How to create a predictable social selling funnelMick Griffin
Today many brands are still cold calling, and cold mailing not because it's right, but because it's predictable. 1000 cold calls will get you 1 sale. Here i explain how social selling is also predictable and how you will get more sales from less work.
digital marketing advertising campaign ethicsLeigh Roessler
digital marketing advertising campaign ethics
social media and digital marketing have made campaigns weird. there's no two ways about it. but, we can still aim to be ethical.
Securing the Future of Affiliate Marketing - Helen Southgate, affilinetPerformanceIN
With advertisers contemplating the value of reward-based activity, price comparison sites focusing on direct partnerships and companies taking their search campaigns in-house, the affiliate industry has important choices to make about where its future lies. Brands want to increase their reach and engage customers across a wide range of publishers, which is opening up opportunities for the networks best placed to meet their demands.
Helen Southgate takes an honest and direct review of the mythical ‘long-tail’ of websites and explains the steps affiliate marketing must take to ensure its sustainability.
5 considerations for working with travel agentsTTC
In recent years travel organisers have focused on digital distribution to get in front of the right customers. However, there are benefits to working with travel agents. Here are a few things to think about if you go down the agent route.
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...PerformanceIN
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:
1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to create a predictable social selling funnelMick Griffin
Today many brands are still cold calling, and cold mailing not because it's right, but because it's predictable. 1000 cold calls will get you 1 sale. Here i explain how social selling is also predictable and how you will get more sales from less work.
digital marketing advertising campaign ethicsLeigh Roessler
digital marketing advertising campaign ethics
social media and digital marketing have made campaigns weird. there's no two ways about it. but, we can still aim to be ethical.
Securing the Future of Affiliate Marketing - Helen Southgate, affilinetPerformanceIN
With advertisers contemplating the value of reward-based activity, price comparison sites focusing on direct partnerships and companies taking their search campaigns in-house, the affiliate industry has important choices to make about where its future lies. Brands want to increase their reach and engage customers across a wide range of publishers, which is opening up opportunities for the networks best placed to meet their demands.
Helen Southgate takes an honest and direct review of the mythical ‘long-tail’ of websites and explains the steps affiliate marketing must take to ensure its sustainability.
5 considerations for working with travel agentsTTC
In recent years travel organisers have focused on digital distribution to get in front of the right customers. However, there are benefits to working with travel agents. Here are a few things to think about if you go down the agent route.
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...PerformanceIN
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:
1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Successful relationships are built upon a unique kind of trust. At Atlantic BT, we've created special Trust Tools that we use with all our clients. This is the story of how a trusted client relationship was maintained even through a very public demo #fail.
Brian Farrell (Speaker) Executive Creative Director, BBVA
As we continue to strive for seamless, innovative experiences, it is critical to understand context and culture to find the right balance between visible and invisible. Through the payments projects we are exploring and testing at BBVA, we have a unique opportunity to consider global user data that influences how we create products that push towards a new future without sacrificing current user needs or behaviours.
Through this talk, I hope to get the audience thinking about these questions:
Are we creating a false perception of financial freedom if we remove all the pain out of paying?
How do we maintain important cultural moments of trust and relationship building within more seamless experiences?
How do we responsibly apply friction?
Friday 18 March was a major milestone for the UK travel industry.
All remaining international travel restrictions fell away, removing several severe headaches for travel companies and their holiday-starved customers.
As optimism continues to build, here are five opportunities you should watch out for.
Alyce and Ignite Research teamed up together to survey over 185 B2B professionals in Marketing and Human Resources in order to gauge the current state of swag spend and programs.
In a nutshell, what we found was overwhelming frustration with the current state of affairs. Across the board, B2B professionals think swag programs are costly, difficult to manage and hard to let go of.
Here is the State of Swag by the numbers.
Presented by Jon Bloom, Founder and CEO, McGrath/Power, Marketing Chair for the Americas Region on the Worldcom Public Relations Group Board of Director, former journalist with the San Jose Mercury News
Lottery Marketing Case Study Analysis presentation by Michael Thomas. Marketi...Michael Thomas
Lottery Marketing Case Study Analysis presentation by Michael Thomas. Michael Thomas is a B2B and B2C marketing strategist, marketing brand champion, skilled corporate marketing and advertising agency seasoned professional. Michael has developed world class, best-in-class marketing, branding, and advertising strategies, campaigns, and programs for global large (Coke), global medium (Smithfield), and domestic small clients and organizations. Michael brings to the table proven success, large global firm best practices, strong personal and business maturity and emotional intelligence, and the passion for collaboration and branding success that leads to higher customer loyalty and increased market-share. He is dependable, balanced, rooted in a history of helping others and focusing on raising the bar on personal, group, and organizational performance, and a very caring family and people person.He is a productive "doer" who loves to be in the marketing and branding trenches as well as a very successful humble leader.
How To Become A Better Influencer in the Outdoor, Hunting & Firearms IndustryJoshua J. Claflin
I recently had the privilege to present to the Professional Outdoor Media Association on the topic of “How to Become a Better Influencer in the Outdoor, Hunting and Firearms Industry” in Lincoln, Nebraska, June 14, 2018.
Klout Matters - Presentation to National Speakers Association convention, Jul...Gina Carr, MBA
Klout Scores are changing the way people do business around the life. Much like credit scores, your social scores are going to have profound impact on your life.
VAT compliance for online sellers in the EU: key risks and solutions - Dr. Mo...Smart E-Commerce Network
Pan-EU online sellers face risks like the distance selling thresholds and warehouse transfers. Moritz from Taxdoo presents solutions to deal with those risks.
Successful relationships are built upon a unique kind of trust. At Atlantic BT, we've created special Trust Tools that we use with all our clients. This is the story of how a trusted client relationship was maintained even through a very public demo #fail.
Brian Farrell (Speaker) Executive Creative Director, BBVA
As we continue to strive for seamless, innovative experiences, it is critical to understand context and culture to find the right balance between visible and invisible. Through the payments projects we are exploring and testing at BBVA, we have a unique opportunity to consider global user data that influences how we create products that push towards a new future without sacrificing current user needs or behaviours.
Through this talk, I hope to get the audience thinking about these questions:
Are we creating a false perception of financial freedom if we remove all the pain out of paying?
How do we maintain important cultural moments of trust and relationship building within more seamless experiences?
How do we responsibly apply friction?
Friday 18 March was a major milestone for the UK travel industry.
All remaining international travel restrictions fell away, removing several severe headaches for travel companies and their holiday-starved customers.
As optimism continues to build, here are five opportunities you should watch out for.
Alyce and Ignite Research teamed up together to survey over 185 B2B professionals in Marketing and Human Resources in order to gauge the current state of swag spend and programs.
In a nutshell, what we found was overwhelming frustration with the current state of affairs. Across the board, B2B professionals think swag programs are costly, difficult to manage and hard to let go of.
Here is the State of Swag by the numbers.
Presented by Jon Bloom, Founder and CEO, McGrath/Power, Marketing Chair for the Americas Region on the Worldcom Public Relations Group Board of Director, former journalist with the San Jose Mercury News
Lottery Marketing Case Study Analysis presentation by Michael Thomas. Marketi...Michael Thomas
Lottery Marketing Case Study Analysis presentation by Michael Thomas. Michael Thomas is a B2B and B2C marketing strategist, marketing brand champion, skilled corporate marketing and advertising agency seasoned professional. Michael has developed world class, best-in-class marketing, branding, and advertising strategies, campaigns, and programs for global large (Coke), global medium (Smithfield), and domestic small clients and organizations. Michael brings to the table proven success, large global firm best practices, strong personal and business maturity and emotional intelligence, and the passion for collaboration and branding success that leads to higher customer loyalty and increased market-share. He is dependable, balanced, rooted in a history of helping others and focusing on raising the bar on personal, group, and organizational performance, and a very caring family and people person.He is a productive "doer" who loves to be in the marketing and branding trenches as well as a very successful humble leader.
How To Become A Better Influencer in the Outdoor, Hunting & Firearms IndustryJoshua J. Claflin
I recently had the privilege to present to the Professional Outdoor Media Association on the topic of “How to Become a Better Influencer in the Outdoor, Hunting and Firearms Industry” in Lincoln, Nebraska, June 14, 2018.
Klout Matters - Presentation to National Speakers Association convention, Jul...Gina Carr, MBA
Klout Scores are changing the way people do business around the life. Much like credit scores, your social scores are going to have profound impact on your life.
VAT compliance for online sellers in the EU: key risks and solutions - Dr. Mo...Smart E-Commerce Network
Pan-EU online sellers face risks like the distance selling thresholds and warehouse transfers. Moritz from Taxdoo presents solutions to deal with those risks.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms