www.adn.com/node/add/calendar-event
Alaska Public Media http://www.alaskapublic.org/calendar/
KAKL http://klove.com/events/submit.aspx
KATB http://www.katb.org/Calendar/index.html
Eventful http://eventful.com/events/new
Visit Anchorage http://www.anchorage.net/submit-event
• Click on each URL and add event to their site

PSAs and Ads
• Radio PSA - free
• 15 sec or 30 sec
• Date, time, location
• Why this event
• The ask – where to purchase tickets or register
• Make sure you have written version of PSA for DJs to read
• Contact Denali FSP for list of 81 radio stations
• Radio shows
• TV PSA - free
• Very effective
• Make sure there is an intro and outro
• 15 or 30 sec video
• Make sure there is a URL or phone # to purchase tickets
• Contact Denali FSP for list of 23 TV stations
• Radio & TV Ads
• Same as above except not free!

Major Donors
• Identify
• $500 and above
• Monthly or regulars donors
• 20/80 rule (Pareto principle)
• Pareto squared
• Top 4% = 60%
• Approach and ask
• 1st meeting
• Thank you, why and future plans
• Ask meeting
• Board member or ED (best is board of directors chairperson)
• Role play
1. Thank you for meeting with us and we would like to thank you for…. (past
support)
2. Remember the why
3. Future plan
4. Ask for specific amount (your support this year will allow us to do…)
5. Be quiet, listen and wait (always yes or not now because of…, rarely no)
6. Thank again for time or support
• Role play – 10 minutes
• Group of 4 w 2 observers and then switch

Major Donors
• First meeting
• 1st meeting
• Phone call to set up meeting
• Development director or NPO staff member
• Coffee shop, donors home, nonprofit’s office
• Thank you, why and future plans (people donate for the
future…)
• No ask for support but if donor wants to donate…
• Ask for tour or more information

Major Donors
• Approach and ask
• 2nd Ask for support meeting
• Board member or ED (best is board of directors chairperson)
• Staff member can set appointment
• Role play
1. Thank you for meeting with us and we would like to thank you for…. (past support)
2. Remember the why and speak about that
3. Future plan (in 2016 we hope to expand (add, enhance, grow) our…
4. Ask for specific amount (Would you be open to supporting us this year with a
pledge/donation of $5,000 which will allow us to do…)
5. Be quiet, listen and wait (usually YES or not now because of…, rarely no)
6. Thank again for time or support
7. Follow up with letter/card no matter the answer
• Role play – 10 minutes
• Group of 4 w 2 participants and 2 observers and then switch

SMALL NONPROFIT ORGANIZATIONAL MEMBERSHIP - $150 ($100 + $50 chapter dues)
Nonprofit Organizational Membership – Small: Open to nonprofit organizations who can answer yes
to all the following criteria:
1. An operating budget of less than $1,000,000
2. A fundraising department with less than two (2) Full time equivalent (FTE) staff
3. Individually incorporated or otherwise organized as a separate entity in the laws of the
specific country; and
4. Not affiliated with a larger institution supporting their operations.
The organization will designate one fundraising professional to receive the benefits offered in this
membership category. The membership may be transferred to another individual if the original
member leaves the organization. Limit one membership per organization.
YOUNG PROFESSIONAL - $75 ($50 + $25 chapter dues)
 Young Professional: Open to persons who hold some degree of responsibility directly for
fundraising, work within the U.S. and Canada and are compensated for their services, and
are 30 years old or younger.
Association of Fundraising Professionals
- Alaska Chapter

Denali FSP Fundraising Consultants - Services
• Fundraising Audits
• Design, Implement and Support NPO Best Practices Fundraising
• Dashboard & calendar
• Organization requests for funding
• Best practice direct mail
• Marketing, branding and communication
• Acquisition mail lists
• Database clean up and append
• Seminars, group classes and training
• Pick.Click.Give. Best practices implementation and training
• Nonprofit web design

Alaska Community Foundation
Strengthening Organizations Grant
Next Review Deadline: Feb 15, 2015 by 9 p.m.
Eligible nonprofit organizations apply for grants to build the capacity
of their organizations. Eligibility is limited to 501(c)3 nonprofit, or
equivalent, organizations located in the state of Alaska. Equivalent
organizations may include tribes, schools, churches, local government
agencies and programs.
Grant awards will support professional staff and board of directors in
their efforts to access tools, develop practical skills, and cultivate
support systems needed to effectively achieve the organization’s
mission in the areas of organizational development, program
development.
For additional information, please review the following documents. If
you have any questions, please contact ACF at 907-274-6700
http://alaskacf.org/blog/grants/strengthening-orgs

Final Thoughts & Questions
• Join AFP
• Get instruction from Denali FSP, Foraker, online
• Thank promptly
• Facilitate the relationship between the donor and mission
• Try something new!
• Enjoy the process and the journey
• Encourage others in the field
Final Questions?

• Ken Miller – Denali FSP Fundraising Consultants – www.denalifsp.com
• 907 250-8488 – ken@denalifsp.com
Blogs and websites to favorite
AFP Alaska Chapter – Scholarships, monthly training, annual conference & more!
The Foraker Group – ongoing NPO trainings
Jeff Brooks – “Future Fundraising Now”
Roger Craver – “The Agitator”
Sean Triner – “Pareto Fundraising”
Jon Loomer – “Jon Loomer Digital”
Tom Ahern – “Donor Communications”
Thank you!
113
Presenter’s
Contact Information

2nd annual fundraising 101 best practices 1 23-2016

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