Marketing mix refers to the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.

2. Marketing mix refers to the
set of marketing tools that the
firm uses to pursue its marketing
objectives in the target market.

3. The Marketing tools
controllable variables

4. 94%
tangible commodity or the
intangible service that the small
business firm offers for sale to
prospective customers is referred to
as product. It includes the
warranties and other conditions
attached to the product.
PRODUCT OFFERIN
The marketing tools controllable variables:

5. Your Title Here
The marketing tools controllable variables:
PRICE
The amount of money paid by the
customer to the small business firm so the
customer can use the product. The
transaction could mean either as an
absolute transfer to ownership or a rent or
lease arrangement. The price is set to
attract prospective customers to buy.
Considerations regarding retail and
wholesale prices, discounts and allowances,
and credit terms must be taken care of.

6. the provision of required
information to prospective customers so
that they are persuaded to buy.
The marketing tools controllable variables:
PROMOTION

7. Promotion involves any of or all of the following:
Involves the use of the services of
salesmen to influence the prospective
buyers purchasing decision. This
approach requires face to face contact
between the firms salesman and
prospective customer
Personal selling

8. Promotion involves any of or all of the following:
mass selling
Involves the simultaneous persuading of
large number of prospects to buy the firms
products. In contrast with personal selling,
the firms product are presented on a
nonpersonal basis. When mass selling is in
paid form, it is called advertising; when in
unpaid form is called publicity.

9. Promotion involves any of or all of the following:
Sales promotion
Refers to promotion activities other than
personal selling, advertising and publicity. It is a
short-term inducement of value offered to
prospective customers to arouse interest in buying a
good or service. Coupons, raffle stubs, and free
samples are some of the way used in sales
promotion.

10. The marketing tools controllable variables:
PLACE
When the firm wants to emphasize the place
variables, it makes its product or services available
in the location and time required by buyers. The
channel of distribution helps implement the firms
concern about the place variables. In reality, the
link between the firm and the buyer is the channel
of distribution.

12. 1-4 list down the controllable Marketing tools.
5. ________________is the general guide the SBO will use to
achieve the firms marketing goal.
6.________________is a small business activity which seek
to find attractive opportunities and develop profitable
marketing strategy.
7.________________provides the a guide to small business.
8-9 types of Market Research
10._______________method of gathering primary data
involves observing the result of changing one variable
while holding all other conditions constant.

13. ANSWERS
1-4
PRICE, PLACE, PRODUCT OFFERING, PROMOTION
5.Marketing strategy
6.Marketing strategy planning
7. Market concept
8-9 PRIMARY AND SECONDARY
10. Experimental