This document discusses target marketing for tourism. It outlines the target marketing process and identifies various market segmentation factors that can be used to target specific customer groups, including demographics, geographics, purpose of travel, behaviors, and psychographics. Product features, benefits, user categories, competitors, and unique positioning approaches are also described as important considerations for effective target marketing. The goal is to select target markets based on their income potential, costs to serve them, competition from others, and the organization's ability to serve them.