The Secret Life of Youth: 7 Surprising Facts about Tomorrow's CustomersGhani Kunto
Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.
Social Media & Women Truckers Part OneTruck Driver
In my preview to "Social Media & Women Truckers: Part One" I ask the question "What are you Sponsoring?" with regards to Women entering the trucking industry. My personal story is complete but I will continue to use social media to raise awareness to this fixable problem. I am sharing the basics of tranparency which can reflect on you in a positive way or a negative way, it’s up to you.
Personal Brand Exploration - Thomas HenryJolisaHenry
This is a project I completed in October of 2019 as part of my Project and Portfolio I class. This was crafted while accomplishing my Entertainment Business B.S. degree from Full Sail University.
The Secret Life of Youth: 7 Surprising Facts about Tomorrow's CustomersGhani Kunto
Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.
Social Media & Women Truckers Part OneTruck Driver
In my preview to "Social Media & Women Truckers: Part One" I ask the question "What are you Sponsoring?" with regards to Women entering the trucking industry. My personal story is complete but I will continue to use social media to raise awareness to this fixable problem. I am sharing the basics of tranparency which can reflect on you in a positive way or a negative way, it’s up to you.
Personal Brand Exploration - Thomas HenryJolisaHenry
This is a project I completed in October of 2019 as part of my Project and Portfolio I class. This was crafted while accomplishing my Entertainment Business B.S. degree from Full Sail University.
Make friends, find that special someone, and solve the mystery of locker 1204 in this hilarious & beautiful episodic dating game for girls 9 - 14. Long Story is a new twist on an old genre: A progressive and queer-positive dating game that helps tweens sandbox healthy relationships and sexuality.
Presented for Volunteers for Outdoor Colorado
For the first time in history, there are four generations in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials)… and coming soon Gen Z! Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will uncover ways to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four currents generations and their habits for charitable giving. VOC board members will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; cultivate them today.
Learning Objectives:
• Find out how and where to find and cultivate young philanthropists
• Identify myths and realities of multigenerational philanthropy
• Learn what VOC needs to be aware of to manage a multi-generational development office.
Participants will receive templates, checklists and related materials for implementation of knowledge shared during the session.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
Social businesses are arguably the next generation of business; a new model of operating, and interacting. They are businesses where success is based on the participation of all, rather than the outputs of a few. Strategists Maggie...
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
Presentation and about Social Media and it's application for the Kentucky Humane Society and Non-profits.
Some slides re-purposed from presentations by Nathan Schock and Lance Shields
I gave this presentation August 2012 at the Social Media Intelligence Summit in San Francisco. This presentation does not lay out your B2C social media strategy for you. Instead, it takes a bigger look at why you are using social media in the first place, and how it is serving your business goals. This presentation originally contained no written words. I added in the spoken portion as text so that it makes sense online.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
Make friends, find that special someone, and solve the mystery of locker 1204 in this hilarious & beautiful episodic dating game for girls 9 - 14. Long Story is a new twist on an old genre: A progressive and queer-positive dating game that helps tweens sandbox healthy relationships and sexuality.
Presented for Volunteers for Outdoor Colorado
For the first time in history, there are four generations in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials)… and coming soon Gen Z! Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will uncover ways to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four currents generations and their habits for charitable giving. VOC board members will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; cultivate them today.
Learning Objectives:
• Find out how and where to find and cultivate young philanthropists
• Identify myths and realities of multigenerational philanthropy
• Learn what VOC needs to be aware of to manage a multi-generational development office.
Participants will receive templates, checklists and related materials for implementation of knowledge shared during the session.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
Social businesses are arguably the next generation of business; a new model of operating, and interacting. They are businesses where success is based on the participation of all, rather than the outputs of a few. Strategists Maggie...
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
Presentation and about Social Media and it's application for the Kentucky Humane Society and Non-profits.
Some slides re-purposed from presentations by Nathan Schock and Lance Shields
I gave this presentation August 2012 at the Social Media Intelligence Summit in San Francisco. This presentation does not lay out your B2C social media strategy for you. Instead, it takes a bigger look at why you are using social media in the first place, and how it is serving your business goals. This presentation originally contained no written words. I added in the spoken portion as text so that it makes sense online.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
SOCIAL MEDIA MARKETING IN BRIEF, V.01 03.31.152015 Digital Book World. 2015
Contributors: Peter McCarthy, Beth Bacon, Editors of Digital Book World
Editor: Rich Bellis
What if you could incite the next Ice Bucket Challenge?
What if you knew what to say and how to say it? What if you could share your essence, aspirations and goals of your organization... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs. paid visibility; social and traditional marketing– the perfect brew; best social platforms and listening tools; productivity hacks (i.e. automation vs. scheduling); what metrics you should be watching and how to find them, and our favorite non-profit campaigns.
This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.
Dennis Loos Insights About Brand Loyalty.pdfdennis loos
My name is Dennis Loos, and today I’m going to talk about brands and how they have a lot in common with family dynamics. How, from a psychological POV, branding correlates directly to our interpersonal dynamics.
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
English as a Foreign Language for B2 students. Topic: Fashion, physical appearance, urban tribes... Linguistic contents: conjuctions, word formation and common writing mistakes. All the resources are mentioned in the bibliography.
Rainbow-Washing How to Support Queer Employees During All 12 MonthsKashish Trivedi
Rainbow-washing is the capitalization of support for queer equality with the minimum effort possible.
This includes adding rainbows to logos, merchandise, ads, buildings, and pretty much anything you can think of from Skittles to Whoppers (no, seriously).
Does this mean that every company that flies the rainbow flag for Pride is guilty of rainbow-washing?
Nope, it does not. It’s actually great when companies – big corporations and small businesses – publicly support social issues – if they walk the walk.
That comes down to year-round support of the queer community in whatever way is appropriate and feasible for your organization. This might look like donating a percentage of the profits from Pride merchandise to LGBTQ organizations like the Trevor Project or making sure your work environment is a safe space for your employees.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
In today’s connected culture, earning and maintaining attention is hard.
Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about ‘what’s next.’
Building relationships is about humanity: People respond to being asked for help.. It’s no longer about attention or loyalty, its about a shared sense of purpose. From Tom’s to Patagonia, mission is key.
Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obama’s digital relationship-building operation. He joins Barefoot Proximity’s strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers.
1. How should marketers and movements think about strategy in today’s digital climate? Do traditional funnels and channel thinking still matter?
2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale?
3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers don’t matter?
Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."
Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, ...BBDO
SXSW has come and gone in a flash, and along with it, the annual outpouring of agency trend spotters choosing the five, seven, or ten key trends from this year’s festival. Most of these are put forth as they might apply to an entire agency – or all kinds of brands – which can sometimes result in a scope that is too wide to be impactful. So this year, the Digital Lab decided to approach our trends report a bit differently, and asked four BBDOers from across different disciplines to address key highlights from their respective areas of expertise.
The Digital Lab @ SXSW 2015: Don't Miss These Panels!BBDO
SXSW Interactive 2015 is set to take off! This year’s festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make.
So, the Digital Lab has assembled its own day-by-day “curated tour” of SXSW specifically for brands and marketers.
We’ll also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
Responsive & Adaptive Design: Delivering Websites That Delight Your UsersBBDO
Considering that mobile and tablet users constitute an ever-growing share Internet traffic, designing websites with a mobile-first strategy is crucial to a sites success. This paper considers the two UX design techniques that can bring beautiful web design to the smaller screen.
Did you know that consumer reviews are trusted 12x more than product descriptions from brands and manufacturers? Considering the importance of consumer reviews, brands should be putting an active effort into managing their social CRM. This paper describes how to build the foundations of successful social CRM.
Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
The era of organic reach on the Facebook platform has seemingly come to an end, giving rise to an era in which paid reach is the only method for guaranteed reach. This paper examines how brands and marketers can adapt to this new era.
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs.
Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
As a teaser for our thought piece on APIs, we decided to illustrate the power of APIs by imagining how our personal lives might be affected by these platforms over the next decade. This graphic shows just a few of the changes and innovations we can expect by 2025, enabled by the open API revolution and the explosion of developers using APIs as a foundation for personal and professional projects.
in 2012, citizens of the world gathered in front of television sets, smartphones, tablet devices, and computers to watch the action of the Olympic Games unfold in London. However, our research report "Meet the Screens" taught us that not all screens were created equal. Using insights from this report as a lens, BBDO and Proximity investigated how different countries are expected to consume Olympic Games content.
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
A white paper focused on the driving factors and future implications of location based services and associated mobile innovation. This paper is presented by The Digital Lab and written by Keith Pinney, Channel Planning Directory...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. Each day, more and more brands are jumping into social media. The problem is that some
brands aren’t doing themselves any favors. They present themselves with all the grace of one
swimming in jeans and a polo shirt, or one unaware that his suit is down around his ankles. And
that begs the question of just how a brand should behave when it chooses to dip its toe (or
cannonball) into, say, Facebook or Twitter. Just as we cringe and recoil when we encounter
people with poor social skills offline, so our instincts are to avoid and, the ugly truth be told,
sometimes make fun of socially awkward people (and brands) online. The recent use of social
media by the Obama and McCain campaigns sheds light on this matter and underscores that
the basic precepts of socially acceptable behavior apply online as much as off. Besides keeping
your suit on at all times, here’s a list of other things to keep in mind:
Some people seem to undergo more personality changes than Liberace did costumes. One
moment they’re sweet and kind, the next, they’re angry and mean-spirited. One moment they’re
calm and levelheaded, the next they’re confused and hyperactive. These people are not easy to
befriend because you never know which personality you’re going to encounter at any one
moment. The McCain campaign was a bit schizophrenic with their website, which is most
definitely part of a brand’s overall social media “presentation.” During the campaign, McCain
changed the look of his website no less than three times. Even his banner ads, which ultimately
also serve to engage people more deeply and, therefore, “socially,” were inconsistent in both tone
and look. Brands need to be true to themselves, and that truth, however defined, can’t change
every other day, week, month or year. Choose a zebra skin cape, a feathered one, a sequined one.
It doesn’t matter. But once you walk onto the stage, don’t walk off and put on a red leather one.
Be the same you today and tomorrow.
Lessons in Social Media from the Obama and McCain Campaigns
Is Your Brand
Socially Awkward?
3. This is another piece of the “Be you” equation. So much of our personality is based on our
words, be they spoken or written. Our way (or lack thereof) with words is another type of finger-
print, a unique, distinguishing mark that further identifies who we are as one-of-a-kind people.
We all despise the phonies who talk differently when, say, the boss is in the room. You know the
type: all of a sudden their voice deepens and words like “umbrage” and “post-haste” pepper
every sentence1
. Brands need to be true to their character, of course, but their online speech
(tone and cadence) must not only be consistent, but also authentic and inviting. On McCain’s
Facebook page, he (actually, his ghostwriter) presented himself in the third person. If I said to
you, “Steve Kissing would like to buy you a beer,” you would likely ask me to repeat myself. Or
you would laugh. Or both. Speaking about yourself in the third-person is an awkward approach
that offends our ears and invites ridicule online as much as it does off. Just ask Bob Dole.
Remember: He didn’t win either.
Don’t talk like somebody else.
A friend asks for a $100 loan, but isn’t forthcoming about why he needs it in the first place. A boss
asks you to prepare a report summarizing five years of billings, but you have no clue what he intends
to do with the data. A spouse asks if she can get away for the weekend while you watch the kids,
but she doesn’t say where she’s going or with whom. This all violates what most of us would con-
sider socially acceptable behavior. So it goes when brands ask for information or consumer gener-
ated content of one sort or another and aren’t clear about why they’re asking for it in the first place
or what they intend to do with it. In the Obama campaign’s post-election transition site, change.gov,
visitors were asked to share their visions of America and express what they would like the new
administration to focus on. However, there was no indication about what was going to happen with
those thoughts and ideas. There was no reference or posting of what others may have already
contributed. It felt like a content black hole. And there’s nothing inviting or friendly about that.
Be clear why you’re asking for something.
4. When people can’t laugh at themselves,
it’s a sure sign that they somehow believe
they live on a plane above the rest of us.
How else could you explain their inability
to laugh at themselves when they do
something stupid, which, of course, we
all do? None of us want to hang with
someone who can’t laugh at something
funny, especially if that something funny is
him or her. The Obama campaign didn’t run
away from funny YouTube videos such as
“Obama Girl,” and instead laughed right
along with the silliness. (Much as McCain
laughed, at his own expense, when he
finally got around to appearing on The David
Letterman Show after standing him up
weeks earlier.) The point isn’t that all brands
must make humor a core part of their brand
character. Rather, the point is: no matter
how serious your brand may be, if it does
something stupid and embarrassing (and
most brands eventually do), it best laugh
along with everyone else.
Don’t take yourself too seriously.
We all know people who seem to engage
with us only when they need something.
They interact with us not to get to know us
better, but instead to extract something
from us that they find of value. The Obama
campaign, otherwise brilliant social media
practitioners, initially behaved this way
when they required people to cough up
their email and zip code before being
allowed to enter the campaign’s website.
In Obama’s defense, the campaign later
changed this and provided a means to skip
over the request. Brands need to
remember to put consumers and their
needs, interests and opinions first even if
they arrive at your doorstep not with the
sweet wine of compliments, but the
flaming dog poop of complaint or criticism.
Don’t ask for gifts.
5. The most irritating (and typically short-lived) friendships are those with the self-absorbed. These
people who put themselves at the center of the solar system forget that Copernicus settled this
issue long, long ago. The habitually self-centered are draining to be around. And given how much
they think of themselves, you wonder why they even bother to interact with others at all. The Obama
campaign got this. They just didn’t ask people to support their candidate and send money, they
made it easy and rather fun to do so. For instance, the campaign didn’t just ask you to go knock on
the doors of neighbors who may be undecided voters. No, the campaign provided an easy means to
download the names and addresses of those neighbors, along with talking points and materials to
share with them. Not only that, but the campaign provided a means of reporting back what you
learned about these voters’ intentions. This not only provided valuable political insight to the cam-
paign, but just as importantly, it made the volunteers feel like their work really mattered, which of
course it did. The moral of the story: It’s OK for brands to ask for something, but you better be
willing to meet the consumer half-way, at least, and give a little something yourself. Online consum-
ers are accustomed to evaluating things through a “value exchange” lens, meaning the more you
ask for, the more they’ll expect in return. There are no free lunches online either.
It’s not just about you.
6. I bet you, too, have had experiences like this at, say, a cocktail party: You walk up to a stranger
and introduce yourself. You begin asking questions about what he does for a living, where he lives,
what hobbies he embraces, etc. Twenty minutes later, you’re still asking him questions which he’s
all too happy to answer but he hasn’t asked you a single question. It’s as if he thinks he’s a celeb-
rity and you’re some (lowly) reporter from Entertainment Weekly. These socially inept people make
us want to drop our drink just for an excuse to disengage. Once again, the Obama campaign
worked really hard to get to know its supporters. Here’s but one example how: At a political rally on
the campus of the University of Nevada, the crowd of mostly students was asked to text the state’s
abbreviation, “NV,” to a specific number. This not only added thousands of mobile numbers to the
campaign’s database, it provided some helpful insights into their supporters. For instance, even
though a wireless number may have had an area code from an out-of-state city from which a
student hailed, the campaign still knew to reach out to that person for get-out-the-vote initiatives in
Nevada where the student was living. Now that’s paying attention and going the extra mile to get to
know the other person.2
Make an effort to get to know others.
Obama didn’t build a strong social media presence and then turn his back on it. To the contrary,
he not only asked something of the online community, he gave in return. When it came time to
select a media outlet to give exclusive photo rights of him and his family on election eve, he
turned not to the Associated Press, CNN or even Oprah. Instead, he reached out to social media
pic site Flickr, and they shared the images of the candidate throughout the evening. Brands who
really want to embrace social media can’t half-ass it. If you expect it to do something for you,
you must do something for it in return. That could be making great content available or offering a
one-of-a-kind experience only available to those in the community you participate in. Leeches
are not tolerated for long online.
Friends stick together.
7. Some people just can’t seem to shut up. When they call, we send them directly to voicemail,
thankful that there’s a finite amount of time in which they are permitted to explain to us in excruciat-
ing detail some inconsequential detail in their life. If a brand is going to twitter, blog or otherwise
share its “take” on issues, news, events, et cetera, than you must allow others to comment upon
your posts. Some argue, and I concur, that a blog really isn’t a blog unless you allow others to
comment. Once again, the Obama campaign tripped here when on change.gov their blog did not
allow for comments. Such blogs often just come off sounding and feeling like what they really are:
PR crapola. It’s as if a brand were saying, “You should care what we think even though we don’t
care what you think.”
Don’t just talk, listen.
The world is one big, big place. But most of us don’t even need to walk out of our own homes or
places of employment to encounter an oddball or two. Whether endearingly odd or creepily so,
there’s no escaping such people. When a brand enters the realm of social media, it must be
prepared to encounter kooks of all stripes. This is not to suggest that brands tolerate unethical or
offensive behavior, but you can’t expect that you will be able to handpick every one of your
“friends.” The director of field video operations for the Obama campaign told The New York
Observer that much of the video content sent to the campaign was “a little strange.” My hunch is
that she was being rather kind. Kooks get even kookier when politics is thrown into the mix. The
same goes when you toss branding into the fray. These kooks aren’t new to your brand. It’s just
that, in the past, they sat in their living rooms and talked back to your TV spots or your customer
service reps. You didn’t have to deal with them spouting off or otherwise sharing their whacky
points of view in a public arena. But now you do. Deal.
Expect some kooks.
When we treat others with genuine respect and kindness it seems to attract other people to us. A
good friend or colleague begets other good friends and colleagues. When brands behave well
online, it dramatically increases the likelihood that someone will pass along its content or invite
others to engage with it. The Obama campaign made it very easy for people to forward videos,
event details and donation requests to other people, which only served to bring even more
people into the fold. In fact, those enrolled in MyBarackObama.com could upload their entire
email address book to make such sharing even easier.
Be the friend a friend would like to have.
8. One tenant of civilized discourse is the need to say “thanks” whenever someone shares some-
thing of value with you, be that a “thing,” money, or time. Thankless bastards are never fun to be
around. Brands don’t have to blow the smoke of gratuitous gratitude up the proverbial skirts of
their consumers, another social faux pas; but by all means don’t follow the McCain campaign’s
lead. When the election was over, they didn’t even thank their Facebook supporters. The little
things do matter online and off. On a more positive note, the Obama campaign rewarded those
who had signed up for their text message alerts, by first announcing their choice of Joe Biden for
VP to those on the text alert list.
Be grateful.
In summary: If your brand behaves online just as you would expect a rationale, smart, kind and
easy-to-be-around person to behave in virtually any social setting, you’re likely to find the social
media waters both rewarding and refreshing. Otherwise, it will be a very lonely experience
indeed.
Steve Kissing is a creative director at Barefoot Proximity, and was an independent candidate for president of the United
States in 2008. In case you didn’t hear, he didn’t win. You can reach Steve at skissing@thinkbarefoot.com.
1 Of course, the same principle works in reverse. Some people naturally talk using words like “umbrage” and “post-haste.”
We are equally put off when these people, perhaps in an attempt to fit in, start peppering their sentences with words like
“yo” and “sweet.”
2 The singular “person” is used deliberately here. Brands must see their social media activities as engagement with many
different persons, not as communication to some homogenous group of people. While we all aim to treat everyone the
same in an ethical sense, when it comes to engaging with people in a meaningful way via social media, we must treat
everyone differently.
ABOUT THE AUTHOR
700 West Pete Rose Way Cincinnati, Ohio 45208 tel 513-861-3668 barefootproximity.com