This presentation is about Introduction of marketing. Contents of this presentation are: - Introduction -Marketing Mix -4 P's of marketing - Market Segmentation - Gender -Age -Demographic -Professional - Income

1. MARKETING

2. MARKETING
• Marketing is the study and management of exchange
relationships.
• It is the business process of creating relationships with and
satisfying customers.
• Because marketing is used to attract customers, it is one of the
primary components of business management and commerce

4. MARKETING MIX
• The marketing mix is a crucial tool to help understand what the
product or service can offer and how to plan for a successful
product offering.
• The marketing mix is most commonly executed through the 4
P's of marketing:
• Price,
• Product,
• Promotion, and
• Place.

7. PRODUCT
Product refers to an item or items the business plans to offer to
customers. The product should seek to fulfill an absence in the
market, or fulfill consumer demand for a greater amount of a
product already available. Before they can prepare an appropriate
campaign, marketers need to understand what product is being
sold, how it stands out from its competitors, whether the
product can also be paired with a secondary product or product
line, and whether there are substitute products in the market.

8. PRICE
Price refers to how much the company will sell the product for.
When establishing a price, companies must give considerations
to the unit cost price, marketing costs and distribution expenses.
Companies must also consider the price of competing products
in the marketplace and whether their proposed price point is
sufficient to represent a reasonable alternative for consumers.

9. PLACE
Place refers to the distribution of the product. Key considerations
include whether the company will sell the product through a
physical storefront, online, or through both distribution
channels. When it's sold in a storefront, what kind of product
placement does it get? When it's sold online, what kind of digital
product placement of sorts does it get?

10. PROMOTION
Promotion, the fourth P, refers to the integrated marketing
communications campaign. Promotion includes a variety of
activities such as advertising, selling, sales promotions, public
relations, direct marketing, sponsorship.

11. MARKET SEGMENTATION
• Market Segmentation is a process of dividing the market of
potential customers into different groups and segments on the
basis of certain characteristics.
• The member of these groups share similar characteristics and
usually have one or more than one aspect common among
them.
• Segmenting is dividing a group into subgroups according to
some set ‘basis’. These bases range from age, gender, etc. to
psychographic factors like attitude, interest, values, etc.

13. GENDER
Gender is one of the most simple yet important bases of market
segmentation. The interests, needs and wants of males and
females differ at many levels. Thus, marketers focus on different
marketing and communication strategies for both. This type of
segmentation is usually seen in the case of cosmetics, clothing,
and jewellery industry, etc.

14. AGE GROUP
Segmenting market according to the age group of the audience
is a great strategy for personalized marketing. Most of the
products in the market are not universal to be used by all the age
groups. Hence, by segmenting the market according to the
target age group, marketers create better marketing and
communication strategies and get better conversion rates.

15. INCOME
• Income decides the purchasing power of the target audience. It
is also one of the key factors to decide whether to market the
product as a need, want or a luxury. Marketers usually segment
the market into three different groups considering their
income. These are
• High Income Group
• Mid Income Group
• Low Income Group

16. PROFESSION
Profession, just like income, influences the purchase decision of
the audience. A need for an Entrepreneur might be a luxury for a
government sector employee. There are even many products
which cater to an audience engaged in a specific occupation.