Al Ghawas Tours Agency in Turkey There several tourist attractions in the country A tourist agency that will be planning everything for the tourist when they visit is an opportunity. There are gaps when it comes to tour guiding in the country ("12 Top-Rated Tourist Attractions in Turkey | PlanetWare," n.d.). Turkey in last alone hosted more than 37 million foreign tourists The number keep increasing each and every year Goals, Mission and Objectives The main goal is to be the leading touring agency in the world The mission is to plan, guide and provide quality services to the tourists in the best way possible and make them enjoy their money fairly. Objectives include retaining as many tourists as possible in our agency. The other objective is to have as many referrals from the old clients as possible. Why Turkey Turkey is the sixth visited country around the globe in relation to tourism("Tourism - Invest in Turkey," n.d.) . Turkey has several fascinating tourist attraction sites. Turkey has a stable political environment ("Is Turkey safe for tourists and can I cancel my holiday?," 2017). Economically the country is growing with a gross domestic product of 85.7 billion USD The country is strategically positioned neighboring Europe and Western Asia who make the best clients (Türker, 2016) . Organizational Structure Information moves from top to bottom CEO will tell the Company Executives, Which will distribute the tasks between the departments The enterprise will have departments to coordinate to achieve goals CEO will make sure that the company run smooth. CEO will tell the Company Executives, Which will distribute the tasks between the departments All the mangers will make sure that goals are done achieved effectaly 4 Products and services Kenteque deals with products ranging from home appliances, to computers and many personal electronics Also, providing consumers with popular brands such as Apple, Microsoft, Samsung and Sony to name a few.  Secondary services are available such as repairs, online shopping and financing for our products Kenteque deals with products ranging from home appliances, to computers and many personal electronics Also, providing consumers with popular brands such as Apple, Microsoft, Samsung and Sony to name a few.  Secondary services are available such as repairs, online shopping and financing for our products 5 Entry strategy The company intends to apply the in market presence strategy as mode of entry. As a result all the targets products would be controlled by the firm. Also as a way to make it work, the company intends to partner with tourist firms that will help in making the firm entry easier. The firm also intends to position itself in a manner that tourist will be the leading tourist guide in Turkey by marketing itself online. Marketing strategy Al Ghawas intends to market itself trough advertisement. Other marketing strategies that will be applied include promotion The use of social .

1. Al Ghawas Tours Agency in Turkey
There several tourist attractions in the country
A tourist agency that will be planning everything for the tourist
when they visit is an opportunity.
There are gaps when it comes to tour guiding in the country
("12 Top-Rated Tourist Attractions in Turkey | PlanetWare,"
n.d.).
Turkey in last alone hosted more than 37 million foreign
tourists
The number keep increasing each and every year
Goals, Mission and Objectives
The main goal is to be the leading touring agency in the world
The mission is to plan, guide and provide quality services to the
tourists in the best way possible and make them enjoy their
money fairly.
Objectives include retaining as many tourists as possible in our
agency.
The other objective is to have as many referrals from the old
clients as possible.
Why Turkey
Turkey is the sixth visited country around the globe in relation
to tourism("Tourism - Invest in Turkey," n.d.) .
Turkey has several fascinating tourist attraction sites.
Turkey has a stable political environment ("Is Turkey safe for
tourists and can I cancel my holiday?," 2017).
Economically the country is growing with a gross domestic
product of 85.7 billion USD
The country is strategically positioned neighboring Europe and

2. Western Asia who make the best clients (Türker, 2016) .
Organizational Structure
Information moves from top to bottom
CEO will tell the Company Executives, Which will distribute
the tasks between the departments
The enterprise will have departments to coordinate to achieve
goals
CEO will make sure that the company run smooth. CEO will tell
the Company Executives, Which will distribute the tasks
between the departments
All the mangers will make sure that goals are done achieved
effectaly
4
Products and services
Kenteque deals with products ranging from home appliances, to
computers and many personal electronics
Also, providing consumers with popular brands such as Apple,
Microsoft, Samsung and Sony to name a few.
Secondary services are available such as repairs, online
shopping and financing for our products
Kenteque deals with products ranging from home appliances, to
computers and many personal electronics
Also, providing consumers with popular brands such as Apple,
Microsoft, Samsung and Sony to name a few.
Secondary services are available such as repairs, online
shopping and financing for our products

3. 5
Entry strategy
The company intends to apply the in market presence strategy as
mode of entry.
As a result all the targets products would be controlled by the
firm.
Also as a way to make it work, the company intends to partner
with tourist firms that will help in making the firm entry easier.
The firm also intends to position itself in a manner that tourist
will be the leading tourist guide in Turkey by marketing itself
online.
Marketing strategy
Al Ghawas intends to market itself trough advertisement.
Other marketing strategies that will be applied include
promotion
The use of social media and other media related promotion tools
The other way that the company intends to market itself is
through giving discounts to new clients
The company intends to start online tourism where they will be
recorded live tourism visits.
The company will also use face to face marketing strategy
The last tool is the use of events to market the firm
The Financials
The Company will start at the year 2013, these are the expected
financials by the end of 2016
The company total Assets will be $13,858,440 / total Liabilities
$10,873,000
Total expenses $1,189,063.00
Cash inflows $ $1,840,500
Cash outflows $1,294,887
By the year 2016, expected profits are $2,809,937.00

4. The Company will start at the year 2013, these are the expected
financials by the end of 2016
The company total Assets will be $13,858,440 / total Liabilities
$10,873,000
Total expenses $1,189,063.00
Cash inflows $ $1,840,500
Cash outflows $1,294,887
By the year 2016, expected profits are $2,809,937.00
8
Financials
The company has its fore casted sales as follows
Financials
The monthly sales will be forecasted as follows in the next three
years of business.
It is evident that from the chart that the company intends to
have sales from tourist services increase each and every month
Recommendations
and conclusions
To cement the foundation of the company in Turkey, the firm
should organize social events such as cleaning campaigns,
environment protection.
the firms should integrate technology to remain competitive in
the market.

5. In conclusion Turkey is one of the best tourist attraction sites
ad as a case establishing the company there will boost the
revenues of the firm.
The company should ensure that it provides the best quality
services for clients to return and also have refferals.
References links
12 Top-Rated Tourist Attractions in Turkey | PlanetWare. (n.d.).
Retrieved from http://www.planetware.com/tourist-
attractions/turkey-tr.htm
Is Turkey safe for tourists and can I cancel my holiday? (2017,
February 13). Retrieved from
http://www.telegraph.co.uk/travel/advice/is-turkey-safe-for-
tourists/
Tourism - Invest in Turkey. (n.d.). Retrieved from
http://www.invest.gov.tr/en-
US/sectors/Pages/WellnessAndTourism.aspx
Türker, N. (2016). Religious Tourism in Turkey. Alternative
Tourism in Turkey, 151-172. doi:10.1007/978-3-319-47537-
0_10
Cash Flow BudgetThis automated form is made available
compliments of CCH Business Owner's ToolkitCash Flow
Budget
Worksheet[Month][Month][Month][Month][Month][Month]Tota
lBeginning Cash Balance$0$0$0$0$0Cash Inflows
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Draw0Other:0Subtotal$0$0$0$0$0$0$0Total Cash
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Global Economics & Ethnic Markets: Presentation Rubric
Concordia University
1
Global Economics & Ethnic Markets Presentation Rubric
Requirements Feedback Comments and Points
Organization
transitions used

8. Points ____/30
Broad Analysis: Following an introduction, briefly review the
following aspects of your fictitious product/company:
proposed
in how entering a foreign market will benefit your
fictitious company.
Points ____/40
Foreign Market: Review the following aspects of the country
you intend to enter with your fictitious product:
population and geographical size, GDP per capita and
disposable income per individual/family)
Points ____/50

9. Entry Strategy:
joint venture, subsidiary, acquisition, etc.) and why this
will be the most effective entry strategy into this foreign
market.
Points ____/50
Marketing Strategy:
consumer know that your product exists? (direct
marketing, institutional promotion, personal promotions,
partnering with a local company, etc.)
Points ____/50
The Financials:
statement of cash flows show the assets needed , liabilities
and expenses incurred, as well as cash flow stream and
expected date of profit.
forward looking.

10. Points ____/50
Visual Aids & Stage Presentation: A good visual presentation
and excellent stage presence (confident, good use of notes, as
well
as good eye contact).
Points ____/20
Global Economics & Ethnic Markets: Presentation Rubric
Concordia University
2
Conclusion and Opinion: In addition to tying the main points of
the presentation in to a conclusion and why your company needs
to
enter this foreign market.
Points ____/10
Adherence to Deadline
Failure to adhere to the assignment deadline will result in a
deduction of 1.5 points per day tardy.

11. Points deducted -____
Comments on Overall Paper
Total Points ______/300
Income StatementThis automated form is made available
compliments of CCH Business Owner's Toolkit[Your Company
Name]Income StatementFor the Year Ended [Mmmm Dd,
200X]Revenue:Gross Sales$0.00Less:Sales Returns and
Allowances$0.00Net Sales$0.00Cost of Goods Sold:Beginning
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Inventory$0.00Cost of Goods Sold$0.00Gross Profit

12. (Loss)$0.00Expenses:Advertising$0.00Amortization$0.00Bad
Debts$0.00Bank Charges$0.00Charitable
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0Miscellaneous$0.00Office Expenses$0.00Operating
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tilities$0.00Vehicle Expenses$0.00Wages$0.00Total
Expenses$0.00Net Operating Income$0.00Other Income:Gain
(Loss) on Sale of Assets$0.00Interest Income$0.00Total Other
Income$0.00Net Income (Loss)$0.00
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Balance SheetThis automated form is made available
compliments of CCH Business Owner's Toolkit[Your Business
Name]Balance Sheet[Mmmm Dd, 200X]AssetsCurrent
Assets:Cash$0Accounts Receivable$0Less:Reserve for Bad
Debts00Merchandise Inventory0Prepaid Expenses0Notes
Receivable0Total Current Assets$0Fixed
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and Fixtures0Less:Accumulated
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