S4C Colloquium Aveiro 2016 https://scientistsforcyclingaveiro2016.wordpress.com/ University of Aveiro (Portugal), Region of Aveiro (CIRA), ABIMOTA/Portugal Bike Value and the European Cyclists’ Federation (ECF) with its global network Scientists for Cycling (S4C)

1. Uses of bicycle
The meaning of bicycle in three generations - now is a toy
ANA SANTOS
asantos@fmh.ulisboa.pt

2. Family’s Photo
Genealogy related
with bicycle

3. Sample
• 180 students (mostly with 19 years
old), respective parents, and
grand parents
• Total - 1228 people inquired: 354
millennials, 334 parents, 540
grand-parents
Data sources:
• Life stories related with the
bicycle
• Collect family’s photos related
with bicycle
• Questionnaire to get the socio-
economic characterisation and
the habits related with the nature
of the use of the bicycle - leisure,
means of transportation or
competition sports practices
Number of photos in life’s stories
Numberofphotos
0
175
350
525
700
Decade
50’ 60’ 70’ 80’ 90’ 2000’ 2010'
673
199
110
2434
60
18

4. Grand-Parents’s Photos

5. 68% used bicycle for personal transport

6. Grand-Parents’s Photos
only 3 of 273 use bicycle - leisure
only 6 of 273 use bicycle for personal transportation

8. 76% of women didn’t learn

9. Parents’s childhood: few photos with
a tricycle - mostly from upper class

12. Parents’s childhood: few photos and few bicycles
Bicycle was a desire, an expensive object

14. New models appeared in middle 70’s

15. Chopper - the coolness bicycle

17. Millennials’s childhood
in three years - 2 tricycles & 1 bicycle

18. Millennials’s childhood
in four years - 1 tricycle & 2 bicycles

19. Gendered bicycles

20. Gendered bicycles

29. 86% don’t have bicycle

32. Grand-Parents
the meaning of bicycle
mostly mobility
& races until early 70’
• The generation that moves
from family’s bicycle to
family’s car
• 69% males use car for
personal transportation
• 23% females use public
transportation or walk
• 48% being driven by the
husband

33. Parents
the meaning of bicycle
mostly leisure
& races
• The generation that has the desire
to have a bicycle
• that goes to school walking and in
public transports
• that get the own car after
university
• 84% males & 81% females
use car for personal
transportation
• When they use bicycle - in
70% of cases the main motive
is leisure

34. Millennials
the meaning of bicycle
the Toy
leisure & races
• The generation that has more
bicycles in the life
• that parents drive to school
that goes to university with own car
• 57% use car for personal
transportation
• 27% Public transportation
because they’re far way from home
• 11% walk because they are far way
from home living near the Faculty
• When they use bicycle - in 79%
of cases the main motive is
leisure