This document summarizes a presentation on nonprofit fundraising best practices for organizations in Alaska. It provides an overview of developing fundraising plans and calendars, setting goals and budgets, utilizing various funding sources including individuals, organizations, and government grants. It also discusses best practices for direct mail, digital and social media fundraising, including focusing fundraising communications on the donor experience through storytelling. Specific tactics covered include developing dashboards to track metrics, creating annual fundraising calendars, templates for requesting funds from corporations and foundations, and optimizing websites and donation pages for online giving.
When is it time to bring in an outside professional to help assess your fundraising program? How do you know if your development efforts are in line with national averages? How do you measure success? How do you prove to your boss and your board that your efforts are paying off? This slide show outlines what is involved with a development audit, and why you might need one.
INN Days 2019 Presentation:
Lightning Talks: Because of NewsMatch...!
INN members have been fundraising with NewsMatch since 2016. Hear what organizations that have been participating in the campaign for two or three years have learned and the tips they have for new and returning participants.
It is ever more important to have a successful direct mail program to acquire and retain individual donors in today’s fundraising environment. This presentation will include:
• 4 reasons to mail often this upcoming year
• How to set up your annual mailing calendar
• 3 ways to minimize your costs
• How to correctly write a donor centric letter
• Best practices remit and #10 envelopes
• Premiums, freemiums and the art of reciprocity
• The why and how to get a mailer match
• Appeal vs. acquisition vs. affinity mail lists
• The importance of a good mail house and what they do
• How and why we track and analyze direct mail results and ROI
• 4 new ways to do advanced mailers and why
This is the slide deck of a presentation given to nonprofits in Sitka Alaska. The facilitated discussion concerned how to make an "ask for support" to potential major donors and others.
Multichannel Campaigns: Strategies to Engage DonorsBig Duck
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this workshop, we will share a case study and suggest ways you can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
When is it time to bring in an outside professional to help assess your fundraising program? How do you know if your development efforts are in line with national averages? How do you measure success? How do you prove to your boss and your board that your efforts are paying off? This slide show outlines what is involved with a development audit, and why you might need one.
INN Days 2019 Presentation:
Lightning Talks: Because of NewsMatch...!
INN members have been fundraising with NewsMatch since 2016. Hear what organizations that have been participating in the campaign for two or three years have learned and the tips they have for new and returning participants.
It is ever more important to have a successful direct mail program to acquire and retain individual donors in today’s fundraising environment. This presentation will include:
• 4 reasons to mail often this upcoming year
• How to set up your annual mailing calendar
• 3 ways to minimize your costs
• How to correctly write a donor centric letter
• Best practices remit and #10 envelopes
• Premiums, freemiums and the art of reciprocity
• The why and how to get a mailer match
• Appeal vs. acquisition vs. affinity mail lists
• The importance of a good mail house and what they do
• How and why we track and analyze direct mail results and ROI
• 4 new ways to do advanced mailers and why
This is the slide deck of a presentation given to nonprofits in Sitka Alaska. The facilitated discussion concerned how to make an "ask for support" to potential major donors and others.
Multichannel Campaigns: Strategies to Engage DonorsBig Duck
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this workshop, we will share a case study and suggest ways you can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
Raise the Money of Your Dreams With Donor-Centered Major Gift FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Join author, speaker and consultant Gail Perry, CFRE, MBA to learn her secrets for bringing major donors – and mega gifts – into your organization.
Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofi...Bloomerang
https://bloomerang.co/resources/webinars/
Sarah Durham, CEO of Big Duck, will define brand architecture and share insights for organizing your brand and expressing it in a clear, holistic way that your audiences understand.
In an increasingly globalized world, using technology to reconnect people with their local communities and exploring the ways they can give back is something each of us does in our daily work. Get inspired by stories of local communities becoming increasingly connected and how you can continue to build networks of impact. Similar to VolunteerMatch, Groupon helps people connect with their local communities. Groupon is building the daily habit for local commerce, redefining how traditional small businesses attract customers. The mission: to grow our love of local and build networks of impact.
Paul Jolly of Jump Start Growth, Inc. delivered a presentation to United Way NCA members on cultivating major gifts on June 9, 2015.
Learn more about UWNCA events for members:
http://www.unitedwaynca.org/events/members
Getting your donors to fall in love with youBig Duck
Slides presented on February 11, 2014 by Farra Trompeter in partnership with Guidestar USA.
Using examples from nonprofits of all sizes, this webinar explored new techniques you can try to woo current donors, lapsed donors, and even unsuspecting would-be donors (aka “prospects”) into everlasting love.
This project was handed to half of the 451 Marketing interns. The interns worked with a non-profit client called Bina Farm Center, which is a equine-assisted horse therapy, and were lead by Jacob Ascoli. They delved into creating a stronger brand positioning and awareness for the client among the community and possible sponsors for their gala. Interns focused their efforts on marketing, design, public relations, social media and SEM.
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Marketing a Peer-to-Peer Fundraising CampaignHubSpot
Online fundraising campaigns can be tremendously effective for raising money and acquiring new donors, but they don't automatically succeed. Too many promising campaigns wind up missing the mark because they aren't rolled out and promoted properly. In this webinar you will learn the best practices that will help you tee up your next peer-to-peer fundraising campaign for maximum success!
As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips.
Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss:
- Who donates during these events
- How to pick the right #GivingTuesday model and incentive structure for your organization
- How to evaluate the readiness of your platform, processes and team for the big event
- Strategies to maximize campaign results
- How to incorporate this event effectively into your year-end strategy.
Raise the Money of Your Dreams With Donor-Centered Major Gift FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Join author, speaker and consultant Gail Perry, CFRE, MBA to learn her secrets for bringing major donors – and mega gifts – into your organization.
Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofi...Bloomerang
https://bloomerang.co/resources/webinars/
Sarah Durham, CEO of Big Duck, will define brand architecture and share insights for organizing your brand and expressing it in a clear, holistic way that your audiences understand.
In an increasingly globalized world, using technology to reconnect people with their local communities and exploring the ways they can give back is something each of us does in our daily work. Get inspired by stories of local communities becoming increasingly connected and how you can continue to build networks of impact. Similar to VolunteerMatch, Groupon helps people connect with their local communities. Groupon is building the daily habit for local commerce, redefining how traditional small businesses attract customers. The mission: to grow our love of local and build networks of impact.
Paul Jolly of Jump Start Growth, Inc. delivered a presentation to United Way NCA members on cultivating major gifts on June 9, 2015.
Learn more about UWNCA events for members:
http://www.unitedwaynca.org/events/members
Getting your donors to fall in love with youBig Duck
Slides presented on February 11, 2014 by Farra Trompeter in partnership with Guidestar USA.
Using examples from nonprofits of all sizes, this webinar explored new techniques you can try to woo current donors, lapsed donors, and even unsuspecting would-be donors (aka “prospects”) into everlasting love.
This project was handed to half of the 451 Marketing interns. The interns worked with a non-profit client called Bina Farm Center, which is a equine-assisted horse therapy, and were lead by Jacob Ascoli. They delved into creating a stronger brand positioning and awareness for the client among the community and possible sponsors for their gala. Interns focused their efforts on marketing, design, public relations, social media and SEM.
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Marketing a Peer-to-Peer Fundraising CampaignHubSpot
Online fundraising campaigns can be tremendously effective for raising money and acquiring new donors, but they don't automatically succeed. Too many promising campaigns wind up missing the mark because they aren't rolled out and promoted properly. In this webinar you will learn the best practices that will help you tee up your next peer-to-peer fundraising campaign for maximum success!
As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips.
Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss:
- Who donates during these events
- How to pick the right #GivingTuesday model and incentive structure for your organization
- How to evaluate the readiness of your platform, processes and team for the big event
- Strategies to maximize campaign results
- How to incorporate this event effectively into your year-end strategy.
A brief introduction to writing great grant applications and finding funding sources that fit your not-for-profit's project goals. This presentation was delivered at the Kin Canada National Convention on August 17, 2012 and draws on resources shared by the Brant-Haldimand-Norfolk Funders Network partners.
FLACON2016 "Librarian as Candidate" 2 March 16EveryLibrary
EveryLibrary Executive Director delivered "The Librarian as Candidate" for the Florida Library Association at their 2016 Annual Conference. The slides are available for your review. Please credit #everylibrary and #FLACON2016
Event Sponsors: How to Find Them & Create a Win-WinBloomerang
https://bloomerang.co/resources/webinars/
Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on maximizing sponsorship revenue at your next fundraising event.
Staying Relevant: 501c3 Nonprofits Webinar Slides - 7 April 2020EveryLibrary
The EveryLibrary Institute and the Friends of the Dallas Public Library presented a webinar uniquely focused on the business of running a nonprofit 501c3 library support organization during the Coronavirus crisis. Friends groups, foundations, mission-driven nonprofits, and membership organizations are invited to learn about best practices for management during the crisis, key provisions in the Stimulus Bill for non-profits, and how to best position your organization during the restart and recovery. This free webinar will help you realign your organizational resources, communicate to donors and stakeholders during the crisis, and increase your effectiveness as a library support organization. View the webinar on-demand via https://www.everylibraryinstitute.org/stayingopenstayingrelevant
Hiding In Plain Sight - Identifying the Major Donors On Your Donor ListBloomerang
Most development officers look to the traditional markers of philanthropy, such a real estate ownership, to target major donors. This presentation will highlight some of the best predictive data points that many development officers miss, and provide tips on what to look for in internal and publicly available databases to find major gift donors.
Attendees will learn how to:
- Identify the best predictive markers for major gifts to your organizations
- Find major donors hiding in your constituent lists
Time will be given for a lively Q&A session.
Workshop around NextGen and Family philanthropy and the changing charitable landscape in Canada for the Alberta Family Business Institute at University of Alberta.
Includes activities and discussion points from the Johnson Center and 21/64.
What They Didn't Teach you in Fundraising SchoolAplos Software
A practical look at what goes on behind the scenes for any successful nonprofit fundraising operation. This is designed for any sized nonprofit or faith-based organization.
Development/fundraising operations are the activities that hold everything together – data management, gift processing, office procedures, and event management. Without strong operations, your development activities will flounder. Achieving strong development operations requires a balance of planning skills, time management, and even some HR skills.
This webinar will highlight:
• How to get the most out of you Donor Management/Database system.
• Gift Processing and Records Management.
• Ways to make the right investment in your fundraising operations and the overhead myth.
• The “Too much to do and not enough time” dilemma.
Watch the Webinar Here! https://compliatric.com/writing-a-successful-grant/
Compliatric is excited to host a special webinar, “Writing a Successful Grant"!
In the second session of the Grants Webinar Series, Elizabeth Burrows will dive deeper into writing grant proposals once your project is selected, you have the resources and time, and the grant funding is available and feasible. During this webinar, the following will be covered:
1. How to start your proposal
2. Understanding the grant "lingo" for all of the required attachments, and
3. Learn effective ways to build partnerships for successful grant applications
Similar to 2nd Annual Fundraising 101 Best Practices 1-23-2016 (20)
Presentation led by Ken Miller, CFRE given at the 2019 Association of Fundraising Professionals LEAD conference on October 3-5 in Phoenix.
In this highly informative and interactive workshop Ken Miller, CFRE will lead a workshop to answer the simple question of “What are the traits of leaders with high self-esteem?” and more importantly how do I manifest those traits in my work, home and everyday life?
During this fun and interactive workshop, we will look at and discuss the practices of living consciously, self-acceptance, self-responsibility, living purposely, personal integrity and of courage. Come join us at we learn about self-esteem and its impact on leadership, life and self.
Presentation given by Ken Miller, CFRE at the 2019 Association of Fundraising Professionals conference held in Phoenix on Oct 3-5, 2019.
Come join us as we examine three areas of personal and professional growth for the emerging leader. In this workshop led by Ken Miller, CFRE we will examine the differences between mentorship, sponsorship and coaching for your continued life-long growth and learning. With break out moments, group work and partner work we will look at effective mentorship, sponsorship and coaching.
We will look at “what does it look like?”, “what is the role of the mentor, sponsor or coach” and most importantly what can I do to be most effective as the mentee, sponsee or coached? We will also learn how to find these individuals, making the “ask” for their assistance, building the relationship for success.
Presentation given in March 2018 to young professionals in Anchorage, Alaska. Consists of a talk given by Ken Miller on the topics of success and self-esteem.
This was a 45 minute presentation on effective holiday campaigns for nonprofits in Alaska. Topics included were corporate requests, direct mail for individual donations and the use of social media and digital for online donations.
Holiday campaign best practices fundraising presentation given on October 13, 2016 to the MAP nonprofit organization in Wasilla Alaska by Ken Miller President Denali Fundraising Consultants.
Presentation that I gave on behalf of the Alaska Chapter of Association of Fund Raising Professionals. Given to the Anchorage Chamber of Commerce on Oct 12, 2015.
2. Overview
• Plan & Calendar –
• Set goals & budget with staff & Executive Director
• Create plan & calendar
• Online vs. offline
• Funding from Organizations –
• Who, when, what for, how much
• Government funding
• Foundation funding
• Funding from Individuals –
• Appeal & acquisition mailers
• Events
• Telling the Right Story (Jeff Brooks) – used with permission
• Organization as hero
• Beneficiary as hero
• Donor as hero
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 2
3. Overview
• Online & Digital Marketing–
• Online basics
• Social media
• Promotion & marketing for nonprofits
• Pick Click Give –
• Fundamentals
• Marketing
• Event Promotion –
• Why events?
• Digital/Online
• PSAs
• Direct mail
Please ask questions
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 3
4. Overview
• Major Donors –
• What is a major donor?
• The first meeting
• Role play
• The ask meeting
• Role play
• Wrap up–
• Why AFP
• Questions & answers
• Further information
• Contact information
Please ask questions
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 4
5. Your 2016 Annual Fundraising CampaignGoals&Plans
What are
our Goals
What are
our Plans
CalendarandWho
When do
we it?
Who does
it?
Implementation
Follow the
plan
Adjust as
needed
FollowUp&PCG
Track
results
Thank yous
PCG
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 5
6. Dashboard & Goals
• Set goal for number of unique donors
• Set goal for number of transactions
• Set goal for amount in donations
(see attached worksheet)
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 6
7. Sample Nonprofit Fundraising Dashboard
End of Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year Goal
Total donor database count 0
Major donor count 0
Major donor calls/meetings 0
Website visits 0
Email contacts 0
Enewsletters & eblasts 0
Facebook likes 0
Facebook posts 0
Online donations 0
Online income 0
Completed new RFF's 0
Amount in new RFF's 0
Individuals 0
Amount in donations 0
Organizations 0
Amount in donations 0
Total # of donations 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Income 0 0 0 0 0 0 0 0 0 0 0 0 0
2016 income
2015 income
-$ -$ -$ -$ -$ -$ -$ -$
MTD % difference #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 7
9. Month What Item Type Forecast
Jan Direct Mail 2013 Receipt Mailer Receipt Mailer 5
Jan United Way Community Fund Grant Grant 5
Jan Walmart Walmart State Grant Grant 40
Jan State of Alaska CAPSIS request Grant unk
Jan RFF Wells Fargo Grant 5
Jan
Jan
Feb Direct Mail Valpak PCG Coupon 2
Feb RFF Misc local corporate request for funding (25) Grant 10
Feb Presentation Association presentation Marketing na
Feb
Mar State of Alaska PickClick Give Application Grant 25
Mar United Way United Way CFC Application Due 3-28 Grant 10
Mar Direct Mail Spring Newsletter Newsletter 20
Mar RFF Misc local corporate request for funding (25) Grant 10
Mar Event Your spring event Event 5
Mar
Mar
Apr Direct Mail Spring Acquisition Acquisition 10
Apr HDR HDR Engineering Grants Grant 5
Apr RFF Misc local corporate request for funding (25) Grant 10
Apr
Apr
May Direct Mail Valpak Coupon 2
May Direct Mail Appeal Mailer Appeal Letter 20
May RFF Misc local corporate request for funding (25) Grant 10
May
May
Jun RFF Foundation & Association request for funding (25) Grant 10
Jun RFF ConocoPhillips request for funding Grant 10
Jun
Jun
Nonprofit Fundraising Calendar
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 9
10. Corporate, Foundation & Organizational RFFs
(Request for Funding)
• Access background documents
• Attempt to do 10-20 each month
• Create template
• Find donors (AK Business Monthly etc.)
• Find appropriate ask amount and month
• Track results
• Thank and acknowledge appropriately
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 10
11. Nonprofit information needed for organization requests (RFFs)
Item Status Notes
Letterhead
Logo
501c3 Letter of Determination
Articles of Incorporation
Board List w 100% giving
IRS Form 990
Audited Financials
Annual Report
Organizational Budget
Program Budgets (if needed)
Mission Statement
Organizational History
Organizational Narrative
Flyer
Press Release template
Request for Funding template (RFF)
List of Corporate/Foundation funders
Nonprofit Mailer ID (MID)
Nonprofit mail authorization #
List of Indviduals donors
Denali Fundraising - 250-8488
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 11
14. Government & Foundation Grants
• Online
• Rasmuson Tier 1 & 2
• Block, Carr & Gottstein Foundations etc
• Reporting can be difficult
• Using professional grant writers
• Available grant sites
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 14
15. Direct Mail Best Practices
• List, list, list!
• Clean up donor list
• Purchase or create best acquisition list possible
• Denali FSP, PIP, Motznik
• #10’s and remits
• Make sure you have nonprofit status & mailer ID
• Start horizontal string with $50
• Buy envelopes in bulk and spray –
• www.envelopes.com
• Donor centric letter
• Always ask yourself “who is my donor?”
• Make the donor the hero (Jeff Brooks and Tom Ahern)
• More in Telling the Right Story Module
• A picture tells a thousand stories…
• Always have a match!
• The power of the PS (always offer online or website giving)
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 15
16. Direct Mail Best Practices – Cont.
• Postal Design Regulations
• Sizes – Postcard, Letter, Flat
• Mailing panel
• Automation
• Mailer ID and NPO status
• Non-Profit Rate
• 12c vs. 25c vs 49c
• List Management
• National Change of Address (NCOA)
• Always run NCOA before mailing w mail house
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 16
34. Say “you” a lot
#1
“I’m writing to you because...”
“You can help.”
“The difference you can make will amaze you.”
“Your donation will go to work immediately.”
35. Put the donor in the story
#2
“I wish you could see it.”
“You’d understand right away.”
“I’m so thankful to have friends like you.”
36. Write like your Aunt Ruth
#3
(Not like the incredible Hemingway that you are.)
37. Keep your heart on
your sleeve
#4
“It broke my heart.”
“I’ve never seen anything so inspiring.”
“I thank God for people like you.”
43. 43
Digital & Social Media for
Effective Fundraising
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
44. Digital & Social Media Overview
44
Goals&Plans What are
our goals?
What are
our
plans?
CalendarandWho
When do
we do it?
Who does
it?
Implementation
Follow
the plan
Adjust as
needed
FollowUp
Track
results
Thank
yous
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
46. 46
Why Online?
• Younger donors very comfortable with online communication and
donating –
• 2014 it was 9% of all giving,
• 2015 67% of donors aged 40-59 gave a donation online (2010 47%)
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
48. 48
“The Big Four” Digital & Social Media
Website, Google, Facebook & Email
Website is the key to all online donations
Audit website
Check all links and look at on mobile platform
Create best practices landing page and donation page
Google
AdWords
Display Network
Google Grants for nonprofits
Facebook
Power Editor
Custom audiences
Look alike audiences
Email
List
Subject line
Links and buttons that work on mobile
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
55. 55
Google
• Google for Nonprofits
• Google Grants
• Google+ Nonprofits
• Google One Today
• Google My Business
• Google Display Network
• Google AdWords Express
• YouTube (Google) Nonprofit Program
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
61. 61
Facebook Page
• Fill out everything in the “About” tab
• Create call to action button – either Contact Us or Donate Now
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
63. 63
How to Create a Facebook
Boosted Post w/Link
Open Facebook
Write post “Please support us with a donation this year…”
Keep it short
Add link (URL) to your donation page
Schedule post
Boost post (click “Boost” button)
o Choose “People you choose through targeting”
o Choose location – local cities and area
o Choose age – 21+ unless youth nonprofit
o Choose interests that are like your nonprofit
o Choose $20-$150 depending on budget
o Boost post for 7 days
Reschedule post each week for duration of campaign
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
64. 64
Email Signature for all
Staff/Volunteers
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
67. • Twitter and Twitter Ads
• LinkedIn and LinkedIn Company Page Ads
• PayPal Here
• PayPal Giving Fund – eBay Giving Works
• Fundly
67
Social Media - Other
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
68. • Go to your followers
• Create first tweet “Thanx for following. Your
support helps us _____ in our community. Please
visit (or Donate) at www.xxxx.org. Plz retweet.
• Insert photo (optional)
• Copy first tweet
• Paste into 2nd tweet, repeat as necessary
68
Twitter
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
69. • Fill out everything in personal profile
• See my profile for example
• Create company page (nonprofit page)
• Becoming increasingly popular
• Affluence of users
• Inexpensive for ads to select individuals
69
LinkedIn
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
70. • Sign up for PayPal Nonprofit
• When approved only 2.2%, add to website
• Order PayPal Here for mobile credit card
reader
• Signup for PayPal Giving Fund individuals
can donate a portion of all eBay sales (10-
100%)
70
PayPal
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
73. 73
Amazon Wish List
Make sure to have “Add to Wish List” tab on browser
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
74. 74
Rating & Online Portals
Top 3 are very important!
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
75. Holiday Campaign Calendar
• October –
• Set goals & budget with staff & Executive Director
• Create plan & calendar
• Meet w staff, volunteers and vendors
• November –
• Misc. corporate requests for funding (11/5)
• 1st holiday mailers appeal & acquisition (11/10)
• Begin online marketing campaigns (11/15)
• December –
• 2nd holiday mailer appeal & acquisition (11/26)
• Misc. corporate requests for funding (12/1)
• PCG marketing campaign (12/26)
• End of Year online marketing campaign & eblast (12/30 & 12/31)
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 75
76. Pick.Click.Give.
• Start planning in October with holiday campaign
• Goals, calendar & plan (see attached)
• Online
• Dec 26 is kickoff of online
• Social Media
• Eblasts
• Offline
• Holiday mailers
• All remits
• Postcards
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 76
77. • Set goal
• Set calendar & budget
• Thank all past year donors to PCG
• Press release for PCG results
77
Pick.Click.Give.
Calendar November
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
78. Pick.Click.Give. sample campaign
• Postcard mailer to 10,000 names – Lesley Dec 28
• PSA radio – Ken/Fine Point Jan 2
• PSA TV – Ken/Fine Point Dec 31
• Email eblast thru Constant Contact – Lesley Dec 31 for Jan 1 to 5,500 names
• Press Release – “Bean’s Café foresees an increase…” Ken (60 names in media)
• Winter eNewsletter mention – Lesley
• Facebook w link – Lesley Dec 31
• Facebook event page – Fine Point/Lesley Dec 31
• Google AdWords – Ken/Alaska Search Marketing Dec 31
• Email signature for all employees – Ken/Terra/Lesley Dec 31
• Incoming phone message – Lesley Jan 3
• PCG Card in all thank yous – Lesley Jan 3
• Sticky labels of Bean’s Café & Pick Click Give for envelopes – Lesley Jan 4
• Pick Click Give on website move to top location or splash page – Chris Jan 2
• Pick.Click.Give own landing page on website – Chris Jan 2
• Have clients do Permanent Fund and PCG – Kathy
• Facebook sponsored ads – Fine Point Dec 31
• Spenard Builder Supply reader board – Lesley Feb 25
• Info with year-end receipt 3,500 names – Lesley Jan 25
• GCI channel 1 – Fine Point/Lesley Jan 2
• Tweet – Lesley Dec 31
• Need to ask churches to put in church bulletin
• Picture upload upon donation on Facebook – Fine Point/Ken (2014)
• Year-end mailers with PCG card – 3,350 names Jan 23
• Twitter hash tag
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 78
79. Alaska BOXING Academy
Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A TIME!
PO Box 201231, Anchorage AK 99520 - www.akboxing.org - email: info@akboxing.org
11/3/2014
Joe Donor
5555 Any Street
Anchorage, AK 99508
Dear Joe:
Alaska Boxing Academy would like to thank you for your support of our mission
to train and develop at-risk youth through the 2014 state of Alaska Permanent
Fund Pick.Click.Give. program. Your support has allowed us to work with over 120
at-risk youths this year and we truly appreciate your help in making this program
a success.
Visit us anytime at our website or Facebook page to see the latest news about
Alaska Boxing Academy and the youths we serve. Next year we hope to raise
$10,000 through the Pick.Click.Give. program and we hope that your continued
support will help us reach our goal.
Again thank you for all of your support and help and please feel free to contact us
anytime with any questions or concerns.
Sincerely,
D avidCarey
Program Director
Alaska Boxing Academy
907 555-1212
info@akboxing.org
Please support us next year with a 2015 Pick.Click.Give. contribution. Thank you.
79
Thank You Letter to PCG Donor
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
80. 1. PCG card in all mailers and thank yous
2. PCG mention in all holiday mailers
3. Winter newsletter mention (if applicable)
4. Sticky labels for all mailers from
nonprofit
5. Local reader boards
80
Pick.Click.Give.
Calendar December
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
81. 6. Radio PSA to be read or recorded
7. TV PSA to be read or recorded
8. Postcard mailer for PCG
9. PCG email signature
10.GCI PSA
11.Google for nonprofits
81
Pick.Click.Give. Calendar
December cont.
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
82. Alaska BOXING Academy
Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A TIME!
PO Box 201231, Anchorage AK 99520 - www.akboxing.org - email: info@akboxing.org
Alaska Boxing Academy
Public Service Announcement
PSA, Thirty (30) SECONDS
Run: December 15th
2014 - March 30th, 2015
FOR MORE INFORMATION:
David Carey
Program Director
Alaska Boxing Academy
555-1212 | info@akboxing.org
SUBJECT: Pick.Click.Give. & the Alaska Boxing Academy
Many Alaskan's are busy these upcoming months filing for the 2015 Permanent
Fund Dividend. This year you have the opportunity to support the Alaska Boxing
Academy by contributing part or all of your permanent fund dividend through the
Pick.Click.Give. program.
Pick.Click.Give. provides a safe, secure and easy way to make a donation to the
Alaska Boxing Academy and you can join many others in supporting a nonprofit
program that helps at-risk youth in Anchorage. Visit www.akboxing.org for more
information on the Alaska Boxing Academy and thank you for supporting us in our
mission to help at-risk youth.
82
Radio PSA To Be Read or Recorded
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
83. 83
TV PSA
(if 30 sec video available)
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
84. 84
Sample 5 x 8 in. PCG
Postcard Mailer
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
85. 85
Email Signature for all
Staff/Volunteers
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
86. 12. eBlasts
13. Facebook promoted post
14. Facebook event
15. Google AdWords
16. Incoming phone message
17. Website landing or splash page
18. Twitter
86
Pick.Click.Give. Calendar
December cont.
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
87. • Have clients do PCG onsite
• Provide laptops or desktops to use
• Provide staff to assist
• Cannot make PCG donation obligatory
• Do local radio talk shows (set appt. in Dec.)
• Talk about mission
• Talk about how PCG donations have supported mission
• Talk about goals for this year’s campaign
• Press release for this years PCG goals
• Auto calls or volunteer/staff calls for PCG
• PCG message or card in year end receipts (if applicable)
87
Pick.Click.Give.
Calendar - January
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
89. Events
• Problems with events
• Usually poor (ROI) return for time invested
• Too many local events
• Can be costly
• Positives from events
• Acquire new supporters
• Get names!
• Get addresses
• Get emails
• Involves volunteers
• Involves board
• Promotion and branding of nonprofit
• Can be profitable
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 89
90. Your 2016 Annual Event Fundraising CampaignGoals&Plans
What are
our Goals
What are
our Plans
CalendarandWho
When do
we it?
Who does
it?
Implementation
Follow
the plan
Adjust as
needed
FollowUp&PCG
Track
results
Thank
yous
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 90
91. Event Promotion
• Offline promotion
• Direct mail – postcards
• Posters on community bulletin boards
• Online promotion
• Evite
• Email promotion to community calendars – 53 sites
• Facebook event & pages
• Online sites (11)
• Media promotion
• Radio PSA or Ad
• TV PSA or Ad
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 91
92. Event Promotion
• Event Poster
• 8.5 x 11 and or 11x17
• Name, location, time, cost
• Picture (very important)
• Post on community bulletin boards –
• Carrs-Safeway, Fred Meyer
• Starbucks, Kaladis
• The Alaska Club
• Downtown - Snow City, Urban Greens, Side Street Espresso
• Midtown – REI, Middle Way, Sear Mall Food Court
• South Anchorage – Taproot, Gold Rush Liquors
• Attach to emails and digital/online
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 92
96. Evite
•Create event
• Photo
• Title, date, time, location
• Phone number!!!
• Message (what is in it for them)
• Show who is coming (optional)
• Send to website to register or more info
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 96
98. Community Calendars
•Email as BCC to list
• Ask and thank them for sharing
• Attach event poster/flyer
• For more information send them to
website or Evite/Facebook
•See handout list
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 98
99. Community Calendars – see attachment
Alaska Dispatch News jguest@adn.com
Alaska Dispatch News kmacknicki@adn.com
Alaska Integrated Media laurie@alaskaim.com
Alaska Journal of Commerce calendar@alaskajournal.com
Anchorage Press editor@anchoragepress.com
Catholic Anchor catholicanchor@gci.net
Chugiak-Eagle River Star editor@alaskastar.com
Coastal Television scenters@youralaskalink.com
Community xtra xtra@adn.com
Fairbanks Daily News-Miner calendar@newsminer.com
GCI Cable blarson@gci.com
Hilcorp lnelson@hilcorp.com
I Heart Media joelalbrecht@iheartmedia.com
KAKQ kfbx@iheartmedia.com
KAYO kathy@countrylegends1009.com
KBRW pd@kbrw.org
KBRW gm@kbrw.org
KCAM clatters@kcam.org
KCBF glen@fbxradio.com
KCDV calendar@cordovaradio.com
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 99
100. Facebook Event
Facebook event on nonprofit page
Create event on page and boost
Can’t group message event registrants or interested
Facebook event on personal page
Invite friends of your page
Facebook “Like” pages
Post to other organization’s page that “like” your page
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 100
101. How to create Facebook Event
Click on “Event” tab
Name: Name the event
Details: Add details about what is in it for the participant
Location
Tickets: Important! Link to website or Evite to register or purchase
tickets
When: Date and time
Category: Causes – Fundraising
Add event photo
Invite tab – All friends
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 101
103. Facebook Boosted Post for Event
Open Facebook
Write post “Only one more month to… get your tickets today” (Urgency)
Keep it short
Add link (URL) to your ticket or registration page
Schedule post
Boost post (click “Boost” button)
o Choose “People you choose through targeting”
o Choose location – local cities and area
o Choose age – 21+ unless youth nonprofit
o Choose interests that are like your nonprofit
o Choose $20-$150 depending on budget
o Boost post for 7 days
Reschedule post each week for duration of campaign (look at # of responses)
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 103
104. Other Digital & Online Sites
Twitter Tweet and make sure to ask for retweet
Craigslist Set up event
104104104 Event http://www.whofish.org/
GCI Channel 12 & 1 http://apps.gci.com/forms/psa/requests/new
Coastal TV http://www.youralaskalink.com/community/local-events/submit
KTUU TV http://www.ktuu.com/features/eventscalendar
Anchorage Press https://www.spingo.com/submit/?partnerId=386&partnerId=386
Alaska Dispatch News http://www.adn.com/node/add/calendar-event
Alaska Public Media http://www.alaskapublic.org/calendar/
KAKL http://klove.com/events/submit.aspx
KATB http://www.katb.org/Calendar/index.html
Eventful http://eventful.com/events/new
Visit Anchorage http://www.anchorage.net/submit-event
• Click on each URL and add event to their site
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 104
105. PSAs and Ads
• Radio PSA - free
• 15 sec or 30 sec
• Date, time, location
• Why this event
• The ask – where to purchase tickets or register
• Make sure you have written version of PSA for DJs to read
• Contact Denali FSP for list of 81 radio stations
• Radio shows
• TV PSA - free
• Very effective
• Make sure there is an intro and outro
• 15 or 30 sec video
• Make sure there is a URL or phone # to purchase tickets
• Contact Denali FSP for list of 23 TV stations
• Radio & TV Ads
• Same as above except not free!
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 105
106. Major Donors
• Identify
• $500 and above
• Monthly or regulars donors
• 20/80 rule (Pareto principle)
• Pareto squared
• Top 4% = 60%
• Approach and ask
• 1st meeting
• Thank you, why and future plans
• Ask meeting
• Board member or ED (best is board of directors chairperson)
• Role play
1. Thank you for meeting with us and we would like to thank you for…. (past
support)
2. Remember the why
3. Future plan
4. Ask for specific amount (your support this year will allow us to do…)
5. Be quiet, listen and wait (always yes or not now because of…, rarely no)
6. Thank again for time or support
• Role play – 10 minutes
• Group of 4 w 2 observers and then switch
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 106
107. Major Donors
• First meeting
• 1st meeting
• Phone call to set up meeting
• Development director or NPO staff member
• Coffee shop, donors home, nonprofit’s office
• Thank you, why and future plans (people donate for the
future…)
• No ask for support but if donor wants to donate…
• Ask for tour or more information
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 107
108. Major Donors
• Approach and ask
• 2nd Ask for support meeting
• Board member or ED (best is board of directors chairperson)
• Staff member can set appointment
• Role play
1. Thank you for meeting with us and we would like to thank you for…. (past support)
2. Remember the why and speak about that
3. Future plan (in 2016 we hope to expand (add, enhance, grow) our…
4. Ask for specific amount (Would you be open to supporting us this year with a
pledge/donation of $5,000 which will allow us to do…)
5. Be quiet, listen and wait (usually YES or not now because of…, rarely no)
6. Thank again for time or support
7. Follow up with letter/card no matter the answer
• Role play – 10 minutes
• Group of 4 w 2 participants and 2 observers and then switch
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 108
109. SMALL NONPROFIT ORGANIZATIONAL MEMBERSHIP - $150 ($100 + $50 chapter dues)
Nonprofit Organizational Membership – Small: Open to nonprofit organizations who can answer yes
to all the following criteria:
1. An operating budget of less than $1,000,000
2. A fundraising department with less than two (2) Full time equivalent (FTE) staff
3. Individually incorporated or otherwise organized as a separate entity in the laws of the
specific country; and
4. Not affiliated with a larger institution supporting their operations.
The organization will designate one fundraising professional to receive the benefits offered in this
membership category. The membership may be transferred to another individual if the original
member leaves the organization. Limit one membership per organization.
YOUNG PROFESSIONAL - $75 ($50 + $25 chapter dues)
Young Professional: Open to persons who hold some degree of responsibility directly for
fundraising, work within the U.S. and Canada and are compensated for their services, and
are 30 years old or younger.
Association of Fundraising Professionals
- Alaska Chapter
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 109
110. Denali FSP Fundraising Consultants - Services
• Fundraising Audits
• Design, Implement and Support NPO Best Practices Fundraising
• Dashboard & calendar
• Organization requests for funding
• Best practice direct mail
• Marketing, branding and communication
• Acquisition mail lists
• Database clean up and append
• Seminars, group classes and training
• Pick.Click.Give. Best practices implementation and training
• Nonprofit web design
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 110
111. Alaska Community Foundation
Strengthening Organizations Grant
Next Review Deadline: Feb 15, 2015 by 9 p.m.
Eligible nonprofit organizations apply for grants to build the capacity
of their organizations. Eligibility is limited to 501(c)3 nonprofit, or
equivalent, organizations located in the state of Alaska. Equivalent
organizations may include tribes, schools, churches, local government
agencies and programs.
Grant awards will support professional staff and board of directors in
their efforts to access tools, develop practical skills, and cultivate
support systems needed to effectively achieve the organization’s
mission in the areas of organizational development, program
development.
For additional information, please review the following documents. If
you have any questions, please contact ACF at 907-274-6700
http://alaskacf.org/blog/grants/strengthening-orgs
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 111
112. Final Thoughts & Questions
• Join AFP
• Get instruction from Denali FSP, Foraker, online
• Thank promptly
• Facilitate the relationship between the donor and mission
• Try something new!
• Enjoy the process and the journey
• Encourage others in the field
Final Questions?
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com 112
113. • Ken Miller – Denali FSP Fundraising Consultants – www.denalifsp.com
• 907 250-8488 – ken@denalifsp.com
Blogs and websites to favorite
AFP Alaska Chapter – Scholarships, monthly training, annual conference & more!
The Foraker Group – ongoing NPO trainings
Jeff Brooks – “Future Fundraising Now”
Roger Craver – “The Agitator”
Sean Triner – “Pareto Fundraising”
Jon Loomer – “Jon Loomer Digital”
Tom Ahern – “Donor Communications”
Thank you!
113
Presenter’s
Contact Information
1/20/2016 Denali Fundraising Consultants - info@denalifsp.com
Editor's Notes
Template is available in toolkit
Make sure all links work and use button for easy mobile use.
Can be sent in alone or recorded as mp3 and given to radio stations.