SlideShare a Scribd company logo
Tourism Target Marketing
Prepared By
Sudip Kumar Mandal
Target Marketing Process
Target Marketing Process
Size of stricture,
Geographic location
Recreation activity
Equipment type
Price level
Age, Education
Gender, Income
Country,
Region,
Market area
Business
Vacation
City trip
Volume of use
Frequency of use
Brand loyalty
Life style
Attitude
value
Tourism
Market segmentation
Demographic
Geographic
Purpose
Behavioral
Psychographic
Product Related
Channel Of Distribution
Age(10-20,20-30,30-40)
Education=N/A
Gender= Male, Femal, Child
Income=20k-30k,30k-40k,40k-50
Country=Country of residence , country of reference
Region= Mushlim , Hindu, Kristen,
Market area=Kolatoli,Coxs-Bazar
Business=Corporate, Personal, Government, Country of reference
Vacation=Family, Student, 1st class citizen ,Middle class citizen
Volume of use= How many time consumers are coming
Frequency of use= How frequently they are coming
Brand loyalty = How many time they will choose us
Demographic
Geographic
Purpose
Behavioral
Size of stricture,
Geographic location
Recreation activity=Swimming pull, play ground, Club
Equipment type= New technology
Price level= Low, Medium, High
Life style=Lower class, Middle class, Higher Class
Value= Base on consumer
Psychographic
Product Related
Channel Of Distribution
A target market is a market segment selected by a
hospitality and travel organization
for marketing attention.
SELECT
Income potential and yield
Competition
Cost
Ability to Serve
SELECT
Income potential and yield
Competition
Cost
Ability to Serve
20k-30 k
Advantage given
How much money
to invest to give
advantage to consumer
Product –Market- Matching
Repositioning without
changing product.
Emotional appeals
Positioning
Positioning approach
Positioning on Specific product feature
Positioning on benefit ,Problem Solution or needs
Positioning on user category
Positioning against another product
Positioning by product class dissociation
Unique features that have obvious value
(No artificial)
Product features----> Customer
(Transportation from air port)
Used by models --->customer identify
(Age of visitors 25-35)
Implicit to explicit comparison
(Discount on VISA card)
New product that differs from traditional
products (Learning ,Discovery)
Tourism target marketing

More Related Content

What's hot

Sustainable tourism
Sustainable tourismSustainable tourism
Sustainable tourism
Reymarie Oohlala
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
manc14
 
Marketing Tourism
Marketing TourismMarketing Tourism
Marketing Tourism
Hillary Jenkins
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
Ramakrishna Kongalla
 
Relationship between event and tourism
Relationship between event and tourismRelationship between event and tourism
Relationship between event and tourism
AMALDASKH
 
Destination Branding
Destination BrandingDestination Branding
Destination Branding
PESHWA ACHARYA
 
Travel agency and Tour Operator
Travel agency and Tour OperatorTravel agency and Tour Operator
Travel agency and Tour Operator
Himujal kumar roy
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
Saurabh Bharti
 
Presentation on tourist area life cycle
Presentation on tourist area life cyclePresentation on tourist area life cycle
Presentation on tourist area life cycle
Ritambhara Singh
 
Digital Marketing in Tourism and Hospitality Industry
Digital Marketing in Tourism and Hospitality IndustryDigital Marketing in Tourism and Hospitality Industry
Digital Marketing in Tourism and Hospitality Industry
Md Shaifullar Rabbi
 
Models of consumer decision making behavior in tourism industry
Models of consumer decision making behavior in tourism industryModels of consumer decision making behavior in tourism industry
Models of consumer decision making behavior in tourism industry
salonibansal21
 
Techniques in Tour Guiding 2018 by Paul Olola
Techniques in Tour Guiding 2018  by Paul OlolaTechniques in Tour Guiding 2018  by Paul Olola
Techniques in Tour Guiding 2018 by Paul Olola
Whistling Crow
 
Chapter 7 Product Pricing (Tourism and Hospitality Marketing)
Chapter 7 Product Pricing (Tourism and Hospitality Marketing)Chapter 7 Product Pricing (Tourism and Hospitality Marketing)
Chapter 7 Product Pricing (Tourism and Hospitality Marketing)
Md Shaifullar Rabbi
 
tourism consumer behavior
tourism consumer behaviortourism consumer behavior
tourism consumer behavior
epy
 
Tour 104 Introduction to Tourism Marketing
Tour 104   Introduction to Tourism MarketingTour 104   Introduction to Tourism Marketing
Tour 104 Introduction to Tourism Marketing
Cris dela Peña
 
ITFT- Destination Marketing & Management
ITFT-  Destination Marketing & ManagementITFT-  Destination Marketing & Management
ITFT- Destination Marketing & Management
Sangeeta Rani
 
Tourist behaviour, unit 1
Tourist behaviour, unit 1Tourist behaviour, unit 1
Tourist behaviour, unit 1
Jamia Millia Islamia
 
Travel agency and tour operations
Travel agency and tour operationsTravel agency and tour operations
Travel agency and tour operations
Annalyn Peña
 
Tourism Impact
Tourism ImpactTourism Impact
Tourism Impact
tellstptrisakti
 
Introduction sustainable tourism
Introduction sustainable tourismIntroduction sustainable tourism
Introduction sustainable tourism
shailesh.sidd
 

What's hot (20)

Sustainable tourism
Sustainable tourismSustainable tourism
Sustainable tourism
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
 
Marketing Tourism
Marketing TourismMarketing Tourism
Marketing Tourism
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
 
Relationship between event and tourism
Relationship between event and tourismRelationship between event and tourism
Relationship between event and tourism
 
Destination Branding
Destination BrandingDestination Branding
Destination Branding
 
Travel agency and Tour Operator
Travel agency and Tour OperatorTravel agency and Tour Operator
Travel agency and Tour Operator
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
 
Presentation on tourist area life cycle
Presentation on tourist area life cyclePresentation on tourist area life cycle
Presentation on tourist area life cycle
 
Digital Marketing in Tourism and Hospitality Industry
Digital Marketing in Tourism and Hospitality IndustryDigital Marketing in Tourism and Hospitality Industry
Digital Marketing in Tourism and Hospitality Industry
 
Models of consumer decision making behavior in tourism industry
Models of consumer decision making behavior in tourism industryModels of consumer decision making behavior in tourism industry
Models of consumer decision making behavior in tourism industry
 
Techniques in Tour Guiding 2018 by Paul Olola
Techniques in Tour Guiding 2018  by Paul OlolaTechniques in Tour Guiding 2018  by Paul Olola
Techniques in Tour Guiding 2018 by Paul Olola
 
Chapter 7 Product Pricing (Tourism and Hospitality Marketing)
Chapter 7 Product Pricing (Tourism and Hospitality Marketing)Chapter 7 Product Pricing (Tourism and Hospitality Marketing)
Chapter 7 Product Pricing (Tourism and Hospitality Marketing)
 
tourism consumer behavior
tourism consumer behaviortourism consumer behavior
tourism consumer behavior
 
Tour 104 Introduction to Tourism Marketing
Tour 104   Introduction to Tourism MarketingTour 104   Introduction to Tourism Marketing
Tour 104 Introduction to Tourism Marketing
 
ITFT- Destination Marketing & Management
ITFT-  Destination Marketing & ManagementITFT-  Destination Marketing & Management
ITFT- Destination Marketing & Management
 
Tourist behaviour, unit 1
Tourist behaviour, unit 1Tourist behaviour, unit 1
Tourist behaviour, unit 1
 
Travel agency and tour operations
Travel agency and tour operationsTravel agency and tour operations
Travel agency and tour operations
 
Tourism Impact
Tourism ImpactTourism Impact
Tourism Impact
 
Introduction sustainable tourism
Introduction sustainable tourismIntroduction sustainable tourism
Introduction sustainable tourism
 

Viewers also liked

6 european cultural tourism network by j. winton
6 european cultural tourism network by j. winton6 european cultural tourism network by j. winton
6 european cultural tourism network by j. winton
TRANSROMANICA
 
Active
ActiveActive
Active
Abha Gupta
 
The pasive voise. IEDA
The pasive voise. IEDAThe pasive voise. IEDA
The pasive voise. IEDA
pedrobp88
 
U9 Passive
U9 PassiveU9 Passive
U9 Passive
Bayarmaa GBayarmaa
 
Describing Places
Describing PlacesDescribing Places
Describing Places
tonybattista
 
Cce cbs eppt
Cce cbs epptCce cbs eppt
Cce cbs eppt
Abha Gupta
 
Describing Places And Buildings
Describing Places And BuildingsDescribing Places And Buildings
Describing Places And Buildings
Elena Gómez
 
Relative Pronouns
Relative PronounsRelative Pronouns
Relative Pronouns
JoshBCN
 

Viewers also liked (8)

6 european cultural tourism network by j. winton
6 european cultural tourism network by j. winton6 european cultural tourism network by j. winton
6 european cultural tourism network by j. winton
 
Active
ActiveActive
Active
 
The pasive voise. IEDA
The pasive voise. IEDAThe pasive voise. IEDA
The pasive voise. IEDA
 
U9 Passive
U9 PassiveU9 Passive
U9 Passive
 
Describing Places
Describing PlacesDescribing Places
Describing Places
 
Cce cbs eppt
Cce cbs epptCce cbs eppt
Cce cbs eppt
 
Describing Places And Buildings
Describing Places And BuildingsDescribing Places And Buildings
Describing Places And Buildings
 
Relative Pronouns
Relative PronounsRelative Pronouns
Relative Pronouns
 

Similar to Tourism target marketing

Brand Strategy For Cox & Kings (1)
Brand Strategy For Cox & Kings (1)Brand Strategy For Cox & Kings (1)
Brand Strategy For Cox & Kings (1)
guest28c6d
 
Brand Strategy For Cox & Kings (1)
Brand Strategy For Cox & Kings (1)Brand Strategy For Cox & Kings (1)
Brand Strategy For Cox & Kings (1)
guest28c6d
 
Trafalgar presentation
Trafalgar presentationTrafalgar presentation
Trafalgar presentation
Russell Goldberg
 
Trafalgar Advertising Campaign
Trafalgar Advertising CampaignTrafalgar Advertising Campaign
Trafalgar Advertising Campaign
Isaac Rosales
 
Group 9 services marketing tours ^0 travel company
Group 9 services marketing tours ^0 travel companyGroup 9 services marketing tours ^0 travel company
Group 9 services marketing tours ^0 travel company
ManiTejaBairoju
 
Digital warrior 2020 online v3
Digital warrior 2020 online v3Digital warrior 2020 online v3
Digital warrior 2020 online v3
COBUS VISSER
 

Similar to Tourism target marketing (6)

Brand Strategy For Cox & Kings (1)
Brand Strategy For Cox & Kings (1)Brand Strategy For Cox & Kings (1)
Brand Strategy For Cox & Kings (1)
 
Brand Strategy For Cox & Kings (1)
Brand Strategy For Cox & Kings (1)Brand Strategy For Cox & Kings (1)
Brand Strategy For Cox & Kings (1)
 
Trafalgar presentation
Trafalgar presentationTrafalgar presentation
Trafalgar presentation
 
Trafalgar Advertising Campaign
Trafalgar Advertising CampaignTrafalgar Advertising Campaign
Trafalgar Advertising Campaign
 
Group 9 services marketing tours ^0 travel company
Group 9 services marketing tours ^0 travel companyGroup 9 services marketing tours ^0 travel company
Group 9 services marketing tours ^0 travel company
 
Digital warrior 2020 online v3
Digital warrior 2020 online v3Digital warrior 2020 online v3
Digital warrior 2020 online v3
 

Recently uploaded

Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
rosankumar564363
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
sarfrazkhanm47
 
DIGITAL MARKETING INSTITUTE IN KURUKSHETRA
DIGITAL MARKETING INSTITUTE IN KURUKSHETRADIGITAL MARKETING INSTITUTE IN KURUKSHETRA
DIGITAL MARKETING INSTITUTE IN KURUKSHETRA
urbanhustler0001
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
Global Uniform Market Analysis 2024: Market Size & Trends
Global Uniform Market Analysis 2024: Market Size & TrendsGlobal Uniform Market Analysis 2024: Market Size & Trends
Global Uniform Market Analysis 2024: Market Size & Trends
UniformMarket
 
Premium Graphic Design Templates | Brochures Design Templates
Premium Graphic Design Templates  | Brochures Design TemplatesPremium Graphic Design Templates  | Brochures Design Templates
Premium Graphic Design Templates | Brochures Design Templates
Davion Yost
 
Varanasi Call Girls 👉 7014168258 👈 Full Satisfied Service Unlimited Shot All ...
Varanasi Call Girls 👉 7014168258 👈 Full Satisfied Service Unlimited Shot All ...Varanasi Call Girls 👉 7014168258 👈 Full Satisfied Service Unlimited Shot All ...
Varanasi Call Girls 👉 7014168258 👈 Full Satisfied Service Unlimited Shot All ...
shivangiji206
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
Mega P
 
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
uvnuc
 
The Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedInThe Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedIn
Tajul Islam
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best outputEffective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
Vemio Advertising Services
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
PriyankaSrivastava508477
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 

Recently uploaded (20)

Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
 
DIGITAL MARKETING INSTITUTE IN KURUKSHETRA
DIGITAL MARKETING INSTITUTE IN KURUKSHETRADIGITAL MARKETING INSTITUTE IN KURUKSHETRA
DIGITAL MARKETING INSTITUTE IN KURUKSHETRA
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
Global Uniform Market Analysis 2024: Market Size & Trends
Global Uniform Market Analysis 2024: Market Size & TrendsGlobal Uniform Market Analysis 2024: Market Size & Trends
Global Uniform Market Analysis 2024: Market Size & Trends
 
Premium Graphic Design Templates | Brochures Design Templates
Premium Graphic Design Templates  | Brochures Design TemplatesPremium Graphic Design Templates  | Brochures Design Templates
Premium Graphic Design Templates | Brochures Design Templates
 
Varanasi Call Girls 👉 7014168258 👈 Full Satisfied Service Unlimited Shot All ...
Varanasi Call Girls 👉 7014168258 👈 Full Satisfied Service Unlimited Shot All ...Varanasi Call Girls 👉 7014168258 👈 Full Satisfied Service Unlimited Shot All ...
Varanasi Call Girls 👉 7014168258 👈 Full Satisfied Service Unlimited Shot All ...
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
 
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
 
The Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedInThe Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedIn
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best outputEffective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 

Tourism target marketing

  • 1. Tourism Target Marketing Prepared By Sudip Kumar Mandal
  • 4. Size of stricture, Geographic location Recreation activity Equipment type Price level Age, Education Gender, Income Country, Region, Market area Business Vacation City trip Volume of use Frequency of use Brand loyalty Life style Attitude value Tourism Market segmentation Demographic Geographic Purpose Behavioral Psychographic Product Related Channel Of Distribution
  • 5. Age(10-20,20-30,30-40) Education=N/A Gender= Male, Femal, Child Income=20k-30k,30k-40k,40k-50 Country=Country of residence , country of reference Region= Mushlim , Hindu, Kristen, Market area=Kolatoli,Coxs-Bazar Business=Corporate, Personal, Government, Country of reference Vacation=Family, Student, 1st class citizen ,Middle class citizen Volume of use= How many time consumers are coming Frequency of use= How frequently they are coming Brand loyalty = How many time they will choose us Demographic Geographic Purpose Behavioral
  • 6. Size of stricture, Geographic location Recreation activity=Swimming pull, play ground, Club Equipment type= New technology Price level= Low, Medium, High Life style=Lower class, Middle class, Higher Class Value= Base on consumer Psychographic Product Related Channel Of Distribution
  • 7. A target market is a market segment selected by a hospitality and travel organization for marketing attention.
  • 8. SELECT Income potential and yield Competition Cost Ability to Serve
  • 9. SELECT Income potential and yield Competition Cost Ability to Serve 20k-30 k Advantage given How much money to invest to give advantage to consumer
  • 10. Product –Market- Matching Repositioning without changing product. Emotional appeals Positioning
  • 11. Positioning approach Positioning on Specific product feature Positioning on benefit ,Problem Solution or needs Positioning on user category Positioning against another product Positioning by product class dissociation Unique features that have obvious value (No artificial) Product features----> Customer (Transportation from air port) Used by models --->customer identify (Age of visitors 25-35) Implicit to explicit comparison (Discount on VISA card) New product that differs from traditional products (Learning ,Discovery)